• Title/Summary/Keyword: product mix planning

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Decision Supporting Methodology and System Based on Theory of Constraints for Optimal Product Portfolio Strategy in Shipbuilding Industry (제약이론을 기반으로 한 최적제품조합 의사결정 지원 방법론 및 시스템)

  • Kim, In-Il;Han, Seong-Hwan;Kwon, Min-Chull
    • Journal of the Society of Naval Architects of Korea
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    • v.46 no.3
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    • pp.362-371
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    • 2009
  • Shipbuilding is a typical 'build to order' industry. It has a business model that generates revenues from building various ships and offshore products in accordance with owner's requirements at each production stage. Under uncertainty in shipping market, it is very essential for the shipbuilder to prepare the fast and competitive decision for product portfolio strategy in order to maximize contribution margin by exploiting production facilities and constraints. In this study, we introduce the unique decision supporting methodology for the optimal product portfolio sets based on Theory of Constraints(TOC). This methodology is established by adopting the concept of Drum Buffer Rope(DBR) in constraints planning and Throughput Accounting (TA) in management accounting of TOC. In addition, Decision Supporting System(DSS) is implemented. This DSS system provides a throughput estimator with reflecting the cost structure of shipbuilding industry and a resource simulator built on heuristic algorithms to operate major constraint-resources in shipyard such as dock, quay and pre-erection area etc. Several examples are presented to show that the proposed methodology and system can effectively support the strategic decision-making process of a global shipbuilding company.

A Choice-Based Competitive Diffusion Model with Applications to Mobile Telecommunication Service Market in Korea (선택관점의 경쟁확산모형과 국내 이동전화 서비스 시장에의 응용)

  • Jun, Duk-Bin;Kim, Seon-Kyoung;Cha, Kyung-Cheon;Park, Yoon-Seo;Park, Myoung-Hwan;Park, Young-Sun
    • Journal of Korean Institute of Industrial Engineers
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    • v.27 no.3
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    • pp.267-273
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    • 2001
  • While forecasting sales of a new product is very difficult, it is critical to market success. This is especially true when other products have a highly negative influence on the product because of competition effect. In this paper, we develop a choice-based competitive diffusion model and apply to the case where two digital mobile telecommunication services, that is, digital cellular and PCS services, compete. The basic premise is that demand patterns result from choice behavior, where customers choose a product to maximize their utility. In comparison with Bass-type competitive diffusion models, our model provides superior fitting and forecasting performance. The choice-based model is useful in that it enables the description of such competitive environments and provides the flexibility to include marketing mix variables such as price and advertising.

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Tire Industry and Its Manufacturing Configuration

  • Lee, Young-Sik;Cpim;Lee, Jin-Kyu
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2000.04a
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    • pp.135-138
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    • 2000
  • This paper is intended to propose what manufacturing configuration (manufacturing planning and shop floor control) is suitable for the tire industry. Basically tire-manufacturing process is mixed-products, parallel-disconnected-flow-shop. Both throughput time and cycle tine are very short, the variety of tires is very high, the setup time is long, shop floor data reporting requirements is high, and there are many equipments and people working. And with no exception, tire industry also now confronts increasing requirements of delivery conformance with the above peculiar characteristics of tire manufacturing and changing market environments, this paper suggests, weekly master scheduling with no MRP is desirable and traditional kanban is right selection for shop floor control/scheduling. This paper describes why this configuration should be, using the manufacturing engineering principles and some new insights like four primitives of parallel flow shop. Generally known that shop with high parallel-product-mix and long setup time isn't good candidate for kanban. The four primitives of parallel flow shop explain why kanban is also useful scheduling technique in that environment.

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Niche Market Strategies of Local Players in the European Steel Industry (유럽 철강산업 Local Player의 틈새시장 공격전략)

  • 정경희
    • Korean Management Science Review
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    • v.20 no.2
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    • pp.45-59
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    • 2003
  • This study considers the local players in the European steel industry, whose the amounts of crude production are more or less 5 million tons per annum. They do not belong to the Pan-EU mega-group of steel mills with more than 15 million tons of crude production yearly. However, these mid-sized steel mills in European countries have been originated from the strong foundation of steel, scientifically and technically, as well as the centennial history. They concentrate on the niche market adjacent to the local area, which takes advantage of the geographical location. The companies considered here are VoestAlpine in Austria, Salzgitter in Germany, Rautaruukki in finland, and SSAB in Sweden. Their corporate strategies are compared on the basis of product mix and sales structure. And, the deep analysis for each company is performed, such as business strategies with the sales volumes, market strategies. competitiveness improvement planning. and R&D policies with the technology management. These analysis results can be benchmarked as the cases of best practices for domestic steel mills, especially mid & small sized companies, that develop business and market strategies for the sustainable growth and profitability.

