• Human Ecology Research
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• 제51권4호
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• pp.455-472
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• 2013

This paper's aim is to explore how China's country image affects the product evaluations and purchase intentions through three major hypothesize. Four hundred eighty-nine Korean adult consumers, who have the purchase experiences of goods made in China before, were invited to take part in this investigation. Data analyses were conducted by reliability test, confirmatory factor analysis and structural equation modeling with SPSS ver. 19.0 and AMOS ver. 18.0. This study focused on multi-dimensional country image and found that China's country image contains 5 elements (people, evolution, politic, economic and culture). Empirical verification through structural equation modeling indicates that the data offer substantial supports, such that China's country image represents the predominant influence on product evaluations and people, evolution, and politic image showed positive effects. Also, China's country image has a positive influence on the product purchase intentions directly (culture image) and indirectly (people, politics, and evolution image) through the product evaluations. Practical implications of findings will be discussed and suggested as follows. First, this study complements the lack of researches on China among the studies regarding country image. Secondly, research results would help us to understand the perception on China's country image of Korean consumers' and to seek the criteria by which consumers evaluate goods made in China. Finally, this research can help Chinese companies to make market strategies effectively when they entering Korean market by exploring the factors which have strong influences on Korean consumers' purchase behaviors.

• 마케팅과학연구
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• 제20권1호
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• pp.15-26
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• 2010

由于生产的全球化以及国家之间的文化交流, 东方元素越来越吸引世界的眼球. 在时装界, 一个时装设计师的文化背景往往可以催生新颖的设计理念, 使他卓尔不群. 人们对于东方元素的喜爱, 给传统时装市场带来了巨大的商机, 并且把基于文化的业务拓展到全球时装市场. 然而, 包含韩国传统文化的国际品牌还有待开发. 为了发展有韩国特色的国际品牌, 韩国人首先要在国内服装市场上认同本国文化, 然后才能进军国外市场. 便服非常适合采纳韩国元素, 因为这种衣服有很多用途, 很容易被广泛接受和使用. 而且, 多用途便服和时尚内衣的市场需求越来越大. 尽管便服市场在快速发展, 但是对便服的专门研究尚不多见, 目前在对发展中的现代化传统服装、时尚产品和品牌的研究中, 并不包括对便服的研究. 因此, 本论文调查了韩国的便服市场, 研究了消费者对含有韩国传统时装设计特色的便服的评价. 分析了对于韩国传统时装设计元素有购买意向的先例之间的关系, 并且比较了不同生活群体的消费目标. 产品质量, 零售服务质量, 感受价值以及对拥有韩国传统设计元素的便服的喜好被作为购买意向的先决条件. 同时, 本文设计了一个结构方程模型, 用于探讨它们之间的关系以及它们对购买意图的影响. 产品质量和市场营销中的零售服务质量结合在一起, 成为影响人们对韩国特色便服的偏好和价值感知的因素. 而且, 偏好和价值感知对购买意向的影响可以用同一模型来检验. 通过网上调查系统由女性消费者完成了一共357份的自填式问卷, 并制定了一份调查样本人群的生活方式、对于产品和销售服务的标准、对于韩国特色便服的价值感知、偏好以及购买意向的调查问卷. 此外, 问卷还将调查便服的采购和使用行为, 以便检验韩国便服的市场地位. 并且使用描述性分析, 因素分析, 聚类分析来分析数据, 以及使用AMOS 7.0.来进行方差分析和建立结构方程模型. 对于韩国便服市场地位的调查结果显示, 在我们的样本人群中大多数消费者都购买了便服. 便服在目前被认为是在家里穿的衣服, 是消费者比较而言投入较低的衣服. 在调查中显示, 大多数消费者每年仅仅购买2到3次便服, 花费在10美元以下. 购买便服的消费者们的生活方式共有四类: 传统价值导向的生活方式, 品牌影响的生活方式, 追求休闲的生活方式以及健康导向的生活方式, 这四类共计有12个项目. 基于这些生活方式要素, 便服消费者们又可以分为两类: 安乐派和保守派. 文章估量了对含有韩国传统时尚设计元素的便服的购买行为各组成部分之间的关系, 产品质量和零售服务质量都会影响到购买便服的偏好和价值感知. 这个研究结论证明, 高质量的产品和零售服务会对便服形成积极的优先效应. 价值感知和对便服的偏好会对购买意图产生积极的影响. 这个结果表明, 对便服所含有的韩国传统时尚设计因素的强烈偏好和价值感知能增强购买意图. 在两种不同生活方式的群体(即安乐派和保守派)的模型比较中, 结果显示产品质量和零售服务质量对安乐派群体的偏好和感知价值都有积极影响. 然而, 对保守派来说, 只有零售服务质量对偏好和购买意图有积极的影响. 由于安乐派对购买意图显示出更重大的影响, 包含韩国传统时尚设计因素的便服品牌应该关注安乐派的这些特征. 然而, 保守派对包含韩国传统时尚设计因素的便服在偏好和购买意图的关系中显得更强. 因此对包含韩国传统时尚设计因素的便服品牌来说, 它应该把重点放在如何激发保守群体消费者对便服的积极偏爱上. 这些结果提供了关于韩国便服消费者生活方式的信息, 也对那些计划进入韩国便服市场的时尚品牌, 尤其是那些与现行研究样本相似的, 目标为女性消费者的时尚品牌提供了有用的信息. 这一研究也为便服品牌和那些打算创造含有韩国传统时尚因素的高价值品牌提供了策略和市场洞察力. 考虑到不同生活方式群体的类型和便服或传统时尚商品之间的关系, 品牌设计者和市场策划人员可以运用这一研究成果作为市场定位, 目标设定, 以及市场销售策略的一个参考.

