• Title/Summary/Keyword: promotion plans

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The Effect of Business Relationships on Conflict and Satisfaction in the Cosmetics Industry's Distribution Channel (코스메틱 산업에서의 유통경로상 거래관계가 갈등과 관계만족에 미치는 영향)

  • Park, Soo-Hong;Yang, Hoe-Chang;Sun, Il-Suck
    • Journal of Distribution Science
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    • v.13 no.6
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    • pp.79-86
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    • 2015
  • Purpose - The cosmetics industry is a traditional high value-added industry in terms of the domestic demand, small batch production systems, exclusive competition, and raw materials highly dependent on overseas countries as well as an oligopolistic market structure. However, new foreign brands and growing consumer awareness of inexpensive products, has triggered a shift. In line with changing lifestyles and the polarization of consumption, the industry faces a new market structure. Among its key characteristics is the cosmetics industry's numerous distribution channels (i.e., department stores, door-to-door sales, online shopping malls, brand shops, and discount stores). Therefore, the study of its distribution channels is essential. Research design, data, and methodology - The study analyzed channel distribution power divided into coercive and non-coercive power. The factors of coercive power included: unilateral request of an increase in commissions, interference in sales by taking advantage of a superior status, unilateral buck-passing at the time of a problem, unilateral request to stop sales activities, and a unilateral business contract; the factors of non-coercive power included favorable payment conditions, offers of various kinds of information, policy on commission reduction, pride in market entrance, and promotion support. In addition, the mediating variable "interdependence" was applied to the execution of department store (or mart) power and their shop conflicts and satisfaction to examine direct and indirect influential power. The methodology was a survey of managers of cosmetics shops in department stores (or marts). The questionnaire, based on a five-point Likert scale, included questions about basic personal information, execution of power, interdependence, conflict, and satisfaction. The study distributed 198 questionnaires and collected 131. Ten questionnaires with missing or hard to analyze data were excluded. Thus, 121 copies were analyzed. Results - According to the analysis, the execution of coercive power by department stores (or marts) did not affect interdependence, but the execution of non-coercive power did. Interdependence did not influence conflict, but did affect satisfaction. Additionally, the analysis revealed direct influential power: the execution of coercive power positively affected conflict and negatively influenced satisfaction; the execution of non-coercive power positively affected satisfaction. Conclusions - To offer suggestions for distribution business relations in the cosmetics industry, this study investigated how the execution of power by department stores (or marts) affected their shops. More specifically, it examined how much the execution of both coercive power and non-coercive power influenced conflict and satisfaction, and analyzed the mediating role of interdependence. In line with previous study results in various areas, coercive power was shown to be the source of conflict, leading to a decrease in satisfaction, whereas non-coercive power significantly positively influenced satisfaction. Moreover, non-coercive power increased interdependence, which led to greater satisfaction. As a result, interdependence had a mediating effect on non-coercive power and satisfaction. Based on the results, department stores (or marts) should look for improvements plans that increase interdependence. Such plans could alleviate conflict with the shops, increasing their satisfaction.

A Study on the Value of Island Landscape as Scenic Site Resource - Focus on the Raising Fine Village(Gwanmaedo, Youngsando) - (도서 경관의 명승자원으로서의 가치연구 - 명품마을(관매도, 영산도)을 중심으로 -)

  • Lee, Young-Yi;Lee, Jin-Hee;Kim, Jun;Lee, Jae-Keun
    • Journal of the Korean Institute of Traditional Landscape Architecture
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    • v.30 no.4
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    • pp.93-101
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    • 2012
  • Despite the fact that the importance of islands and oceans is increasingly being emphasized as they are recognized as alternative spaces for the future, some islands that have not been designated as cultural assets have lost their natural and cultural landscapes to development projects and other plans for turning islands into tourist resources, and are still in the process of being destroyed. Unlike old perceptions of islands, islands, in the minds of people living in the modern age, have become places for taking a quiet rest or enjoying and appreciating the undamaged beauty of nature itself. Keeping up with the trend of people increasingly visiting the islands these days, it is high time to prepare plans for the promotion, preservation management, and usages of islands based on researches of islands with excellent natural landscapes and through the designation of these islands as cultural properties. As the first step of studying island landscape resources as resources of cultural assets, the current study includes literature reviews and field investigations of Gwanmaedo and Yeongsando, two islands that have been selected as prestigious villages and are part of the Dadohaehaesang National Park. Based on these preliminary investigations, landscape resources showing distinctive natural landscapes and cultural sceneries were selected and analyzed in detail, thus presented for their value as resources of Scenic site and future research.

