• The Korean Journal of Community Living Science
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• v.18 no.4
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• pp.655-670
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• 2007

The purpose of this study was to develop a brand naming strategy for rural specialty products of Muju. This study was to apply brand development research to the field. The selected investigation subject, a local farming operation producing a specialty product, was chosen from a New Enterprise Support Project of Farm Women ('06). The selected subject was a farming operation producing bokbunja drink in Muju. The data was derived from 137 female consumers. The major results of this study were as follows. First, the process of brand development strategy was advanced by six steps: Step 1, environment analysis; Step 2, brand case study; Step 3, SWOT analysis (Strength Weakness, Opportunity, Threat factor analysis); Step 4, direction design for brand naming development (Targeting, Brand focus concept extraction); Step 5, brand logo and symbol production; and Step6, Evaluation. Second, to extract brand naming development direction, key concepts in association with natural connection, area features, representative resources, and natural friendship were investigated. Namely, the health function concept was selected on the basis of a consumer recognition investigation where results appeared most highly favorable. Also, it was decided that the direction of brand naming should emphasize a green image and the location name of Muju. Finally, the brand name was decided to be "Saenggichan" bokbunja liquid and the slogan went with "guchondon-native thorn bokbunja from jar maturing."

• The Research Journal of the Costume Culture
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• v.15 no.3 s.68
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• pp.405-419
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• 2007

It is no more make consumers feel the freshness about a simple and functioned style reminding to the cyber-future style made by shining materials. Rather than that stereo-type of the future, people at present tend to feel more interested in something familiar than something new. Even though the amazing product made by human for better life, people become feel afraid that value be getting disappear, and it is natural that people should put more value to the nature, admire it, people try to find the new beauty in something worn being able to be felt the passed time. The vintage has turned up in the fashion area out of the mode of the antipathy from standardization, overconsumption, and also demand of a special thing different from mass product. The vintage is not the past-inclined trend but the new trend that people try to seek in the future to feel both comfort and newness. This study analyzed the vintage fashion style getting more important and also how the vintage fashion shows focusing in the domestic fashion market. The results as follow.: There are two meaning in vintage fashion, one of two is the recycled fashion style that current fashion made with used clothing, or reforming with new and old, Second, there is the new style using the past image, so called as the revival fashion. The totally current trend can be made in something new mixed with material or silhouette from past thing. The vintage fashion as recycled and reformed fashion will be more demanded from consumers who want to be comfort and still try to pursuit something new.

• The Research Journal of the Costume Culture
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• v.25 no.5
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• pp.611-628
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• 2017

As a plan for establishing Korea's cultural identity and its competitive edge in the world market and for enhancing Korea's cultural status, creative and unique high value-added cultural products need to be developed utilizing our inherent cultural assets. Accordingly, this study focused on the development of the design of fashion cultural products that utilize the convergence of Hangeul our peculiar font style and Korea's cultural heritage, which is registered as part of UNESCO's World Heritage. A design method was devised that converges archetypal images of cultural property with the unique Hangeul font in a way that targets Korea's symbolic architectures. The symbolic architecture includes Korea's world-heritage pagoda architecture, such as Seokgatap pagoda and Dabotap pagoda at Bulguksa temple. It also included the architecture of royal palace, such as Injeongjeon hall at Changdeokgung palace. Finally, it also included the architecture of the fortress wall, such as Paldalmun gate in Hwaseong fortress. Thus, by developing cultural assets made from a convergence between architecture and the Hangeul font as a consumer-product image that has universality, the possibility of cultural products was pursued by applying color planning after an analysis that involved extracting the compositional colors of the flags of the world. This research and approach will lead to opportunities for further progress for Korea's cultural products in the global market as a results of additional recognition for their value, excellence, and universal appeal.

