• 한국주거학회논문집
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• 제17권1호
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• pp.1-8
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• 2006

The purpose of this study is to understand how visual factors of healthcare facilities would have an effect on psycho-physiological health of inpatients. First, visual factors of a ward, where inpatients mostly spend their time in a hospital, were extracted in order to find out how visual environment would affect inpatient's health. Then experimental samples were made and inpatients' reactions against them were analyzed. This study is composed of two approaches a questionnaire for psychological analysis and an electroencephalogram measurement for physiological analysis. The results of this experiment show that psycho-physiological health of subject's can be remarkably improved according to artificial arrangement of visual environment of a ward. Especially, they also show that insignificant changes of visual environment such as furnishing trees, flowerpots or framed pictures in a ward, where there is no view and completely closed, will be able to exert a range of positive effects on an subject's psycho-physiological health. In conclusion, further studies need to be delivered about indoor designs to positively bring in natural elements to a ward as well as visibility ratio of views and skylines from a ward.

• Tuberculosis and Respiratory Diseases
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• 제41권2호
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• pp.73-86
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• 1994

In addition to classic cholinergic and adrenergic pathways, the existence of a third division of autonomic control in the human airways has been proved. It is called a nonadrenergic noncholinergic(NANC) nervous system, and difficult to study in the absence of specific blockers. Neuropeptides are certainly suggested to be transmitters of this NANC nervous system. It is very frustrating to understand the pathophysiologic role of these peptides in the absence of any specific antagonists. However, further studies of neuropeptides might eventually lead to novel forms of treatment for bronchial asthma. Another study of the interaction between different components of the autonomic nervous system, either in ganglionic neurotransmission or by presynaptic modulation of neurotransmitters at the end-organ will elute neural control in airway disease, particularly in asthma. Studies of how autonomic control may be disordered in airway disease should lead to improvements in clinical management. Epithelial damage due to airway inflammation in asthma may induce bronchial hyperresponsiveness. Axon reflex mechanism is one of possible mechanisms in bronchial hyperresponsiveness. Epithelial damage may expose sensory nerve terminals and C-fiber nrve endings are stimulated by inflammatory mediators. Bi-directional communication between the nerves and mast cells may have important roles in allergic process. The psychological factors and conditioning of allergic reactions is suggested that mast cell activation might be partly regulated by the central nervous system via the peripheral nerves. Studies in animal models, in huamn airways in vitro and in patients with airway disease will uncover the interaction between allergic disease processes and psychologic factors or neural mechainsms.

• 한국게임학회 논문지
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• 제11권6호
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• pp.201-212
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• 2011

이 연구는 비디오게임에서 입력기의 사실성과 시점이 게임이용자에 미치는 심리적 영향을 알아보았다. 먼저, 피험자들에게 레이싱 게임을 선택하여 사실적인 핸들형 입력기와 덜 사실적인 게임패드 중 하나를 제공하고 1인칭 시점과 3인칭 시점을 모두 이용하게 한 후 그 효과를 검증하였다. 연구결과 입력기의 사실성과 시점의 차이에 따라 피험자의 각성, 동일시 정도, 관여도에 차이가 있음이 드러났다. 얻어진 결과들의 함의와 관련논의가 제시되었다.

• International journal of advanced smart convergence
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• 제12권3호
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• pp.109-118
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• 2023

This study attempted to identify the experiences of nursing students' participation in cadaver practice and provide a basis for understanding students' experiences in cadaver practice, which can be reflected in the development of programs for them. By applying the content analysis method according to the guidelines by Krippendorff to analyze the meaning of the experience of participating in cadaver practice among 80 nursing students who participated in cadaver practice at K University in W-si, Gangwon-do, a total of 4 areas, 13 categories, and 25 meaningful statements were derived. The categories included "worried," "surprised," and "fear" in the anxiety domain; "interesting," "knowing," and "focused" in the immersion domain; "value of life," "gratitude and remembrance," "thinking about donation," "facing death," and "precious body" in the reflection domain; and "motivation" and "sense of accomplishment" in the growth domain. The results of this study will help to understand the physical and psychological reactions that nursing students may experience during cadaver practice, and will provide a basis for developing various strategies such as counseling, education, and reflection programs in conjunction with cadaver practice to help nursing students cope with stress, develop a sense of ethical responsibility, and develop a positive self-image as nursing students in order to be successful in cadaver practice. This study is also significant because it provides a basis for preventive program interventions for experiences related to the negative effects of cadaver practice.