A Study on the Connectivity between the Smart City Comprehensive Plan and Smart City Planning Using the Social Network Analysis - Focusing on Gwangmyeong and Chuncheon Smart City Services (사회연결망 분석을 활용한 스마트도시종합계획과 스마트도시계획간 연결성 연구 - 광명시와 춘천시의 스마트도시 서비스를 중심으로)

  • Kim, Hong Gwang;Yi, Mi Sook
    • Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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    • v.36 no.6
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    • pp.601-609
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    • 2018
  • The Smart City Plan specifies that it should reflect the content of the Smart City Comprehensive Plan, which is the upper plan while presenting the basic direction, promotion strategy, service establishment and operation plans of a smart city construction project. However, there are not enough empirical studies on whether plan contents are systematically established according to smart city planning hierarchy. In this study, we are to use the social network analysis to find out the local government's smart city plan is actually highly connected to the Smart City Comprehensive Plan, a master plan at national level. To this end, we conducted a social network analysis on Gwangmyeong and Chuncheon, which were recently approved for smart city planning. First, 108 keywords were derived from the 2nd Smart City Comprehensive Plan, and the connectivity between these keywords and Smart City Planning was analyzed. The results of the social network analysis showed that the total connections of Smart City Planning in Gwangmyeong was 371, which was higher than 307 in Chuncheon, and the average degree of connection per keyword and network density were also higher in the Gwangmyeong Smart City Planning than the Chuncheon Smart City Planning. The results of the study showed that the Smart City Planning actually had a high connectivity with the Smart City Comprehensive Plan, and the keywords with high connection centrality were different for each local government. The result of this study can be used as a basis for judging whether there is a high correlation between plans.

Modern application of Nu-jung, a place of taste for the arts, of Aneuisamdong and the culture of classical scholar (풍류의 장, 안의삼동(安義三洞) 누정(樓亭)과 선비문화의 현대적 활용)

  • Kim, Hyung-suk;Sim, Woo-kyung
    • Korean Journal of Heritage: History & Science
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    • v.48 no.2
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    • pp.48-63
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    • 2015
  • This study began with the purpose of awakening an interest in Korean Nu-jung and seeking application plan based on Nu-jung of Aneuisamdong. Also it intends to suggest activation plan of Nu-jung while using the culture of taste for the arts and classical scholar of ancestors with the physical place named Nu-jung as the medium. As concrete ways to activate Nu-jung, we suggested plans which use the game of go(Baduk), main material of the culture of taste for the arts and classical scholar, and increase availability by planning a program adding picturesqueness of Nu-jung. By bringing the material named the game of go(Baduk) to the place named Nu-jung, we suggested the plan capable of experiencing the culture of taste for the arts and classical scholar and also expecting local promotion and economical effect. And the plan is to design and conduct night program, 1 night 2 days program, tailored program, and so on by combining the material of the culture of taste for the arts and classical scholar with the medium named 'Dal(the moon)' in the static place named Nu-jung. The plans above are applicable to most of Nu-jung scattered all over the country, which means that we have a lot of Nu-jung in Korea and, at the same time, we have abundant contents to be used as cultural properties. Now it's important how to develop and use these contents through the connection with various academic fields in terms of managing cultural properties. By understanding the value of the original form of culture while emerging from simply using cultural properties, we can use cultural properties in a higher level. For this, preserving cultural properties should be supported by continuous interdisciplinary study.

The Management Plan for the Ecological Waterfront Space of Muan Changpo Lake (무안 창포호의 자연생태친수공간 조성을 위한 관리방안 기초 연구)

