• 인터넷정보학회논문지
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• 제19권1호
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• pp.49-66
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• 2018

본 연구는 VR-AR 체험(Experiential Uses) 행위과정에 나타난 가치단계 요인을 분석(속성, 기능적 혜택, 심리적 혜택, 사용가치), 이용자의 체험 과정에 나타난 욕구와 이용행위 간의 '가치단계도(HVM : Hierarchical Value Map)'에 관한 모형을 구성하는데 목적이 있다. 이를 위해 '수단-목적 사슬 이론(means-end chain theory)'를 적용, 개인적 VR-AR 경험에 나타난 가치사슬을 측정하였다. 본 연구문제를 해결하기 위하여 1차로 AR-VR 콘텐츠 적합도 측정과 2차로 APT래더링을 활용한 구조화 된 설문지를 통하여 135명의 자료를 분석하여 VR-AR 관련 미디어 이용 선택의 '속성'- '기능적 혜택'- '심리적 혜택'- '이용 가치'에 이르는 수단-목적 가치사슬 구조를 파악한 후 가치단계도(HVM)로 VR-AR체험 가치 관계를 실증할 수 있었다. 연구결과, VR 이용자들은 새로운 가상현실 시청각 요소를 통해 현실이탈, 체험의 생생함, 유행선도를 통하여 새로운 성취감, 재미와 즐거움을 통하여 사회생활을 원활히 하고자 하였다. AR이 가지는 생생함과 주변 상호작용을 통하여 자아실현, 타인과 상호작용에 가치를 두고 있으며,'주변인'의 영향이 크게 작용하였고 이들과의 상호작용이 중요한 선택 목적이었다. 이용자들의 VR-AR 선택의 중요 가치는 타인과 상호작용 증진이며 성취감, 행복과 우호적인 가치 속성도 중요하게 고려되었다.

• 한국환경과학회지
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• 제25권8호
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• pp.1097-1105
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• 2016

The present study was performed to investigate the psychological effects of spring flowers blossoms, which is one of the elements influencing to human psychology, in order to provide scientific evidence on the psychological benefits of green plants. A self-reporting survey was conducted by using self reporting questionnaires on the impression (semantic differential method: SD method) and mood states (profile of mood states: POMS) of eighty university students in their twenties. Korean forsythia, Korean rosebay, Japanese apricot, Cherry blossom, and Magnolia were chosen as spring flowers. The results of impression evaluation and mood states changes showed that spring flower blossom had beautiful, soft, warm, moist, familiar and full impressions, and changed our mood positively by reducing depression and anger, or by increasing vigor. In addition, different psychological effects can be differently observed depending on the species; for example, Cherry blossom had a greater effect in changing the impression and feeling than others. The findings would provide support toward the active usage in green space as well as its design maximizing the psychological effects of nature.

• 복식
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• 제64권3호
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• pp.93-107
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• 2014

This study examines the differences in store service quality and relationship benefits according to clothing consumption values. This study has collected data from adult consumers in their 20s to 60s via offline and online surveys. A total of 459 survey responses were used for the final analysis. The results of this study were as follows. First, clothing consumption values were composed of 4 factors: emotional, conspicuous, individuality, and practical value. In light of the tendency of consumers' clothing consumption values, consumers have been grouped into 3 consumption groups: hedonic, practical, and practical symbolic. Second, consumers considered price policy product quality, salesperson, product assortment promotion, and convenience of store service quality in the order of importance. Regarding the relationship benefit, consumers considered psychological benefit, economic benefit, informative benefit and social benefit in the order of importance. Third, regarding the importance in service quality for clothing consumption value group, practical symbolic consumption group and practical consumption group considered price policy quality service more important than hedonic consumption group, and practical symbolic consumption group considered product assortment quality, promotion service, salesperson service, convenience of store service more important than other groups. Fourth, regarding the importance of relationship benefits for the clothing consumption value groups, practical symbolic consumption group considered informative benefit and social benefit more important than other groups. The practical symbolic consumption group and practical consumption group considered psychological benefit more important than the hedonic consumption group.

