• Journal of the Korean Home Economics Association
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• v.36 no.3
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• pp.131-144
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• 1998

This study attempts to analyze the propensity for conspicuous consumption of the adolescent consumers and related variables such as socio-economic variables, consumer experience, materialism and consumption-oriented attitudes to provide a basis for the development of consumer education program. The survey of this research was conducted by means of self admistered questionnaire with 788 adolescent consumers attending middle and high school located in Ulsan. The results of this research were as follows: 1) The average level of the propensity for conspicuous consumption was a little high median point. This implies that consumer education is necessary for the adolescent consumer in order to reduce the level of conspicuous consumption. 2) The adolescent consumers' propensity for conspicuous consumption varies significantly according to the socio-economic variables such as sex, grade, the allowance interval, the amount of allowance, the mother's education and the subjective level of household consumption. 3) The propensity for conspicuous consumption is positively correlated with materialism and the consumption-oriented attitudes. The consumer experience is positively correlated with materialism and not significantly correlated with the propensity for conspicuous consumption and the consumption-oriented attitudes. Materialism is positively correlated with the consumption-oriented attitudes. 4) According to the results of the regression analysis examining the influences of variables affecting the propensity for conspicuous consumption, the relative importance of the variables are in the order of; materialism, the consumption-oriented attitudes, sex and the amount of allowance. These independent variables explains 49.3% of the total variance about the propensity for conspicuous consumption.

• Journal of Korean Home Economics Education Association
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• v.9 no.2
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• pp.161-174
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• 1997

The purpose of this study is to investigate the effects of self-concept, reference group, consumer education, and materialism on the propensity for conspicuous consumption of adolescents. The data used in this study were collected through questionnaires on 604 adolescents living in Cheju City. The data were analyzed by using SPSS PC(sup)+ program. The propensity for conspicuous consumption of adolescents differed significantly according to their age and allowance, and sex. The propensity for conspicuous consumption of the middle school students was higher than that of the high school students. The propensity for conspicuous consumption of boys was higher than of girl’s. The propensity for conspicuous consumption of the adolscents was influenced by materialism and the reference group. According to the results of the multiple regression analysis, the most influential factor was materialism and reference group. In clothing materialism was the most influential factor and the reference group was the second influential factor. But In shoes, bag, and school supplies the reference group was the most influential factor and materialism was the second influential factor.

• Journal of the Korean Home Economics Association
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• v.41 no.7
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• pp.145-156
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• 2003

The purpose of this study is to analyze the propensity of conspicuous consumption of adolescent consumers related to propensity of materialism. To achieve the purpose of this study, data were collected from 644 adolescent consumers through questionnaires. The results of this study, the adolescent consumers' propensity of conspicuous consumption varies significantly according to the variables such as sex, grade, monthly income, monthly average allowance, mother's age, residence, and their consuming education.

• Korean Journal of Human Ecology
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• v.16 no.2
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• pp.367-380
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• 2007

This study investigates the perception of price and the propensity to conspicuous consumption in the purchase of clothing among college students and the relation between the perception of price and the propensity to conspicuous consumption. The data for this study were collected from 1,015 Korean college students. In order to analyze the data, statistical methods such as frequency, percentage, mean, standard deviation, factor analysis, ANOVA, scheffe-test, Pearson's correlation, and Cronbach's a were used with the SPSS statistical package program. The major study findings were as follows. 1. The perception of clothing price among college students was classified into five factors: high price-oriented, discount-oriented, high quality-price rate-oriented, low price-oriented, and effectiveness-oriented. 2. The propensity to conspicuous consumption of clothing among college students was classified into four factors: brand name conspicuousness, conspicuous pursuit of vogue, symbol of their social position, and imported goods conspicuousness. 3. High price-oriented and discount-oriented were different significantly according to sex, age, father's educational level, monthly income, monthly allowance amount. High quality-price rate-oriented and low price-oriented were different significantly according to sex, father's educational level, monthly income, monthly allowance amount. Effectiveness-oriented was different significantly according to sex, age. 4. Brand name conspicuousness, conspicuous pursuit of vogue and imported goods conspicuousness were different significantly according to sex, age, father's educational level, monthly income, monthly allowance amount. Symbol of their social position was different significantly according to sex, age, father's educational level, monthly income. 5. High price-oriented, discount-oriented and high quality-price rate-oriented have the highly positive correlation with four factor of propensity to conspicuous consumption of clothing. Low price-oriented has the negative correlation with four factor of propensity to conspicuous consumption of clothing. Effectiveness-oriented has the lowly positive correlation with four factor of propensity to conspicuous consumption of clothing.

