• 제목/요약/키워드: production-and-marketing system

검색결과 232건 처리시간 0.031초

주요 단기소득 임산물 유통경로 분석을 통한 유통개선 방안 연구 (A Study of Improving the Marketing System of Major Non-Timber Forest Products : Using an Analysis of Distribution Channel)

  • 정호근;송성환;이상민;임철균
    • 한국산림과학회지
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    • 제104권2호
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    • pp.319-331
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    • 2015
  • 단기소득 임산물의 유통이 산지유통인에 의존하는 예전 방식 그대로이고, 소비자에게 전달되기까지 많은 단계를 거쳐 비효율적이라는 지적은 많이 있어왔지만 생산된 단기소득 임산물이 소비자에까지 어떻게 전달되는지에 대한 실증적 연구는 거의 없는 실정이다. 단기소득 임산물의 유통경로를 파악하는 것은 임산물 경쟁력 제고를 위한 맞춤형 산림정책을 고안하고, 이의 시행 효과를 높이기 위해서는 반드시 필요한 부분이다. 이에 본 연구에서는 밤, 대추, 떫은감, 표고버섯, 산채 등 5개 주요 단기소득임산물의 생산지, 중간, 소비지 유통경로를 설문조사, 현장조사 등을 통해 파악하고 이를 분석하여 단기소득 임산물 유통의 개선방안을 도출하였다. 유통 개선을 위해서는 먼저 유통단계 축소 및 직거래 활성화가 이루어져야 하고, 산림조합의 임산물 유통 역할확대, 상품화 및 가치 제고, 그리고 유통센터 업그레이드 등도 추진되어야 한다.

자동차 쇽옵소버 피스톤로스 제조공정에서 MES 구축에 관한 연구 (A study on developing MES(Manufacturing Execution System) in the piston rod manufacturing process for automobile shock absorber)

  • 신동주;김태철;이형호;김경록;정호연
    • 한국경영과학회:학술대회논문집
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    • 한국경영과학회 2008년도 추계학술대회 및 정기총회
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    • pp.286-289
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    • 2008
  • Production Information System make it possible to check and control the information of manufacturing processes. Based on this information companies are able to act to the price strategy and marketing strategy timely. In this study we will examine developing the MES(Manufacturing Execution System) as Production Information System in the Automobile Shock Absorber Piston rod Manufacturing Process of which processes are composed of heat treatment, lathing, grooving, milling, rolling, inspection and packing processes in order to control its production information efficiently.

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시간 및 공간마이닝 기술을 이용한 GIS기반의 홍보우편 시스템 개발 (Development of GIS-based Advertizing Postal System Using Temporal and Spatial Mining Techniques)

  • 이헌규;나동길;최용훈;정훈;박종흥
    • Spatial Information Research
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    • 제19권2호
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    • pp.65-70
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    • 2011
  • 홍보우편 서비스의 활성화와 효율적인 마케팅 캠페인을 위해서 GIS 및 시간/공간마이닝을 접목한 홍보우편 시스템을 개발하였다. 이 시스템은 정확한 고객선정을 위해서 순차/주기패턴을 이용한 구매 성향 정보와 RFM 분석 및 군집화 기법을 이용한 라이프스타일 군집 정보를 제공한다. 제안한 홍보우편 시스템을 통해 원청업체는 고객의 요구사항에 맞는 마케팅 캠페인이 가능하며, 온라인상에서 고객 선정, 홍보물 제작 및 배달까지의 "one-stop" 서비스가 가능하다.

대단위(大單位) 기계공장(機械工場)의 효율적(效率的) 운영(運營)을 위한 종합(綜合) 생산관리(生産管理) 시스템의 개발(開發) (Development of Logistics Support Systems in a Large Machinery Company)

  • 이기석
    • 대한산업공학회지
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    • 제5권2호
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    • pp.45-56
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    • 1979
  • This report presents the development of an integrated logistics support system for a large-scale machinery manufacturing organization. The system consists of 3 major production management systems and 5 assisting systems. The major systems are: i) production planning and control system, ii) cost control system, and iii) material management system. The assisting systems are: i) personnel management system. ii) technology transfer system, iii) quality assurance system, iv) marketing assisting system, and v) management information system. In addition, other management systems such as planning system, R.&.D. system can be considered according to the organizational need. Several system flow models are developed and presented for the total logistics support system.

