• Title/Summary/Keyword: production-and-marketing system

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A Study of Improving the Marketing System of Major Non-Timber Forest Products : Using an Analysis of Distribution Channel (주요 단기소득 임산물 유통경로 분석을 통한 유통개선 방안 연구)

  • Chong, Ho-gun;Song, Seong-Hwan;Lee, Sang-Min;Yim, Chul-kyun
    • Journal of Korean Society of Forest Science
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    • v.104 no.2
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    • pp.319-331
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    • 2015
  • The marketing system of non-timber forest products has been criticized as it mainly depends upon private local dealers, having too many steps between producers and consumers, we believe, which makes it less efficient. Meanwhile, there were only a few empirical studies of how they are delivered to consumers. In order to devise and implement targeted forest policies efficiently, it is quite necessary to understand the distribution channel of them. We analyzed the distribution channel of chestnut, bitter persimmon, oak mushroom, and wild greens by data analysis, field and phone survey, and then drew an implication for improving the marketing system. First of all, the number of middle step has to be reduced and the direct transaction has to be expended. In addition, we need to have more active involvement of Forest cooperative in production sites, adding values by processing, and the upgrade of current marketing centers of non-timber forest products, which have been launched since 2004 by Korea Forest Service.

A study on developing MES(Manufacturing Execution System) in the piston rod manufacturing process for automobile shock absorber (자동차 쇽옵소버 피스톤로스 제조공정에서 MES 구축에 관한 연구)

  • Sin, Dong-Ju;Kim, Tae-Cheol;Lee, Hyeong-Ho;Kim, Gyeong-Rok;Jeong, Ho-Yeon
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2008.10a
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    • pp.286-289
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    • 2008
  • Production Information System make it possible to check and control the information of manufacturing processes. Based on this information companies are able to act to the price strategy and marketing strategy timely. In this study we will examine developing the MES(Manufacturing Execution System) as Production Information System in the Automobile Shock Absorber Piston rod Manufacturing Process of which processes are composed of heat treatment, lathing, grooving, milling, rolling, inspection and packing processes in order to control its production information efficiently.

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Development of GIS-based Advertizing Postal System Using Temporal and Spatial Mining Techniques (시간 및 공간마이닝 기술을 이용한 GIS기반의 홍보우편 시스템 개발)

  • Lee, Heon-Gyu;Na, Dong-Gil;Choi, Yong-Hoon;Jung, Hoon;Park, Jong-Heung
    • Spatial Information Research
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    • v.19 no.2
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    • pp.65-70
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    • 2011
  • Advertizing postal system combined with GIS and temporal/spatial mining techniques has been developed to activate advertizing service and conduct marketing campaign efficiently. In order to select customers accurately, this system provide purchase propensity information using sequential, cyclicpatterns and lifesytle information through RFM analysis and clustering technique. It is possible for corporate mailer to do customer oriented marketing campaign with the advertizing postal system as well as 'one-stop' service including target customer selection, mail production, and delivery request.

Development of Logistics Support Systems in a Large Machinery Company (대단위(大單位) 기계공장(機械工場)의 효율적(效率的) 운영(運營)을 위한 종합(綜合) 생산관리(生産管理) 시스템의 개발(開發))

  • Lee, Gi-Seok
    • Journal of Korean Institute of Industrial Engineers
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    • v.5 no.2
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    • pp.45-56
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    • 1979
  • This report presents the development of an integrated logistics support system for a large-scale machinery manufacturing organization. The system consists of 3 major production management systems and 5 assisting systems. The major systems are: i) production planning and control system, ii) cost control system, and iii) material management system. The assisting systems are: i) personnel management system. ii) technology transfer system, iii) quality assurance system, iv) marketing assisting system, and v) management information system. In addition, other management systems such as planning system, R.&.D. system can be considered according to the organizational need. Several system flow models are developed and presented for the total logistics support system.

