• 품질경영학회지
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• 제32권1호
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• pp.130-143
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• 2004

Although consumer needs for better products force manufactures to put emphasis on design, often development of a product has been done without the formal process to consider consumer needs. In order to identify the implicit needs of customers and the areas of potential demand on a product, several analysis scheme such as QFD (Quality Function Deployment) has been developed. QFD, also known as the House of Quality, is the efficient tool ever created to tie product and service design decisions directly to customer wants and needs, i.e. VoC (Voice of Customer) To utilize this tool on a product design, first of all, the consumers attributes and the engineering characteristics must be exactly investigated. However there were only few studies about them on shoe design. Hence in this paper we developed an innovative framework for shoes design based on QFD. As a result, we uncovered 29 dominant human satisfaction dimensions as the consumers attributes for customer-oriented quality evaluation of a comfortable shoes. Here, 29 human satisfaction dimensions for a shoe design were identified as the dimensions that represent the human sensitivity and psychological feeling on comfortable shoes. Also, we proposed 60 human interface elements as the engineering characteristics. The relationships between human satisfaction dimensions and human interface elements were investigated. This study will help the designers and manufacturers clarify the conceptual and abstract aspect of the design evaluation by proposing a more systematic and process-oriented method.

• 한국태양에너지학회 논문집
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• 제37권5호
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• pp.85-99
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• 2017

New and Renewable Energy Equipment Certification program has been integrated into the KS(Korean Industrial Standards) certification system as of July 29, 2015. This study is to determine whether the KS certification requirement has had a positive effect on corporate performance (e.g. quality improvement, financial result, customer satisfaction) within those that had already acquired the New and Renewable Energy Equipment KS certification. As a result, among the requirements for the KS certification, quality management, product management, and product testing have a positive impact on product quality improvement, and product testing has shown a positive influence on customer satisfaction. Although requisite for the KS certification did not have a significant effect on financial outcome such as increase in revenue, it has shown to have positive consequence to some extent on those firms that newly obtained the certification.

• 유통과학연구
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• 제11권2호
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• pp.23-33
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• 2013

Purpose - Numerous studies have tried to assess the role of a warranty as an explanatory instrument for product quality. While one study argued that manufacturers signal their superior quality to consumers by extending the duration of a warranty, quality is not necessarily related to warranty and a warranty for a short duration is a sign of high product quality. However, there are limitations to measuring product quality in terms of a single variable such as a warranty. Some other studies have evaluated the influence of brand power or value and price on the supposed quality of a product while the influence of warranty was found to be insignificant. Research design, data, methodology - The study analyzes the influence of brand power and the country of origin effect on consumers' perception of product quality in line with warranty and establishes a priority strategy. Especially, consumer experience has a significant influence on state of the art technology products like applied home electronics as these goods are generally quite expensive and consumers expend significant energy in purchasing them, so the associated warranty and brand can have a critical role in the decision making process. The price of the product was excluded in this discussion as it continually varies with the market share of the product. Results - The results of the analysis are as follows: First, each of the factors such as the standard of the warranty, brand power, and country of origin effect influences the degree of satisfaction of an individual. Second, the factors brand power and quality of the warranty interact both complementarily and synergistically at a time, depending on the brand power. As brand power is more significant, the degree of satisfaction is greater in case of products with low quality warranty compared to those with high quality warranty. Third, the brand power and country of origin effect present a complementary interaction. Fourth, the country of origin effect and quality of a warranty interact synergistically. Conclusions - Thus, the higher the quality of warranty, greater is the increment in the degree of satisfaction. The comprehensive study on the effect of the country of origin on the purchase decision process and the degree of satisfaction compared to the other elements shows that in case of Japanese and Korean markets the brand power of a company is desirable in sustaining the quality of warranty to the industrial average. Also, there is no significant improvement in the perceived quality of the product when the quality of the warranty is lowered. Therefore, the warranty effect diminishes when the value of the brand is known, while it perishes when both the brand power and the country of origin effect are strong enough.

