Digital Customer and Display Design in Korea

Korean digital product users' tends to be participationoriented. They hope that their expectations are reflected in the outcome. Furthermore, they look toward customizationoriented. They want product differentiation for only their own goods. They come to take a prudent and particular attitude. Korean display industry is under extending the share of the international market these days. This report covers the direction of the display industry design through analyzing the trend of the Korean digital product users'.