• Journal of Information Technology Applications and Management
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• v.24 no.4
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• pp.215-227
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• 2017

The development of information technology are leading to the rapid evolution of SNS (Social Networking Services) in various directions and industries. Initially, SNS have been used as the form of networking between user's groups. Currently SNS has been developed towards multiple purposes and platforms such as the promotion and the advertising of a company. There are many SNSs including QQ, Weibo, and Wechat and so on in China. However, the use of companies in terms of advertising and information sharing with the customers do not meet the trend in China. Especially, there were little researches for Chinese travel agencies how to utilize SNS for attracting new customers and making them contribute to the firm's performance. In this study, we try to investigate the impact of the firm's characteristics and the usage of SNS on the performance of Chinese travel agencies. Based on Top 100 China travel agencies in 2009, we analyzed the relationships between firm's characteristics and the usage of SNS, and firm's performances in 2013. We expect that our study can contribute to the increasing academic and practical needs on the empirical evidence of the impacts of the SNS utilizations on the firm's performance.

• Korean Journal of Soil Science and Fertilizer
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• v.48 no.1
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• pp.36-43
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• 2015

Excess use of chemical fertilizer causes soil acidification and accumulation of salt, and thus might bring to desertification of soil. To overcome this problem, it needs limited usage of chemical fertilizer and increased usage of natural fertilizer as an alternative. In this study, dry soil-borne Bacillus sp. SHL-3, which was isolated from arid and barren soil, with plant growth promoting activity was isolated for identification and to determine optimal culture condition. A bacterial strain SHL-3 had the IAA productivity ($5.16{\pm}0.10mg\;L^{-1}$), ACC deaminase activity ($0.36{\pm}0.09$ at 51 hours) and siderophore synthesis. It was identified as genus Bacillus sp.. Also, optimal culture condition of SHL-3 were $20^{\circ}C$ and pH 7 in LB medium. Bacillus sp. SHL-3 had up to 4% salt tolerance in the medium. We evaluated the plant growth promotion ability of SHL-3 using yam (Dioscorea japonica Thunb.). As a result, Bacillus sp. SHL-3 was effective on the increase of the shoot length (202.4% increase for 91 days). These results indicate that Bacillus sp. SHL-3 can serve as a promising microbial resource for the biofertilizers of soil.

• International Journal of Advanced Culture Technology
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• v.9 no.4
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• pp.329-344
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• 2021

AI assistant, a software interface designed to interact with a user in a natural way and perform specific tasks on the user's behalf, receives increasing attention from both scholars and practitioners. While most of the literatures explain about technical aspects, little is known about the social and psychological factors that intimately influence consumers when using it. This study sheds light on the reason people use AI assistant and how perceived values influence on intention of continuous usage. A total of 361 AI assistant users participated in an online survey, and all were recruited from a major online panel in South Korea. The results from the principal component analysis suggest five social and psychological motives: self-expression, quality of life, entertainment, information, and compatibility. In addition, perceived values, informativeness, entertainment, and trustworthiness, positively predict the intention to use AI assistant. This research provides theoretical contributions from finding motivations of AI assistant usage and from the effects of perceived values on the intention to use it. Practical implications should not be overlooked in this ever-expanding AI industry.

• International Journal of Advanced Culture Technology
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• v.12 no.2
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• pp.110-118
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• 2024

This study was conducted to analyze the metaverse usage behavior of college students through in-depth interviews and to explore the characteristics of the major metaverse platforms with a focus on keywords. This study derived elements such as metaverse participation activities, real-world order, metaverse system, presence, and self-expression from previous research. This study examined how college students who use the metaverse perceive these variables. We present the following research results: First, the college students who participated in the study showed interest in content with many interactive elements on the metaverse platform and appeared to participate more actively in such content. Second, college students cited the ability to engage in economic activities in the metaverse as their greatest strength. It was expected that social norms applied in the real world would also be applied in the metaverse. Third, the Metaverse system, such as the Metaverse UI, UX, and servers, was found to be a factor that needs to meet users' expectations and hinders immersion. In this study, the characteristics of the metaverse platform were analyzed, focusing on essential keywords from in-depth interviews. The analysis results are as follows: It was expressed with keywords such as Zepeto has 'avatar' and 'personality expression,' Ifland has 'free decoration' and 'communication convenience,' Gathertown has 'movement convenience' and 'video chat.' Roblox has 'game-based' and 'dynamic.'

• International Journal of Advanced Culture Technology
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• v.12 no.2
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• pp.161-166
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• 2024

As globalization has accelerated, the use of English loanwords is increasing in South Korea. In this paper, we have analyzed news stories from four Korean quality newspapers-Chosun Ilbo, Dong-A Ilbo, KyungHyang Sinmun, and Chung-Ang Ilbo to investigate the usage of English loanwords in news texts. Thirty-eight news stories on life, politics, business and IT were collected from the four newspapers and then analyzed based on the five types of loanwords-Direct, Mixed Code Combination, Clipping and Neologism and Double Notation, partly following Lee's and Rudiger's classification. As a result, the followings were revealed: first, the use of the category Direct was overwhelming the others with 90%, indicating that English loanwords were not translated from its source language and introduced into Korean directly with little modification; second, the use of English loanwords was significantly higher in the sections of business and IT than in other sectors, implying that English loanwords function in a similar way as a lingua franca does within those fields. Furthermore, the linguistic trends can provide a basic guide for translators to make an informed decision between the use of English loanwords and its translated Korean version in English-into Korean translation.

