• 한국컴퓨터정보학회논문지
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• 제24권4호
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• pp.83-90
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• 2019

Is this paper, We propose to examined the relationship between advertising attributes and brand preference, consumer psychological repulsion, and consumer happiness. Due to the infinite competition between the companies, they are experiencing significant difficulties in operation. In this situation, effective advertising is obviously a very important means to overcome the difficulties of operation. Therefore, in order to maximize the advertising effect, sufficient awareness of the advertisement property and the production and exposure of the advertisement based on it can be very important. As such, the purpose of this study is to verify the effect of indirect advertising appearing on entertainment programs on consumers' preference for brands and their psychological resistance, and to verify the effect of consumers' preference for brands and psychological backlash on consumer happiness. In addition, the exposure pattern of indirect advertisement is intended to verify whether there is a control effect between the nature of the advertisement and the brand preference and psychological backlash. A total of 209 questionnaires were distributed to consumers who viewed program in order to achieve the purpose of this study. For empirical analysis, exploratory factor analysis, confirmatory factor analysis, frequency analysis, reliability analysis, structural equation model, and multimodal simultaneous comparison analysis were performed using SPSS V. 22.0 and AMOS V. 22.0. The results of the empirical analysis of this study are as follows. First, advertising attributes have a significant effect on brand preference. Second, the hypothesis that advertising attributes have a significant effect on psychological repulsiveness of consumers is partially adopted. Third, brand preference and psychological repulsion have a significant effect on consumer happiness. Fourth, we confirmed the moderating effect of PPL expression form in ad property, brand preference, and psychological repulsion. Based on these findings, we presented the implications, limitations and future research directions of the study.

• 한국조리학회지
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• 제8권3호
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• pp.21-37
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• 2002

The purpose if this study is to analyze the psychological preference of Family Restaurants and their behavioral characteristic and its segmentation, positioning, new product development and marketing min. Result of analysis, index and type of MBTI psychological preference are related to Family Restaurant Choice attributes intimately. Specially, "Menu composition reflected restaurant image", and "Providing of corresponded value to price"were shows considerable difference according to psychological preference. And "Providing of the corresponded value to price"of Value, Price and Image Factor, indexes, types, including all the other aspects, shows the most considerable difference. Therefore, all market of Family Restaurant when inventing or designing a menu, they should consider restaurant′s concept and image to manage a menu, and keep in mind that all customer take "value"at up most importance.

• The International Journal of Costume Culture
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• 제13권2호
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• pp.67-81
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• 2010

This study is a basic research to develop kit and program for fashion psychotherapy, a new genre of therapy. Symptom checklist, self-esteem evaluation, interpersonal relationship problem evaluation and fashion preference evaluation were conducted on 159 college students in Seoul. The results were analyzed with t-test and one-way ANOVA. The result showed that first, warm color preference was significantly high in interpersonal problem among psychological problems. Second, smooth material preference was significantly high in paranoia among psychological problems. Third, differences in design preferences by psychological problems were not significant. Fourth, differences in design preferences between abnormal range and normal range of psychological problems were significant in line shape, with depression abnormal group showing significantly high straight line preference. Additionally, complex shape preference was significant in complexity in somatization and phobia abnormal groups. This study can be utilized in kit development for a new field, fashion psychotherapy. This study is significant as practical basic data in constructing fashion psychotherapy program.

• 초등상담연구
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• 제11권2호
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• pp.153-169
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• 2012

초등학생의 또래관계가 발달에 미치는 영향을 알아보기 위한 방법으로 먼저, 또래관계를 어떻게 소집단 형태로 묶는(grouping) 것이 가장 합리적인 방법인가를 찾아내는 것이 연구의 목적이었다. 이에 따라 지각자료와 심리적 선호도 자료에 의한 또래관계 소집단 분류의 방법 간에는 서로 어떤 차이가 있는지를 알아보는 것이 연구문제로 설정되었다. 연구 대상은 부산과 울산의 초등학교 중학년인 3-4학년 아동 가운데 남자는 3학년, 여자는 4학년의 2학급이었다. 연구 문제를 검증하기 위한 질문지는 두 가지로 지각 자료 질문지와 심리적 선호도 질문지였다. 지각 자료는 공유인접수를 바탕으로 상관관계의 값을 적용하여 또래관계의 소집단으로 분류 되었으며, 선호도 자료는 이자관계를 확장하여 삼자관계 이상의 소집단으로 또래관계를 분류하는 방법을 적용하였다. 본 연구의 결과, 여자 아동의 경우에는 지각 자료에 의한 소집단과 선호도 자료에 의한 소집단간에 매우 유사한 분류의 일치성이 나타났지만, 남자 아동의 경우에는 두 가지 분류 방법간에 분류의 차이가 나타났다. 이러한 결과로 볼 때, 남자 아동의 경우에는 개별 아동간의 심리적 불일치에도 불구하고 또래관계를 형성할 가능성이 있지만, 여자 아동의 경우에는 심리적으로 일치될 때 또래관계가 형성되는 것으로 확인되었다. 이러한 결과는 양성간의 또래관계 형성 과정이 다를 수 있음을 시사한다. 따라서 남자 아동의 또래관계를 합리적으로 분류하기 위한 후속연구로 담임 교사에 의한 소집단 분류, 지각 자료에 의한 소집단 분류, 선호도 자료에 의한 소집단 분류의 세 가지 분류 방법 간의 적합성에 대한 비교 작업이 수행될 필요성이 있었다.

