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World brand strategy using traditional patterns (전통 문양을 활용한 세계의 브랜드 전략 - 기업 브랜드 정체성을 중심으로 -)

  • KIM, Mihye
    • Korean Journal of Heritage: History & Science
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    • v.55 no.1
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    • pp.133-150
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    • 2022
  • Calling the 21th century the age of 'cultural competition' is not an overstatement. In an era of globalization, we try to find the 'identity of our country' in our culture. 'Culture' is the unique ethnicity of the people of each country that reflects the traces of their lives. As the world is transforming into a multi-dimensional place, traditional patterns in reference to cultural uniqueness and original formativeness are the brands that represent the people. France's luxury brand, GOYARD's Y-shaped pattern naturally made during the persistent traditional handmade process is still France's representative corporate brand and is considered prestigious even after 150 years have passed. On the other hand, in low-income countries, patterns created in the natural process of weaving fabrics are succeeded as a unique cultural aesthetic and are loved by people all over the world. Like this, people living in the global multi-dimensional world look to attain the framework 'One Planet Perspective' which is to succeed their own native culture and preserve the unique culture of others. For example, in the process of international relief organizations delivering relief supplies to Columbia's "Wayu tribe" due to the water shortage in 2013, a handmade product, "Mochila Bag" was discovered. Triggered by this incident, Europe and Korea decide to import it to support the livelihood of the "Wayu tribe." Also, the aesthetic and cultural values of the traditional culture in minority tribes that have evolved through thousands of years have been listed on UNESCO and preserved worldwide. Likewise, culture doesn't suddenly appear overnight, but rather the brand representing the company is the pattern used in the trend of the era kept for over 100 years. Moreover, patterns that reflect the country's identity are inherited as the unique aesthetic of the culture. Our country does inherit the unique aesthetic of our culture, but doesn't have a 'strong image' that displays the practical value reinterpreted creatively and aesthetically to fit the modern trend. Traditional patterns are important in perspective of study and theoretical research, but the brand's image using those patterns is a new medium from the past existence continuing to the current tradition. Furthermore, this study suggests that the image of a company that uses traditional patterns will have high economical potential as a national brand.

A Study on Structural Aspect of Storytelling in Contemporary Cinema -Focused on the style of Structural Film and Apichatpong Weerasethakul's Film- (현대영화에 나타난 스토리텔링의 구조적 경향에 관한 연구 -구조영화와 아피찻퐁 위라세타쿤의 영화양식 비교를 중심으로-)

  • Seo, Won-Tae
    • Journal of Digital Convergence
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    • v.12 no.9
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    • pp.325-333
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    • 2014
  • The purpose of this research is to analyse the structural aspect of storytelling in contemporary cinema which is focused on the Apichatpong Weerasethakul's film. The structural/materialist filmmakers insisted the formal experiment of film form itself and the methodology to create meaning by using it. Apichatpong Weerasethakul accepted and recreated aesthetic result of the structural/materialist film to transform his own cinematic style. As a result, he expanded his film aesthetic to post-modern film aesthetics. For this, he created the structure of film by using diegetic and non-diegetic sound and image creatively. The conventional storytelling method of contemporary cinema is based on the classic theory of 'poetica' of Aristoteles, which creates illusory diegesis of cinema. but Apichatpong Weerasethakul seeks and re-constructs storytelling methodology based on the product of structural/materialist film.

Decomposition Behavior of Secondary Solidification Phase During Heat Treatment of Squeeze Cast Al-Cu-Si-Mg (용탕단조 Al-Cu-Si-Mg합금의 열처리시 제2응고상의 분해거동)

  • Kim, Yu-Chan;Kim, Do-Hyang;Han, Yo-Sub;Lee, Ho-In
    • Journal of Korea Foundry Society
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    • v.17 no.6
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    • pp.560-568
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    • 1997
  • The dissolution behavior of secondary solidification phases in squeeze cast Al-3.9wt%Cu-1.5wt%Si-1.0wt%Mg has been studied using a combination of optical microscope, image analyzer, scanning electron microscope(SEM), energy dispersive spectrometer(EDS), X-ray diffractometer(XRD) and differential thermal analyzer (DTA). Special emphasis was placed on the investigation of the effects of the nonequilibrium heat treatment on the dissolution of the second solidification phases. Ascast microstructure consisted of primary solidification product of ${\alpha}-Al$ and secondary solidification products of $Al_2Cu$, $Mg_2Si$ and $Al_2CuMg$. Equilibrium and non-equilibrium solution treatments were carried out at the temperatures of $495^{\circ}C$, $502^{\circ}C$ and $515^{\circ}C$ for 3 to 5 hours. The amount of the dissolved secondary phases increased with increasing solution treatment temperature, for example, area fractions of $Al_2Cu$, $Mg_2Si$ and $Al_2CuMg$ were approximately 0%, 1.6% and 4.2% after solution treatment at $495^{\circ}C$ for 5hours, and were approximately 0%, 0.36% and 2% after solution treatment at $515^{\circ}C$ for 5hours. The best combination of tensile properties was obtained when the as-cast alloy was solution treated at $515^{\circ}C$ for 3hours followed by aging at $180^{\circ}C$ for 10 hours. Detailed DTA and TEM study showed that the strengthening behavior during aging was due to enhanced precipitation of the platelet type fine ${\theta}'$ phase.

