• Title/Summary/Keyword: product classification

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Product Classifications Revisited with Transparency Effect: A Forgotten Link Between Consumer Research and Marketing Strategy

  • Suh, Jaebeom;Deeter-Schmelz, Dawn;Suh, Taehyun;Jin, Hyun Seung
    • Asia Marketing Journal
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    • v.20 no.1
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    • pp.49-68
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    • 2018
  • It is appropriate and useful to interpret some product classification schemes as buyer behavior models; such classifications permit investigations of discrepancies between classification predictions and actual buyer behavior. We review existing product classifications and identify underlying behavioral assumptions of various classification schemes that have been used in the marketing discipline for more than nine decades. Recognizing the irrelevance of existing product classifications for current products, we propose a new reclassification framework by incorporating transparency concepts. Based on this extended product classification, we highlight the potential roles of product classification study as an important link between consumer research and marketing strategy, emphasizing behavioral implications.

GDAS and UNSPSC for the Distribution Industry (유통산업에 적용되는 GDAS와 UNSPSC 분류체계)

  • 이창수
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2001.10a
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    • pp.265-268
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    • 2001
  • As growing the electronic commerce there are significant changes in the products/services catalog into the on-line environment. Advertent of e-catalog business opportunity for their own product/services enlarges the market volume and there are diverse methods for the presentation of its product/services. A method for the presentation of product/services features one uses identification and classification system. This study constructs a classification system and database layout for the product/services classification system as a part of e-catalog system. We consider the specific method for the GDAS-based dataset and UNSPSC classification system in the distribution industry.

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A Classification Model Supporting Dynamic Features of Product Databases (상품 데이터베이스의 동적 특성을 지원하는 분류 모형)

  • Kim Dongkyu;Lee Sang-goo;Choi Dong-Hoon
    • The KIPS Transactions:PartD
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    • v.12D no.1 s.97
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    • pp.165-178
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    • 2005
  • A product classification scheme is the foundation on which product databases are designed, and plays a central role in almost all aspects of management and use of product information. It needs to meet diverse user views to support efficient and convenient use of product information. It needs to be changed and evolved very often without breaking consistency in the cases of introduction of new products, extinction of existing products, class reorganization, and class specialization. It also needs to be merged and mapped with other classification schemes without information loss when B2B transactions occur. For these requirements, a classification scheme should be so dynamic that it takes in them within right time and cost. The existing classification schemes widely used today such as UNSPSC and eCl@ss, however, have a lot of limitations to meet these requirements for dynamic features of classification. Product information implies a plenty of semantics such as class attributes like material, time, place, etc., and integrity constraints. In this Paper, we analyze the dynamic features of product databases and the limitation of existing code based classification schemes, and describe the semantic classification model proposed in [1], which satisfies the requirements for dynamic features of product databases. It provides a means to explicitly and formally express more semantics for product classes and organizes class relationships into a graph.

The Effect of the Fashion Product Classification Method in Online Shopping Sites (인터넷 쇼핑몰의 패션 제품 분류 방식의 효과)

  • Han, Seo-Young;Cho, Yunjin;Lee, Yuri
    • Journal of the Korean Society of Clothing and Textiles
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    • v.40 no.2
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    • pp.287-304
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    • 2016
  • This study examines the influence of product classification standards and structure on user perception as well as their attitude towards online shopping sites. The causal relationships of variables are also examined. The analysis was based on an online survey with 247 responses. Four types of internet shopping sites were developed and used as a stimulus. The results of the mean comparison analysis indicated that perceived variety, information overload, perceived shopping value and attitude towards the site varies significantly with product classification standards and structure. There was also of a marginally significant interaction between the classification standard and structure on perceived variety and information overload. The causal relationship analysis revealed that perceived variety positively influenced hedonic and utilitarian shopping value. However, information overload had a negative effect on hedonic and utilitarian shopping value. Both the hedonic and utilitarian shopping value positively influenced attitudes towards the sites. This study demonstrates that classification method influences customer perception and attitude. It offers interesting insights on a product classification method as a strategic tool for online shopping.

Automated Classification Scheme Generation using Product Attribute Information (상품 속성정보를 이용한 분류체계 자동생성)

  • Jang, Du-Seok;Chun, Jong-Hoon
    • The KIPS Transactions:PartD
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    • v.14D no.5
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    • pp.491-500
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    • 2007
  • In order to classify and manage on-line trading goods, the product classification scheme must be maintained. In most systems for handling product information, the classification scheme is managed manually by experts, which in general incurs a lot of time and cost. Effective management of classification system becomes more important as rapid development of industry expedites diversity and convergence of goods and services. There have been many researches on developing classification scheme, and continuing in this line of research, this paper proposes a new method for automatic generation of product classification scheme. Our main idea starts from the concept that a product is a set of attributes, and we propose a novel algorithm for automatically creating hierarchical classification scheme by utilizing inclusive relationships between products. We then prove the effectiveness of proposed algorithm by conducting an experiment.

