• Title/Summary/Keyword: promotion plan

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A Study of Internet Marketing for Family Restaurant In Korea -Incent of Hompage- (패밀리 레스토랑의 인터넷 마케팅에 관한 연구 -홈페이지를 중심으로-)

  • Lee, Jae-Ryun
    • Culinary science and hospitality research
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    • v.7 no.1
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    • pp.203-227
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    • 2001
  • The purpose of this study is to be groped promotion plan of internet marketing of Family Restaurant to get the motive, which is target market of Family Restaurant in Korea, and segment market of Internet users shows identity. Internet is observed as new marketing tool to understand customized needs of customer and to provide service to them in form of the customization. Based on the case study of Homepage of Family Restaurant in Korea, I would propose promotion plan as follow. First, enhance the function of the database marketing through the two-way communication. Second, enforce the e-commerce through the corporate-marketing in which same target market in cyber space. Third, develop the management skill for the Internet marketing in homepage as like specialty of contents.

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A Study on the Promotion Plan of Recycled Concrete (폐콘크리트의 활용 촉진 방안)

  • Cho Young-Jun;Park Dae-In
    • Proceedings of the Korean Institute of Building Construction Conference
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    • 2005.11a
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    • pp.21-24
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    • 2005
  • A by-product of construction can be easily reused through properly treatment. On the contrary, the level of technique to reuse the by-product is not so high. Especially, the bulky of trash concrete is huge. The demand and treatment cost of them is on the increase. So, the riffle effect of the recycle of the trash concrete cannot be bypassed. But the research on the recycle of them is few. Therefore, the reuse of recycled concrete, the treatment of them, and the promotion plan of them were suggested in this study

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Caries Control for infants based on Health Plan 2010 in Korea (국민건강종전종합계획에 근거한 영유아 치아우식 관리 방안)

  • Han, Dong-Hun
    • The Journal of the Korean dental association
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    • v.48 no.6
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    • pp.443-453
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    • 2010
  • We examined progress in oral health of Korean 5 year olds children and dental public health infrastructure since the National Health Promotion Plan 2010 Oral Health Objectives were issued. We summarize trends in the prevalence of dental caries and trends in national public oral health program activities and budget. The Oral Health Objectives were achieved in 2006. Oral health in Korean preschool children improved considerably by improving of lifestyle and consumption of fluoride containing toothpaste. Although the number of public oral health center and the budget of oral health education were increased, the impact of public oral health program for preschool children was not influential. New oral health program for infants such as fluoride varnish application and strengthening of existing public oral health program should be performed for continuing improvement of oral health in Korea.

ESG-oriented Governance Work System for Smart Highway Implementation

  • Bong-Shik, Yun;So-Wol, Yoo
    • Smart Media Journal
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    • v.11 no.10
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    • pp.36-45
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    • 2022
  • This study was promoted to prepare an ESG-oriented work system for Korea Expressway Corporation through sustainable highway construction, IOT-based smart highway preparation, and establishment of a broad convergence business governance system between multiple ministries and implementing entities. Based on the 2nd Basic Plan for Landscape Policy (2020~2024) and the Public Design Promotion Act (2018~2022), the study was conducted through the improvement of the highway design method to be applied for four years from 2021 to 2024, the changes in construction and social conditions related to expressways, the analysis of policies and plans to secure consistency with the 'Korean New Deal', and the analysis of the project performance and work promotion system that the Korea Expressway Corporation's business execution organization has promoted together with each government department. The results of this research are expected to help the Korea Expressway Corporation establish the 21st Innovation Plan for the phased construction of a "100-years landscape with people" and the preparation of a sustainable future highway environment creation project for the lives and safety of the people.

The Effect of Community Health Planning on public health centers' organizational performance (지역보건의료계획 수립이 보건소의 조직성과에 미치는 영향)

  • Jang, Myung-Wha;Kim, Chang-Yup;Lee, Hwa-Kyung;Park, Sun-Hee;Na, Baeg-Ju
    • Health Policy and Management
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    • v.22 no.2
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    • pp.225-248
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    • 2012
  • Community Health Planning has been used in public health centers for over 10 years, but little is known about its effect and how it is utilized by public health centers. This paper examines the effect of Community Health Planning on public health centers'organizational performance through the use of the Structural Equation Modeling(SEM) technique. We conducted e-mail surveys of chiefs, people in charge of planning and other staff members in all the public health centers in the country. The instrument measured self-evaluated levels of Community Health Planning, implementation and the effect on the public health centers. The model of the SEM technique has five latent constructs: requirements of planning, plan formulation, implementation, organizational capacity and performance. The SEM technique validated the instrument used in the study and exhibited a relatively good fit. Results of this study were as follows. First, the requirements of planning have positive effects on plan formulation. Second, plan formulation has positive effects on organizational capacity but plan implementation doesn't. Third, there was no statistically significant path between plan formulation, implementation and performance. Fourth, organizational capacity has positive effects on performance. Consequently, this study revealed that Community Health Planning has a positive influence on organizational performance through organizational capacity.

A Study on South Korean Urban Regeneration Plan System : for strategic urban regeneration plans (우리나라 도시재생 계획체계에 대한 연구 : 도시재생전략계획을 대상으로)

  • Cho, Byeong-Ho;Ryu, Tae-Chang;Kim, Hyun
    • Journal of Digital Contents Society
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    • v.18 no.8
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    • pp.1577-1584
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    • 2017
  • Publicly funded project centered urban regeneration projects have limitations in the implementation to fit the urban regeneration plan system under the 'Special Act on Promotion of and Support for Urban Regeneration.' Since urban regeneration projects have been promoted with publicly funded project centered uniform plans and non-planned systems as such, many problems have arisen such as increases in the time to establish plans such as many strategic plans and activation plans and resultant increases in social costs. Therefore, in this study, with a view to finding methodologies for the establishment and flexibilization of urban regeneration plan systems, the actual state of operation of the urban regeneration plan system was analyzed to find problems and present improvement plans for reestablishment of the South Korean urban regeneration plan system.