  • Seo, Jung-Young
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.22 no.3
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    • pp.15-30
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    • 2019
  • Changpo Lake was created as a part of a land reclamation for refugee self-helping projects. It shows characteristics of a fresh water lake, and still retains the early appearance of reclamation that surrounding regions have not been developed into farm lands. Shallow wetland has formed around the lake, which provides great conditions for diverse lives, and surrounding earthiness is favorable for growth of vegetation and restoration of the ecosystem. However, as facilities of the Muan International Airport nearby Changpo Lake are expanding and barns are being constructed, artificialness is gradually increasing. Particularly, since pollution sources such as sport facilities, farm lands and barns are scattered around Changpo Lake, pollutants are flowing in constantly. Accordingly, the results for setting up management areas according to the spatial characteristics and creating natural ecological spaces near Changpo Lake, Taebongcheon stream and Hakgyecheon stream are as follows. First, the creation of a natural eco-friendly waterfront space should be promoted by securing the health of the aquatic ecosystem and restoring species and the ecosystem. In addition, a consultative body needs to be formed to lead local residents to participating in river investigation and monitoring, maintenance, and management through role sharing. Second, the basic direction of the spatial management plan is to keep the unique charm of Changpo Lake, maintain harmony with nature, create diverse waterfront areas, and secure the continuity of Changpo Lake and inflow streams. Moreover, the area should be divided into three zones such as a conservation zone, a restoration zone and a waterfront zone, and for each zone, the preservation of vegetation, the creation of ecological wetlands and restoration of the ecotone and ecological nature need to be promoted. Third, facilities and activity programs for each space of Changpo Lake should be operated for efficient management of protected areas. In order to suit the status of each space, biological habitats, water purification spaces, experiential and learning spaces, and convenience and rest spaces should be organized and designated as research, monitoring, education, and tourism areas. Accordingly, points of interest should be set up within the corresponding area. In this study, there are many parts that need to be supplemented for immediate implementation since the detailed plans and project costs for the promotion of programs by area are not calculated. Therefore, it is necessary to make detailed project plans and consider related projects such as water quality, restoration of habitats, nature learning and observation, and experience of ecological environments based on the categories such as research, monitoring, education and tourism in the future.

A study on the degree of aging recognition of firefighters and countermeasures(focus on firefighters in Jeollanam-do) (소방공무원의 고령화 인식정도와 대응방안에 관한 연구(전라남도 소방공무원을 중심으로))

  • Ha, Kang Hun;Kim, Jae Ho;Choi, Jae Wook
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.3
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    • pp.398-407
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    • 2021
  • Firefighters (who are responsible for people's safety) have one of the jobs that are expected to have problems due to aging in the workforce. An increase in the average age of firefighters can lead to serious social problems. The aim of this study is to survey firefighters in Jeollanam-do about their awareness of aging in firefighters, and to propose a plan to prepare them for aging through investigation and analysis of work problems that may occur due to an aging workforce. The survey shows that the higher the age group, the higher the awareness of aging firefighters, and the higher the total work experience and internal/external work experience, the higher the awareness of aging. As a plan to solve various problems that may arise from aging in firefighters, regular operation of physical fitness promotion programs, field work, job rotation, and managerial measures (such as a change of position to an administrative department) are prepared, and drone or robot technology is used. These solutions include the introduction of applied high-tech technologies to firefighting activities, establishment of retirement management policies, and preparation of plans to revitalize the connection to private employment. In order to maximize the applicability of the field, government institutional plans and preparations are essential.

Exploring Physical Activity Promotion Strategies for Older Residents in a Small Town Based on Socio-ecological Model: A Mixed Method Inquiry (사회생태학적 분석을 통한 중소규모 A 도시 거주 노인 신체활동 촉진전략 모색 - 혼합연구기법으로)

  • Kim, Kyung-O
    • 한국체육학회지인문사회과학편
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    • v.55 no.2
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    • pp.47-67
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    • 2016
  • The purpose of this study was to understand barriers and problems associated with physical activity of older adults in a small town and to provide improvement plans based on socio-ecological model. This study employed three independent phases including survey, accelerometer study, and photovoice. Three phases were analyzed based on nesting design among diverse mixed method designs. Among 134 older participants, 73 older individuals reported that their physical activity per week was less than 150min in the first phase. Among the 73 older individuals, 40 older individuals participated in the second phase. In the second phase, 32 older individuals does not meet at least 150min of moderate-to-vigorous physical activity(MVPA) suggested by DHHS. Finally, 6 older adults participated in the third phase. Five major themes emerged including 1) lack of proper information and service regarding physical activity, 2)lack of support from people close to them, 3)some limits due to chronic disease, 4)lack of appropriate facility, and 5)lack of opportunity due to existing inactive lifestyle. Based on these five themes, this study attempted to provide the improvement plans with socio-ecological model.