• Journal of Environmental Science International
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• v.25 no.7
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• pp.963-972
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• 2016

A survey was performed to present a scheme for building a healing forest park inside a city in consideration of the fact that healing forests are located in non-urban areas because of their nature, and are therefore not conveniently accessible to urban population (n=196). As a result, among 196 respondents to the survey, 74.5% indicated that it was necessary to build an urban healing forest park. In the case of the expected usage pattern, were an urban forest park to be built, the largest proportion responded that it would be used to "walk", followed by "rest and meditation" and then "meeting/talk/date". An analysis showed that the largest proportion responded that they factor in "Accessibility" (48%), followed by "Park condition" (16.8%), and "Vegetation type" (12.2%). According to the analysis of usage preference for healing therapy, it was shown that the largest proportion preferred "Terrain therapy" (37.8%), followed by "Exercise therapy" (19.9%), and "Naturopathy" (18.9%). The factor anlaysis of usage preference regarding urban healing forest park facilities showed that the components were divided into "Operation facilities" and "Natural healing space", and the largest proportion preferred "Trails for healing", followed by "Space or forest for meditation" and "Health promotion center", and then "Facilities for a exercise therapy". In building an urban healing forest park, we think that it is effective to introduce zones and facilities in consideration of park characteristics that are centered on everyday behaviors, such as taking a walk, which differ from those of healing forests located in non-urban areas.

• Journal of Korean Library and Information Science Society
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• v.49 no.1
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• pp.47-75
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• 2018

The objective of this study is to investigate the current usage and Satisfaction Levels of modern literature services provided by the National Library of Korea, and explore the strategies to promote the use of the modern literature service. The result show that the usage rate of users for the modern literature service is very low, and the Satisfaction Level of the experienced users are found to be normal. Therefore, in order to increase the utilization rate and the Satisfaction Level, first, it is required for active promotion of current modern literature services. Second, the public relations of exhibitions and viewing information are provided direct access to users of the modern literary materials, so various types of exhibitions and events are necessary. Third, although respondents said that library homepage, portal site, and SNS are effective public relations methods, in the case of less-educated and seniors, they prefer public relations through offline media. Therefore, deeper theoretical considerations are necessary in order to select affordable public relations media.

• Journal of Broadcast Engineering
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• v.21 no.2
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• pp.210-218
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• 2016

In this study VOD usage patterns(VOD use and paid amount) of IPTV users were investigated reflecting the level of media use characteristics such as TV viewing time, star preference, and genre preference. Also the impact of media using characteristics and the evaluation of guide channel on the intention to use VOD was analyzed. The web survey was conducted against the respondents who have used VOD and guide channel. The results are as follows. Among the media usage characteristics, star preference has the impact on the VOD use, while genre preference has relation to the willingness to pay for VOD. Secondly, the intention to view the guide channel, entertainment of the channel, and the users' genre preference have significant impacts on the intention to use VOD. Therefore, it is necessary to raise the viewing rate of guide channel by providing the customized promotion strategy and diverse events based on the analysis of VOD usage.

• The Journal of the Convergence on Culture Technology
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• v.7 no.2
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• pp.367-375
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• 2021

This study aimed to identify the knowledge structure of researches on 'untact' and derived implications for directions for the studies using text mining. The study included network analysis and topic modelling of keywords and abstracts from 171 thesis published until October 2020. Centrality analysis showed that 'untact' studies had been focused on service, usage, consumption, technology and online. From the topic modelling, 6 topics such as 'COVID-19 and socio-technological change', 'needs and utilization of education contents', 'technology and service for user convenience', 'product marketing and sales', 'service design of the company', 'influence factors of usage and consumption' were extracted. Keywords that connect each topic were technology, service, usage, consumption, needs and factor. Exploratory analysis of 'untact' researches using text mining provides useful results for development of 'untact' studies.

• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.209-215
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• 2023

The untact environment brought about by the global pandemic has emerged as a new driving force for the matured social media market. In the post-coronavirus era, there arises a pivotal need for foundational data to reconfigure the operations and utilization strategies of social media. Using data from the 2022 Korean Media Panel Survey, this study compared sociodemographic and personality factors between social media non-users and users, and examined how these factors influenced social media usage time. The findings indicate differences between social media non-users and users in terms of gender, age, education level, income level, employment status, marital status, openness to experience, conscientiousness, extraversion, and neuroticism. Usage time of social media is influenced by gender, age, income level, employment status, conscientiousness, and agreeableness. These results are anticipated to enhance the understanding of users and their usage behaviors for stakeholders in the social media market as they confront a potential second leap forward.