• 한국심리학회지 : 문화 및 사회문제
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• 제20권1호
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• pp.1-18
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• 2014

Berry(1997)가 제시한 문화적응전략에서 통합을 사용하는 것이 가장 적응적이라고 보고된 대부분의 연구결과와 달리 근래 몇몇 연구들에서 동화를 사용하는 것이 보다 적응적임을 보여주었다. 그 이유에 대하여 본 연구에서는 주류사회가 이주자들에게 주류사회에 동화되기를 기대하고 있고 이주자가 주류사회와 유사한 문화를 가지고 있을 때 동화를 사용하는 것이 가장 적응적일 것이라고 추론하고, 이 추론을 한국문화와 유사한 문화를 가지고 있는 중국조선족 유학생과 전혀 다른 문화를 가지고 있는 중국한족 유학생을 대상으로 검증해 보고자하였다. 이를 위해 국내대학에 재학 중인 중국조선족 유학생 63명과 중국한족 유학생 162명을 대상으로 문화적응전략, 심리적 안녕감, 우울 척도로 설문조사를 실시하였고, 심리적 안녕감과 우울을 종속변인으로 하는 4(문화적응전략)×2(민족유형) 이원변량분석을 사용하여 연구가설을 검증하였다. 분석결과, 심리적 안녕감과 우울에 미치는 영향 모두에서 문화적응전략과 민족유형의 상호작용효과가 나타났다. 즉 예측대로 중국조선족 유학생의 경우 동화를 사용할 때 가장 높은 심리적 안녕감과 가장 낮은 우울을 보였다. 그러나 통합을 사용할 때 가장 낮은 심리적 안녕감과 가장 높은 우울을 보였다. 중국한족 유학생의 경우 예측대로 통합을 사용할 때 가장 높은 심리적 안녕감과 가장 낮은 우울을, 주변화를 사용할 때 가장 낮은 심리적 안녕감과 가장 높은 우울을 보였다. 연구결과에 대한 이론적 논의와 중국 유학생의 적응을 돕기 위한 개입 방안에 대한 함의를 기술하였다.

• 한국생활과학회지
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• 제12권3호
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• pp.363-376
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• 2003

The purpose of this research was to investigate the property of sensibility of silk fabrics by the linen-like finishing-used polyurethane resin. Subjective evaluations of preference and related sensory descriptors were estimated. Also, related physical and psychological variables were measured. And their correlations were investigated. The value of EM, WT, WC, MIU, and qmax of silk fabrics treated with polyurethane resin decreased and LT, B, 2HB, G, 2HG, 2HG5, and SMD increased. Physical variables which affected on the preference of summer fabrics are B, 2HB, G, 2HG5, qmax, MIU and LT. It was confirmed that silk fabrics treated with polyurethane resin were preferred as a summer fabric. Individual sensibilities that had effects on the preference of summer fabrics were softness including rough and cold. The intensities of weight value on sensory descriptors, which were related with the preference in summer environments, were in following orders: cold, rough, slippery, flexible, stiff and damp. There was no relationship between the subjective evaluation of preference and related sensory descriptors on the fabric and comfort sensation of fabric was derived from psychological variables

• 한국의류산업학회지
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• 제16권5호
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• pp.811-821
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• 2014