• Structural Engineering and Mechanics
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• 제38권6호
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• pp.733-751
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• 2011

In the present study, a new kind of multivariable Reissner-Mindlin plate elements with two kinds of variables based on B-spline wavelet on the interval (BSWI) is constructed to solve the static and vibration problems of a square Reissner-Mindlin plate, a skew Reissner-Mindlin plate, and a Reissner-Mindlin plate on an elastic foundation. Based on generalized variational principle, finite element formulations are derived from generalized potential energy functional. The two-dimensional tensor product BSWI is employed to form the shape functions and construct multivariable BSWI elements. The multivariable wavelet finite element method proposed here can improve the solving accuracy apparently because generalized stress and strain are interpolated separately. In addition, compared with commonly used Daubechies wavelet finite element method, BSWI has explicit expression and a very good approximation property which guarantee the satisfying results. The efficiency of the proposed multivariable Reissner-Mindlin plate elements are verified through some numerical examples in the end.

• 한국디지털건축인테리어학회논문집
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• 제7권2호
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• pp.19-24
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• 2007

This study attempts to examine and to analyze the characteristics of transparent materials and its methods to apply in space. the ability to see through a physical element, whether it is clear glass, sandblasted acrylic, or a delicate fabric, can have a dramatic and sensory effect on the overall perception of a space. The various range of Transparent materials and product in glass, plastic, fabric, and grid now gives us the potential to maximize the flow of light in our enclosed space. This research will explore how transparent, translucent, and semi-opaque elements can be used within the interior with full range of see-through materials. The transparent materials can be divided in two level - as structural elements and as stylish accessories. A glass partition or floor, metal mesh stairs can create divisions or link one space to another while maintaining effective levels of natural light. there is also various level of products from glass chair to basin. With the enthusiasm for using transparent materials, transparent materials will be more decorative and powerful application while still maximize the highest possible flow of light.

• Structural Engineering and Mechanics
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• 제53권5호
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• pp.997-1016
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• 2015

The contribution of tensioned concrete between cracks (tension-stiffening) cannot be ignored when analysing deformation of reinforced concrete elements. The tension-stiffening effect is crucial when it comes to adequately estimating the load-deformation response of steel reinforced concrete and the more recently appeared fibre reinforced polymer (FRP) reinforced concrete. This paper presents a unified methodology for numerical modelling of the tension-stiffening effect in steel as well as FRP reinforced flexural members using the concept of equivalent deformation modulus and the smeared crack approach to obtain a modified stress-strain relation of the reinforcement. A closed-form solution for the equivalent secant modulus of deformation of the tensioned reinforcement is proposed for rectangular sections taking the Eurocode 2 curvature prediction technique as the reference. Using equations based on general principles of structural mechanics, the main influencing parameters are obtained. It is found that the ratio between the equivalent stiffness and the initial stiffness basically depends on the product of the modular ratio and reinforcement ratio ($n{\rho}$), the effective-to-total depth ratio (d/h), and the level of loading. The proposed methodology is adequate for numerical modelling of tension-stiffening for different FRP and steel reinforcement, under both service and ultimate conditions. Comparison of the predicted and experimental data obtained by the authors indicates that the proposed methodology is capable to adequately model the tension-stiffening effect in beams reinforced with FRP or steel bars within wide range of loading.

