• International Journal of Internet, Broadcasting and Communication
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• v.15 no.3
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• pp.160-165
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• 2023

Physical education bodybuilders compete by means of external appearance, and more and more people are starting bodybuilding with an interest in improving their individual constitution and diet. However, some of the bodybuilders in sports for life started using banned substances to show off their appearance or to expect good results in bodybuilding competitions. Prohibited drugs only have a short-term positive effect on the subject, and the seriousness of side effects was greater when taking the drug for a long time. An education program that can provide professional education and information on drugs to bodybuilding athletes for life sports should be preceded, and a system that can check regular health should be introduced if necessary. A periodic doping education program for bodybuilders for sport for life is needed to focus on the positive changes in bodybuilding through banned substances and to educate and understand the side effects and damage to life that occur later. Therefore, in order to prevent doping, it is essential to educate various aspects of doping, and it is required to expand the scope not only to elite athletes but also to participants as sports for all

• Journal of Digital Convergence
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• v.11 no.5
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• pp.411-422
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• 2013

The purpose of this study is to analyze the impact of food corporations'sponsorship activities on Brand Images and Purchase Intension in professional sport industry in Korea. To accomplish the purpose, SPSS 18.0 Ver., had been conducted with 263 actual returned questionnaires. After the relevant literature reviews and analysis statistic data, three outcomes were deducted, those are, first, sponsorship factors for food corporations in professional sport industry significantly influenced on brand image. Second, Sponsorship factors for food corporations in professional sport industry significantly influenced on the purchase intension. Third, brand image of food corporation in professional sport industry significantly influenced on purchase intention. With this study, undiscovered several marketing strategies of food corporations with professional sport of Korea for their future marketing strategies could be discussed and proposed.

• Journal of Sport and Applied Science
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• v.5 no.2
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• pp.31-38
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• 2021

Purpose: A new form of sports human rights platform is needed for policy-related officials, athletes, leaders, and parents to easily share information on sports human rights and to promote communication between the sports community and the outside. Research design, data, and methodology: Participants were collected from athletes (n=3,007) who were registered in Korean Sport & Olympic Committee. Participants were asked to respond the survey items measuring their experiences of human right violations in sport. Descriptive analysis, t-test, and ANOVA were used to analyze data. Results: The platform should include information on prevention and safety of human rights violations during sports activities, procedures and methods for reporting damage, countermeasures, leader education programs, human rights protection guidelines, roles and supervision of sports organizations and institutions, and related statues. It can form a community as well as exchange information in the Internet space through the operation of bulletin boards by professional athletes, student athletes, parents, and leaders, and plays a role in crisis counseling or information provision. Given the reality that players can be blocked from the outside world, information communication channels on SNS can be a useful means of protecting and improving players' human rights. Conclusions: Therefore, it is necessary to provide a foundation for creating related platforms so that sports human rights sites or SNS can be operated voluntarily. Implications and future directions were discussed.

• The Journal of the Korea Contents Association
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• v.14 no.4
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• pp.379-388
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• 2014

This study analyzed the status of Korean professional baseball as TV contents utilizing ratings. For the purpose of the study, Korea professional baseball's relative status to other genres though ratings is investigated. For this study, ratings per minute for the whole cable TV channel viewer ratings in 2010 were analyzed, and the following is the result of comparing and analyzing ratings per genre and channel of cable TV. Among 11 genres, drama showed the highest rating, and entertainment, movies, kids, news/reports, sports, music, etc followed. Drama and entertaining channels showed the highest ratings and sports did not show any high ranking. However, when analyzing times for broadcasting Korean professional baseball separately, Korean professional baseball in both genre and channel showed the highest r ratings and it was significant statistically. Thus, it is considered that Korean professional baseball is the most valuable contents for the related cable TV times.

• Journal of Fashion Business
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• v.23 no.2
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• pp.89-109
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• 2019

The purpose of this study was to develop licensed fashion products based on the analysis of Korean professional baseball licensing. This study reviewed the introduction of sports marketing, licensing programs, and analyzed the current status of licensing brands and products in Korean baseball clubs. Based on this analysis, high value added licensed products were developed for Korean professional baseball clubs. The results of this study were as follows. First, all Korean baseball clubs operated offline shopping malls in their home stadiums and posted online shopping mall links on their websites. Moreover, licensed products were developed through agreements with sports and licensing companies, and sales were being done through official shopping malls, open markets, and shopping malls. Various marketing for specific events or targets were not done well. Second, licensed products were mostly fashion products such as clothing and hats. Most of them were unisex wear, but the proportion of fashion products for women was not large. Also, while the licensed products used elements that made the baseball team feel symbolic throughout, they sometimes sold products that did not reveal the identity of the professional baseball team, with an emphasis on motifs that were unrelated to the team. Third, this study selected KIA Tigers and developed 27 kinds of women's licensed fashion products including textile designs. Through this research, it was derived that there is the need for integrated marketing of Korean professional baseball, diversification of consumer-based licensing products, and enhanced entertainment products for the Korean baseball cheering culture.