• 디지털융복합연구
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• 제19권4호
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• pp.73-88
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• 2021

현대 산업의 발전과 COVID-19의 출현으로 소비자들의 소비패턴에 변화가 생기면서, 특히 온라인상의 소비가 활발해졌다. 전자상거래가 이루어지는 온라인 쇼핑몰에는 크게 독립형, 임대형, 오픈 마켓형 그리고 스토어팜으로 4가지 플랫폼 유형이 있다. 이 중에서 대표적인 독립형과 스토어팜 형을 비교하여 플랫폼 유형이 소비자의 온라인 쇼핑몰의 특성과 재방문 의도에 어떠한 영향을 미치는지에 대해 연구하였다. 본 연구는 최근 6개월 이내의 설문조사 202건을 분석하였다. 연구의 결과에 따르면 온라인 쇼핑몰의 특성인 신뢰성, 정보성, 편의성 그리고 프로모션 중에서 신뢰성과 정보성은 심리적 혜택에 유의한 영향을 미쳤으며, 프로모션과 편의성은 경제적 혜택에 유의한 영향을 미쳤다. 관계 혜택인 심리적, 경제적 혜택은 재방문 의도에는 유의한 영향이 있다는 것으로 나타났으나 조절 변수인 플랫폼의 형태에 따른 차이는 없는 것으로 나타났다.

• 한국산업정보학회논문지
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• 제12권4호
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• pp.1-14
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• 2007

산업의 경쟁이 치열해짐에 따라 기업에서는 차별화 전략으로 고객관계관리에 많은 비용과 노력을 사용하고 있다. 그러나 이러한 활동들이 과연 고객에게 어떻게 받아들여지고 있으며 궁극적으로 기업의 성과에 어떤 도움이 되는지를 살펴보았다. 연구결과 사회적 편익, 심리적 편익, 경제적 편익, 고객화 편익이 관계투자 노력에 대한 지각에 긍정적인 영향을 미치는 것으로 조사되었으며 관계투자 노력에 대한 지각이 CRM성과에도 긍정적인 영향을 미치는 것으로 나타났다. 추가적으로 이러한 영향관계가 개별 기업이 속한 산업특성과 고객성향에 따라 어떤 차이가 있는지를 살펴보았는데 관여도, 고객과의 관계형태 위험에 대한 고객성향에 따라 CRM 활동이 기업의 성과에 미치는 영향에 차이가 있는 것으로 조사되었다. 본 연구는 산업 및 고객 특성에 따라 그 영향 요인 및 강도에 어떤 차이가 있는지를 제시하고 있어 좀더 실질적인 연구결과의 활용이 가능할 것으로 판단된다.

• 한국의상디자인학회지
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• 제17권3호
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• pp.225-240
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• 2015

This study aims to identify the factorial constructs of the relational benefits perceived by consumers of outdoor wear brands and their impacts on the consumers' trust in and satisfaction with outdoor wear brands. An online survey was conducted with females and males between the ages of 20 and 50 who have experienced buying outdoor wear brands. A total of 420 responses were analyzed by factor analysis, a reliability test, and multiple regression analysis. The results of this study were as follows: first, the results of factor analysis and the reliability test on the relational benefits perceived by outdoor wear brand purchasers clearly showed conceptual constructs that included informational benefits, social benefits, and psychological benefits. The sub-dimension of perceived relational benefits had significant effects on brand trust and satisfaction. Specifically, respondents revealed that they had higher brand trust if they felt psychologically comfortable, were offered useful information by outdoor wear brands, and had a favorable relationship with salespeople when they bought outdoor wear merchandise. Secondly, influences of perceived relational benefits on brand trust and satisfaction were not shown to differ depending on the congruity between outdoor wear brands and the purchaser's self-image. On the other hand, factors of perceived relational benefits revealed to differently have effects on brand trust and satisfaction depending on respondents' gender and age. Practical implications to understand outdoor wear target customers' relational benefits, self-image congruity and demographic characteristics and to enhance trust and satisfaction with outdoor wear brands are proposed.

