• Journal of Evidence-Based Herbal Medicine
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• v.1 no.2
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• pp.7-16
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• 2008

The main purposes of this study investigate as a cultural brand Oriental Medicine Cosmetics which has identification what images building up and which brand strategies are enforced refer to brand images of market. Follow this purpose, we want to investigate a concept of "Oriental Medicine Treatment" can become a brand or not through the Cosmetics. According to this purpose, we want to investigate that a concept of "Oriental Medicine" will be able to be Brand through the cosmetics. The Brand is emphasized the cultural value more than price and quality of the product. In case of "Oriental Medicine Cosmetics", above-mentioned fact is more important. Because "Oriental Medicine Cosmetics" is hard to divide into it's physical property and cultural character. What we want to comprehend through this investigation is, point out limitations of traditional marketing and the strategy of brand marketing which is possible to apply both the character and the history of "Oriental Medicine Cosmetics". Most important facts for this model, first, search for intermediately meanings for identification of "Oriental Medicine Cosmetics". Second, make a detailed plans after included the strategy of marketing communication at the inner part of cultural meanings. Should have done that, brand strategy and public relation tactics are composed in order identifiably with cultural. Finally, brand selling is able to move through the dimensional class. But it is necessary powerful mega brand for making a different level exceeding it's class.

• The Journal of Korean Academic Society of Nursing Education
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• v.11 no.2
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• pp.287-297
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• 2005

Purpose: This study was to develop teaching-learning lesson plans to provide systematic health education materials to school health educators in middle schools. Method: The concepts of health promotion were redefined in the significance of health promotion in schools were emphasized, and the health problems of middle school students were identified through the literature review of previous studies. The preceding studies on the curriculum development of health education were examined and analyzed. Result: The contents of health education were provided by the learning level of middle school students. The selected contents were composed of total 9 units. The units were again divided into 34 subunits, each of which includes individual learning purposes. How to execute a program utilizing various teaching media and learning materials and how to assess the learning results of health education were presented as well. Conclusion: This study was aimed at developing a teaching-learning lesson plan for health education virtually available on the school scene, required are the follow-up case studies applying the lesson plan: how effectively the activities for promoting the health of middle school students are changed and how appropriate this health education is for promoting the health of middle school students.

• Journal of Korean Library and Information Science Society
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• v.46 no.1
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• pp.291-320
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• 2015

This study looks at the reading related qualifications that examine the issues into the curriculum of reading-related qualifications specifically. The results of analysis, 278 reading related qualifications are both operated by the private non-accredited. And reading related qualifications system was required the effort and systematic enhancement of the quality management system of education information. On the basis of the survey, It is proposed operational plans for the quality of reading-related qualifications by cooperation of the private and government that are utilized as a reference in the promotion policy.

• Journal of the Korea Fashion and Costume Design Association
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• v.11 no.3
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• pp.143-151
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• 2009

This paper starts with the assumption that in order for the popularization of hanbok leading to greater interest among the public for Hanbok and its uses in everyday life, the period for Hanbok events each year must be solidified, making it a standardized provide opportunities for participation regardless of demographic. Globalization of Hanbok most occur through a combination of related academic fields, division of roles in fields of expertise, and a scientific understanding of Hanbok. Thus various Hanbok-related programs such as contests, fashion shows, experience centers and exhibitions should be provided in one unified setting. Government sponsored Hanbok cultural events have generally been aimed at foreigners or foreign human residency, while events in Korea hae generally been carried out by a more diverse rage of groups, making it difficult for the general population to obtain information or participate actively. In order for hanbok to maintain its tradition as the national costume of Korea, Long-term develop plans must be set. Along with popularization in order to bring hanbok into everyday life, methods for the globalization of hanbok must be explored, providing opportunities to spotlight the diversity and characteristics of Korean costumes, in various events which promote participation, festival-forming and globalization of hanbok culture considering elements such as time (yearly, monthly etc.) and audience (age group, social level etc.).

• 한국항공우주법학회:학술대회논문집
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• 2008.05a
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• pp.273-294
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• 2008

Korea now has a rapidly expanding space programme with exploration aspirations. The government is giving priority to the aerospace industry and, to put it on a better footing, enacted an Aerospace Industry Development Promotion Act in 1987, a Space Development Promotion Act in 2005 and a New Space Compensation for Damage Act in 2007. I would like to describe briefly the legislative history, main contents and comment for these three space acts including especially launch licensing, registration of space objects, use of satellite information, astronaut rescue, liability for compensation, third party liability insurance and establishment of committee and plans to assist the Korean space effort. Furthermore author proposed to legislate a draft for the establishment of a new Korean National Space Development Agency (KNSDA: tentative title) to create a similar body to Japan Aerospace Exploration Agency (JAXA), British National Space Centre (BNSC) of UK, French Centre National d'Etudes Spatiales (CNES), German Aerospace Center (DLR), Swedish Space Corporation, China Aerospace Science and Industry Corporation, Indian Space Research Organization (ISRO) as well as the Korean Space Agency (KSA: Tentative title) to create a similar body to Canadian Space Agency, European Space Agency, Russian Space Agency, Italian Space Agency, Israel Space Agency, Indian Department of Space, National Aeronautics and Space Administration (NASA) of USA, China National Space Administration in order to develope efficiently space industry. A call is made for Asian countries to unite and further their space development through a regional space agency.