• 한국환경과학회지
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• 제32권12호
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• pp.979-985
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• 2023

After the outbreak of COVID-19, the demand for home-enjoyable video games has surged, driven by extended pandemic conditions and resulting in rapid graphic technology advancements. Consequently, games with diverse expression techniques have emerged, captivating players. Virtual Reality (VR) environments predominantly feature natural landscapes, with advancing graphic technology enabling lifelike scenes. The rise in individuals seeking solace through natural elements in games has followed suit. As VR technology and metaverse interest grow, more people are exposed to digital imagery. However, evidence on the influence of graphic expression methods on emotional response to that is lacking. Our study examined user emotional responses, focusing on natural landscapes in digital graphics of games. Analyzing a group of 47 young adults as frequent digital media consumers, we studied reactions to different image styles (Realism, Semi-Realism, Stylized). In the analysis, Realism-style images were perceived the most positively, while emotional responses to natural landscapes with different graphical expressions showed no significant differences. Results suggest that recognizing digital natural landscapes may outweigh expression style impacting the evaluation of digital nature. This study's empirical analysis enhances the understanding of digital nature's application to actual situations.

• 한국인터넷방송통신학회논문지
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• 제23권5호
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• pp.55-61
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• 2023

본 연구는 가상 인플루언서에 대한 감성반응이 광고효과에 어떠한 영향을 미치는지를 확인하고자 하였다. 기존 연구들이 인플루언서의 속성에 주목한 것에 반해, 가상 인플루언서를 경험하면서 나타나는 소비자의 심리적 반응이 의사결정에 어떠한 영향을 미치는지 살펴보았다. 연구결과, 가상 인플루언서를 경험하면서 소비자들은 구체적인 감성반응을 나타내고 있었으며, 당당함, 청초함, 은은함, 트렌디함, 화려함, 단순함, 소탈함이 대표감성으로 추출되었다. 또한 이러한 감성반응들이 브랜드태도와 구매의도, 추천의도에 영향을 미치는 것을 확인할 수 있었다. 이러한 연구결과는 가상 인플루언서를 활용한 마케팅 커뮤니케이션에 실무적 함의를 제공하고 있다.

• 한국조경학회지
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• 제38권4호
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• pp.1-10
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• 2010

녹지식물과 접함으로써 얻어지는 생리 심리적 효과를 과학적으로 실증하는 것은 녹지의 심리효과에 대한 객관적인 지식의 제공과 더불어 인간의 감성을 고려한 녹지공간을 창출에 있어 유용한 근거가 될 것이다. 본 연구에서는 15명의 한국인 남성을 대상으로 자연 발산하는 소나무 잎의 향기를 맡는 동안 대뇌활동(뇌혈액동태)과 자율신경계활동(혈압, 맥박, 아밀라제)을 측정하고, SD법(Semantic Differential method)과 POMS(Profile Of Mood States)를 이용하여 소나무 향기에 대한 인상 및 감정상태의 변화를 평가하였다. 그 결과, 소나무 향기는 대뇌활동에 있어 전두야의 감정, 판단, 운동을 담당하는 부위와 측두야의 기억을 담당하는 부위의 활성화를 초래하였다. SD법과 POMS에 의한 언어적 평가에서는 소나무 향기는 자연적이지만, 자극적이고 활발한 인상을 가지며, 활기를 주고 혼란한 정서를 안정시키는 향기로서 평가되었다. 한편, 자율신경계활동에서는 유의한 차이는 보이지 않았다. 실증된 결과를 통해, 소나무 향기가 우리의 생리 심리적인 측면에 활력을 주는 사실이 과학적으로 검증되었으며, 금후 감성을 고려한 녹지환경 디자인을 위한 기초적인 자료로 활용될 것을 기대한다.