The purposes of this study were to investigate difference on recognition, preference, satisfaction and possession of functional textile clothing in psychological comfort groups according to gender and age of the elderly and suggest optimal physical, mental and healthy functional textiles for the elderly. The data was collected from 262 respondents in their age of over 55, who lived in Busan. SPSS 21.0 was used and t-test, cross tabulation analysis, frequency analysis, and descriptive analysis were performed for analysis. The results are as follows. First, high groups of psychological comfort for both gender and age of the elderly showed higher recognition and preference of functional textiles, especially in the high groups of the new silver generation and women. Second, the high groups of psychological comfort for both gender and age of the elderly showed higher satisfaction of functional textiles. However, it was lower than preference of functional textiles. Last, the possession of major clothing function over all the elderly was comfort, fitting motion adaptability, and health safety function in order. Low groups of psychological comfort possessed fitting motion adaptability textile clothing more than the high groups, and the high groups of psychological comfort possessed comfort and health safety textile clothing more than low groups. In conclusion, this research showed the importance of functional textiles for the elderly in terms of psychological comfort as well as the need for healthy comfort textiles for the advanced activities of daily life.

• 대한건축학회논문집:계획계
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• 제36권3호
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• pp.39-47
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• 2020

This study is preliminary and qualitative research to find out the possibility of using children's architectural work as projective test tools. The features of 21 works from the activity of built-environment education for children was analyzed and compared with MBTI psychological preference types. The key results are as follows: 1) Observation and communication was required to understand and analyze children's architectural works. 2) The results of children's work appeared in various ways, and were classified as indicators according to composition, shape, expression, program, circulation. These indicators also showed the independence of personal expression types regardless of age or gender. 3) The comparison between architectural expressions and MBTI preference types revealed a significant relationship between the indicators. The relationship only appeared in certain indicator pairs. Therefore, it can be said that the built-environment education could be used as a projection test tool to understand the psychological preferences of children. In conclusion, the meanings and limitations of this study and the possibility of future researches were discussed.

• 대한가정학회지
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• 제38권6호
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• pp.43-57
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• 2000

The purposes of this study were 1) to identify the effects of psychological characteristics and peer acceptance on female adolescents'clothing behaviors(clothing attitudes and preference for up-to-date style), and 2) to determine the differences in psychological characteristics and clothing behaviors among subject groups classified by sociometric status. The questionnaires dealing with public/private self-consciousness, adolescent egocentrism, self-efficacy and clothing behaviors were adapted from precious studies. Peer acceptance was measured using Coie and Dodge(1983) method. The data were collected from 485 middle and high school girls living in Seoul, Korea. From the results of multiple regression of psychological characteristics and peer acceptance on clothing behaviors, clothing sexual attractiveness, clothing exhibition, and clothing importance were found to be influenced by public self-consciousness, adolescent egocentrism and peer acceptance. Fashion leadership and psychological dependence were influenced by egocentrism and self-efficacy. Preference for up-to-date style was influenced by egocentrism, public self-consciousness and self-efficacy. One-way ANOVA was used for analyzing the differences in research variables among subject groups classified by sociometric status. From the reset of middle school girls it was revealed that ignored group showed the highest score in clothing importance, whereas both popular group and rejected group showed the lowest score in social self-efficacy. In high school girls, controversial group showed the highest scores in adolescent egocentrism, fashion leadership, and preference for up-to-date style.

• 인간식물환경학회지
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• 제24권2호
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• pp.137-152
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• 2021

Background and objective: This study was carried out to investigate and analyze the preference for plant fragrance and the psychological effects of a agro-healing activity in 101 firefighters aged 39.71 ± 10.94. Methods: For the psychological evaluation, post-traumatic stress symptoms, Korean occupational stress scale short form (KOSS-SF), emotional intelligence, and job satisfaction were surveyed on the Likert scale. For the preference for plant fragrances, 20 ㎕ of commercially available essential oils from four plant species (Mentha spp., Lavandula spp., Citrus limon, C. sinensis) were absorbed into each test paper and provided to the participants. Results: The rate of post-traumatic stress symptoms was high at 37.6% of the firefighters surveyed.. C. limon fragrance had the highest preference among the four plant fragrances, followed by C. sinensis > Mentha spp. > Lavandula spp. with statistically significant difference (F = 14.256, p < .001). The lower their age, income, and position, and higher the education level, the higher the preference for plant fragrances. And the administrative group had higher preference for plant fragrances than field group. In addition, as a result of examining the correlation between job satisfaction, preference for plant fragrance, post-traumatic stress, emotional intelligence, and job stress for fire-fighters, the higher the job satisfaction, the higher the fragrance preference and emotional intelligence, and the lower the post-traumatic stress and job stress. Conclusion: Therefore, installing a garden using botanical fragrances at workplaces that firefighters can easily access will improve job satisfaction and relieve stress. It can be concluded that applying the fragrance of plants to the healing farming activities at the fire-fighter's workplace can increase the usefulness of the healing activities.