• 한국생활과학회지
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• 제21권6호
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• pp.1185-1198
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• 2012

The purposes of this study were to investigate the relationships between e-loyalty formation process and satisfaction for apparel products by testing the research model developing upon prior researches, and to analyze the differences of the structural model between two groups (high satisfaction group and low satisfaction group). A total of 356 respondents participated through a convenience sampling at universities in Busan. Data were analyzed by a structural equation model analysis. The results were as followings: First, for the structural model, the attributes of shopping malls (e.g., e-store attributes and product attributes) affected consumer satisfaction which influenced the e-loyalty of shopping malls, mediated by value perception. Second, high-satisfaction group evaluated more importantly the attributes of shopping malls, higher perceived the value of products and web sites, more satisfied the mall, and had greater loyalty of online shopping malls than low-satisfaction group. Third, there were significant differences between high-satisfaction group and low-satisfaction group in the e-loyalty model for apparels. Specifically, for high-satisfaction group, the e-store attributes were more likely to influence the value perception of products and web sites than low-satisfaction group, while low-satisfaction group was the higher perceived the value of products, the more they satisfied and then the greater e-loyalty respectively. According to the findings, the implications and future suggestions related to e-loyalty of shopping malls for apparels are provided.

• 한국산학기술학회논문지
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• 제13권6호
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• pp.2540-2550
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• 2012

본 연구의 목적은 SPA(Speciality retail store of Private label Apparel) 매장에서 VMD(Visual Merchandising) 구성요소가 소비자의 몰입과 구매 후 만족에 미치는 영향을 분석하는 것이다. 독립변수인 VMD 구성요소로는 상품연출과 공간연출을 설정하였고, 이들이 감정적 몰입과 구매 후 만족에 미치는 영향에 대해서 실증분석하였다. 가설검증을 위해서 SPSS(Statistical Package for the Social Sciences)12.0과 LISREL(Linear Structural Relation) 8.7을 활용하여 변수들 간의 경로분석을 실시한 결과, 상품연출과 공간연출은 모두 몰입과 구매 후 만족에 유의적인 영향이 있는 것으로 나타났다. 또한 몰입도 구매 후 만족에 유의적인 영향이 있는 것으로 나타나서, 설정된 가설이 모두 채택되었다. 뿐만 아니라 경로계수에 대한 직접효과와 간접효과 분석을 통해서 몰입의 매개효과도 유의적인 것을 알 수 있었다. 본 연구의 의의는 SPA 매장의 VMD 구성요소 중에서 상품연출과 공간연출은 둘 다 중요한 요인이지만, 그 중에서 공간연출이 몰입과 구매 후 만족에 더 중요한 영향을 미친다는 것을 발견하였다. 또한 VMD 구성요소는 소비자의 감정적인 몰입에 영향을 주고, 이것이 구매 후 제품 만족도에 영향을 주는 이른 바 감정 인지 이론에 근거를 두고 있음을 재검증함으로서, VMD 전략 수립 시에 요구되는 실무적이고 이론적인 지침에 대한 근거를 제공하였다는 점을 들 수 있다.

• 한국콘텐츠학회논문지
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• 제20권6호
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• pp.381-391
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• 2020

본 연구는 밀키트 상품 선택속성의 요인과 구매행동, 만족도 간의 영향관계를 규명하고자 하였다. 연구의 표본추출은 최근 외식기업에서 출시 된 밀키트 상품 이용 경험이 있는 고객을 대상으로 편의표본추출을 사용하여 설문조사를 진행하였다. 조사기간은 2020년 2월1일부터 1달간 진행되었으며, 설문지는 287부를 분석에 사용하였다. 가설검증을 위해 수집된 자료는 통계패키지인 SPSS 20.0을 이용하여 빈도분석, 신뢰도분석, 요인분석, 상관관계분석을 실시하였으며, 가설 검증을 위해 다중회귀분석을 실시하였다. 분석결과 첫째, 가설 1의 밀키트 상품 선택속성과 구매행동 간의 전체설명력(R2)은 42.9%로 분석되었으며, 다양성(β=.026)과 품질(β=.927)에 유의한 영향이 있는 것으로 나타났다. 가설 2의 밀키트 상품 선택속성과 만족도 간의 전체설명력(R2)은 34.9%이며, 편의성(β=.503)과 가격(β=.121)에 유의한 영향이 있는 것으로 나타났다. 셋째, 가설 3의 구매행동에서 만족도에 대한 전체설명력(R2)은 31.5%이며, 구매행동(β=.561)이 만족도에 유의한 영향을 미치는 것으로 나타났다. 마지막으로 본 연구를 통해 밀키트 상품 관련 연구를 수행하는 연구자들에 대한 기초자료를 제공될 것으로 기대하며, 외식기업에서의 상품 개발에 대한 방향성 제시와 마케팅 전략을 활용할 수 있는 이론적 근거를 제공하고자 한다.

