• 제목/요약/키워드: psychological characteristic

검색결과 255건 처리시간 0.032초

Smart Service: Determinants Influencing Individual users' Intention to Adopt AppStore and the Moderating Effect of Value (스마트 서비스: 개인의 앱스토어 사용의도에 영향을 주는 요인과 가치의 조절효과)

  • Kim, Geun-A;Song, Young-Me;Kim, Sang-Hyun
    • The Journal of Information Systems
    • /
    • 제19권3호
    • /
    • pp.181-208
    • /
    • 2010
  • As knowledge-based society comes to the fore, sharing knowledge becomes a hot issue. Among various types of knowledge, a significance of software(applications) and contents is a huge in a current society. Moreover, along with appearance of smartphone, for instance iPhone, Application Store(also known as AppStore) utilized as a common gateway for sharing software and contents, brings a big interest for many users and developers. However, prior research to understand users' behavior on AppStore has been a scant. Therefore, the main purpose of this study is to investigate the impact of key smart service environmental factors on AppStore in order to empirically explain users' psychological feelings of intention to use AppStore. Based on a well-known technology adoption model, TAM, the study incorporates three main characteristics(user, society, and service) with six constructs(Innovation, Enjoyment, Subjective Norm, Information Level, Content variety, and Cost), influencing perceived usefulness, which then affects users' intention to use AppStore. Results provide evidence that support the tested hypotheses. The implications of the findings suggest a new theoretical work for future AppStore research and offers suggestions that the researchers and practitioners of AppStore should consider regarding the development of application and contents.

Focused on Open space activation in a pedestrian precinct (도시 특성화를 위한 가로디자인에 관한 연구 - 보행공간의 오픈스페이스 활성화를 중심으로 -)

  • 이재원
    • Archives of design research
    • /
    • 제16권2호
    • /
    • pp.311-322
    • /
    • 2003
  • In this research, a way to design a more convenient road for walking by creating more pedestrian space for streets located in busy areas due to many people crowded together was looked into. A symbol or characteristic was given to the street representing the image or regional culture of the area, and effort was given to create convenient yet characteristic street landscape by turning an environmentally sound, open area into pedestrian space. The basic concept of pedestrian space design was taken as the correlations between physical and psychological factors that appear on the environmental aspect of landscape. Areas for which it was difficult to come up with, a method to create a unique open space for pedestrians was looked into by analyzing with other known cases where the pedestrian area landscape was compared with that of the area in question.

  • PDF

The comfort evaluation and analysis of the urban rail vehicle (도시철도차량 시트의 안락성 평가 및 분석)

  • Goo, Jae-Kwang;Suh, Woo-Sung;Choi, Se-Hwa
    • Proceedings of the KSR Conference
    • /
    • 한국철도학회 2007년도 추계학술대회 논문집
    • /
    • pp.222-228
    • /
    • 2007
  • In order to solve the problem of traffic holdups and environmental pollution(contamination), several metropolises are operating the subway and many local government plans hereafter the light rail vehicle operation and it is in the process of preparing. This point of time, it need to evaluate the comfortable characteristic of the seat which is closely connected with passenger and it should be reflected to the product design through the data analysis. The methods of the comfortable characteristic evaluation should be considered to various methods from physical factor to psychological factor. Among these, the most universal and possible quantitative measurement estimate through 'Body pressure measurement system'. From this paper, it was measured the body pressure of the subway seat which is in the process of operating in a domestic and it will be compared and analyzed the material & seat shape, so we evaluated the comfortable characteristic of the short-distance transportation railway vehicle. It was operated the man and woman who belongs in standard shape of Korean, we compared and analyzed the Peak position where the body pressure is visible and body pressure spread out.

  • PDF

The Effects of Demographic Characteristics and Psychological Characteristic on Make-up Behavior of Women (성인여성의 인구통계적 변인과 심리적 특성이 화장행동에 미치는 영향)

  • Choi, Su-Koung
    • Journal of the Korean Society of Costume
    • /
    • 제57권8호
    • /
    • pp.60-74
    • /
    • 2007
  • This study intends to examine the influencing factors in personal intention and show-off of make-up behavior. For the study, a questionnaire survey was conducted of 436 women in between their twenties to fifties residing in the Kyeongnam region. Obtained data were analyzed pearson's correlation coefficient and multiple regression analysis. The result is summarized as follows.; The influence on personal intention and show-off of make-up behavior can be described into 4 factors that are included in the decision making process of personal intention and show-off, in other words, the demographical characteristic, the body cathexis, the need and the clothing value. The demographic characteristics, the marriage status, the occupation status and the media contact had a direct influence on personal intention, and the educational background had a direct influence on show-off. The body cathexis did not have a direct influence on any subordinate factors of personal intention and show-off, but had indirect influence having the need as a parameter or had no influence having the clothing value as a parameter.

