• 한국정보시스템학회지:정보시스템연구
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• 제25권2호
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• pp.131-152
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• 2016

Purpose Mobile phones increase the frequency and speed of communication. The most popular mobile application in Korea is KakaoTalk, one of the mobile instant messenger(MIM) services. Although studying mobile services such as SMS, SNS and SNG suggests drawing upon theories in marketing, consumer behavior, psychology to investigate their personal use, research on MIM is scarce. We designed this paper to fill this gap. More specifically, this study is focused on the relationships among consumers psychological variables related to purchase intention to emoticons in context of MIM. Design/methodology/approach Data was obtained from 310 KakaoTalk users in Korea via questionnaire. The data was analyzed by structural equation modeling in order to verify the relationship between variables in the model. Specifically, this study is designed to examine the structural relationships among perceived benefits, perceived risks, trust in messenger service, system quality, trust in platform, and emoticons purchase intention. Findings The findings of this study are as follow. First, perceived benefits and perceived risks had a significant impact on trust in MIM service(e.g. KakaoTalk). Specifically, while perceived benefits had a positive effect on trust in MIM service, perceived risks had a negative effect on trust in MIM service. Second, trust in messenger service also had a positive impact on system quality. Third, trust in messenger service and system quality had a positive effect on trust in platform(e.g. Kakao platform) directly. Lastly, trust in platform had a positive influence on emoticons purchase intention in KakaoTalk messenger.

• 패션비즈니스
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• 제26권1호
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• pp.92-104
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• 2022

The nail service field, which has emerged as a new trend in the beauty industry, is showing rapid growth compared to other beauty fields. As nail beauty services become more common and popular, studies on related fields are also actively progressing, but most of the research has been focused on changes on self-esteem. In addition, most of the preceding studies are centered on female customers, thus, there is little data on male customers that are increasing recently. This research aims to provide customized marketing data to the nail beauty service industry by analyzing the psychological characteristics of the customers and their motives by selecting self-esteem and confidence as factors. First, the customers' confidence and self-esteem were classified into a group with high and low confidence and self-esteem, and as a result of analyzing the difference in service pursuit benefits and revisit intentions, there were significant differences in mood change, professionalism, health hygiene, aesthetics, and revisit. Second, as a result of analyzing the effect of the service pursuit benefits of male and female customers on the revisit intention, it was found that only health and hygiene had a significant effect on the revisit intention. Female customers also had a significant influence on their revisit intention, which is judged to have a significant effect on male customers' revisit intention because most of the main management is cuticle cleaning, callus management, and problematic nails.

• 보건교육건강증진학회지
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• 제24권5호
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• pp.119-135
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• 2007

스텝운동(bench-step aerobics: BSA)이 과체중 및 비만 우리나라 성인 여성을 위한 효과성, 안전성 및 실행 가능성을 갖춘 운동 프로그램이라는 것이 다수 연구자들에 의해 시사되어 왔다. 그러나 그 효과성은 일부 생리적 효과에 한하여 검증되었을 뿐 심리적 효과에 대해서는 거의 연구되지 않았다. 따라서 본 연구는 스텝운동 프로그램이 우리나라 과체중 및 비만(체질량지수 ${\geq}\;2\;kg/m^2$) 성인 여성에게 미치는 심리적 효과를 알아보기 위해 수행되었다. 이러한 목적을 달성하기 위해 보건소 방문자와 지역신문 및 보건소 홈페이지 홍보를 통해 모집된 여성 중 편의 추출한 운동군 15명과 대조군 13명의 분노(anger), 운동관련 자기 효능감(exercise self-efficacy), 운동관련 정서(exericse-related affect), 그리고 신체상(body image)을 운동 프로그램 전후에 측정하여 비교하였다. 자료 수집은 12주 스텝운동 프로그램(2006년 8월${\sim}$11월) 전과 후에 보건소에서 이루어졌다. 운동군에게 적용된 스텝운동 프로그램은 중강도[개인의 예비 심박 수(Heart Rate Reserve : HRR)의 $40/50{\sim}50/60%$]로 $45{\sim}60$분 동안 주 3회 이루어졌으며, 상기 운동 강도 및 운동 시간은 대상자의 적응도에 따라 12주에 걸쳐 점진적으로 증가되었다. 12주간의 스텝운동 후 운동군의 신체상이 유의하게 개선되었으며, 이는 대조군에서의 변화와도 유의한 차이를 보였다. 분노, 운동관련 자기 효능감, 그리고 운동관련 정서 또한 개선되는 경향이었으나 통계적으로 유의한 변화는 보이지 않았다. 이로써 우리나라 과체중 및 비만 성인 여성 대상 스텝운동의 심리적 효과가 부분적으로 지지되고 있으나, 현재까지 이루어진 관련 연구가 거의 없고 본 연구 또한 연구 설계상의 제한점을 갖고 있으므로 연구결과의 일반화를 위한 추후 연구가 요구된다. 특히 Floor effect 및 Ceiling effect 등에 의한 효과를 배제하기 위해 분노 수준이 상대적으로 더욱 높거나 운동관련 정서 수준이 상대적으로 낮은 과체중 및 비만여성을 대상으로 반복 연구를 수행할 필요가 있다.

