• International Journal of Knowledge Content Development & Technology
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• 제1권1호
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• pp.7-24
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• 2011

This study aims to measure the impact of these two variables on consumers' 'click-through' rates (the number of users that click on the ad compared to the number of times the ad is delivered). The result is as follows. First, search ads play a critical role in drawing consumers to advertisers' websites. Once search ads are placed, the number of visitors increased tenfold. Secondly, when search ads are keyed to highly-involved words such as 'IDC', 'hosting' and 'co-location', click-through rates significantly fluctuate according to the type of advertising message. In this case, consumers respond much more positively to ads highlighting credibility and product quality than to ads with emphasis on sales and events. Thirdly, the placement of search ads also matters. The ad placed first in the search list overpowers ads in the third or fifth place in terms of click-through rates. However, there was no significant difference of click-through rates between ads in the third place and ads in fifth. Lastly, when estimating which variable plays the bigger role in bringing traffic to advertisers' websites, consumers are more receptive to the substance of the advertising message than to its placement, under the circumstances of high involvement.

• 지식경영연구
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• 제16권1호
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• pp.193-208
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• 2015

With the rapid growth in the use of digital advertising media among consumers, there is an increasing interest in the utilization of virtual advertising and PPL as an alternative to traditional television advertising. Nonetheless, few studies have compared the effects of these new advertising platforms, still lacking knowledge on their relative effects for maximizing advertising effectiveness. This study, thus, intends to compare virtual advertising and PPL with respect to advertising effectiveness (i.e., consumer evaluations of advertising attributes, brand attitudes, and purchase intentions), controlling for the level of product involvement. An experiment was conducted with a sample of 360 participants and actual ads were used as test stimuli. According to the results, consumers exhibit more favorable evaluations on all the three advertising attributes (i.e., entertainment, informativeness, and irritation) for high-involvement products, whereas, for low-involvement products, virtual advertising is perceived to be more irritating than PPL. In particular, the effect of informational value of virtual advertising on brand attitudes was found to be most significant. In addition, for high-involvement products, virtual advertised products. Advertising practitioners may have to consider these results and fully utilize the advantages of virtual advertising and PPL in order to achieve maximum advertising effectiveness.

• 한국의류산업학회지
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• 제6권6호
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• pp.756-764
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• 2004

The purpose of this study is to analyze of size and patterns of ready to wear basic for middle age women. For this purpose, I select 9 brands and analyze the basic skirts size system marketed in 2002 spring in Korea. To study the actual size system, I have compared size labeling, which I researched, with Korean Industrial Standard Size Chart. And I also have compared body measurement with the product size. To study the pattern, I have classified the composition of the skirt into 24 items. The different result shows between this study and Korean Industrial Standard Size Chart. The waist circumference is smaller than it should be, and the hip circumference is larger than it should be. As I have examined the body measurement and the product size, variability of the waist circumference depends on the location of the waistline. For the hip circumference, I have found that both the body measurement and the product size are same, or the product size is smaller than the body measurement. Both cases have been found to be over 67%. I have classified the analysis of the pattern into four components; circumference, relevance to waist line, dart, and length. For the waist circumference, the same size of the front and the back is 44.4%, and making the front larger is 44.4% also. In the hip circumference, the identical size of the front and the back is 66.7% and the larger size of back is 22.2%. Regarding darts placement, it is moved to the side lines from the middle of 1/2 of waist lines, dart intake was 1.3~3.2 cm, the length of darts is 7.2~12.7 cm.

• 한국포장학회지
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• 제29권1호
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• pp.27-33
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• 2023

본 연구에서는 저온물류 시스템의 단열용기의 온도유지 성능에 대하여 5℃급 저온 LHM을 배치하였을 때 배치구성 조건에 따른 온도특성을 확인하였다. LHM을 단열용기 내부에 배치하였을 때 6면과 5면에 상/하부 배치 비중에 차이를 두고 외기부하에 따른 내부 공기 온도균일도 및 목표 온도 유지시간을 분석하였다. 단열용기 내부 공기는 상부의 상승온도와 이때 발생하는 밀도차에 의한 공기 대류현상이 온도 성층화를 발생시키고, 균일도를 확보하기 위해 LHM의 상부 배치 비중이 하부보다 컸을 때 균일성이 높고 유지 시간이 오래 지속되는 것을 확인하였다. 다만, 상부 배치 비중을 높이기 위해 하부 배치를 제외한 조건에서 높은 균일성을 보이지만 짧은 유지 시간으로 보여 적정조건으로 알맞지 않다. 결과적으로 단열용기의 단열재 대칭구성과 LHM의 동일한 중량을 배치하여 보냉용기를 제작할 경우, LHM의 전면 배치를 바탕으로 하부에 비해 상부 배치 비중을 늘렸을 때 내부 공기 온도의 분포 균일도와 유지시간 성능을 높이는데 효율적인 방안이라고 판단된다. 저온물류 보냉용기 성능분석에 있어, 본 연구를 기반으로 다른 조건의 상변화 온도와 잠열량을 갖는 다양한 저온영역대의 LHM을 적용한 수치해석을 수행하여 성능 예측 결과를 확보할 수 있고 온도 균일도를 위한 단열 및 잠열 복합 구성 이송 용기의 최적 설계조건 수립에 기여할 것으로 기대된다.