Clustering Analysis of Films on Box Office Performance : Based on Web Crawling (영화 흥행과 관련된 영화별 특성에 대한 군집분석 : 웹 크롤링 활용)

  • Lee, Jai-Ill;Chun, Young-Ho;Ha, Chunghun
    • Journal of Korean Society of Industrial and Systems Engineering
    • /
    • 제39권3호
    • /
    • pp.90-99
    • /
    • 2016
  • Forecasting of box office performance after a film release is very important, from the viewpoint of increase profitability by reducing the production cost and the marketing cost. Analysis of psychological factors such as word-of-mouth and expert assessment is essential, but hard to perform due to the difficulties of data collection. Information technology such as web crawling and text mining can help to overcome this situation. For effective text mining, categorization of objects is required. In this perspective, the objective of this study is to provide a framework for classifying films according to their characteristics. Data including psychological factors are collected from Web sites using the web crawling. A clustering analysis is conducted to classify films and a series of one-way ANOVA analysis are conducted to statistically verify the differences of characteristics among groups. The result of the cluster analysis based on the review and revenues shows that the films can be categorized into four distinct groups and the differences of characteristics are statistically significant. The first group is high sales of the box office and the number of clicks on reviews is higher than other groups. The characteristic of the second group is similar with the 1st group, while the length of review is longer and the box office sales are not good. The third group's audiences prefer to documentaries and animations and the number of comments and interests are significantly lower than other groups. The last group prefer to criminal, thriller and suspense genre. Correspondence analysis is also conducted to match the groups and intrinsic characteristics of films such as genre, movie rating and nation.

Research on Analytical Method of fun Generating Factor of Product (제품에서 Fun감성이 유발되는 요인의 분석방법에 관한 연구)

  • 강정원
    • Archives of design research
    • /
    • 제16권3호
    • /
    • pp.221-230
    • /
    • 2003
  • In product design, many designers incorporate psychological aspects to express the "fun" factor. If so, is it possible to apply the fun inducing mechanism utilized in psychology to product design and are there any problems in the application\ulcorner Psychology defines the sense of fun as the result of relief to a situation that causes a mental accumulation through the discovery of a due. The psychological extraction of fun inducing mechanism tends to lean too much to the cognitive aspect. Therefore, when dealing with product design, psychology's particular disposition is inadequate in explaining the important perceptive factor of fun. This study hypothesizes that perceptive aspect of should be induced along with the cognitive aspect in order to rationalize fun in product design. In order to understand the perception of fun, this study will introduce the amusement aspect within Kitsch products. Methods of developing a humorous form will be studied and these methods will be applicable to perceptive aspects. This paper hypothesizes that through the theoretical basis of internal characteristic of cognitive factors and external characteristic of perceptive factors, the mechanism of fun can be determined.etermined.

  • PDF

The Study on the Characteristic of Physical Touch in Caring Situation (돌봄상황에서 신체적 접촉의 특성에 관한 연구)

  • Chang Sung-Ok
    • Journal of Korean Academy of Fundamentals of Nursing
    • /
    • 제2권2호
    • /
    • pp.183-197
    • /
    • 1995
  • This study was performed to investigate the characteristic of physical touch in caring situation. The subjects of this study were adults in caring situation, therefore they were composed of 7 patients, 6 nurses, 3 doctors, 3 pharmacologists, 3 men in paramedicine area, 3 nursing educators and 13 normal general adults. The datas were gathered through nonstructured questionaire from June, 20th to September, 15th in 1995. The datas were subjects' descriptions about the intention, perception, and form of physical touch in caring situation and analysed by content analysis. The results as follow : The datas were divided into four areas. There were the situation being necessiated the physical touch, meaning of physical touch, form of physical touch and perception about physical touch in caring situation. The situation being necessiated physical touch were the situation that required physical treatment, to deliver the active expression of concern about the patients, to determine the treatment due to the identification of physical condition of patients and to induce the psychological eqilibrium into patient's mind. The meanings of physical touch in caring situation were - Good meanings that intention is to encourage, to be have hope about health and to deliver the affection willing to help patient. - therapeutic methods that were to facillitate the circulation of blood, to reduce the pain perception and to facillitate the circulation of qi. - interpersonal affectionate relation that the intentions were to deliver the understanding of patient's pain, were to delivery the meaning to the patient not be alone. The forms of physical touch in caring situation were none invasive forms just like laying hands on hand, head, shoulder, gentle knocking on the shoulder or back, massage of legs and back and finger pressure on acupuncture points. The perception of physical touch in caring situation divided into two parts. In family, the perceptions of physical touch in caring situation were to promote health status because physical touch induce the psychological peace, and to evoke the importance of relationship among family members. In relation with care giver, perception of physical touch in caring situation were inevitable process in treatment, and to deliver the trust and concern about patients.