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New Perspective of Forest Recreation Program in Gangwon-do (강원도(江原道) 자연휴양림(自然休養林) 프로그램의 방향(方向) 모색(摸索))

  • Lee, Yong-Gyu;Choi, Jung-Kee
    • Journal of Forest and Environmental Science
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    • v.20 no.1
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    • pp.28-39
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    • 2004
  • This study was carried out to find new perspective of forest recreation program in Gangwon-do. Gangwon-do has now 19 forest recreation sites (national forest 11, public forest 4, private forest 4) where forest interpretation, mountain bike, mountain marathon, mountain ski, forest music concert, various forest class are held. In order to develop the new programs for forest recreation program in Gangwon-do, this study considered culture program, welfare program and education program. For culture program, the experience program in traditional house, the experience in the back region and the experience in special product of mountain village were suggested. For welfare programs, the welfare programs for the old and the handicapped were shown. For education program, forest global village program and personality program were devised. According to introduction of 5 day-work per week, the population for recreation are expected to strongly increase, so Gangwon-do representing the image of tour province should improve continuous concern and various developing programs for forest recreation.

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Development of Auto Polishing System for Automobile Door A-Fuel Filler using Image Processing (영상처리를 이용한 자동차 도어필러의 자동 폴리싱 시스템 개발)

  • Kim, Seong-Jin;Lee, Seong-Cheol
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.4
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    • pp.1807-1812
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    • 2014
  • A plastic has a various advantages in engineering elements that it can be formed a curve surface without restriction of shape and product the high volume with various color and lower price. Also, it is being used for many parts of automobile as the weight of cars is getting lighter. The Door A-Fuel Filler is a automobile plastic part by injection molding production. The injected products are involved a lot of factors for the inferior goods after painting. Therefore the painted products are required to have the process of the polishing in order to eliminate the faults. Now polishing process is being worked by hands. The workers tend to evade the process of polishing because the working needs a lot of powers momentarily. This paper presents the development of auto-polishing system that can check the inferior goods by the vision system and control the polishing process by the motion system. As a result, Shorten production time (30 seconds), and decreases by 1 person to work to increase the competitiveness of the production cost was to expect improvement.

Low Area and High Performance Multi-mode 1D Transform Block Design for HEVC (HEVC를 위한 저면적 고성능 다중 모드 1D 변환 블록 설계)

  • Kim, Ki-Hyun;Ryoo, Kwang-Ki
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.18 no.1
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    • pp.78-83
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    • 2014
  • This paper suggest an effective idea to implement an low area multi-mode one dimension transform block of HEVC(High Efficiency Video Coding). The time consuming multiplier path is designed to operate on low frequency. Normal multipliers dealing with variable operands are replaced with smaller constant multipliers which do the product with constant coefficient and variable only using shifters and adders. This scheme increases total multiplier counts but entire areas are reduced owing to smaller area of constant multiplier. Idle cycles caused by doubled multipliers enable to use multi-cycle paths on the cycle eating multiplier data path. Operating frequency is lowered by multi-cycle path but total throughput is maintained. This structure is implemented with TSMC 0.18 CMOS process library, and operated on 186MHz frequency to process a 4k($3840{\times}2160$) image. Max operating frequency is 300MHz.

EXPRESSION OF OSSEOINTEGRATION-RELATED GENES AROUND TITANIUM IMPLANT: BMP2, BMP4 (타이타늄 임프란트 주위 골유착 관여 유전자의 발현: BMP2, BMP4)