• 한국멀티미디어학회논문지
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• 제11권12호
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• pp.1765-1774
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• 2008

Due to recent increase of product placement(aka. PPL) in TV drama and entertainment program, the audience of these programs is exposed to the advertisement in the form of the props and backgrounds without discernment. Advancement in digital data broadcasting technology enabled advertisers to insert detailed information of the product or associated advertisement link into the content of the broadcast program as an interactive advertisement. With the interactive advertisement, the audience can focus on the content of the program and the advertiser can create an advertisement with a rich content through the interaction between the advertisement and the audience. It is possible because the interactive advertisement is dynamic advertisement behavior only activated by the audience's intention. In this research, we develop a Hot-spot generator to insert interactive advertisement in the DMB broadcast program. We also suggest dynamic Hot-spot generation technique that allows the Hot-spot object to follow not only the shape of the advertising object in the program, but also the movement of the object as the program progresses.

• Agribusiness and Information Management
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• 제5권1호
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• pp.11-19
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• 2013

Price skimming practices, false claim on products, false information/communication, marketing overseas, and deception on products in marketing have received significant attention by the researchers of ethics in marketing studies. This research considers these phenomena as marketing instruments that grossly violate the practice of ethics in this domain. The two most crucial parts in marketing that have received greater attention are product safety and advertising. The paper also examines Ethical Marketing as the ability to make marketing decisions that are morally right and acceptable to all. In order words, ethics in marketing explains how moral standards can be applied in marketing decisions. It seeks to answer the research question by looking at some fundamental business ethics theories, namely, Virtue ethics, Utilitarian, and Deontological approaches to business ethics. Nevertheless, ethics in business is very controversial as many hold different view about what makes up the standard morals that corporations should take and so it is necessary for any organization to formulate its ethical codes to follow.

• 한국전자통신학회논문지
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• 제6권4호
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• pp.517-522
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• 2011

수작업에 의한 기존의 프로젝션(projection) 용접시스템은 작업자의 부주의로 인한 불량이 자주 발생한다. 본 논문에서는 비전카메라를 사용하여 부품과 제품의 인식, 용접 및 수량 관리를 자동으로 수행하는 프로젝션 용접시스템을 제안한다. 제안 시스템은 비전카메라를 사용하여 용접에 사용되는 부품의 유무와 놓인 상태를 검사한다. 그리고 부품의 용접 후에는 제품 수량 카운터와 드레싱 등의 항목을 자동 갱신한다. 기존 시스템과의 비교 실험을 통해 불량률을 감소시키고 생산성을 높일 수 있음을 보인다.

• 산업공학
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• 제23권2호
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• pp.126-138
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• 2010

Marine equipment makers today face a multitude of challenges including the needs of an internal system for easy management of their business processes and a collaboration system to streamline communications with the parent company, increasing product complexity and heightened requirements for information technology. In this research, a BPM-ERP system called Biz $Tower^{(R)}$ was implemented based on cloud computing for especially, small and medium marine equipment makers to standardize and visualize the entire business process from order placement to release. This system also provides their parent company with visibility into the status of orders and user can easily access the system on the web at a low price through cloud computing service. Thus far, this paper demonstrates the applicability of Biz $Tower^{(R)}$ to improve management visibility, process performance, and collaboration with the parent company for small and medium marine equipment makers.

• Journal of Ginseng Research
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• 제26권1호
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• pp.10-16
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• 2002

In replicated field trials, the efficacy of pentachloronitrobenzene (PCNB; quintozene) for control of damping-off of ginseng seedlings was found to be affected by timing of application and formulation. Application at the time of seeding and prior to placement of straw mulch was found to provide the moat consistent level of disease control. However, decline in plant stand during the four-year production cycle resulted in most treatments providing similar levels of plant populations at harvest. Soil residues of pentachloronitrobenzene were generally highest (1 $\mu\textrm{g}$ PCNB/g soil) in those treatments that exhibited the highest levels of disease control in the seedling year. Straw contained high levels of quintozene after application. Beet seed assays with artificially-infested soils indicated that current use rates provide an amount of product suitable for high levels of disease control.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제9권10호
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• pp.4143-4159
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• 2015

We-the-media (aka wedia) is a concept where the users of social networking sites, such as Facebook, turn into the broadcasters. This study used the popular application Bitstrips as the experiment tool. Facebook was used as the Wedia platform for publishing designed comics, then used the three elements of Goffman's dramaturgy model-role, scene and dialog-to analyze 265 comics created by 3 researchers and observe the audience's responses within 9 months. The results showed that people want to see a good story with positive dialogue, and prefer scene is school more than work. As all these elements are controllable, Wedia communication has the potential for more applications. We also found that including the elements of news, gambling and gift-giving tended to trigger greater response. Furthermore, We suggesting that such embedding of product information in web episodes (webisodes) with caricature could be a successful marketing strategy.