• 한국환경과학회지
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• 제25권9호
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• pp.1341-1348
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• 2016

The natural environment plays an important role not only in ecological sustainability, but also in human health. Growing attention has been focused on the health benefits of natural environments with increasing scientific evidence in this field. Urban green space has positive effects on individual and community health; thus, it is considered as social infrastructure. The natural environment promotes mental health by relieving psychological stress and depression. Physical health can be improved by experiencing nature, which reduces physiological stress and boosts the immune system. Several international initiatives have been undertaken to improve our understanding in this field and to utilize these benefits for health promotion. Interdisciplinary approaches are needed to promote human health through the natural environment in the fields of science, education, planning and policy.

• ETRI Journal
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• 제38권4호
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• pp.757-766
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• 2016

This study was conducted to examine the usage effects of an augmented reality head-up display (AR-HUD) system on the risk perception and psychological changes of drivers. To do so, we conducted an experiment to collect the driver response times for vehicles and pedestrians as their risk perception behavior, and used a driving behavior determinants questionnaire consisting of Problem Evading, Benefits/Sensation Seeking, Anti-Personal Anxiety, Anti-Personal Angry, and Aggression factors for collecting the psychological characteristics of the drivers. Thirty drivers were randomly assigned into an in-vehicle AR-HUD using group and a control group. As a result, the Anti-Personal Anxiety and Anti-Personal Angry factors were negatively correlated with the response time for the control group. In contrast, these results were not shown for the in-vehicle AR-HUD system using group. These results indicate that the in-vehicle AR-HUD system may partially induce a relaxation of tension or stress for drivers with a high level of interpersonal anxiety. Therefore, the in-vehicle AR-HUD system might contribute to not only the visual safety driving behaviors of drivers, but also to their psychological driving safety with specific characteristics.

• 한국환경과학회지
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• 제22권4호
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• pp.435-442
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• 2013

The purpose of this study, the type of rooftop learn more about the psychological benefits to users has been carried out, and healthy college students were examined in 40 patients. Conduct research to make the rooftop of the type of lawn, trees, ecological garden, wetland biotope, flowering plant in Seoul were divided into six groups. Measurement methods based on the type designation of the Planting and landscape photography by once the participants for each 10 minutes to watch and mood state tests (POMS) and the mean fractionation (SD), based on survey information about the psychological effects were correlated. Mood States test lawn, tree-oriented type, flowering plant stability in type, kindness, openness, and the effect of raising warme there was a tension, anxiety, depression, anger inhibition was effective. In contrast, depression and fatigue are common rooftop greening, respectively. The results in terms of the psychological effects of the type of rooftop garden ecology and wetland biotope than lawn, tree-oriented type, flowering plant types of users with a positive psychological effect seemed to be better.

• 인지과학
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• 제16권3호
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• pp.199-211
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• 2005

사람들이 무엇을 왜 두려워하는지를 알고자 대학생, 과학기술 분야의 전문가, 그리고 환경단체에 근무하는 직원들을 대상으로 30 개 항목들에 대한 위험을 평가하도록 하였다. Slovic과 그 동료들(1978, 1984, 1987)이 밝혔던 두려움과 지식의 두 위험지각 차원을 검토하면서 생태학적 태도가 다른 세 사회 집단 간의 위험 지각의 차이를 살펴보고자 하였다. 본 연구는 Slovic 등이 발견하였던 것과 동일한 두 심리적 차원을 찾아내었다. 지각된 위험 강도와 사회적 이익을 비롯한 여러 심리적 특성들에서 그 생태학적 태도가 차이 있을 것으로 생각되는 세 사회 집단이 뚜렷한 차이를 보였다. 본 연구의 결과를 Slovic 등의 결과와 비교하였고, 원자력 등과 관련해서 집단들 간의 차이와 그 결과를 논의하였다.