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시스템 사고를 적용한 효과적인 정부의 중소기업지원 시점 연구 (A Study on the Timeliness of Government Support Policy for Mid and Small-Size Companies Based on System Thinking)

  • 오상영
    • 한국시스템다이내믹스연구
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    • 제7권2호
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    • pp.21-34
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    • 2006
  • Korean Government has carried out various support policies for small and midium size enterprises(SMEs). However, effect of the policy might not be realized in short term or the policy has turned out in fail. We found out the time of support is also important. Thus we propose that government should figure out the proper time to support funds according to the companies status(Technology, Production, Marketing) based on System Thinking.

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부산항의 마케팅 지향 항만경영에 관한 연구 (A Study on the Marketing-oriented Management of Pusan Port)

  • 곽규석;양진국
    • 한국항만학회지
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    • 제6권1호
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    • pp.37-48
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    • 1992
  • This paper deals with the problem of port administration and management of the port of Pusan. As the port of Pusan has been administrated by central government, several problems on port administration and management have occurred. These include the time-lagged port development, the inconsistent port planning with city planning, the insufficient long-term port development planning the various operation authorities the low productivity of port and the lack of port sales activities etc. In addition to solving the above mentioned problems to diversify the function of port the following measures are to be taken for the port of Pusan ; the transfer from port administration system to port management system, the introduction of Port Authority with a board, and the conversion of the management system from production-oriented to marketing-oriented.

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1990년대 초반 복식유행에 나타난 에콜로지 이미지 (Ecological Image in Fashion During the Early Period of 1990's)

  • 한소원;김영인
    • 한국의류학회지
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    • 제23권2호
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    • pp.296-306
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    • 1999
  • This study reflects the aim of analyzing the fashion design connection with ecology. Ecology has been linked to human life through its changing relations with environment. In order to recover eco-system ecology-nature oriented methodology and technology oriented approach will suffice. On the modern design field Green design Recycling and Green marketing resulted in increasing rates of environment-friendly production and an effort to deliver environment-friendly corporate image. Based on above research ecological image on fashion design during the year 1990 to 1995 represents the following conclusion. In the fashion design field natural image primitive image nature -harmonious image material-recyling image culture-recycling image are proposed. In the technology field clean image and high-tech image are proposed. In the marketing field happy image harmonious image serious image and realistic image are proposed.

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수산물 마아케팅 경로(FMC)에 관한 연구 (A Study on the Fisheries Marketing Channels)

  • 강연실
    • 수산경영론집
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    • 제23권2호
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    • pp.101-128
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    • 1992
  • How to distribute fisheries catches from producer to consumer is very important for everybody joined fisheries marketing channels (FMC), because most people are influenced their revenue and expenditure through marketing channels. Many institutions in Korea after 1960's have tried to develop the rationalization of FMC, but they have not gotten the satisfactory results in general in spite of a lot fruits. Comparing with general manufacturing industry, the fisheries industry has some specializations in the marketing channels. It makes them unique structure included wholesale market system similiar to fresh (perishable) food market with expertised technology. Wholesale market collects, distributes the fisheries catches and evaluates in by auction or bidding without consideration of producer's opinion. It is very necessary institution to make a decision to equatible price for fresh food and to play an important role for marketing effectiveness with minimum total transation and with massed reserve among institutions. But it has two weak points to increase the marketing cost and to make products bad fresh (perishable). Therefore, both Producer and consumer want to find the direct channels not to pass through wholesale market and to get more profit. I wanted to explain what problems of traditional FMC are and why the direct channel is necessary as follows in this paper. Chapter II : The types and specialization of FMC Chapter III : The structure and problem of fisheries wholesale market channel Chapter IV Marketing cost of FMC and direct channel I suggested when the direct channel in FMC is designed, new planner must carry out marketing functions which are performanced by wholesaler, middle man and the joined members of auction at wholesale market. In view of consumption area, these functions are : (1) the finding of production partner to make a business ; (2) communication of information ; (3) collecting ; (4) distribution ; (5) selecting and grading ; (6) evaluating ; (7) financing and payment ; (8) organization, in view of consumption area. The government must support also the group or individual of new direct channels to succeed it with (1) furnishing of market information (2) supplying of land and facility (3) financing (4) feed-back of dierct channels totally (5) making an opportunity of communication between producer and consumer. I want to emphasize again wholesale market is necessary and important institution for equatible price of fresh food in spite of the its weak points. At the same time. the direct channels are necessary to reduce the marketing cost and to keep better fresh food.