• Journal of the Korean Professional Engineers Association
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• v.34 no.5
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• pp.34-39
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• 2001

Seoul World Cup Stadium is created as a state-of-the-art versatile World Cup stadium. In order to ensure that the 2002 World Cup will be a successful and exciting sports and cultural event that will draw world class athletes, millions of spectators, and organizers from all around the world. And various facilities will be established in the Seoul World Cup Stadium that will allow the citizens to use the stadium for a wide range of exciting sports, cultural and social activites. The Building Services of Seoul World Cup Stadium is planned by placing emphasis on building maintenance and energy saving, considering the characteristics of state-of-the-art versatile World Cup Stadium and various facilities after the World Cup 2002

• Journal of Digital Convergence
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• v.13 no.9
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• pp.505-513
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• 2015

This study was intended for suggestions enabling sports enterprises to lead the sports industry convergence. The method of study was literature reviews and discussed on improvements of the current law through examining the relevant law and regulations in the future. In the result, the current sports industry is faced with many matters. Despite the convergence availability of sports industry, professional sports industry human resources shortages, the absence of dedicated organizational mechanisms, R&D investment shortage and insufficient legal aspects can be presented. Fostering human resources with expertise and the installation of organization that can support sports industrial convergence are required to solve these problems. In conclusion, since sports industry has a value added area higher than other industries and bring economic ripple effect as a result of convergence activities, a climate for promoting sports convergence enterprises should be created.

• 한국체육학회지인문사회과학편
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• v.56 no.4
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• pp.397-413
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• 2017

The purpose of this study is to introduce the case and to provide related information for the physical education major to handle and utilize the social big data through the exploratory study for the application of sports industry in the fourth industrial revolution. For this study, data was collected from the article database, which covers the keyword such as 'Social Big Data', 'Sports' and so on. The analyzed articles were 86 articles. As a results, The research on social big data applied to sports industry are as follows: 1) Analysis of major issues related to sports fans' interests and sports events, 2) A study on media sports engagement, 3) The prediction analysis of sports game based on the sentiment analysis, 4) Development of salary estimation model for professional player in sports, 5) Research trend analysis and so on. In conclusion, the social big data analysis technology in the sports industry and management can be utilized variously. Therefore, the specialists of the sports industry and management field need to learn the techniques, to acquire the know-how for the research project, to convert the convergence thinking.

• Journal of Korea Entertainment Industry Association
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• v.14 no.6
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• pp.139-150
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• 2020

The data processing of this study focuses on the textom and social media words about three areas: 'Corona 19 and professional baseball', 'Corona 19 and professional baseball', and 'Corona 19 and professional sports' The data was collected and refined in a web environment and then processed in batch, and the Ucinet6 program was used to visualize it. Specifically, the web environment was collected using Naver, Daum, and Google's channels, and was summarized into 30 words through expert meetings among the extracted words and used in the final study. 30 extracted words were visualized through a matrix, and a CONCOR analysis was performed to identify clusters of similarity and commonality of words. As a result of analysis, the clusters related to Corona 19 and Pro Baseball were composed of one central cluster and five peripheral clusters, and it was found that the contents related to the opening of professional baseball according to the corona 19 wave were mainly searched. The cluster related to Corona 19 and unrelated to professional baseball consisted of one central cluster and five peripheral clusters, and it was found that the keyword of the position of professional baseball related to the professional baseball game according to Corona 19 was mainly searched. Corona 19 and the cluster related to professional sports consisted of one central cluster and five peripheral clusters, and it was found that the keywords related to the start of professional sports according to the aftermath of Corona 19 were mainly searched.

• 한국체육학회지인문사회과학편
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• v.54 no.4
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• pp.111-121
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• 2015

The purpose of this study was 1) to investigate professional sports fans' perception of immigrants and changes of athletes' nationalities, and 2) to examine how the fans' perception affected the perception of changes of athletes' nationalities. Results indicated that first the fan showed a neutral attitude toward the immigrants. In the results of the regression analysis containing foreign athletes naturalized as Korean citizens as the dependent variable, independent variables (i.e., gender and acceptance) explained 39.1% and 38% of the dependent variable, respectively, within [naturalization positive]. Within [naturalization negative] female fan and exclusive perception of immigrants positively predicted the objection to changes of athletes' nationalities. Lastly, in the results of the regression analysis containing Korean athletes who naturalized as foreign citizens as the dependent variable, fans who were older and rated higher on exclusive perception of immigrants had more negative perception of the dependent variable. Female fans perceived changes of athletes nationalities as personal choice.