• Economic and Environmental Geology
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• v.45 no.4
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• pp.431-440
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• 2012

This study examines the communication status and strategies of geological resource related companies in Korea through the comparison with American companies. Through this analysis, this study is to draw the domestic companies' characteristics and problems on communication, and even to suggest how to execute the communication about geo-technologies at national level. The results indicate that geo-technologies related compaies in Korea don't use a lot of advertising communication as means of providing informations about corporate itself, corporate activities, and it's product, etc. And the companies using advertising communication tend to execute more organization advertising focusing on corporate image than product advertising. The advertising utilized by geological resource related companies is usually targeted at consumers, they don't use advertising endorser actively. And all the companies analyzed in this study have their own website and run it. This study provides some recommendations on communication strategies and executions for various geo-technologies related organizations. (1)Advertising strategies for establishing a specific image (2)Advertising message for understanding about geo-technologies (3)A variety of advertising creative (4)A consistent advertising concept and message strategies (5)A consideration about website in terms of PR (6)Information on website for various stakeholders (7)Providing various information message on website.

• Journal of the Korean Crystal Growth and Crystal Technology
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• v.27 no.4
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• pp.196-205
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• 2017

In recent years, the service design in the medical sector evolves through practical service research and development that can visualize both intangible and intangible service elements in an integrative way and derive innovative solutions to help customers feel the service more important value. With the improvement of personal income, interest in medical welfare and well-being is increasing day by day, and the focus of the medical sector shifts from the concept of treatment of diseases and illness to preventive medicine. In response to this trend, research and development of home health care system, which greatly reduces the time and space constraint of health checkup and health care by combining ubiquitous concept with medical welfare, are being actively conducted, and the needs for improving products and medical environment based on user-centered medical service and user needs in accordance with the Health Care 3.0 Era, it becomes necessary to develop on-site medical diagnostic products that reflect user-centered needs and needs. This study is intended to research and develop a product that sufficiently reflects the needs of users by applying suitable materials and shape for on-site diagnostic product in researching and developing Wireless X-ray Detector.

• The Journal of Fisheries Business Administration
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• v.34 no.2
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• pp.91-107
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• 2003

Distribution of fish products from Tongyoung Marine ranching can be classified by three routes such as street-stall, live fish transportation vehicles, and wholesale markets neighboring unloading ports. These methods of distribution, however, have been restricted by limited distribution right, difficulties to differentiate fish prices from other surfaces, simple marketing channels. The ratio of cultured live fish circulated in market is increasing while naturally caught live fish is decreasing and the fresh fish shows a little of increasing rate. Consumers purchasing routes mainly depend on the live fish transportation merchants. For fresh fish traditional market plays an important role in trade. Convenience for consumers and quality of products are main factors in making decision of purchases. Bargaining power, however, belongs to the live fish transportation merchants. The demand of special markets for live fish was very strong, and the convenience and quality are relatively important required factors. Catch from Tongyoung Marine ranching has very good reputation as the possibility of being a good brand. Expecting possibility of quality differentiation was higher than price differentiation specially. The possible conclusion of a contract of a supply was suspicious however. Preliminary quality evaluation revealed that the catch is better than the cultured but worse than naturally grown fish. A merchandising is to be in a better position in the formation of prices by giving $\ulcorner$brand image$\lrcorner$ to potential consumers. The target markets are retail stores such as restaurants for raw fish and final consumers. The staple markets are retail stores. Possible items of products are live fish, fresh fish for cook, and fresh fish for raw fish. It is necessary for the catch to be informed as new functional products that have been improved in safety and quality, since the product positioning is similar but not well known to consumers. To secure a brand it is required to register a trademark, eco-label product design or packing, use real name in tranction, introduce recall system, and put label. Price higher than naturally grown live fish should be targeted. Establishing broad distribution channel, wholesale market, franchise are required. To secure enough catch and control shipment of products facilities of containing live fish are necessary. Instead of dealing with live fish only, it would be better to. sell fresh fish and live fish simultaneous. Strategically promotion focuses on advertisement of Marin ranching at first and then focuses on the catch from the marine ranching.

