• Title/Summary/Keyword: product effectiveness

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Development of Wax-typed Pheromone Dispenser for Mating Discruption of the Oriental Fruit Moth, Grapholita molesta, and Its Application Technique (복숭아순나방(Grapholita molesta) 교미교란용 왁스형 페로몬방출기와 그 적용 기술 개발)

  • Jung, Sung-Chae;Park, Man-Woong;Lee, Soon-Won;Choi, Kyung-Hee;Hong, Yong-Pyo;Bae, Sung-Woo;Kim, Yong-Gyun
    • Korean journal of applied entomology
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    • v.47 no.3
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    • pp.255-263
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    • 2008
  • A wax-typed pheromone dispenser has been developed and applied to control outbreak of the oriental fruit moth, Grapholita molesta, in apple orchard. To optimize its application technique, this study analyzed effect of different amounts of the pheromone dispenser on mating disruption('MD') of G. molesta. Different pheromone dispenser amounts significantly influenced the MD effect assessed by cumulative male adult catches monitored respectively by sticky delta trap and food trap, and resulted in differential damage on host plants. In a field test during entire growing season, a standard amount(120 g per 0.117 ha) of wax-typed pheromone dispenser was proved to be effective to suppress outbreak of G. molesta adults and to prevent host plant damage as much as a current commercial MD product($Isomate^{(R)}$). This study also demonstrated an effectiveness of deployment of food trap barriers around MD-treated area to prevent immigration of mated females from outside untreated areas. These results indicate that the wax-typed pheromone dispenser can be applied to control field G. molesta populations and its co-application with fuod trap barriers would be optimal to maximize MD efficacy.

Effect of Experiential Value on Customer Satisfaction and e-WOM under O2O Commerce (O2O 커머스 모델에 기반한 경험가치가 고객만족 및 온라인 구전에 미치는 효과에 관한 실증연구)

  • Shang, Yu-Fei;Chen, Yao;Kim, Hong-Seop
    • Journal of Distribution Science
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    • v.15 no.8
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    • pp.75-86
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    • 2017
  • Purpose - The online-to-offline (O2O) business model has brought considerable changes to the traditional Chinese business model. The main difference between O2O and pure online consumption is that O2O offers a richer experience and word-of-mouth. it is easier to trigger online word-of-mouth. However, few scholars have been concerned about the impact of experiential value on customer satisfaction and online word-of-mouth (e-WOM) in the study of O2O. This study takes the O2O business model in China's catering industry as its research object and uses structural equation modelling to analyze the impact of online and offline experiential values on customer satisfaction and e-WOM. Research design, data, and methodology - According to previous researches, consumer experiential value is mainly divided into return on investment (economy and efficiency), service excellence, playfulness and aesthetics. According to the characteristics of O2O in China's catering industry, this study divides the online experience value into efficiency and economy (return on investment). The offline part is divided into return on investment (economy and efficiency), service excellence, playfulness and aesthetics. Using a web-based survey, we collected 303 valid samples. Structural equation modelling was used to create the research model. Results - The results show that efficiency (online) and service excellence (offline) have a significant effect on customer satisfaction. Economics (online) and playfulness (offline) have a positive impact on customers' e-WOM. In addition, the higher the customer satisfaction, the greater the positive impact on the spread by word of mouth. However, aesthetic(offline) and return on investment(offline) have no significant impact to customer satisfaction and e-WOM. Conclusions - The study findings show that the key to boost customer satisfaction in the catering industry is to improve product quality and service. Although traditional competitive strategies such as online discount have been questioned by many scholars about their decreasing effectiveness, they are indispensable means to attract online traffic and trigger e-WOM. The traditional enterprises can reconstruct traditional business processes through the O2O model to effectively improve customer satisfaction and word of mouth by improving the experiential value of economy and efficiency. Additionally, it can be used as the natural advantages of online communication to induce customers to engage in word of mouth and attract more potential customers.