• 마케팅과학연구
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• 제20권1호
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• pp.35-48
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• 2010

今天, 受到成熟零售市场挑战的时装市场需要新的 "品牌发展" 典范来提高他们的竞争优势. 时装市场的一个重要议题是为满足消费者由于生活方式的变化而产生的特别需求所进行的生活方式品牌扩张. 时装品牌扩张到生活方式产品类别, Y世代和婴儿潮可以说是新兴的 "前景"(婴儿潮的消费者正在改变他们的生活方式. Y世代正经历着他们生命阶段的变化). 他们有购买新产品的需求. 因此, 服装公司为品牌扩张注重消费群从而在新的产品类别中建立和管理他们的品牌资产是乐观的. 本文的研究目的是(a)评估母品牌和子品牌的品牌资产. (b)鉴定消费者对品牌扩张的感知营销因素. (c)评估两个选择的群体(Y世代和婴儿潮)的营销因素和扩张到生活方式的产品类别(包括家居时尚产品)品牌的品牌资产之间因果关系的结构方程模型. 关于理论框架, 本文关注传统的营销4P组合来鉴定哪个营销因素在品牌扩张资产方面更重要. 比较营销可以建立 "品牌扩张资产", 从而成功的进入新类别. 借鉴相关的文献, 通过关注选择的消费者(Y世代, 婴儿潮), 本研究发展的研究假设结合了品牌资产因子和营销因素. 在品牌扩张至生活方式产品的背景下, 品牌资产的构念包括品牌认知/联合, 品牌感知(例如感知质量, 情感价值)和从CBBE因子(Keller, 2001)中而来的品牌共鸣. 据推测, 通过品牌扩张至生活方式产品, 市场营销要素在品牌认知/联合, 品牌感知方面创建品牌扩张资产, 进而影响品牌的共鸣. 为了收集数据, 样本由韩国Y世代的女性消费者和在婴儿潮中出生的消费者. 这些在婴儿潮中出生的消费者由于生活周期的改变而对生活方式产品有较高的需求. 在韩国Y世代(n=326)和婴儿潮(n=325)的女性消费者中共有651份有用的问卷被使用. 我们用LISREL8.8测试了使用相关矩阵的结构和测量模型. 结果显示品牌扩张的感知营销因素包括三个因子: 价格/店铺形象, 产品和广告. 在Y世代的模型中, 价格/店铺形象对品牌资产因素有积极的影响(例如品牌认知/联合, 感知质量). 同时, 在品牌扩张中产品对情感价值有积极的影响. 品牌认知/联合有可能提高感知质量和情感价值, 从而对扩张至生活方式产积极的品牌产生品牌共鸣. 在婴儿潮消费者模型中, 价格/店铺形象对感知质量有积极的影响, 感知质量可以创造品牌扩张的品牌共鸣. 产品对质量感知和情感价值有正的影响, 这些都会消费者产生对扩张至生活方式产品的品牌的品牌共鸣. 但是, 在这两个群体中广告和品牌资产都是负相关. 本研究为时装营销者提供了发展成功的品牌扩张战略以及可持续的竞争优势的见解. 本研究补充和扩展了先前的有关通过营销努力的因素促使品牌扩张成功的研究. 研究结果支持为进入新的产品类别, 时装品牌扩张(Aaker and Keller, 1990; Tauber, 1998; Shine et al., 2007; Pitta and Katsanis, 1995)和营销行动的增效作用. 因此, 我们推荐营销者同时针对Y世代和婴儿潮一代通过标准化的营销推广进入新产品类别(例如家具)可以降低营销成本. 时装营销者可以(a)提供高价的产品线. (b)在韩国通过零售渠道(例如专门百货商店)强调高档特征的商店形象定位. (c)结合服装与生活方式产品包括新颖的款式和设计师的限量版. 对品牌资产,成功品牌延伸的关键是消费者的品牌认知度和品牌联合,确保新产品类别的品牌特征. 对于营销者来说, 在进入新产品类别的时候知道什么有助于更具体的联合是必要的. 对时装品牌而言, 品牌扩张的第二个关键是进入 "奢侈" 生活方式新产品类别的途径. 更高的价格或店铺形象都对质量感知有影响. 而质量感知可以引起品牌共鸣. 更重要的是, 本研究提高了对品牌扩张的理论理解并对营销者提出了在制定针对Y世代和婴儿潮一代消费者的行销项目时的方向.