• 사물인터넷융복합논문지
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• 제10권1호
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• pp.59-68
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• 2024

중국의 거대한 인구와 산업 다양화는 IoT에 대한 수요 증가를 견인하였으며, IoT기술 발전은 스마트 쇼핑을 포함한 개인 및 가정생활의 모든 측면을 변화시키고 있는 사회환경 속에서 본 연구는 중국 창춘시(长春市)에 거주하는 여대생의 패션니즈를 충족하고, 중국 패션제품 라이브커머스의 서비스품질 개선을 통해 패션제품 산업의 발전을 촉진할 수 있는 방법모색을 목표로 하여 연구하였다. 분석 결과는 다음과 같다. 첫째, 중국 패션제품 라이브커머스의 서비스품질 특성은 고객 만족에 긍정적인 영향을 미쳤다. 둘째, 중국 패션제품 라이브커머스의 서비스품질 특성은 재사용 의도에 긍정적인 영향을 미쳤다. 셋째, 고객 만족도는 재사용 의도에 긍정적인 영향을 미쳤다. 이러한 결과로 볼 때, 라이브커머스의 서비스품질을 개선하면 제품 판매를 직접적으로 촉진하고 직접적인 경제적 이익을 창출할 수 있다고 판단할 수 있다. 또한 연구 결과인 패션제품 라이브커머스의 서비스품질이 고객만족과 재사용 의도에 미치는 것을 토대로 지역별, 타깃별 라이브커머스 플랫폼 마케팅 전략수립에 유용한 정보제공이 될 것으로 판단한다.

• 복식문화연구
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• 제22권1호
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• pp.158-166
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• 2014

Apparel design is an economic activity to create values for users over the value chain of a product. In this paper, the contribution of apparel design is defined as the enhancement of users' perceived values by improving users' experience of products. In this context, the value of a product corresponds to compensation for experience or a promise for experience of a product. Experience can be sensory or psychological benefits to users. To evaluate the value of apparel design, the researcher identified and analyzed the apparel design parameters affecting users' experience and benefits of products such as macro-, micro-environmental factors, value chain factors, apparel designer factors, and user factors. For an analytical modeling of the values of apparel design, this paper introduces the concept of a utility function from economics. In economics, utility is a measure of desirability or satisfaction that can be correlative to need or desire. The measure of value can be found in the price which a user is willing to pay for the fulfillment or satisfaction of need or desire via the experience of a product.

• 정보관리연구
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• 제40권4호
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• pp.151-171
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• 2009

This study is to investigate dissatisfaction behavior of customers who purchase products on the Internet shopping mall and to find customers' dissatisfaction behavior types for effectively responding to that. Managing dissatisfaction behaviors are related to the customer satisfaction. To conduct this study, Call Center data was collected and analysed by qualitative method. The results showed that dissatisfaction of product quality and disappointment have different effects on post--purchase behaviors. Customers who feel more dissatisfaction with product quality showed the aggressive response such as exchange, refund, while customers who feel disappointment are likely to switch the shopping mall or to cancel the order. These results of customers' dissatisfaction behaviors indicate that company has to manage both product quality and the customer's experience dimension.

• 가정과삶의질연구
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• 제11권1호
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• pp.12-21
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• 1993

This Study focused on consumer information search and consumer satisfaction according to product characteristics and sex. For these purpose a survey was conducted using questionaires on 225 males 299 females that lived in Seoul. Statistics used for data were Frequency. Prequency. Percentile Mean Multiple Regression Analysis and Path Analysis. The major findings were: 1) I male Group reference orientation were effect on convenience experience credience goods and information search were effect on experience credience goods. 2) In Femal Group her job and information search effect on convenience experience credience goods and involvement effect on credience goods only.