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http://dx.doi.org/10.5762/KAIS.2014.15.4.2062

Impacts of Relationship Benefits on Relationship Learning and Cooperation of Buyer-Seller in Food Material Industries  

Kang, Jang-Seok (Channel Marketing, Graduate School, Kongju Nat'l U.)
Kim, Dong-Hwan (Channel Marketing, Graduate School, Kongju Nat'l U.)
Cha, Keon-Hee (Channel Marketing, Graduate School, Kongju Nat'l U.)
Kim, Shine (Division of Liberal Arts & Teaching, Sungkyul University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.15, no.4, 2014 , pp. 2062-2073 More about this Journal
Abstract
Relationship learning is very important to grow and develop interorganization. Greatly to ours regret, relationship learning study have left unexplored with regard to interfirm's relationship. The purpose of this study is to analyze the effects of relationship benefits on relationship learning and cooperation of buyer-seller in food material industries. We collected statistically usable data from 228 questionnaire respondents who deal with food firms and analyzed them with SPSS 20.0 and Amos to achieve research's goals. Analysis results revealed that, first, relational benefits of economical benefits and psychological benefit had impacts on relationship learning between buyer and seller in food material channel market. Second, the survey found that relationship learning has impact on collaboration. Third, on the other hand, relationship benefits of social benefits had no effect relationship learning. Summary and strategy implication will be mention in conclusion.
Keywords
Cooperation; Relationship Benefits; Relationship Learning;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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