• 감성과학
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• 제21권1호
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• pp.71-82
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• 2018

본 연구에서는 스트레스에 대한 심리 반응 요인과 인지 스트레스원에 의해 유발된 심박변이도의 변화와의 관계를 확인하고자 하였다. 33명의 실험참여자는 지난 2주 동안 경험한 스트레스에 대하여 정신적 신체적 증상들을 스트레스 반응 척도 상에 평가하였다. 또한 실험참여자가 인지 스트레스 과제를 수행하는 동안 심전도 신호가 기록되었다. 심박변이도 지표로서, R-R간격의 표준편차(SDNN), 연속한 R-R 간격 차이 값의 평균제곱근(RMSSD)과 심박변이도의 저주파 성분(LF)과 고주파 성분(HF)의 비율이 추출되었다. 스트레스 반응은 회복기 동안의 평균에서 기저선의 평균을 뺀 차이값으로 분석에 사용되었다. 분석 결과, 스트레스 요인과 심박변이도 지표들과의 유의한 정적 상관을 보였다. 특히 스트레스에 대한 공격 반응의 증가는 모든 심박변이도 지표의 증가와 연관이 있었다. 모든 심박변이도 지표의 증가는 자율신경계가 동시에 활성화됨을 의미한다. 즉, 공격 반응의 증가는 교감 및 부교감신경계의 활성도의 증가와 관련이 있다. 또한 긴장, 우울, 피로와 좌절은 RMSSD와의 정적 상관이 있었다. RMSSD의 증가는 부교감신경계 활성의 증가를 의미하는 것으로, 긴장, 우울, 피로, 좌절의 증가와 부교감 신경의 활성도의 증가가 연관이 있었다. 이러한 자율신경의 공동 활성화는 주의 집중을 요하는 인지 스트레스원에 대한 통합된 반응으로 여겨진다.

• Asia Marketing Journal
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• 제15권4호
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• pp.131-159
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• 2014

Corporate rebranding has been evident in the qualitative corporate rebranding studies as an imposed organizational change that induces mixed reactions and ambivalent attitudes among consumers. Corporate rebranding for the established and familiar corporate brands leads to more ambivalent attitudes as these companies represent larger targets for disparaging information. Consumers are found to hold both positive and negative reactions toward companies and brands that they are familiar with. Nevertheless, the imposed change assumption and ambivalent attitude, in particular corporate rebranding, have never been widely explored in the quantitative corporate rebranding studies. This paper aims to provide a comprehensive empirical examination of the ambivalence towards rebrandingrebranded brand attitude-purchase intention relationships. The author proposes that corporate rebranding for familiar corporate brands is a double-edged sword that not only raises the expectation for better performance, but also induces conflicted and ambivalent attitudes among consumers. These consumers' ambivalent attitudes are influenced by both the parent brands-related and general attitude factors which further affect their rebranded brand attitude and purchase intention. A total of 156 useable questionnaires were collected from Malaysian working adults; and two established Malaysian airfreight operators were utilized as the focal parent brands. The study found a significant impact of prior parent brand attitudes on ambivalence towards rebranding (ATR). The parent brand attitudes served as anchors in influencing how new information was processed (Mazaheri et al., 2011; Sherif & Hovland, 1961) and closely related to behavioral intention (Prislin & Quellete, 1996). The ambivalent attitudes experienced were higher when individuals held both positive and negative reactions toward the parent brands. Consumers also held higher ambivalent attitudes when they preferred one of the parent brands; while disliked the other brand. The study also found significant relationships between the lead brand and the rebranded brand attitude; and between the partner brands and ATR. The familiar but controversial partner brand contributed significantly to the ambivalent attitudes experienced; while the more established lead brand had significant impact on the rebranded brand attitude. The lead and partner brands, though both familiar, represented different meanings to consumers. The author attributed these results to the prior parent brand attitudes, the skepticism and their general ambivalence toward the corporate rebranding. Both general attitude factors (i.e. skepticism and general ambivalence towards rebranding) were found to have significant positive impacts on ATR. Skeptical individuals questioned the possibility of a successful rebranding (Chang, 2011) and were more careful with their evaluations toward 'too god to be true' or 'made in heaven' pair of companies. The embedded general ambivalent attitudes that people held toward rebranding could be triggered from the associative network by the ambiguous situation (Prislin & Quellete, 1996). In addition, the ambivalent rebranded brand attitude was found to lower down purchase intention, supporting Hanze (2001), Lavine (2001) and van Harreveld et al. (2009)'s studies. Ambivalent individuals were found to prefer delay decision making by choosing around the mid-ranged points in 'willingness to buy' scale. The study provides several marketing implications. Ambivalence management is proven to be important to corporate rebranding to minimize the ambivalent attitudes experienced. This could be done by carefully controlling the parent brands-related and general attitude factors. The high ambivalent individuals are less confident with their own conflicted attitudes and are motivated to get rid of the psychological discomfort caused by these conflicted attitudes (Bell & Esses, 2002; Lau-Gesk, 2005; van Harreveld et al., 2009). They tend to process information more deeply (Jonas et al., 1997; Maio et al., 2000; Wood et al., 1985) and pay more attention to message that provides convincible arguments. Providing strong, favorable and convincible message is hence effective in alleviating consumers' ambivalent attitudes. In addition, brand name heuristic could be utilized because the rebranding strategy sends important signal to consumers about the changes that happen or going to happen. The ambivalent individuals will pay attention to both brand name heuristic and rebranding message in their effort to alleviate the psychological discomfort caused by ambivalent attitudes. The findings also provide insights to Malaysian and airline operators for a better planning and implementation of corporate rebranding exercise.