A Study about the Effect on R&D and Marketing Integration (신제품개발과정중 연구개발부서와 마케팅 부서간의 통합에 미치는 영향요인 - PC산업의 마케팅부서원의 인식을 중심으로 -)

  • 장경수;김용진
    • The Journal of Information Technology
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    • v.1 no.2
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    • pp.195-208
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    • 1998
  • Domestic corporation in High-tech industry invest huge amounts of economic resources into the Research & Development(R&D) department, especially into new product development. It might be an adequate explanation for this phenomena that as the product life cycle gets shorter, and environmental uncertainty necessitates core competency from every corporation, new product planning becomes a vital going concern for the company to keep and increase its market share This could originate from an inappropriate combination between new products and other marketing mix elements. But it could be that the main cause of these failures com from unsatisfactory customers. In the other words, R&D department failed to sufficiently recognize market needs. This could be solved through integration between marketing department R&D department This study supposes that integration between these two departments-marketing department and R&D department influences the success of new product. In other to prove this, this study examined the determinant factors which influence the integration and the relationships

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Model Development for Machining Process Sequencing and Machine Tool Selection (가공 순서 결정과 기계 선택을 위한 모형 개발)

  • Seo, Yoon-Ho
    • Journal of Korean Institute of Industrial Engineers
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    • v.21 no.3
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    • pp.329-343
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    • 1995
  • Traditionally, machining process sequence was influenced and constrained by the design information obtained from CAD data base, i.e., class of operations, geometric shape, tooling, geometric tolerance, etc. However, even though all the constraints from design information are considered, there may exist more than one way to feasibly machine parts. This research is focused on the integrated problem of operations sequencing and machine tools selection in the presence of the product mix and their production volumes. With the transitional costs among machining operations, the operation sequencing problem can be formulated as a well-known Traveling Salesman Problem (TSP). The transitional cost between two operations is expressed as the sum of total machining time of the parts on a machine for the first operation and transportation time of the parts from the first machine to a machine for the second operation. Therefore, the operation sequencing problem formulated as TSP cannot be solved without transitional costs for all operation pairs. When solved separately or serially, their mutual optima cannot be guaranteed. Machining operations sequencing and machine tool selection problems are two core problems in process planning for discretely machined parts. In this paper, the interrelated two problems are integrated and analyzed, zero-one integer programming model for the integrated problem is formulated, and the solution methods are developed using a Tabu Search technique.

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Assessment of concrete properties with iron slag as a fine aggregate replacement

  • Noufal, E. Rahmathulla;Kasthurba, A.K.;Sudhakumar, J.;Manju, Unnikrishnan
    • Advances in concrete construction
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    • v.9 no.6
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    • pp.589-596
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    • 2020
  • In an effort to find alternate, environment friendly and sustainable building materials, the scope of possible utilization of iron slag (I-sand), generated as a by-product in iron and steel industries, as fine aggregates in reinforced cement concrete (RCC) made with manufactured sand (M-sand) is examined in this manuscript. Systematic investigations of the physical, mechanical, microstructural and durability properties of I-sand in comparison with RCC made with M-sand have been carried out on various mix designs prepared by the partial/full replacement of I-sand in M-sand. The experimental results clearly indicate the possibility of utilizing iron slag for preparing RCC in constructions without compromising on the property of concrete, durability and performance. This provides an alternate possibility for the effective utilization of industrial waste, which is normally disposed by delivering to landfills, in building materials which can reduce the adverse environmental effects caused by indiscriminate sand mining being carried out to meet the growing demands from construction industry and also provide an economically viable alternative by reducing the cost of concrete production.

The Needs of Students and Practitioners on the Education Curriculum of Innovative Product Development (혁신제품개발 교육과정에 대한 학생과 산업체 실무자의 요구사항 분석)

  • Lee, Won-Sup;Jung, Ki-Hyo;Chang, Joon-Ho;Chang, Jun-Ho;You, Hee-Cheon;Chang, Soo-Y.;Jun, Chih-Yuck;Jung, Moo-Young;Han, Sung-H.
    • Journal of Engineering Education Research
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    • v.11 no.4
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    • pp.11-18
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    • 2008
  • Companies have been making considerable efforts to develop innovative products for better competitiveness in the market, however, the education curriculum for innovative product development (IPD) in domestic universities needs has not been well developed. The present study was intended to identify the needs of students and practitioners regarding teaching subjects, pedagogical methods, and industry-academia collaboration that can be reflected in the development of IPD education curriculum. Through a literature survey 46 IPD teaching subjects of 7 categories (planning, feasibility analysis, concept development, product design, manufacturing process design, production, and ethics & law) were selected. Opinions on the preferences and importances of the teaching subjects, pedagogical methods, and industry-academia collaboration were collected from 53 college students who took courses of product development and 36 practitioners working in product development. While the students preferred the balanced teaching of all the subject categories, the practitioners suggested planning and concept development be taught with high importance; 6 subjects (product development strategy, customer needs identification, market research, concept generation method, design ideation method, and ergonomic design) received high ratings of preference and importance. The students preferred the mix of various pedagogical methods (lecture, discussion, presentation, practice, and case study) and provided needs on each pedagogical method. Lastly, the students wanted an opportunity of learning through industry-academia collaboration and the practitioners provided ideas for mutual benefits between industry and academia. The needs of students and practitioners identified in the study can be effectively applied to develop a better IPD education curriculum.