  • PDF

An Exploratory Study on the Effects of Behavioral Characteristics and Networking Activity of Entrepreneurs of Venture Businesses upon Entrepreneurial Performance (신생벤처 창업가의 행동 특성과 네트워크 활동이 기업성과에 미치는 영향에 관한 탐색적 연구)

  • Chung, Dae-Yong;Roh, Kyoung-Hoon
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • 제10권11호
    • /
    • pp.3354-3362
    • /
    • 2009
  • Recently, the potential of advanced studies is being highlighted that the networking activity of entrepreneurs of venture businesses influences successful foundation. Given this background, this study intends to make an exploratory study on the influence of self-efficacy of the entrepreneur's cognitive characteristic and patience with ambiguity of the psychological characteristic upon networking activity, and the components of networking activity upon entrepreneurial performance. It was tested with sample of responses to the questionnaires for 156 entrepreneurs of venture businesses which are under 3 years since they were founded. Findings of this study are as follows: First, the entrepreneur's self-efficacy was shown to have a significant effect on networking and entrepreneurial performance. Second, patience with ambiguity was shown not to have a significant effect on networking and entrepreneurial performance. Third, networking was shown to have an effect on entrepreneurial performance, and among the components of networking activity, network frequency and reliability were shown to significantly influence entrepreneurial performance, while network range was shown not to have a significant effect on it. Therefore, for performance improvement of start-up enterprises, rather self-efficacy of the entrepreneur's cognitive characteristic than the psychological characteristic seems more important. Also, with a practical suggestion that for the networking activity of entrepreneurs of venture businesses, network frequency and reliability may have a more critical effect rather on entrepreneurial performance than network range, the limitation and direction of this study are presented.

The Effect of OTT Service Platform Characteristics on Psychological Benefits and OTT Brand Loyalty -Focusing on the Family Type- (OTT 서비스 플랫폼 특성이 심리적 혜택 및 OTT 브랜드 충성도에 미치는 영향 -가족의 형태 중심으로-)

  • Shin, Jong-Kuk;Kim, Jaehun;Rhee, SungHyun
    • Journal of Digital Convergence
    • /
    • 제19권10호
    • /
    • pp.175-188
    • /
    • 2021
  • In this study, we are going to study the OTT service platform, which is growing rapidly in recent years. Through this study, the characteristics of the platform preferred by consumers and the relationship between psychological benefits and loyalty were investigated. In addition, the relationship between the type of family and the characteristics of the platform and psychological benefits was investigated. In this study, a total of 255 surveys were conducted targeting consumers who have used OTT services, and 206 cases were analyzed with SPSS 18 and AMOS 21, excluding 49 cases that were insincere or inconsistent internally. According to the results of the study, all factors of convenience, AI recommendation service, and content, which are factors characteristic of OTT platform, had a significant effect on psychological benefits. In addition, psychological benefits were found to have a significant effect on brand loyalty. It was found that there was no difference between the characteristics of the OTT platform and the type of family according to the family type, which is a control variable. This study is significant in providing a theoretical background according to the type of family. Future studies are expected to consider various members or add factors to the study.

Psychological Injury Factors of Excellent Alpine Snowboard Athlete (우수 알파인스노보드 선수의 심리적 부상요인)

  • Yoo, Ha-Na;Choi, Jae-Won;Kang, Sung-Goo;Lee, Kyung-Ha
    • Journal of Convergence for Information Technology
    • /
    • 제11권1호
    • /
    • pp.143-155
    • /
    • 2021
  • The purpose of this study is to adopt qualitative research methods for alpine snowboard athlete to analyze their injury factors in depth from a psychological perspective. Therefore, in-depth interviews were conducted on four outstanding Alpine Snowboard athlete, and the results were as follows. Among the factors of the injury of Alpine snowboard athlete, the psychological point of view was derived from five factors: 'Trait Anxiety', 'Personality Characteristic', 'Expectancies of Significant Others, 'Discrepancy between ability and expectation' and 'Trauma Injuries'. The five psychological injury factors have expressed the raw data of the subject in a case-oriented manner, and empirical and field-oriented interview data will enable in-depth analysis of psychological factors related to injury to future Alpine snowboard athlete and coaches. It is expected to be used as a basis for injury prevention and countermeasures. All data can be used as a basis for positive effects on the quality of life of athletes and athletes in winter sports.