Conservation Plan and Historic Site Designation Strategy of Celadon Kiln Site in Banam-ri, Gochang (고창 반암리 청자요지의 보존 방안과 사적 지정 전략)

  • SIN Mincheol
    • Korean Journal of Heritage: History & Science
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    • v.56 no.1
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    • pp.208-223
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    • 2023
  • This article was prepared for the purpose of reviewing maintenance plans and strategies for designating the celadon kiln site in Banam-ri, Gochang, a monument designated by the city and province as a historical site. Prior to the discussion, the high academic potential of this site, which is attracting attention as a main point of early celadon main point, was explained, and expectations for the future designation of the monument were reviewed. Next, the current status of preservation and maintenance plans of the celadon kiln site in Banam-ri, Gochang were examined. In particular, the current preservation situation was reviewed through an on-site survey on how the ruins, which have not been designated as a monument, should be maintained for historical designation in the future. Above all, it was argued that it was necessary to conduct excavation and literature surveys to clarify the characteristics of the ruins, investigate the surrounding areas, improve information facilities for visitors, and carry out promotion in connection with them. Finally, the definition of historical sites and the status of historical designation of ceramic kilns, along with the strategies necessary for designation, were presented. In particular, the examples of the existing historical designated celadon kiln site in Dotong-ri, Jinan, and Buncheong Kiln Site in Undae-ri, Goheung were reviewed, and three types of excavation surveys, literature surveys, and academic conferences were presented as the target directions for historical designation. The result of the excavation survey is the basis for suggesting that it has cultural property values with completeness, authenticity, and identity. The literature survey is the basis for supplementing the historical and cultural character of the remains that have not been revealed by excavation. The academic conference explained that it is an opportunity to understand the nature and value of cultural assets, such as the location of cultural assets, the status of relics, and events related to relics.

Study on Activating a Sustainable Carbon-neutral Community through Resident Participation based on the Evaluation of Changwon City's Carbon-neutral Village Project (창원시 탄소중립마을 사업평가를 통한 지속가능한 주민참여형 탄소중립마을 활성화 방안 연구)

  • Yu Mi Jang;Sung Jun Lee
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.3
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    • pp.569-577
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    • 2023
  • This study selected seven carbon-neutral villages, considering the characteristics of each region, including all five administrative districts of Changwon City, and proposed activation plans based on business evaluations through surveys of local residents and FGIs with leaders. The analysis showed that carbon-neutral education was the most important factor for activating carbon-neutral villages, with a response rate of 91.9% for 17 multiple-choice questions, followed by legal (ordinance) arrangements at 79.3% and village organization building at 74.1%. Based on this, the following activation plans through the participation of residents who are involved in the project of creating a carbon-neutral village in Changwon City were proposed. First, the characteristics of each carbon-neutral village model were classified into a resource circulation-based model, an environmental creation-based model, an environmental education and experience event-based model, and an energy efficiency-based model. Second, it is necessary to create and present carbon-neutral village growth stage guidelines for the growth of carbon-neutral villages. Third, manuals and teaching materials related to carbon neutrality, such as theories, issues, and practices, need to be produced and distributed for leaders and activists to easily apply and access for self-government operation of the village. Finally, if a carbon-neutral support center that is legally installable in Changwon City is established, it is expected that the lives of local residents will become more sustainable for carbon-neutral living in preparation for climate crises.

A Phenomenological Study on the Experience of the Start-up Decision Process of Preliminary Entrepreneur Hair and Beauty College Students (예비창업가 헤어미용전문대학생의 창업결정과정 경험에 관한 현상학적 연구)

  • Lim Soon Ja
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.2
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    • pp.57-65
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    • 2023
  • This study examined the obstacles of important factors involved in the start-up decision process for prospective entrepreneurs and plans after graduation while attending hair and beauty colleges and analyzed them in a phenomenological way to establish countermeasures. The subjects of the study agreed to collect data from 10 prospective entrepreneur doctors and plans after graduation while attending hair and beauty college located in G, and were in-depth from December 15 to December 30, 2022. The collected data were analyzed using the Colaizzi method. The results of this study were extracted with 13 topics and two subject collections that represent the characteristics of the experience in the preliminary start-up process of the participants. Based on the results of this study, it is meaningful to examine the obstacles of the factors that are importantly involved in the start-up decision process and establish countermeasures accordingly. In conclusion, at a time when the market for start-ups is expanding and government support is increasing, the factors affecting the will of college students, who are potential professional managers in the future, and effective implications for enhancing the university's start-up infrastructure, start-up difficulties, and start-up motivation were obtained. Therefore, it is urgent to develop efficient performance counseling research or program counseling that can promote and support mental and environmental growth through career development required for the difficulties of the decision process of prospective entrepreneur hair college students and the situations they face. It is necessary to develop various measurement tools in consideration of the level of career development and development of a start-up decision-making process model that can fully grasp the status of start-ups of prospective start-ups.