Effect of Perceived Risk on the Intention to Adopt Nanotechnology Products as Moderated by Institution, People, and Technology Trust (지각된 위험이 나노기술 제품 수용의도에 미치는 영향 : 기관, 사람, 기술신뢰의 조절효과를 중심으로)

  • Bae, Seoung Hun;Kang, Sang Kyu;Kim, Jun Hyun;Jeong, Yeon Joo;Lee, Dong Hwan;Chun, Sungyong;Song, Hojoon;Kim, Namhee
    • Journal of the Korean Operations Research and Management Science Society
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    • v.42 no.3
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    • pp.51-69
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    • 2017
  • TVarious studies in different industries have proven the effectiveness of nanotechnology, which is considered as a representative technology that makes lives faster and more convenient and economical. However, as nanomaterials are tiny, consumers are concerned on whether they can do any physical harm. Therefore, based on the perceived usefulness and ease of use from the generally used Technology Acceptance Model (TAM), this study added additional variables including perceived risk. Moreover, this study introduced three kinds of trust (institution, people, and technology trust) as moderating variables, which can reduce the negative effect of perceived risk. Based on the analysis using the Structural Equation Model, we determined that perceived usefulness and ease of use positively influenced the intention to adopt nanotechnology products. Thus, when consumers regarded nanotechnology products as efficient and convenient, they showed increased intention to adopt the technology. Furthermore, perceived risk negatively affected the intention to adopt nanotechnology products, that is, when customers' perceived risk increased, the adoption intention of nanotechnology product decreases because of the potential risk from nanotechnology. On the one hand, the negative effect of perceived risk on adoption intention decreased when trust in nanotechnology washigh and when consumers highlytrust experts or administrators. On the other hand, trust in government, public institutions, and companies which produce nanotechnology products showed no significant moderating effect. This study is meaningful as it generalized TAM by applying the model to new nanotechnology products and extended existing studies by the addition of perceived risk and various trust factors to the model.

What Can Koreans Learn from the Dutch Experiences in Reforming the Health Insurance System? (한국의료보험제도(韓國醫療保險制度)의 개혁필요성(改革必要性)과 네덜란드의 경험(經驗)이 주는 교훈(敎訓))

  • Kwon, Soon-won;Sunwoo, Duk
    • KDI Journal of Economic Policy
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    • v.12 no.3
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    • pp.47-69
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    • 1990
  • The measures taken to reform the Dutch health insurance system hold valuable lessons for countries such as Korea, where there has been increased concern regarding the efficiency and effectiveness of the health services provided. The growing literature on comparative health insurance policies suggests that nations can learn from each other. In addition, Korean policymakers have shown great interest in the health insurance systems of foreign countries, particularly in Japan. The development of Korea's health insurance scheme during the past 12 years has made a significant contribution to the increased accessibility of health care services. Although the insurance coverage is universal, the health insurance system today in Korea is by no means a product of systematic and planned efforts. Moreover, it lacks due considerations of insured's needs as well as the long-term objectives of the social security health care system. There are growing gaps in premium burdens and benefits between the rural health insurance program and the employee's health insurance programs. Furthermore, the regional health insurance program is experiencing financial difficulties in spite of the fact that the amount of the government subsidy has been sharply increased in recent years. Under the present payment method solely based on the fee-for-service schedule, both consumers and providers are encouraged to utilize and prescribe more services. The combination of the utilization-inducing reimbursement system and continuous pushes for expanding health insurance has played a crucial role in raising the country's medical bills. Current trends in Korea's health care sector and those anticipated in the near future necessitate changes in the structure and funding of health care. As indicated in the above, there are various shortcomings in this context, the health policy authority in Korea can draw valuable lessons from the Dutch experiences in reforming their health insurance system. The main elements of the Dutch reform measures are a restructuring of the insurance system and a greater role for market forces in the health care system. On this basis a new system will be created which reflects the social nature of health care while at the same time containing sufficient mechanisms to allow the health care sector to operate in a cost-effective and efficient manner.