• Journal of the Korean Applied Science and Technology
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• v.36 no.3
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• pp.840-852
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• 2019

The influences of sporting shoe brands wants to exert on consumers in the sports shoe market has been tried in many forms, and its effectiveness has also been proven. A variety of marketing strategies are being proven by each brand that they consider to be worth using. However, marketing strategies using sports shoe collectors have never been empirically proven in their influence. This is because the collecting behaviors shown in the traditional sports shoe market is very low in comprehension. This study was initiated by critical thought that determined a new marketing strategy was needed in the sports shoe market, which is considered to be somewhat limited, and is aimed at setting and demonstrating the path to influence in establishing a marketing strategy using sports shoe collectors. To achieve the purposes of this study, 231 consumers who were exposed to stimuli for describing the products of a hypothetical sports shoe collectors were used. For data analysis, frequency analysis, reliability analysis, correlation analysis, and confirmative factors analysis and structural equation method using PASW 21.0 and AMOS 20.0 were used. Based on the results derived from this study, we have found a new path to a new marketing strategy based on the expertise held by sports shoe collectors in the sports shoe market, which we hope will serve as one of the new growth engines for the sluggish sports shoe market in Korea.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.19 no.1
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• pp.161-170
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• 2019

Multi-product mass production small and medium enterprise factories have a wide variety of products and a large number of products, wasting manpower and expenses for inventory management. In addition, there is no way to check the status of inventory in real time, and it is suffering economic damage due to excess inventory and shortage of stock. There are many ways to build a real-time data collection environment, but most of them are difficult to afford for small and medium-sized companies. Therefore, smart factories of small and medium enterprises are faced with difficult reality and it is hard to find appropriate countermeasures. In this paper, we implemented the contents of extension of existing inventory management method through character extraction on label with barcode and QR code, which are widely adopted as current product management technology, and evaluated the effect. Technically, through preprocessing using OpenCV for automatic recognition and classification of stock labels and barcodes, which is a method for managing input and output of existing products through computer image processing, and OCR (Optical Character Recognition) function of Google vision API. And it is designed to recognize the barcode through Zbar. We propose a method to manage inventory by real-time image recognition through Raspberry Pi without using expensive equipment.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.3
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• pp.456-467
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• 2018

Appearance has become an important means of expressing oneself in modern society, and women often desire to lose weight. Therefore, this study examined the diets of female college students with high weight loss needs and analyzed the effects of their body image, sociocultural attitude, body stress and diet behavior on intake weight loss products. Data were collected from 220 Korean female college students from June to July using an online survey program. The questionnaires included body image scale, Sociocultural Attitude Towards Appearance Questionnaire (SATAQ), Body Attitudes Questionnaire (BAQ) and diet behaviors scale. Data were analyzed by descriptive statistics, the $x^2$-test, Pearson's correlation coefficients, and logistic regression analysis using the SPSS 22.0 program. There were significant differences in body image, SATAQ, obesity stress and diet behavior between groups. All variables were significantly correlated with each other. Factors influencing weight loss products intake by female university students were SATAQ (OR=1.15, CI=1.03-1.29), obesity stress (OR=1.13, CI=1.06-1.20), diet behaviors (OR=1.21, CI=1.10-1.33), and knowledge regarding the side effects of weight loss products (OR=3.86, CI=1.62-9.20). Thus, it is necessary to teach female college students to recognize healthy weight control methods. Moreover, if weight loss products are needed, appropriate information should be provided regarding the ingredients and side effects of the product.

• Journal of Distribution Research
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• v.12 no.2
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• pp.79-102
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• 2007

Consumers evaluate stores by comparing stores that we, in their minds, similar and are competitive with one another; and in this way, the term "consideration set of stores" is defined as those store alternatives the consumer is aware of and evaluates positively. The purpose of this study is to aid in understanding the consideration set of stores in store choice processes in apparel product purchases. More specifically, this study aims to clarify the relation between consideration set of stores and importance of store image. As a result, the respondents of quantitative study were classified into seven groups by the number of stores and store types they considered: 1) "small-road shop sets group" ; 2) "small-market sets group" ; 3) "small- department store sets group" ; 4) "small-department store/outlet sets group" ; 5) "large-department store/market sets group" ; 6) "large-department store/road shop sets group" ; and 7) "large-department store sets group". Further, significant differences among the groups in the importance of store image were observed. For example, low prices were an important factor in both the small-market considering group and large-department store/market considering group when choosing a retail store, there were also differences in the considering groups in that for the small-department store considering group, store mileage-discount cards were important whereas ample space for relaxation around the stores were important retail store selection factors for the large-department store/road shop considering group. This study may provide a useful direction to retailers in finding out who the target customers and competitive stores are and allow retailers to make proper marketing strategies.