• 한국조경학회지
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• 제44권5호
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• pp.38-46
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• 2016

본 연구의 목적은 실내조경공간에서의 수경시설의 도입이 이용자의 심리 및 생리에 미치는 효과를 정량적으로 분석하는 것이었다. 실험을 위해 실내에 식물로 구성된 조경공간과 수경시설이 추가된 조경공간을 조성하였다. 피험자에게 스트레스를 부여하고, 각각의 공간에서 휴식을 취하게 한 뒤 생리 및 심리적 변화를 비교한 결과, 수경시설이 설치된 조경공간에서 휴식을 취했을 때가 수축기 확장기 혈압이 유의하게 낮아졌다. SD법에 의한 의미평가에서도 수경시설이 설치된 공간이 '활기'와 '동적임', '생명력'과 '유쾌함' 등과 같은 긍정적인 의미를 주는 것으로 나타났으며, POMS(Profile of Mood States)에서는 수경요소가 심리적으로 피로 감소 및 활력 증강에 기여하였다. 이를 통해 실내조경에서 수경시설의 도입은 혈압 감소라는 생리적 변화에 기여하며, 심리 및 기분변화에도 긍정적인 효과를 보임으로써 건강에 편익을 주는 것으로 나타났다.

• 한국산학기술학회논문지
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• 제15권4호
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• pp.2062-2073
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• 2014

오늘날 식자재 유통시장은 싱글가구의 증대, 소비자의 건강식품 선호, 시장개방 등으로 관심의 대상이 되고 있으나 사실 체계적인 연구들이 매우 미흡한 실정이다. 이에 본 연구는 식자재 유통시장의 안정적인 성장과 더불어 경쟁력 제고맥락에서 식자재 구매자-판매자의 관계편익이 관계학습 및 협력에 미치는 영향을 식자재 판매자를 대상으로 회수된 228개의 설문을 실증적으로 분석한 결과, 첫째, 판매자의 구매자에 대한 다차원적 관계편익에서 사회적 편익을 제외한 경제적 및 상징적 편익은 관계학습에 통계적으로 유의한 것으로 나타났다. 둘째, 판매자의 구매자에 대한 관계학습은 협력에 통계적으로 유의한 관계로 분석되었다. 요컨대, 식자재 유통시장이 영세한 중소기업과 유통망, 브랜드를 갖고 있는 대기업과 양분되어 있으나 아직까지 상징적인 편익이 관계학습에 유효하지만 그래도 경제적 편익을 소홀히 다룰 수 없다는 점을 발견할 수 있었다. 더욱이 판매자의 구매자에 대한 관계학습은 협력에 매우 유의적인 것으로 보아 향후 관계기업 간의 공유된 목표에 대한 지속적인 관계학습으로 협력의 시너지가 일어날 수 있도록 초미의 관심을 가져야 한다.

• 보건교육건강증진학회지
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• 제24권3호
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• pp.21-34
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• 2007

Objectives: This study aims to examined whether physical activity prevent the negative effect of psychological stress on cardiovascular reactivity by reducing stress induced sympathetic output and preventing norepinephrine depletion negative psych-affective responses. It is assumed that physical activity reduces the magnitude of cardiovascular responses and psychological responses to stress which threaten individuals' physical and mental health. The result of investigating the effect of physical activity on reducing negative physiological and psychological responses would suggest useful information health for practitioners who want to prevent stress-induced diseases, especially coronary heart disease. Methods: participants of this study were 30 students (10 males & 20 females), whose mean age was 21.30 (SD=2.29). Fifteen students (5 males & 10 females) were assigned for in each group, treatment and control groups. They were interviewed and given a survey that included a consent form, demographics sheet and psychological tests, such as State-Trait Anger Expression Inventory and State-Trait Anxiety Inventory. Before the application of psychological stress, participants in treatment group were going through with a course of physical exercise, running on treadmill 15minutes, while participants in control group were not physically active. After exercise, there was 15 minutes resting period before applying cognitive stress. During the experiment, all participants performed challenging cognitive tasks for 20minutes in situations that were designed to experience learned helplessness and measured their cardiovascular reactivity including blood pressure and heart rate every 5 minutes, until 10 minutes after finishing the application of psychological stress(recovering state). In the end of experiment, they were given some psychological test again. Results: Heart rates of exercise group were significantly higher than non-exercise group, especially, five minute after applying cognitive stress and at the end of recovery, in other word 10 minutes after stressful event. Systolic blood pressures of exercise group were lower than those of non-exercise group during the stressful event, but this differences in borderline level of significance. state anger level of exercise group decreased even experiencing stress, while those of non-exercise group increase. And state anxiety level of exercise group decreased in borderline level of significance. Conclusion: This study reiterate health benefits of physical activity and suggest that regular moderate exercise may regulate cardiovascular reactivity and psycho-affective responses from stress by reducing stress induced sympathetic output.