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Information Architecture Design Using Eye-tracking Method (Eye-Tracking Method를 이용한 메뉴구조 설계 및 평가)

  • Park, Jong-Soon;Myung, Ro-Hae
    • Journal of the HCI Society of Korea
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    • v.2 no.1
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    • pp.33-39
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    • 2007
  • Because of the cognitive overload which is caused by the complicated information structure, Digital Convergence product interferes with the effective retrieval of the information from the menu. Two methods have been used to alleviate that cognitive overload by making an effective menu structure; physical menu structure method which is related with the width and depth of the menu, semantic menu structure method which is related with the menu title. In this research, we tried to demonstrate the effectiveness of the menu structure designing method by suggesting a new semantic methodology which uses the Fixation and Fixation duration which are accompanied by the visual search. Because the Fixation is automatically processed by the human cognitive model, we could easily recognize whether the information structure is correspond to the cognitive model or not. From this fact we established the hypothesis that the number of cognitively well established menu structures are fewer than that of the wrongly designed menu structures in terms of the Fixation number and Duration. To verify this hypothesis, we compared the Fixation number and Duration of the modified menu structures with those of the original menu structures by using the Eye-Tracking experiment. As a result, we could find the significant decrease of the Fixation number and Duration after modification. Therefore we could recognize that the modified menu structure was more effective than the original menu structure. In sum, the newly suggested menu structure designing methodology which uses the Fixation and Fixation Duration accompanied by the visual search was proved to be a very effective method.

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Evaluation on Effectiveness of the Parallel Importation Policy in Korea: Luxury Apparel Brands (한국의 병행수입에 따른 정책의 유효성 평가: 럭셔리 의류브랜드)

  • Kwon, Soongi
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.9
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    • pp.1583-1592
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    • 2001
  • 연구의 목적은 병행수입제도의 정책운용적인 관점에서 고가품 수입의 큰 비중을 차지 하고있는 럭셔리의류 브랜드를 중심으로 병행수입제도 도입 이후 현 시점에서 공정경쟁의 관점에서 병행수입의 문제점 추출과 대안을 도출함으로써 정책적 시사점을 제시하고자 한다. 연구 방법은 문헌조사와 in-depth 인터뷰를 실시하였다. 연구 결과 제도적 측면에서는 병행수입제도 도입 당시 병행수입과 직접 관련된 지적재산법과 독점규제법 사이에는 전용사용권자의 보호와 규제라는 입법적 목적이 서로 다른 이유로 병행수입 도입 여부에 대한 논란이 있는 것으로 나타났다 , 상표권 침해 기준의 모호, 세관절차에 있어서의 문제점 등이 추출되었다. 럭셔리의류 산업적 측면에서 병행수입제도는 수입물품의 가격인하를 선도하여 소비자 이익 증진에 기 여 하는 반면에 명품의 유통경로가 다양해짐에 따라 위조상품의 처벌실적 이 증가하고, 이월상품과overrun된 제품의 저가수입 등의 문제점이 야기되고 있다. 이에 대한 정책적 해결방안으로는 공정거래법의 개정을 통한 병행수입 허용기준의 보완, 지적재산권법 에 병행수입허용 규정 명시 , 소비자 관점에서의 병행수입 제품에 대한 정확한 정보의 전달 등의 내용 보완이 이루어져 야 한다. 본 연구의 시사점은 정책당국에게 경쟁조건의 Global Standard라는 견지에서 제도적 운용의 개선이 시급히 이루어져야 하는 논거와 토대를 제공하였다. 또한 전용사용권자와 병행수입업체에는 정보의 비대칭성에 의존한 판매전략을 지양하고 소비자 보호와 적 정 한 상표권 보호의 합리적 조화가 궁극적으로 생존의 핵심전략임을 인식시켜 줄 수 있는 계기를 마련해 주었다.가치관은 이들의 의복관심과 의복착용 그리고 구매에 지대한 영향을 미친다는 것을 알 수 있다.포제로 평가되었다. 모든 남자포제가 전통적, 순수한 이미지의 포제로, 철릭을 제외한 모든 포제가 단순한 이미지로 나타나 조선시대 남자 포제가 공통적으로 가지는 이미지는 단순하고 순수한 이미지를 가지고 있음을 알 수 있다. 3. 남자 포제의 시기별 복식이미지에서는 조선전기(철릭, 답호, 직령)의 포제는 관할성 요인이 높은 의례적인, 관할한, 특이한 이미지로 평가되었고 조선중기(도포, 창의)의 포제는 품위있는, 절제된, 풍성한 이미지로 평가되었으며, 조선후기(주의)의 포제는 활동적인, 단순한, 직선적인 이미지로 나타났다. 따라서 시대별 남자 포제의 이미지는 시대적 여건과 상황에 따라 변화되어 왔으며, 시대에 따라 추구하는 이미지가 달랐다는 것을 알 수 있이러한 논란의 해결방안으로 관세법 고시에 의한 우회적 도입을 결정한 정부의 방침에 대해 제도적 측면에서의 문제점으로 저작권 침해 기준의 결여다.lavonoid 함량의 판단지표로 활용될 수 있을 것으로 사료되었다.