• The Journal of the Korea Contents Association
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• v.11 no.3
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• pp.211-219
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• 2011

The illumination has a meaning of making surroundings brighter. Also, the illumination is a piece of equipment designed to decorate interior space. But the cover materials and designs of the lamp are not variously, in comparison with those of advanced nations. Consequently, this research introduces new styles of the indirect ceramic lamp. The soil is used for making covers of lamps to differ from existing similar lamps. Also, designs of traditional Korean image are used in the part of the cover. The structural part of new illuminating system will be introduced as well. The ceramic lamp with high quality will help to develop a new interior product and it will suffice the demand class who prefers quality goods. With the ceramic covered lamps, the growth of ceramic industrial development will be expected.

• Fashion & Textile Research Journal
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• v.22 no.2
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• pp.240-249
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• 2020

This study reviews studies that used skin temperature in order to establish an emotion evaluation protocol based on skin temperature for home appliances. A survey of skin temperature evaluation papers was conducted by the following five stages: (1) keyword search, (2) title screening, (3) abstract screening, (4) full paper screening, and (5) relevance evaluation. Selected papers were reviewed for: purpose, recruitment criteria of participants, the number of participants, apparatus, procedure, measures, analysis methods, and major findings. Thermistor sensors and thermography are used for the measurement of skin temperature. Skin temperature sensors are attached to 4 - 10 locations on the body and their mean of skin temperature is calculated by Ramanatan's 4-point or Hardy & Dubois's 7-point method. Semantic differential (SD) method and thermography measuring facial surface temperature have been used for emotion evaluation. The SD method provides a set of adjective pairs related to a product and evaluates changes in emotion from the use of the product. The range of facial surface analyzed is defined in the thermal image and temperature changes before and after the evaluation are analyzed. The evaluation items of home appliances include form, color, material, aesthetics, satisfaction, novelty, convenience, pleasantness, and excellence. Many existing emotion studies using skin temperature do not apply physiological and psychological methods. This study provides basic data to establish a skin temperature and emotion evaluation protocol by examining literature for skin temperature and evaluation of sensitivity.

• Archives of design research
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• v.14 no.3
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• pp.77-85
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• 2001

This paper focuses on the idea development as a creative thinking process for design innovation. The process of thinking has the thinking structures of abduction and transformation. After we had studied the design thought, we found a structure of a thinking system, and created a creative thinking model with this. Using job analysis, we examined the duster of design jobs, which form the design process, and verified the thinking model. The findings suggest that our idea development has the creative process not only of divergent thinking and convergent one, but also of transformation in design. In same time, the design thinking shows their pattern of transition from abstract concept to concrete object. Between the design jobs, idea development shows higher difficulty than other jobs - marketing, product planning and follow-up. Combining the D-T-C (Divergent-Transformation-Convergent) thinking with abstract-concrete thinking, we designed a DFD(data flow diagram) for an early model of computer mediated thinking system (CMTS). This has implications for design support.

• Archives of design research
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• v.16 no.1
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• pp.93-102
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• 2003

This thesis is a study for the standardization of the design of ginseng cultivating facility (also known as the sun off facility) for the improvement of farming environment. The core background of this study is to propose a basic study for introducing, for the first time, the modern ginseng cultivating facility that matches the position of korea as a main nation cultivating ginseng and to secure the production and quality value of Koryo Ginseng, which is a special world-level agricultural product of Korea, under the present WTO agricultural product open system. Right now, wood, rice straw, or vinyls, which are non-standardized or are for one-time use only are used. Therefore, as a concept of the design, 1 tried to revise the fact that these materials are being used to set up the facility repeatedly every year which is creating environmental pollution and wasting of our countries labor and resource. Concrete factors to be improved are as follows: First, standardization of the form and structure of mass production system; Second, introduction of new materials such as semi-permanent resin etc., for standardization of materials; 1 tried to make the above two factors into a shape based on a Korean image. As for the design, designed a standard unit model of the ginseng cultivation facility especially keeping in mind to design it so the facility can be freely connected and assembled according to the size and shape of the cultivation area.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.1
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• pp.54-65
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• 2004