• Perspectives in Nursing Science
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• 제11권2호
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• pp.132-143
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• 2014

Purpose: This study was designed to explore adolescents' experience with yoga class in South Korea. Methods: Qualitative data were collected by focus group interviews from February to March 2014. Eleven adolescents who experienced yoga class were recruited from two different schools. The interview questions investigated adolescents' experience with yoga regarding expectations before yoga class, positive changes after yoga, and advice for future yoga classes. Results: Three primary themes from the qualitative content analysis include 1) motivation to join a yoga class, 2) perceived benefits after class and 3) suggestions for school-based yoga. We found that high school students had intrinsic and extrinsic motivations to join yoga classes, and the perceived benefits included physical, psychological, cognitive and social aspects. The students also indicated the need for support by person, yoga with fun and information, yoga tailored by individual goal, simple and easy class. Conclusion: These results suggest that yoga could be an appropriate intervention for holistic health care, and school-based yoga should be applied by focusing on the various situational needs of adolescents'. Furthermore, when yoga leads to healthy habits compared to just simple exercise, a balanced development of adolescents can be achieved.

• 한국주거학회논문집
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• 제22권6호
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• pp.1-10
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• 2011

In relation to the environmental analysis system of social marketing, this study has analyzed the responses made by the future users of the integrated apartments for the elderly that are currently under development as an alternative for the housing of the aging society. By studying the comprehensive social benefits, individual benefits and the implied factors for conceptual and behavioral changes in terms of the integrated apartments for the elderly, some important study results were obtained for the practical application of the new alternative. The major points are as follows: Firstly, from social aspect, the respondents wanted to know in detail about the integrated apartments for the elderly, the new alternative was evaluated to be helpful in elderly life, and it was expected to be effective for supporting the elderly people from psychological aspect. Secondly, from supply aspect, it was revealed that an alternative for the integrated apartment for the elderly is required to be developed in details reflecting the diverse needs of the elderly people and to be developed with differentiating strategy, but its applicability may confront some difficulties. Thirdly, from private aspect, the respondents showed they would feel economic burden if an integrated apartment for the elderly is introduced actually.

• 한국의류학회지
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• 제29권1호
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• pp.189-197
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• 2005

The purpose of this study was to find factors affecting sun protective behavior and intention to buy UV-protective clothing among Korean golfers. Health belief (HB) model and diffusion theory(DT) were used for the study. Dependent variable of HB model was sun protective behaviors (SPBs) and dependent variable of DT model was intention to buy (ITB) UV-protective clothing. Independent variables for HB model were cancer perception, perceived benefits, behavioral/psychological barriers and cues to actions, while independent variables of DT model were relative advantage, compatibility, complexity, friability, and observability, besides demographic variables. Perceived benefits and cues to action variables in addition to gender and age were significant determinants of SPB for Korean golfers. Also, relative advantage and compatibility. behavioral barriers and cues to action were significant in affecting intention to buy UV-protective clothes. Both HB model and extended DT model were useful to predict sun protective behavior of Korean golfers.

• 한국경영과학회지
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• 제41권1호
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• pp.1-19
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• 2016

While previous studies on service failures mainly focused on general services, this study examines the effects of failed financial services on the psychological process and behavioral responses of consumers. The important factors of financial service (relational benefits, convenience, branch satisfaction, product diversity, company stability, and product profitability) are regarded as antecedents in our model. We study how each factor of failed financial service affects the negative emotions of consumers through the attribution process and how these arising emotions influence their behavioral responses. Through path analysis, this study shows that failure of service factors of relational benefits, branch satisfaction, and convenience induces disappointment, with the mediation effect of external attribution. Meanwhile, failure of service factors of product diversity and product profitability induces regret, with the mediation effect of internal attribution. Disappointment leads to complaint behavior, and regret leads to switching behavior. Unlike previous studies, the present one considers the important factors of financial service and their effects on the affective and behavioral responses of consumers.