• Korean Journal of Human Ecology
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• v.13 no.4
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• pp.581-598
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• 2004

The purpose of this study is to analyze the conspicuous consumption propensity of middle schoolers and to develop effective consumer education programs which help improve consumer socialization. Empirical data were collected by using a questionnaire for 500 middle schoolers who reside in the city of Daegu. The results of this study are as follows: First, significant differences in materialistic propensity can be found. It results from the difference in parents' educational background, amount of monthly pocket money, influence of mass media and friends, and the consumer education hosted by schools. Second, significant differences in the conspicuous consumption propensity can be found. It comes from the difference in materialistic propensity and control of purchasing behaviors. Third, the variables affecting the middle schoolers' propensity of conspicuous consumption include influence of mass media and friends, control of purchasing behaviors, influence of materialistic propensity, amount of monthly pocket money, and mother's educational background. Lastly, this study helps develop consumer education programs for the teenagers. The program should use statistics data, Internet, presentation materials, putting higher priority on experience activities, survey, analysis, discussion, and presentation rather than theoretical education.

• Journal of the Korean Home Economics Association
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• v.37 no.5
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• pp.19-30
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• 1999

This study attempts to identify the level of the propensity of college student's conspicuous consumption and clarify the related variables such as socioeconomic variables, consumption-oriented attitude, and influence of reference groupl Data used in this study were collected from 485 college students in seoul. The samples were analyzed by frequency, mean, t-test, ANOVA, Duncan's Multiple Range Test, and regression. The results can be summarized as follows: 1) The average level of the propensity for conspicuous consumption was a little higher than middle point ; 2) the propensity of conspicuous consumption of college students was significantly different according to age, sex, the amount of monthly allowance, and the parents' level of education; 3) the variables with statistically significant effects on college students' conspicuous consumption include the consumption-oriented attitude, the influencing degree of reference group, the amount of monthly allowance, and sex.

• Journal of Families and Better Life
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• v.13 no.4
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• pp.85-100
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• 1995

The objectives of this study are : 1) To clarify the definition of conspicuous consumption. 2) To examine the degree of conspicuous consumption amongst urban housewives. In this research conspicuous consumption is defined as the use and acquisition of goods and services to ostentatiously display wealty with the purpose of establishing or sustaning a status through the symbolic values of goods and services, The data used in this study included 670 housewives living in Seoul. Statistics used for data analysis were frequencies means standard deviation and one-way anova. The research results can be summarized as follows. First the propensity for conspicuous consumption differs significantly according to wife's age wife's education and husband's job. Second the propensity for conspicuous consumption in high quality and high price preference is high, And the propensity for conspicuous consumption in house and furniture is high.

• Journal of Korean Home Economics Education Association
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• v.12 no.1
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• pp.21-32
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• 2000

The purpose of this study was to investigate the effects socio-demographic and socio-psychological variables on the proppensity for conspicuous consumption of adolescents. The data used in this study were collected through questionnaires on 488 adolescents living in Kyongju City. The data were analyzed by using SPSS-win program. The specific objectives of this study were to invetigate the difference of adolescent consumers’ propensity for conspicuous consumption and to predict the independent effects on the propensity for conspicuous consumption by socio-demographic & socio-psychological variables The results of this study were as follows: 1) The adolescent consumers’propensity for conspicuous consumption was different significantly according to the socio-demographic variables such as school. the subjective level of household consumption. the allowance interval. the amount of allowance. 2) According to the results of the multipul regression-analysis were in the order of: materialism the frequency of communication with their friends. the perceived level of living. and the amount of allowance. These independent variables explain 29.8% of the total variance.

• Journal of Families and Better Life
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• v.31 no.5
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• pp.173-184
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• 2013

The purpose of this study was to investigate adolescent consumers' consumption trends to identify their tendency for conspicuous consumption. To investigate adolescent consumers' consumption factors and conspicuous propensity for consumption, mass media, peers' effects & conformity were examined. The objects of the study are 503 middle and high school students in Seoul. The data were analyzed through frequency analysis, mean, standard deviation, t-test, Pearson's correlation, and hierarchical multiple regression analysis by using SPSS Win 12.0. The major results of this study are as follows: Firstly, the factors of gender, grade and allowance suggest a consumption-oriented attitude and conspicuous consumption is revealed to be the highest among female students rather than male students, and high school students rather than middle school ones. Allowance is significantly correlated with consumption-oriented attitude and conspicuous consumption. Secondly, factors that affect the propensity for the consumption-oriented attitude of adolescent consumers are mass media, peer conformity, and effects. Thirdly, the factors affecting the propensity for the conspicuous consumption of adolescent consumers are peers' effects, mass media, and peer conformity. This investigation could contribute to enhancing the understanding of adolescent consumers.

• Journal of Families and Better Life
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• v.17 no.1
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• pp.15-32
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• 1999

The objectives of this study are to examine the propensity of conspicuous consumption of adolescent consumers to investigate the effects of demographic variables socio-psychologival variables materialism on the conspicuous consumption of adolescent consumers. The survey of this research was conducted by means of self-administered questionnaire with 483 adolescent consumers attending middle school located in Inchon. Major findings are the following: (1) The propensity for conspicuous consumption of adolescent consumers averages 47.98 points. This score is beyound the middle slightly. (2) According to the results for examining the relative influences of variables affecting conspicuous consumption of adolescent consumers the relative importance stars school education the degree of taking in advertisement attitude of their parents self-esteem materialism gender and educational level of their father. Explanatory power of these variables totalled 70.5%.