• 한국전산구조공학회:학술대회논문집
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• 한국전산구조공학회 2003년도 가을 학술발표회 논문집
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• pp.429-436
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• 2003

A new linkage framework between elastic shell element with finite rotation and computar-aided geometric design (CAGD) (or surface is developed in the present study. The framework of shell finite element is based on the generalized curved two-parametric coordinate system. To represent free-form surface, cubic B-spline tensor-product functions are used. Thus the present finite element can be directly linked into the geometric modeling produced by surface generation tool in CAD software. The efficiency and accuracy of the Previously developed linear elements hold for the nonlinear element with finite rotations. To handle the finite rotation behavior of shells, exponential mapping in the SO(3) group is employed to allow the large incremental step size. The integrated frameworks of shell geometric design and nonlinear computational analysis can serve as an efficient tool in shape and topological design of surfaces with large deformations.

• 복식문화연구
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• 제22권5호
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• pp.776-793
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• 2014

This study attempted to figure out the usage of the modular system in other fields through literature review and empirical study, analyze its structural method in fashion. After analyzing architecture & product-related books, the Internet data and previous studies, the modular system's five structural methods were obtained. Then, 991 photos of women's clothes from 2003 to 2014 were collected through the fashion websites in Korea and abroad. The results can be summarized as follows: First, the following five structures were derived: assembling structure, overlapping structure, arrangement structure, inserting structure and folding structure. Second, according to analysis on the structural method of the modular system in modern fashion, overlapping structure (34%) was the most common. Third, in fashion, the use of fastener for installation and removal is important for assembling structure. In terms of overlapping structure, 3D volume by vertical accumulation was commonly observed. Arrangement structure revealed a horizontal and flat shape through simple arrangement. In inserting structure, on the contrary, non-standardized modules were used as a part of clothes or decorative elements. In folding structure, origami technique for reduction and expansion was used.

• 한국전산구조공학회논문집
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• 제27권4호
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• pp.239-245
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• 2014

강화재의 복잡한 배열로 인하여 복합재 구조에 대한 유한요소 모델링은 상당히 까다로운 문제가 될 수 있다. 본 논문에서는 복합재 구조에 대하여 효율적으로 주기 격자망을 생성시킬 수 있는 기법을 제안한다. 먼저 육면체 유한요소로 구성된 규칙적인 격자망을 준비하고, 이를 복합재 내의 강화재에 대한 표면 정보에 맞추어 깎아낸다. 강화재와 기지재 사이에서 깎여진 육면체 유한요소는 임의의 절점과 면을 가질 수 있는 다면체 유한요소에 해당한다. 일관된 알고리즘을 이용하여 육면체 유한요소를 깎아내기 때문에 강화재와 기지재 사이의 요소는 자동적으로 적합한 형태로 구성된다. 또한 대표체적영역 내에서 강화재의 주기성을 추가적으로 고려하면, 대표체적영역에 대한 각각의 주기 경계 쌍에서 절점과 요소의 형태가 모두 일치하는 주기 격자망을 효율적으로 생성시킬 수 있다. 그러므로 별도의 처리 없이 대표체적영역에 주기 경계조건을 부여할 수 있다. 수치예제에서는 본 논문에서 제안한 기법의 효용성을 검증한다.

• 한국의류산업학회지
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• 제22권2호
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• pp.192-201
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• 2020

This study examined the relationship between Korean male consumers' perceptions of marketing promotion investment such as advertising expenditure and celebrity endorsement are the brand equity elements. It also compared if there were differences on this research model and two groups that selected Korean or foreign country-of-brand-origin in fashion product purchasing. Online survey responses from 414 Korean men in their 20s-30s were analyzed using confirmatory factor analysis (CFA) and structural equation modeling analysis (SEM). Perceptions of advertising expenditures were found to be positively related to brand association in only the group that selected Korean country-of-brand-origin. The results showed a non-significant effect of perceptions for advertising expenditures on perceived product quality in both groups that selected Korean or foreign country-of-brand-origin. The results indicated that celebrity endorsement had a significant effect on brand association for the two male consumer groups. The results also demonstrated that the relationship of celebrity endorsement and perceived quality was significant in only a group that selected Korean country-of-brand-origin. The results also revealed that the effect of brand association and perceived product quality on brand preference was significant in both male consumer groups. This study has useful managerial implications for enhancing the effectiveness of investment in advertising activities.