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A Study on the Timeliness of Government Support Policy for Mid and Small-Size Companies Based on System Thinking (시스템 사고를 적용한 효과적인 정부의 중소기업지원 시점 연구)

  • Oh, Sang-Young
    • Korean System Dynamics Review
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    • v.7 no.2
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    • pp.21-34
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    • 2006
  • Korean Government has carried out various support policies for small and midium size enterprises(SMEs). However, effect of the policy might not be realized in short term or the policy has turned out in fail. We found out the time of support is also important. Thus we propose that government should figure out the proper time to support funds according to the companies status(Technology, Production, Marketing) based on System Thinking.

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A Study on the Marketing-oriented Management of Pusan Port (부산항의 마케팅 지향 항만경영에 관한 연구)

  • Kwak, K.S.;Ryang, J.K.
    • Journal of Korean Port Research
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    • v.6 no.1
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    • pp.37-48
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    • 1992
  • This paper deals with the problem of port administration and management of the port of Pusan. As the port of Pusan has been administrated by central government, several problems on port administration and management have occurred. These include the time-lagged port development, the inconsistent port planning with city planning, the insufficient long-term port development planning the various operation authorities the low productivity of port and the lack of port sales activities etc. In addition to solving the above mentioned problems to diversify the function of port the following measures are to be taken for the port of Pusan ; the transfer from port administration system to port management system, the introduction of Port Authority with a board, and the conversion of the management system from production-oriented to marketing-oriented.

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Ecological Image in Fashion During the Early Period of 1990's (1990년대 초반 복식유행에 나타난 에콜로지 이미지)

  • 한소원;김영인
    • Journal of the Korean Society of Clothing and Textiles
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    • v.23 no.2
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    • pp.296-306
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    • 1999
  • This study reflects the aim of analyzing the fashion design connection with ecology. Ecology has been linked to human life through its changing relations with environment. In order to recover eco-system ecology-nature oriented methodology and technology oriented approach will suffice. On the modern design field Green design Recycling and Green marketing resulted in increasing rates of environment-friendly production and an effort to deliver environment-friendly corporate image. Based on above research ecological image on fashion design during the year 1990 to 1995 represents the following conclusion. In the fashion design field natural image primitive image nature -harmonious image material-recyling image culture-recycling image are proposed. In the technology field clean image and high-tech image are proposed. In the marketing field happy image harmonious image serious image and realistic image are proposed.

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A Study on the Fisheries Marketing Channels (수산물 마아케팅 경로(FMC)에 관한 연구)

  • 강연실
    • The Journal of Fisheries Business Administration
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    • v.23 no.2
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    • pp.101-128
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    • 1992
  • How to distribute fisheries catches from producer to consumer is very important for everybody joined fisheries marketing channels (FMC), because most people are influenced their revenue and expenditure through marketing channels. Many institutions in Korea after 1960's have tried to develop the rationalization of FMC, but they have not gotten the satisfactory results in general in spite of a lot fruits. Comparing with general manufacturing industry, the fisheries industry has some specializations in the marketing channels. It makes them unique structure included wholesale market system similiar to fresh (perishable) food market with expertised technology. Wholesale market collects, distributes the fisheries catches and evaluates in by auction or bidding without consideration of producer's opinion. It is very necessary institution to make a decision to equatible price for fresh food and to play an important role for marketing effectiveness with minimum total transation and with massed reserve among institutions. But it has two weak points to increase the marketing cost and to make products bad fresh (perishable). Therefore, both Producer and consumer want to find the direct channels not to pass through wholesale market and to get more profit. I wanted to explain what problems of traditional FMC are and why the direct channel is necessary as follows in this paper. Chapter II : The types and specialization of FMC Chapter III : The structure and problem of fisheries wholesale market channel Chapter IV Marketing cost of FMC and direct channel I suggested when the direct channel in FMC is designed, new planner must carry out marketing functions which are performanced by wholesaler, middle man and the joined members of auction at wholesale market. In view of consumption area, these functions are : (1) the finding of production partner to make a business ; (2) communication of information ; (3) collecting ; (4) distribution ; (5) selecting and grading ; (6) evaluating ; (7) financing and payment ; (8) organization, in view of consumption area. The government must support also the group or individual of new direct channels to succeed it with (1) furnishing of market information (2) supplying of land and facility (3) financing (4) feed-back of dierct channels totally (5) making an opportunity of communication between producer and consumer. I want to emphasize again wholesale market is necessary and important institution for equatible price of fresh food in spite of the its weak points. At the same time. the direct channels are necessary to reduce the marketing cost and to keep better fresh food.