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Antimicrobial Activity of Hwangryunhaedok-tang Extract against Keratitis (황련해독탕 추출액의 각막염 원인균에 대한 항균효과)

  • Kim, In-Soo;Seo, Jin-Jong;Kim, Kwang-Gon;Ha, Dong-Ryong;Shin, Min-Koo;Kim, Eui-Su;Jeon, Sang-Yun
    • The Journal of Internal Korean Medicine
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    • v.35 no.3
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    • pp.288-297
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    • 2014
  • Objectives: The goal of this project was to measure the antibacterial effectiveness of Hwangryunhaedok-tang (barberry root decoction for detoxification) and its constituents. All of the active ingredients including the final product were prepared using high-pressure sterilization for use as medicinal eye drops. The varying forms of Hwangryunhaedok-tang (barberry root decoction for detoxification) were used to treat Staphylococcus epidermidis and Enterococcus faecalis which are found in keratitis. Methods: The antibacterial effect was measured by observing the presence or absence of antimicrobial activity when treated with varying concentrations of Hwangryunhaedok-tang extract. The tests were performed using a dosage of $70{\mu}l$ dosages of 100%, 50%, 10% and 1% the extracted solution by the minimum growth inhibitory concentration measurement. Antimicrobial activity was measured by examining the correlation between dosage strength and bacterial activity from $70{\mu}l$ to $10{\mu}l$ at the same concentration. Results: 1. Hwangryunhaedok-tang (barberry root decoction for detoxification), Phellodendri Cortex, and gardenia didn't show any antimicrobial effects against S. aureus, S. epidermidis, or E. faecalis. 2. Barberry root showed antimicrobial effects against S. aureus and S. epidermidis depending on the levels of concentration but didn't show any antimicrobial effects against E. faecalis. 3. Skullcap showed antimicrobial effects against S. aureus and S. epidermidis when a dosage of 100% extract $70{\mu}l$ was used. However, did not show any antimicrobial effects at all against E. faecalis. Conclusions: Hwangryunhaedok-tang (barberry root decoction for detoxification) and its constituents such as barberry root, phellodendri cortex, skullcap, and gardenia, can be used as an alternative to antibiotic medicinal eye drops to treat keratitis. However, further research on effective uses of and efficient extraction methods are needed.

POLYMERIZATION SHRINKAGE KINETICS OF SILORANE-BASED COMPOSITES (Silorane 복합레진의 중합수축의 동력학)

  • Kwon, Young-Chul;Lee, In-Bog
    • Restorative Dentistry and Endodontics
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    • v.35 no.1
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    • pp.51-58
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    • 2010
  • Dental composites have improved significantly in physical properties over the past few decades. However, polymerization shrinkage and stress is still the major drawback of composites, limiting its use to selected cases. Much effort has been made to make low shrinking composites to overcome this issue and silorane-based composites have recently been introduced into the market. The aim of this study was to measure the volumetric polymerization shrinkage kinetics of a silorane-based composite and compare it with conventional methacrylate-based composites in order to evaluate its effectiveness in reducing polymerization shrinkage. Five commercial methacrylate-based (Beautifil, Z100, Z250, Z350 and Gradia X) and a silorane-based (P90) composites were investigated. The volumetric change of the composites during light polymerization was detected continuously as buoyancy change in distilled water by means of Archemedes' principle, using a newly made volume shrinkage measurement instrument. The null hypothesis was that there were no differences in polymerization shrinkage, peak polymerization shrinkage rate and peak shrinkage time between the silorane-based composite and methacrylate-based composites. The results were as follows: 1. The shrinkage of silorane-based (P90) composites was the lowest (1.48%), and that of Beautifil composite was the highest (2.80%). There were also significant differences between brands among the methacrylate-based composites. 2. Peak polymerization shrinkage rate was the lowest in P90 (0.13%/s) and the highest in Z100 (0.34%/s). 3. The time to reach peak shrinkage rate of the silorane-based composite (P90) was longer (6.7 s) than those of the methacrylate-based composites (2.4-3.1 s). 4. Peak shrinkage rate showed a strong positive correlation with the product of polymerization shrinkage and the inverse of peak shrinkage time (R = 0.95).