  • Shim, Cheong-Hwan;Jee, Yu-Jin;Song, Hyun-Chul
    • Maxillofacial Plastic and Reconstructive Surgery
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    • v.27 no.4
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    • pp.307-314
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    • 2005
  • After dental implant are planted into their bony site among the various growth factors associated with bone formation. BMP is expressed in the bone surrounding the implant fixture. By taking a close look at BMP2, BMP4 which are growth factors that take put in bone formation, its histologic features and radiographic bone healing patterns we would like to examine the mechanism of osseointegration. We randomly used 8 male and female house rabbit amd used diameter 5 mm height spiral shaped implants(Ostem, Korea) for animal use handled as a resorbable blast machined(RBM) surface and machined surface. 2group were formed and each group had RBM surface and machined surface implant or a simple bone cavity. After 3, 7, 14 and 28 days post surgery 2 objects were sacrificed from each group and histologic specimens were acquired. RT-PCR analysis was conducted and after H&E staining the extent of osseointegration was measured applying a histologic feature and histomorphometric analysis program. Quanitity one -4.41(Bio-Rad, USA) was used after scanning the PCR product image of the growth factors manifested in each group. According to the histomorphometric features the RBM, Machined surface group showed increased contact between bone and implant surface at 3, 7, 14 and 28 days after surgery. The BMP2 level increased in both experiment groups but remained unchanged in the contrast group. BMP4 levels stayed steady after the early post implantation period for RBM but showed decreased in the machined surface group and contrast group. The amount of contact between bone and implant surface increased with the passage of time. BMP2, BMP4 were expressed in both experimental group and contrast group. These growth factors play a role in osseointegration of implant.

A Study on the Field Fashion Styling and Fashion Stylists' Roles (패션스타일리스트 분야와 역할에 관한 연구)

  • Ro, Hyo-Kyung
    • Journal of Digital Convergence
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    • v.12 no.1
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    • pp.531-537
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    • 2014
  • As Fashion becomes more important in the field of fashion styling and fashion stylists' roles, there has been a strong demand for more unique and stylish fashion. Under these circumstances, the fashion stylist has upgraded the fashion industry as an expert in various fields. The fashion stylist's roles include creation of a fashion image depending on circumstances, improvement of contributionsto product awareness and advertisements by inspiring curiosity and interest from customers and promotion of purchase behaviors. In addition, the fashion stylist should be able to create appropriate attire and hairdos for models in fashion magazines depending on the theme and concept of the fashion and have keen insight, fashion sense and appropriate analyzing and planning skills to follow current trends. This study has investigatedthe field of fashion styling, which has emerged recently and fashion stylists' roles. It appears that fashion styling could develop into a high-growth, high value-added industry as a professional occupation that helps customers have an appropriate fashion sense.

A Development of Emotional Contents in The Changes of Consumes Environments - Centering on The Aroma Diffuser Using Bernoulli Theory and Buncheong Ceramic - (소비 환경변화의 감성콘텐츠 개발 - 베르누이원리와 분청사기를 이용한 아로마 Diffuser를 중심으로 -)

  • Choi, Hyunchan
    • The Journal of the Convergence on Culture Technology
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    • v.1 no.3
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    • pp.23-30
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    • 2015
  • Aroma therapy was used for religious or healing purpose in the world throughout the history. In these days, numbers of people use aroma therapy for various reasons such as mental health issue. Aroma diffusers are made with various subjects, but most are made with volatilization and candle by using fumigation method. Korea's a grayish-blue-powdered celadon has insignificant position in both traditional and cultural value. Grayish-blue-powdered celadon must constantly develop its style and design and collaborate with modern product to meet the demand of the today's market. In this research, it will find the method to develop an aroma diffuser by using a grayish-blue-powdered celadon to meet consumer's demand. And ultimately, this research will construct a cultural infrastructure based on traditional image and by adding more value on the traditional ceramics market.

A study on actual use, design preference, and purchasing behaviors of bedding of married women in their 30s~60s (30대~60대 기혼 여성의 연령집단별 침구류 사용실태, 디자인 선호도 및 구매행동에 대한 연구)

  • Lee, Mi-Sook
    • Journal of the Korea Fashion and Costume Design Association
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    • v.20 no.1
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    • pp.1-16
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    • 2018
  • The purposes of this study were to investigate actual use, design preference, and purchasing behaviors of bedding among married women in their 30s to 60s, and to determine the differences by age groups on these variables. The subjects were 623 married women and the research method was survey. The data were analyzed by descriptive statistics, cross tab analysis, multiple response analysis, ANOVA, and Duncan's multiple range test, using SPSS program. The results were as follows. First, on the actual use of bedding, the possession quantity of the bed cover and mattress was 2~4 while bedclothes and pillow was 7~8. The period of use of bedding was about 2~4 years and the frequency of washing was about 2~3 times a month. Second, married women generally preferred white and pastel tones, floral patterns, cotton fabrics, and a clean and comfortable image on bedding designs. Third, on the purchasing behaviors of bedding, married women considered functional damage and health & sanitary aspects as important purchase purposes. The most important selection criterion was fabric. Price, tactility, functionality, and manageability were also important criteria. Married women generally used the internet and store displays as important information sources, and considered bedding specialty stores as important purchase places. They generally spent about 200,000~300,000 won a year to purchase bedding. Fourth, the actual use, design preference, and purchasing behaviors of bedding showed many differences by age group. Therefore, it is needed to establish product development and marketing strategy of bedding, considering customers'age variable.