A Semantic Classification Model for e-Catalogs (전자 카탈로그를 위한 의미적 분류 모형)

  • Kim Dongkyu;Lee Sang-goo;Chun Jonghoon;Choi Dong-Hoon
    • Journal of KIISE:Databases
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    • v.33 no.1
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    • pp.102-116
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    • 2006
  • Electronic catalogs (or e-catalogs) hold information about the goods and services offered or requested by the participants, and consequently, form the basis of an e-commerce transaction. Catalog management is complicated by a number of factors and product classification is at the core of these issues. Classification hierarchy is used for spend analysis, custom3 regulation, and product identification. Classification is the foundation on which product databases are designed, and plays a central role in almost all aspects of management and use of product information. However, product classification has received little formal treatment in terms of underlying model, operations, and semantics. We believe that the lack of a logical model for classification Introduces a number of problems not only for the classification itself but also for the product database in general. It needs to meet diverse user views to support efficient and convenient use of product information. It needs to be changed and evolved very often without breaking consistency in the cases of introduction of new products, extinction of existing products, class reorganization, and class specialization. It also needs to be merged and mapped with other classification schemes without information loss when B2B transactions occur. For these requirements, a classification scheme should be so dynamic that it takes in them within right time and cost. The existing classification schemes widely used today such as UNSPSC and eClass, however, have a lot of limitations to meet these requirements for dynamic features of classification. In this paper, we try to understand what it means to classify products and present how best to represent classification schemes so as to capture the semantics behind the classifications and facilitate mappings between them. Product information implies a plenty of semantics such as class attributes like material, time, place, etc., and integrity constraints. In this paper, we analyze the dynamic features of product databases and the limitation of existing code based classification schemes. And describe the semantic classification model, which satisfies the requirements for dynamic features oi product databases. It provides a means to explicitly and formally express more semantics for product classes and organizes class relationships into a graph. We believe the model proposed in this paper satisfies the requirements and challenges that have been raised by previous works.

A Study of Integrating Ontologies of Heterogeneous Product Classification Schemes Using XML Topic Maps(XTM) (토픽맵을 이용한 이 기종 상품분류체계 온톨로지 통합에 관한 연구)

  • 고세영;김성혁
    • The Journal of Society for e-Business Studies
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    • v.8 no.4
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    • pp.151-166
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    • 2003
  • The Topic Maps paradigm allows people and organizations to integrate and merge heterogeneous products classification systems such as UNSPSC and HS. Merging their product ontologies could combine information about classification scheme for products. We analyzed two product classification schemes for UML modeling and developed an integrated TM for watches . Examples in XTM syntax show how UNSPSC and HS can be integrated by merging their ontology.

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A Study on the Necessity for the Standardization of Information Classification System about Construction Products

  • Hong, Simhee;Yu, Jung-ho
    • International conference on construction engineering and project management
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    • 2017.10a
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    • pp.121-123
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    • 2017
  • The widespread dissemination of the green building certification system has led to the ongoing development of information management technologies with the aim to effectively utilize construction product information. Among them, a data crawling technology enables to collect the data conveniently and to manage large volumes of construction product information in Korea and overseas. However, without a standardized classification system, it is difficult to efficiently utilize information, and problems such as an additional work for classifying information or information-sharing errors. Therefore, this study suggests to present a necessity for the standardization of the information classification system through expert interviews, and to compare construction product classification systems in Korea and overseas. This study is expected to present a necessity for the effective management of construction product information and the standardization of information-sharing with regard to various construction certifications.

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A Classification Study on the Consumer Product Safety Management Target for CSR Consumer Issues (CSR 소비자이슈를 위한 생활용품 안전관리대상 유형 분류형태 연구)

  • Suh, Jungdae
    • Journal of the Korean Society of Safety
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    • v.34 no.5
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    • pp.119-131
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    • 2019
  • Among the themes for CSR(Corporate Social Responsibility), consumer issues include protecting the health and safety of consumers who purchase and use the products. In particular, ensuring product safety is a major theme of consumer issues for corporate social responsibility. Currently, the government implements the Electrical Appliances and Consumer Products Safety Control Act for product safety management and selects products that may harmful to consumers as safety control items, and manages the products by designating them as 4 types of safety certification, safety confirmation, supplier conformity verification, and safety standard compliance. In this paper, we propose management plans for the establishment of a more reasonable classification type of safety management target for 48 items of consumer products to be controlled by the act, and confirm the validity of the plan. First, we perform cluster analysis using data for CISS (Consumer Injury Surveillance System) to derive a new classification type of the safety management target. Next, we compare the results of the cluster analysis with the classification type of the act and the existing scenario classification method RAS (Risk Assessment by Scenario) and the causal network method RAMP (Risk Assessment Method based on Probability). Based on these results, we propose two new plans of safety management target classification and verify its validity.

A Study on the Product Information Interoperability between Heterogeneous Systems using Rule-based Reasoning (규칙 기반 추론을 이용한 이기종 시스템간의 제품 정보 상호운용에 관한 연구)

  • Lee, Sang-Seok;Yang, Tae-Ho;Lee, Duk-Hee;Oh, Seog-Chan;Noh, Sang-Do
    • IE interfaces
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    • v.24 no.3
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    • pp.248-257
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    • 2011
  • The amount of Meta-data to be managed increases with development of information technology. However, when trying to integrate and share product information of heterogeneous systems within or between companies, sharing of information is impossible if product information classification systems are different. Due to the situation mentioned above, engineers judge the product information classification system and maps corresponding Meta-data for document-based sharing. Judging exponentially increasing amount of data by engineers and sharing product information using documents create great amount of time delay and errors in data handling. Therefore, construction of a system for integrated management and interoperability between product information based on semantic information similar to engineer's judgment is required. This paper proposes a methodology and necessity of a system for interoperability of product information based on semantic web, and also designs a system to integrate heterogeneous systems with different product information using rule based reasoning. This paper also suggests a system base for interoperability and integration of product information between heterogeneous systems by integrating the product information classification system semantically.