A Novel Query-by-Singing/Humming Method by Estimating Matching Positions Based on Multi-layered Perceptron

  • Pham, Tuyen Danh;Nam, Gi Pyo;Shin, Kwang Yong;Park, Kang Ryoung
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.7 no.7
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    • pp.1657-1670
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    • 2013
  • The increase in the number of music files in smart phone and MP3 player makes it difficult to find the music files which people want. So, Query-by-Singing/Humming (QbSH) systems have been developed to retrieve music from a user's humming or singing without having to know detailed information about the title or singer of song. Most previous researches on QbSH have been conducted using musical instrument digital interface (MIDI) files as reference songs. However, the production of MIDI files is a time-consuming process. In addition, more and more music files are newly published with the development of music market. Consequently, the method of using the more common MPEG-1 audio layer 3 (MP3) files for reference songs is considered as an alternative. However, there is little previous research on QbSH with MP3 files because an MP3 file has a different waveform due to background music and multiple (polyphonic) melodies compared to the humming/singing query. To overcome these problems, we propose a new QbSH method using MP3 files on mobile device. This research is novel in four ways. First, this is the first research on QbSH using MP3 files as reference songs. Second, the start and end positions on the MP3 file to be matched are estimated by using multi-layered perceptron (MLP) prior to performing the matching with humming/singing query file. Third, for more accurate results, four MLPs are used, which produce the start and end positions for dynamic time warping (DTW) matching algorithm, and those for chroma-based DTW algorithm, respectively. Fourth, two matching scores by the DTW and chroma-based DTW algorithms are combined by using PRODUCT rule, through which a higher matching accuracy is obtained. Experimental results with AFA MP3 database show that the accuracy (Top 1 accuracy of 98%, with an MRR of 0.989) of the proposed method is much higher than that of other methods. We also showed the effectiveness of the proposed system on consumer mobile device.

PC Interlocked Terminal-based Public Offices Fees Payment Management System (PC 연동 단말기 기반의 관공서 제세공과금 수납관리 시스템)

  • Shin, Dong-Suk
    • The Journal of the Korea Contents Association
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    • v.9 no.5
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    • pp.50-60
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    • 2009
  • Recently, the traffic card is gradually utilized and its several supplementary services have been significantly developed. Particularly, since it is possible to pay fees for buses, taxies, subways, parking and tollgates with only one traffic card, new payment method for economically processing has been focused. This paper presents a new receipt management system which allows possibly paying with several digital cards through PC interfacing terminals. The proposed system is mainly composed of three parts: terminals, middleware, and management servers. A terminal part includes processing module for payment/charging and credit/check/debit cards, etc and its operation is fulfilled through a middleware part. A main task of a middleware part is to connect a terminal part to managing servers through middleware applications. Additionally, processing of several receipt items and monitoring of the terminals to product statistical reports based on the processed result are carried out in the middleware. A management sever part is accomplished for collecting all of transaction histories against users and charging items over allowed province and managing statistical information. The proposed system is currently utilized in the Nam-GU district office and the Nam-GU district health center, Busan, S. Korea, respectively for testing its effectiveness. We conclude from this demonstration that the system is more useful and efficient than the previous processing method especially in that variable payment ways are provided and consumption burden is reduced.