• Journal of Environmental Policy
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• v.3 no.1
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• pp.55-69
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• 2004

Bioenergy can be obtained from various forms of biomass such as agricultural, food processing, and municipal wastes. Recently, its importance is recognized more seriously because of its positive impacts on economic and stable energy supply and environmental sustainability. Despite its advantages, bioenergy has not been used as much as it was expected, nor has it been developed to the level of attractive commercialization in energy market. The main reasons for the sluggish progress have been analyzed by comparing the bioenergy policies in Korea and U.S.A. Both Korea and U.S. governments have recognized the importance of bioenergy and put in various efforts to promote the use of bioenergy. Both governments have legislated alternative energy promotion plans that support R&D, tax reduction, rewards, and low interest loans. However, it is suggested that the bioenergy policy and plan juxtapose the financial supports (R&D, tax exemption, low interest loan, education, etc.) with strong mandates and obligations. Although imposing strong mandates prerequisites the economically attractive and feasible technologies, it can motivate and speed up more effective technology development, in turn. In addition, the bioenergy R&D support must include studies on commercialization and marketing as well as process development. R&D on the socioeconomic effects of bioenergy should also be supported. Lastly, decision making processes for the bioenergy policy, and for alternative energy overall, must include environmental agencies for taking advantage of environmental benefits of bioenergy.

• Korean Journal of Health Education and Promotion
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• v.13 no.1
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• pp.45-51
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• 1996

The Korea Information Infrastructure aims at the construction of an advanced national information infrastructure, consisting of communication networks, computers, databases and multimedia terminals. In the emerging information society, a well-established national information network plays a crucial role in enhancing economic efficiency and creating national wealth. Till 2015, government plans to construct an Information Superhighway Network and to provide a telecommunication service for speedy transmission of multi-media typed information and development of various applied programs, which help government's commitment to establish nationwide infrastructure to perform a leading role as a high level information society in the 21st century. In the field of health education, the research monograph contains three main parts: health education and information, acceptability of health education; development of health education management information system. In the most remote areas, it can bring high-quality health care where none is now available. In global health care, it can enhance and standardize the quality of medical care throughout the world. Before enlarging the establishment of the health education network system, the issues from this study should be considered to improve the health status through the introduction of information technology and applications in health care.

• Asian Pacific Journal of Cancer Prevention
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• v.15 no.20
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• pp.8809-8814
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• 2014

The objective of this paper is to present the implementation and process evaluation of the first computer tailored program for smoking cessation among Romanian smokers. The program targeted adult smokers who declared the intention to quit smoking in the next six months. The intervention consisted of a letter tailored to several respondent characteristics: gender, cognitive variables (attitude, social influence, and self-efficacy), intention to quit smoking, goal and relapse prevention strategies (action and coping plans), and smoking behaviour. The first 80 participants entered into the program filled in a process evaluation questionnaire one month after the intervention. The results of our study confirmed that the participants had read and remembered the letter. Moreover, new for Romania, this approach was positively appreciated by the participant and the score received for the tailored letter was high. The opinions of the participants confirmed that the tailored letter provided information that was useful, trustworthy and relevant for the individual. At the same time, the participants appreciated the polite, easy to understand content of the letter. These data underlined the premises for continuing the program and for using the information and communication technologies for healthy lifestyle promotion among Romanian population.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.8 no.6
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• pp.2171-2185
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• 2014

From the perspectives of regulation and convergence, several debates on the industrial definition of smart TV service in the Korean broadcasting and communications market are currently in progress. The most heated controversy mainly depends on whether smart TV is controlled under broadcasting regulations or under communications regulations. This Korean- specific problem is summarized in regulation fairness or asymmetric regulations between smart TV and IPTV operators. Although both operators utilize very similar technology and share the same business model, the regulations for only smart TV operators are unfettered. This would be an intrinsic cause that prohibits fair competition in the new converging market. Currently we confront the matter of asymmetric regulations between smart TV and others including IPTV or ISP. The purpose of this study, thus, is to provide the strategic, regulatory guidance and theoretical definitions on smart TV service, as one of converging services, based on a qualitative approach through subjectivity methodology. The study identifies three issues net neutrality, regulation fairness and new media and new market and proposes desirable promotion plans regarding those issues. The study draws lessons learned through a Korean smart TV case and provides directions to strategic-policy studies for future emergent converging services.

• Journal of the Korean Society for Library and Information Science
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• v.5
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• pp.125-151
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• 1978

It can be expected for a public library to increase the service efficiency only when librarians can be satisfied with their job. Job satisfaction is the feeling a librarian has about his salary, his work, his promotion opportunities, his co- workers, his supervisors, etc. and affects directly librarians' morale. This paper is a study on these factors that affect the professional librarians' morale in national and public libraries in Korea. The methods employed to achieve the purpose of this study are (1) to establish some tentative factors affecting librarians' morale (2) to gather and analyze the answers against them from the professional librarians working in national and public libraries in Seoul, Korea. (3) to find out the factors abstructing the librarias' morale (4) to propose the improvement plans for them. The conclusions made are as follows: (1) Delegation of rights and responsibilities. (2) Adoption of the democratic leadership. (3) The harmonious communications between managers and librarians. (4) The level of wages and allowance. (5) Revision of the librarians' promotion regulation. (6) Necessity of continuing education of librarians. (7) Satisfaction of welfare facilities. (8) Improvement of social acknowledgement for the librarians' professionalism according to the advancement the level of educational course.