• 한국정보디스플레이학회:학술대회논문집
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• 2009.10a
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• pp.597-599
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• 2009

We have developed new type of LCD Device which enables switching from reflective to tranmissive LCD mode and vice versa according to brightness of the surrounding. Alternation in these modes are possible by adding on circular polarized sheet and retardation film onto the bottom polarizer which allows the control of the back light and the LCD cell gamma voltage depending on the atmosphere. This method has been evaluated and confirmed by running on the LCD module device in which we have optimized retardation value by Poincare polarizer analysis.

• 한국정보디스플레이학회:학술대회논문집
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• 2008.10a
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• pp.143-146
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• 2008

Dynamic range of LCD panel can be dramatically improved by adaptive dimming technique. Adaptive control of LED backlight by input signal can reduce the light leakage of LCD panel and achieve high contrast ratio. An algorithm is proposed to distinguish the input signal and get proper luminance level. For lower cost of LCD panel, white light LED is used to accomplish 2D dimming and get better image performance of LCD.

• 한국정보디스플레이학회:학술대회논문집
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• 2008.10a
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• pp.1652-1655
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• 2008

A new high contrast LCD structure for TN mode TFT-LCD, of which the contrast ratio is 1.2 times hi gher than that of the conventional one, has been developed. The contrast ratio of TFT-LCD display can be improved by some modified materials, which like as polarizer, liquid crystal, color filter and light enhancement film. In order to know which condition can get the major contribution for the upgrade of the contrast ratio, we used Taguchi method and analyzed the contribution ratio for each composition and succeed to build up the formula of contrast ratio. From this study, we could achieve the highest CR value as 1200:1 of TN mod e TFT-LCD nowadays.

• 한국정보디스플레이학회:학술대회논문집
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• 2009.10a
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• pp.304-304
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• 2009

We may need to consider 'display' interface and product design as distinct from traditional user- and technologydriven product design. Technology-dominated product development may lead users to demand another 'technological improvement' rather than 'design improvement.' This cycle of product development may cause both users and producers to disregard the potential of 'display' technology and interface. We must develop a better understanding of significant and unique 'display' potential in comparison with 'real' world communications and current sociological and technological contexts.

• 한국정보디스플레이학회:학술대회논문집
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• 2009.10a
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• pp.305-306
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• 2009

Korean digital product users' tends to be participationoriented. They hope that their expectations are reflected in the outcome. Furthermore, they look toward customizationoriented. They want product differentiation for only their own goods. They come to take a prudent and particular attitude. Korean display industry is under extending the share of the international market these days. This report covers the direction of the display industry design through analyzing the trend of the Korean digital product users'.

• Asia Marketing Journal
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• v.14 no.3
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• pp.119-135
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• 2012

The purpose of this research is to investigate the effects of the product display type on the consumers' purchase intention, attitude toward store, and revisit intention in the various mobile shopping situations. To test the hypothesis, between-subjects experiment with 3 mobile shopping situations (outdoor place, public transportation, commercial facilities) by 3 product display types (search, category, product) was conducted, and analyzed with ANCOVA (analysis of covariance). The result of the experiment shows there are no main effects of the mobile shopping situations and the product display types, but the interaction effects of the product display type and the mobile shopping situation on the purchase intention and the revisit intention are statistically significant. However the attitude toward the store is not affected by the treatments. Experiment results suggest that the positive consumer responses in terms of the purchase and revisit intention can be achieved when the product display is matched with the situation in the mobile shopping setting. Controlling consumers' evaluation on the product information and their experience of online shopping, we can take these effect as the results of match-up between the product display type and the situational factors surrounding mobile shopping. The result provides strong support for the location-based service in mobile shopping. Most of the mobile device can utilize the consumers' location which can be easily interpreted as the situational factors. With regard of the level of the external stimulation, the shopping service providers can offer the main interface with the right match with the consumers' situations. When the external stimulation level is high, they should provide the category display or product display in the target promotion in their mobile shopping apps. However if the target is on the way with the low external stimulation level, they should provide the search format as the main interface in their apps. More interestingly, this kind of manipulation does not affect the consumers' attitude toward the store according to our research result. Future research direction is discussed.

• International journal of advanced smart convergence
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• v.4 no.2
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• pp.76-83
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• 2015

Various products are displayed and traded in superstores. Therefore, providing the information of these diverse products plays a crucial part in acknowledging their presence. Currently, superstores mostly utilize printed materials to provide product information and promotion of displayed products. A display equipment is utilized for providing product information and promotion of certain high-end and new products. As such, utilizing an expensive display equipment in order to provide product information fragmentarily for 1 product or successively can be referred to as being inefficient. This paper aims at proposing a method that enables the description of product information efficiently by utilizing a display specific for store support in order to overcome the restriction mentioned above. A test was executed in order to verify the potential of the method of providing product information though the proposed display.

• Journal of Fashion Business
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• v.11 no.5
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• pp.64-78
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• 2007

The main findings are as follows: First, both male and female group, image display was showed higher scores than the product display in the dimensions of 'interest' and 'impression, and the product display presented higher scores than the image display in the dimensions of 'information'. Second, in the dimensions of 'interest', more interest was demonstrated in image display for both male and female consumer group irrelevant to clothing shopping values. The pleasure pursuit consumer group of male and female presented more interest toward the both types of window display. Third, in the dimensions of 'information', the product display had more effect for both sex groups and the pleasure pursuit consumer group was seeking more information than the others groups through the window display. Fourth, in the dimensions of 'impression', the image display formed stronger impression and image for both male and female consumer group and the pleasure pursuit group showed higher score of impression formation than the other two groups.

• Proceedings of the Korean Society of Precision Engineering Conference
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• 2006.05a
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• pp.313-314
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• 2006

Indicating product quantity by real time can be benefit both worker and management. Worker can compare real product quantity with its target and can adjust working speed to match with goal. Therefore, so called JPH equipment developed to indicate target quantity of product. As a main processor PIC16F877 was used and FND display were used to indicate current time, elapsed time, JPH value and target amount of product. Values like JPH and starting time, etc. are can easily be set by $4{\times}4$ numeric keypad and display datum likes target amount of product, current time and elapsed time, etc are displayed on FND by RS232 serial transmit. The operation of JPH equipment are tested and verified through long term test and are proved acting properly on working conditions.

• Journal of the Korea society of information convergence
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• v.8 no.1
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• pp.31-38
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• 2015

Modern consumers tend to show value-oriented, image-centered, individualized, and emotionalized consumption behavior, not the consumers who are simply provided with products. Department store industry actively corresponds to the changing consumption behaviors of consumers and pays attention to Visual Merchandising(VMD) as a strategy to visually differentiate stores and sales environments. This study shows 6 parts of effective VMD; presentation of product, product display, color composition, planning of lighting, POP and sign display.