• Management & Information Systems Review
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• v.36 no.3
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• pp.1-16
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• 2017

As purchasing power of Chinese consumers has increased and their purchase channels have become more various, Chinese consumers are paying more attention to foreign products and purchasing more of them as well as the domestic goods. With great expectations, many companies in different nations are scrambling into the Chinese market. In this situation, Chinese consumers have a wider range of choices when selecting and purchasing goods, thereby trying to take several factors into account in order to choose the best one in a limited time. This study is about how much country-of-origin image, brand attitude and corporate social responsibility influence Chinese consumers' quality perception and their purchase decisions. The study result shows that country-of-origin image, brand attitude and corporate social responsibility all have a positive effect on perceived quality of the consumers, and among those three, the brand attitude is found to be the most influential factor. It also shows that perceived quality brings a positive effect on purchase intention. Also, in terms of difference in product categories, the influence of corporate social responsibility on perceived quality and the influence of perceived quality on purchase intention are shown greater in dairy products than in PC. This study has academic significance as it has investigated consumer behavior, considering each different factor above. Also it has practical significance since it offers an implication on the marketing strategies of the companies that are planning to advance into the Chinese market in the future.

• Journal of the Korean Society of Radiology
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• v.7 no.4
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• pp.277-284
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• 2013

This study aims to find out geometric parameters which practitioner adjustable to reduce dose in coronary angiography. We take fluoroscopy and cine exposure by use of phantom, and got dose use the dose-area product(DAP) meter of angiography device, than convert DAP to effective dose. As results, Cine exposure shows higher dose measurement about 6-7 times than fluoroscopy. Dose in frame per second(FPS) mode could be decrease down to 70%, as lower FPS. In view of X-ray tube angle, LAO $45^{\circ}$+Caudal $30^{\circ}$ shows highest dose measurement. More use of Collimator, lower dose measurement. Source-image intensifier distance(SID) get longer to 10cm, dose of each fluoroscopy and cine exposure increase up to 25-30%. Image magnification of field of view(FOV) could increase dose up to 1.21-2 times. Also table-image intensifier distance get longer to 10cm, dose increased 1.11-1.25 times. Practitioner can adjust several geometric parameters, as FPS mode, tube angle, Collimation, SID, table-image intensifier distance, FOV. And each factors can reduce radiation dose in coronary angiography.

• Journal of Popular Narrative
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• v.27 no.2
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• pp.179-214
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• 2021

The purpose of this study is to reconsider the background of the acceptance and formation of Manmun Manhwa in colonial Joseon. It raises questions about previous discussions that cartoons have emerged as a political product of Japan's suppression of the media. Through this, this paper look at other possibilities in consideration of the colonial Joseon's situation of inner movement and the influx of popular culture. The term "Manmun-Manhwa" was first used in 1925, not by Ahn Seok-Ju. In addition, Ahn Seok-Ju returned home after studying in Tokyo and developed a cartoon in earnest. This paper traces the background and meaning of his interest in universal comics. Ahn Seok-Ju emphasized literary characteristics and image to all cartoonists. This marked the birth of a cartoonist with literary qualities and a cartoonist with the ability to write. This represents the cultural scene of the 1920s and 1930s, which was reorganized from text-oriented to Image text, with the emergence of a unique style of universal comics. In the end, Manmun Manhwa(comics) have emerged as the purpose of modern journalism and a strategy to popularize them. Considering the circumstances of this era, the acceptance of Manmun Manhwa is being examined in various ways in the connection between comics and essays. Like this, Manmun Manhwa are an important symbol of the colonial cultural arena, reorganizing not only cartoon history but also modern media into image text.