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브로일러계열화 생산조직에 관한 고찰 - 미국의 예를 중심으로 - (Integrated Broiler Production System - As a Means of Stabilizing Whole Industry with Particular Reference to U.S. Experience -)

  • 박영인
    • 한국가금학회지
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    • 제6권2호
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    • pp.91-102
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    • 1979
  • The basic problem of the broiler industry is that of fluctuating prices, mainly thanks to unstable supply of and inelastic demand for products as usually indicated as a peculiarity of agricultural commodities. This particularly brings the producer to a great economic risk, because he has to sell products under the condition of pure competition, whereas others from whom he has to buy deal under the condition of oligopoly or even monopoly. Therefore, producers economic position is generally placed in the worst comparing others dealing with, which results in unbalanced economic status of elements involved in broiler operation and further obstruction of industry development as a whole. A certain type of business coordination to overcome such a problem should be measured in order to improve the efficiency of entire operation and thus assure the balanced industry development. The concept of the economic integration developed in modern business system had been adapted to U.S. poultry industry which became common later around the world as a means of stabilizing producers price and whole industry as well. There are two main typos of integration; horizontal and vertical The former refers to the general grouping of similar business units, eg. a hatchery tying with other hatchery, while the latter refers to the knitting together of two or more stages of economic activities, eg. tying together among units of hatching, fled milling, production, processing and marketing. By having the industry integrated, risk and uncertainty involved in various stages of operation could be diversified. The typo of integrating contract between producers and integrators include the share of profits, flat fee payment, feed conversion payment and salary basis. In the U.S., extensive changes in production, processing, and marketing during the last few decades have changed the thicken broiler industry from one of small, widely scattered farms to one that is largo, concentrated and efficient. More than 99 percent of all broilers produced are grown under contract and by integrated firms which vary in size of operation and complexity. About 84 percent of all production is concentrated in 10 States. Some of the other factors ;hat contributed to these choses arc costs, energy use, prices, processing, marketing and demand. No integrated broiler production system has yet been applied in Korea's poultry industry, thus all stages all broiler operation run independently seeking for its own profit. Consequently, producers price fluctuate very widely around the year even more than 50 percent in a few months. This also leads to disadvantages of material supplies, processors and distributors and enforce the industry unstable. The current economic environment in Korea seems that the time for broiler integration comes and as an ideal integrator, feed millers, food processors and producers group may be considered.

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농약의 관리 및 유통의 문제점과 개선책 (Discussions on Pesticides Management and Marketing in Korea)

  • 배대한
    • 한국응용곤충학회지
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    • 제22권2호
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    • pp.106-129
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    • 1983
  • An emphasized analysis and reviews on the progress of pesticide managements for the past 10 years through the statistics in Korea are summarized in this continued studies in connection with the fundmental aspects and direction of advanced pesticide industry and improved plantprotection policies for 1980's. Remarkable development and changes are observed in the plant species and varieties, plantation practices and production techniques as well as pest infestations and controls in the last decade, but no normal achievement and operations are recognised on the pesticide management and marketing system especially. Realistic plant protection adminstration and pesticide regulations in accordance to the industrial modernization and pest management advancement must be adjusted in accordance with national economic progress and desirable agricultural structure for 1980's. Special considerations are stated on the strengthening of research and inspection program for the quality products and control with the efficacy and safety use of pesticides. More serious attentions are noted on the over production and flooded stocks under struggled market demands and sales competitions with lethal financial difficulties by producers. Through the status analyzed for the last decade, the integrated past management and cooperative basic control pattern under positive self-forecasting system by farmers are also urged for the effective and economic pest control measures. The problems and solutions discussed here ell the advanced pesticide management as well as the cooperation on the self-ordered quality control and market managing systems in 1980's as it is a desired projection for the further improvement. Most of outstanding and necessary statistics and data in the past decade are also summarized here for references in connection with the previous report.

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