Experts View and Recommendation for Management and Operation of National Health Promotion Fund (국민건강증진기금 운영과 개선방향에 대한 전문가의 인식)

  • Kim, Hye-Ryun;Yeo, Jiyoung
    • Korean Journal of Health Education and Promotion
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    • v.31 no.3
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    • pp.83-95
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    • 2014
  • Objectives: This study was to examine the experts perception on the operation of the national health promotion fund and related policies, and to obtain the perspective on the improving governance of the fund. Methods: Experts opinion survey was recruited 120 experts who were public health officials, and members of board in academic societies related to health promotion and health policy, and 60 experts participated in the survey. Results: Most health care experts agreed that the current allocation of health promotion fund was not optimal with its lack of allocation on promoting healthy lifestyle and R&D for health promotion, while the majority of the fund was being spent on supporting national health insurance. Thus, establishing governance system and control tower for the fund was viewed as critical. Also the status of deliberation committee should be raised to higher position where it can hold practical authority to plan and evaluate fund spending. Conclusions: The priority of health promotion fund spending should be more on improving health such as modifying life-style and spreading healthy habits, rather than on disease management or subsidizing health insurance. It is recommended that change from to environment in health promotion policy regime is required to establish effective governance system for the fund operation.

A Study on the Activation Plan of Village Maintenance for Public Housing Project of Local Small and Medium-Sized Cities (지방 중소도시 마을정비형 공공주택사업 활성화 방안 연구)

  • Kang, Dong-Ryeol;Ahn, Jung-Geun;Bae, Min-Cheul
    • Journal of Korean Society of Rural Planning
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    • v.28 no.2
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    • pp.21-32
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    • 2022
  • Since the village maintenance type public housing project was introduced in 2015, the resident needs for regional revitalization and pleasant living conditions are not being met due to the poor performance of the public housing complexes that reflect the surrounding area maintenance plan (village plan) and regional characteristics. The purpose of this study is to suggest a plan to revitalize the village maintenance type public housing project in consideration of regional characteristics as a result of analyzing the needs of local residents through the problems of the village maintenance type public housing project being promoted so far and resident satisfaction. As a result of the analysis based on the public housing project implementation status analysis and resident satisfaction, the plans to activate the village maintenance type public housing project are as follows. First, in order to secure the effectiveness of the village plan, it is desirable to promote the public housing project and the village plan at the same time. It is necessary to secure a budget according to the selection of public offering projects in the village plan, such as promoting public housing projects without setbacks by prioritizing land purchases for public housing sites and establishing specialized strategies considering regional characteristics. Second, a public housing project that responds to local demand is required. The evaluation factors such as continuous promotion of the urban architecture integration plan and strengthening of regional linkage plans such as specialization of regionally tailored designs should be supplemented so that regional resources and village plans are linked with the public housing specialization plan. Third, surrounding area maintenance plan (village plan) should be secured by the strengthen of the legal status or establishing related provisions. It is also necessary to promote system improvement for area maintenance plan (village plan) when selecting a publicly funded public project.

Multidisciplinary Approach to Low Fertility Issue in Korea (저출산 대책에 대한 다학제적 접근)

  • Park, Jung Han
    • Health Policy and Management
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    • v.28 no.3
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    • pp.233-239
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    • 2018
  • A rapid decrease of total fertility rate to 1.08 in 2005 prompted the Korean government to plan and implement a '5-year plan for ageing society and population policy' starting from 2006. The 1st and 2nd 5-year plans had not shown any discernible impact on the fertility and the 3rd 5-year plan was launched in 2016. However, the fertility rate is going down further. The author reviewed the contents and assessment reports of the fertility promotion plan to suggest ideas for complementing the shortcomings of it. Author defined the major determinants of marriage and child birth as philosophy, politics, sense of value, social norm, culture, healthcare, and education. The plan was examined in view of these determinants. Transformation of Korea from an agricultural society to an industrialized society in a short period of time had brought about changes in most of the determinants of marriage and child birth; in particular philosophy and sense of value. These aspects were not put into consideration in the plan. Author suggested to launch a social education program for the general public to establish a sound philosophy of life, reform the sense of value on family, child birth and education, and cultivate the skill to draw a consensus through discussions on the social issues. A special program to promote marriage of women at the optimum age for child birth was proposed. The government should implement well balanced policy for economic development and labor. Multidisciplinary approach was recommended for these tasks.

Inter-sectoral Collaboration for Physical Activity Promotion (신체활동 증진을 위한 부문간 협력)

  • Koh, Kwang-Wook
    • Korean Journal of Health Education and Promotion
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    • v.30 no.4
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    • pp.69-76
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    • 2013
  • Objectives: This article intends to explore the major documents about inter-sectoral collaboration for physical activity promotion based on new paradigm. Methods: In addition to the documents after 1990s collected through several physical activity related projects of author, additional snowballing exploration has been done. Results: Globally extensive participation of stake-holders and partnership developed were strategically recommended and implementation strategy and good example were provided. In Europe individual, micro-environmental and macro-environmental specific role of major sectors were provided. Nationally series of Australian documents officialized inter-sectoral linkages from early times and Slovenian program showed examples of inter-sectoral evaluation and health indicators. U.S. national physical activity plan showed specific example of 6 guiding principles and 5 overarching strategies among 8 sectors for good inter-sectoral collaboration. In city level, healthy city approach activated. Conclusions: Various specific good examples of intersectoral physical activity collaboration could searched globally, regionally and nationally for application in Korea.