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Integrated Broiler Production System - As a Means of Stabilizing Whole Industry with Particular Reference to U.S. Experience - (브로일러계열화 생산조직에 관한 고찰 - 미국의 예를 중심으로 -)

  • 박영인
    • Korean Journal of Poultry Science
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    • v.6 no.2
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    • pp.91-102
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    • 1979
  • The basic problem of the broiler industry is that of fluctuating prices, mainly thanks to unstable supply of and inelastic demand for products as usually indicated as a peculiarity of agricultural commodities. This particularly brings the producer to a great economic risk, because he has to sell products under the condition of pure competition, whereas others from whom he has to buy deal under the condition of oligopoly or even monopoly. Therefore, producers economic position is generally placed in the worst comparing others dealing with, which results in unbalanced economic status of elements involved in broiler operation and further obstruction of industry development as a whole. A certain type of business coordination to overcome such a problem should be measured in order to improve the efficiency of entire operation and thus assure the balanced industry development. The concept of the economic integration developed in modern business system had been adapted to U.S. poultry industry which became common later around the world as a means of stabilizing producers price and whole industry as well. There are two main typos of integration; horizontal and vertical The former refers to the general grouping of similar business units, eg. a hatchery tying with other hatchery, while the latter refers to the knitting together of two or more stages of economic activities, eg. tying together among units of hatching, fled milling, production, processing and marketing. By having the industry integrated, risk and uncertainty involved in various stages of operation could be diversified. The typo of integrating contract between producers and integrators include the share of profits, flat fee payment, feed conversion payment and salary basis. In the U.S., extensive changes in production, processing, and marketing during the last few decades have changed the thicken broiler industry from one of small, widely scattered farms to one that is largo, concentrated and efficient. More than 99 percent of all broilers produced are grown under contract and by integrated firms which vary in size of operation and complexity. About 84 percent of all production is concentrated in 10 States. Some of the other factors ;hat contributed to these choses arc costs, energy use, prices, processing, marketing and demand. No integrated broiler production system has yet been applied in Korea's poultry industry, thus all stages all broiler operation run independently seeking for its own profit. Consequently, producers price fluctuate very widely around the year even more than 50 percent in a few months. This also leads to disadvantages of material supplies, processors and distributors and enforce the industry unstable. The current economic environment in Korea seems that the time for broiler integration comes and as an ideal integrator, feed millers, food processors and producers group may be considered.

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Discussions on Pesticides Management and Marketing in Korea (농약의 관리 및 유통의 문제점과 개선책)

  • Bai Daihan H.
    • Korean journal of applied entomology
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    • v.22 no.2 s.55
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    • pp.106-129
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    • 1983
  • An emphasized analysis and reviews on the progress of pesticide managements for the past 10 years through the statistics in Korea are summarized in this continued studies in connection with the fundmental aspects and direction of advanced pesticide industry and improved plantprotection policies for 1980's. Remarkable development and changes are observed in the plant species and varieties, plantation practices and production techniques as well as pest infestations and controls in the last decade, but no normal achievement and operations are recognised on the pesticide management and marketing system especially. Realistic plant protection adminstration and pesticide regulations in accordance to the industrial modernization and pest management advancement must be adjusted in accordance with national economic progress and desirable agricultural structure for 1980's. Special considerations are stated on the strengthening of research and inspection program for the quality products and control with the efficacy and safety use of pesticides. More serious attentions are noted on the over production and flooded stocks under struggled market demands and sales competitions with lethal financial difficulties by producers. Through the status analyzed for the last decade, the integrated past management and cooperative basic control pattern under positive self-forecasting system by farmers are also urged for the effective and economic pest control measures. The problems and solutions discussed here ell the advanced pesticide management as well as the cooperation on the self-ordered quality control and market managing systems in 1980's as it is a desired projection for the further improvement. Most of outstanding and necessary statistics and data in the past decade are also summarized here for references in connection with the previous report.

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