The purpose of this study was to identify the impact of fashion life styles of TV-home shoppers on their fashion goods purchasings. This study analyzed TV home shoppers grouped into clusters based on their fashion life styles and identified their product-related evaluative criteria and purchasing intention according to clusters. This study also analyzed whether there are differences in clusters according to their socio-economic status. Utilizing the convenient sampling method, the sample of the study is composed of women aged over 20 living in the Seoul metropolitan area. Of 380 distributed, 196 useful questionnaires were returned. The data were analyzed using factor analysis, cluster analysis, $\chi$$^2$analysis, and One-way ANOVA. The results are as follows: Regarding fashion life styles, 5 factors, 1) fashion leadership, 2) shopping-involvement, 3) fashion image, 4) economics and 5) anti-fashion attitude were obtained. Based on the factor scores, 4 clusters, 1) aesthetic-orientation, 2) economics and fashion innovation-orientation, 3) conspicuous consumption-orientation and 4) anti-fashion attitude, were identified. Regarding the product-related evaluative criteria, there were significant differences in price, fashionability, design, size, brand reliability, refund policy, and appearances when worn according to clusters. There were also significant differences in purchasing intention when purchasing low price products and fashion items such as under wears, night and home wears, suits, leather and fur clothes, purse and bags, and shoes. Regarding the socio-econmic status, age, marital status, and occupation were significantly different according to clusters.

• Nuclear Engineering and Technology
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• v.42 no.5
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• pp.576-581
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• 2010

KAERI (Korea Atomic Energy Research Institute) fabricated MOX (Mixed Oxide) fuel pellets as a cooperation project with PSI (Paul Scherrer Institut) for an irradiation test in the Halden reactor. The MOX pellets were fitted into fuel rods that included instrumentation for measurement in IFE (Institutt for Energiteknikk). The fuel rods were assembled into the test rig and irradiated in the Halden reactor up to 50 MWd/kgHM. The irradiated fuel rods were transported to the IFE, where ceramography was carried out. The fuel rods were cut transversely at the relatively higher burn-up locations and then the radial cross sections were observed. Micrographs were analyzed using an image analysis program and grain sizes along the radial direction were measured by the linear intercept method. Radial cracks in the irradiated MOX were observed that were generally circumferentially closed at the pellet periphery and open in the hot central region. A circumferential crack was formed along the boundary between the dark central and the outer regions. The inner surface of the cladding was covered with an oxide layer. Pu-rich spots were observed in the outer region of the fuel pellets. The spots were surrounded by many small pores and contained some big pores inside. Metallic fission product precipitates were observed mainly in the central region and in the inside of the Pu spots. The average areal fractions of the metallic precipitates at the radial cross section were 0.41% for rod 6 and 0.32% for rod 3. In the periphery, pore density smaller than 2 ${\mu}m$ was higher than that of the other regions. The grain growth occurred from 10 ${\mu}m$ to 12 ${\mu}m$ in the central region of rod 6 during irradiation.

• The Research Journal of the Costume Culture
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• v.23 no.3
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• pp.523-536
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• 2015

Corporate association-which refers to consumers' beliefs, knowledge, perceptions, and evaluations of a corporation -can affect consumers' purchasing intentions. Corporate association consists of corporate ability association and corporate social responsibility association. Corporate ability association refers to a company's product quality, corporate innovation, productivity, consumer orientation, and after service. Corporate social responsibility association, which refers to the social perspective a company has of its responsibility to society, can affect corporate image and consumers' purchasing intentions. Eco-labeling for protecting and sustaining the environment is one of the important green marketing strategies in the fashion business that can influence corporate association and consumers' purchasing intentions. The purpose of this study was to investigate the effect of consumers' eco-label recognition on their corporate association and intentions to purchase eco-friendly fashion products. Questionnaires were distributed to consumers. The 263 usable questionnaires that were returned were analyzed by descriptive statistics, Cronbach's alpha, factor analysis, regression analysis, and t-test. The results were as follows: There was a significant effect of eco-label recognition on corporate association (ability association and social responsibility association). Eco-label recognition and corporate association were found to significantly affect consumers' purchasing intentions. Regarding the eco-friendly fashion product buying experience, there was no significant difference on corporate association and buying intention, but there was significant difference on eco-label recognition.