• 한국조경학회지
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• 제43권6호
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• pp.127-137
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• 2015

스트레스에 대한 연구결과를 보면 대학생들은 학업과 사회관계 그리고 경제적 의존 등으로 인하여 매우 심각한 스트레스를 받고 있는 것으로 나타난다. 본 연구의 목적은 스트레스 저하이론과 집중력 회복 이론에 근거하여 대학생들의 스트레스와 인지수행에 미치는 자연경관의 영향을 조사하는 것이다. 이를 위해서 피부돌출도(GSR: galvanic skin responsse), 심박시간(IBI: interveat interval), 심리측정(ZIPERS: Zucherman Inventory of Personal Reactions), 그리고 산수암산이 평가도구로 채용되었다. 자연경관의 치유효과는 도시경관과의 비교를 통해 조사되었으며, 128명의 대학생이 연구에 참여하였다. 결과분석에는 120명의 자료가 이용되었다. 연구결과를 보면 심리적 스트레스 해소와 인지향상에서 자연경관의 치유효과가 도시경관보다 더 크게 나타나고 있는데, 이러한 결과는 자연경관의 치유효과를 입증하고 있다. 따라서 자연경관은 학생들의 스트레스 해소와 인지향상에 기여할 것으로 기대된다. 그러나 이러한 효과는 GSR과 IBI를 포함한 두 가지 생리측정에서는 발견되지 않았다. 더 나아가 IBI 측정결과를 보면 도시경관의 치유효과가 자연경관보다 높은 것으로 나타나고 있는데, 이러한 결과는 연구 참여자 특성과 연구대상 경관에 기인하는 것으로 생각된다. 구체적으로 연구 참여자의 나이가 젊고(평균 23.8세), 참여자가 다니는 대학교가 자연경관이 우세한 지역에 있다는 점이 생리측정 결과에 영향을 줄 수 있다. 또한 본 연구에서 사용된 도시경관이 Kaplan and Kaplan이 주장하는 네 가지 치유경관특질 중 하나인 공간감을 갖고 있는 점도 원인으로 생각될 수 있다. 이러한 논의에 근거하면 이후 연구에서는 경관의 내용과 종류 그리고 연구 참여자 특성이 자연경관의 치유효과에 미치는 영향을 밝히는 것이 필요할 것으로 판단된다.