• Journal of Digital Convergence
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• v.11 no.8
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• pp.159-173
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• 2013

The purpose of this study examines the relationship among private brand value, brand trust, brand attitude and brand loyalty. Theoretical studies and the current study indicate that private brand loyalty is influenced by brand value, brand trust, and brand attitude. Through the empirical survey undertaken for this study, it was found that emotional value, social value, functional value, and brand trust including brand attitude influence brand loyalty. The results of empirical analysis can be summarized by the following: First, private brand value had a significant direct effect on brand trust and brand attitude. Second, emotional value and functional value had a positive effect on brand trust and brand attitude. Further, social value had a significant direct effect on brand attitude. And social value had a significant indirect effect on brand attitude through brand trust. Third, brand trust had a significant direct effect on brand attitude. And brand trust had a significant indirect effect on brand loyalty through brand attitude. Fourth, brand attitude had a positive effect on brand loyalty. Therefore, These finding will spawn both academic and practitioner interest in the private brand value and serve as a foundation for further research in this important area.

• Journal of Contemporary Eastern Asia
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• v.17 no.1
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• pp.68-93
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• 2018

With the emergence of partnerships with private actors in public and cultural diplomacies, complexity in the relations among the various stakeholders involved has arisen, and yet the relevant research is insufficient to shed any beneficial light on such issues. By looking at public-private partnerships, the present study determined that resource dependence, trust, and risk are the main factors affecting the feasibility of partnerships, and inductively developed propositions on their effects. In an explorative case study, Germany (decentralized mode of governance) and South Korea (centralized mode of governance) were compared as exemplary contrasting system designs. The results revealed that risk and trust are likely to affect the feasibility of partnerships, whereas resource dependence is not. The following additional findings also were made: (1) there are cultural actors in a 'for profit, but with non-profit purposes' sector; (2) an interpersonal level of trust positively affects partnerships; (3) 'taking risks' brings about 'innovation'; (4) the existence of international commonalities between any two cases depending on the actors' shared role, whether public or private; (5) public actors' emphasis on mutual trust, program budget and execution, innovations coming from taking risks, commitment and ownership, and unexpected situations; (6) private actors' consideration of 'publicness' and grant-seeking or financial support as important incentives, and their desire that public actors to show more trust, professionalism, and ownership with less control over budget execution. With its qualitative approach and in-depth analysis, the present study yielded new insights, notwithstanding the relatively small sample data.

• Journal of Distribution Research
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• v.13 no.2
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• pp.97-123
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• 2008

Recently, there has been a growing trend toward private brand. Although much has been written about the determinants of attitude and purchase intention on PB, little is known about the influence of manufacturer and retailer trust on private brand purchase. This research addresses three questions:(1) what impact do manufacturer and retailer trust have on private brand purchase?(2) What is a key mediating variable in the relationship retailer between trust(on retailer/manufacture) and purchase intention?(3) Are the impacts of these factors differ depending on the level of customer knowledge? The findings indicate that retailer trust directly influence on the perceived quality, attitude toward private brand, and purchase intention. Manufacturer trust affects on attitude and purchase intention, however, only when it is through perceived quality. In addition, the relative impact of theses two factors differs to some extent, depending on the level of consumer knowledge. When customer knowledge is relatively high, retailer trust is a very important factor influencing perceived quality, attitude and purchase intention. On the other hand, both retailer trust and manufacturer trust are considered when customer knowledge on private brand is low.

• Journal of the Society of Disaster Information
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• v.7 no.2
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• pp.151-160
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• 2011

This study aims to suggest the method for an effective conflict management to private security workers by investigating the impact of complicit management that recognized by private security, guard on trust for leader and turnover intention according to the complicit management type of private security, guard. The subjects was sampled by using purposive sampling method after selecting security, guard who work in private guard company registered in the Police Department in Seoul in 2010. Respondents of this study was sampled a total of 250 people and collected the sample of 234 people, and the number of cases used in the final analysis was 210 people. The entered data was processed by using SPSSWIN 17.0 Version to apply factor analysis, reliability analysis, correlation analysis, and multiple regression analysis. The result of reliability analysis of the questionnaire was Cronbach's ${\alpha}$ value of 0.838~0.859. First, combination, compromise, and grace the sub factors of the conflict management of private security, guard affect on trust for leader. Second, compromise, grace, and rule the sub factors of the conflict management of private security, guard has a negative effect on turnover intention. Third, the trust to leader has a negative effect on turnover intention.

• The Research Journal of the Costume Culture
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• v.27 no.2
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• pp.81-97
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• 2019

This study investigated how the image congruity of social commerce and fashion brand types affects purchase intention and how trust and price sensitivity moderate this relationship. National brands, private brands, and non-brands were used as brand types in the present study. The online survey method was used to gather the data, and 232 data samples were analyzed. The results of the research were as follows. Consumers perceived greater image congruity between social commerce and non-brands, followed by private brands and national brands. The significant perception differences were examined by comparing the mean values. There was a significant positive effect of image congruity of social commerce and non-brands on purchase intention. However, insignificant effects were found for image congruity between social commerce and private brands and national brands. In addition, trust and price sensitivity positively predicted social commerce purchase intention. A significant moderating effect of trust was found on the relationship between purchase intention and image congruity of social commerce and non-brands. A moderating effect of price sensitivity was found on the relationship between purchase intention and image congruity of social commerce and private brands. The findings of the present study offer valuable insights into social commerce concerning implementing diverse fashion brands as well as academic and practical implications.

• Journal of Industrial Convergence
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• v.13 no.2
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• pp.39-44
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• 2015

According to the result of this study, democracy, efficiency and consistency of governmental organizations gave the positive effect to public trust and private trust directly. But only democracy and efficiency affected to organizational commitment. As the analysis result of mediating effect, democracy and efficiency enhanced the total effect due to the mediating effect of public trust.

• Journal of Distribution Science
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• v.18 no.11
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• pp.31-39
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• 2020

Purpose: This study attempts to explain why online luxury shopping malls have implemented a difficult registration process and membership fees. These features weaken online shopping convenience, one of the major reasons why people shop online instead of offline. Therefore, this study scrutinizes the effects of membership features on trust, focusing on the moderating effects of registration difficulty and membership fees. Research design, data and methodology: A survey method with a total of 296 survey data was used. A 2 × 2 × 2 factorial design was employed. The three independent variables are price discount rate (20% vs. 70%), registration difficulty (low vs. high), and membership fees (yes vs. no). Results: The results reveal that a price discount rate has a negative effect on trust, whereas membership fees and registration difficulty moderate its negative effect on trust. Conclusions: A high price discount rate lowers trust for online luxury shopping malls. Meanwhile, registration difficulty and membership fees can be used to prevent consumers from losing trust caused by the high price discount rate. Therefore, registration difficulty and membership fees are signals implying that not everyone can use these private online shopping malls, which provide low prices for luxury items.

• Journal of the Korea Safety Management & Science
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• v.13 no.2
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• pp.43-49
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• 2011

New governance in the area of disaster management(New Governance) of the Safety Building in the form of public-private network as required in this era, SWOT can provide a strategic way to build public-private partnership recognized the necessity for a more efficient way. Between government agencies, private organizations and government and private organizations for the network between the systematic approach based on mutual trust, and participation by the activation of the meaning of seeing places studied. Partnership for Disaster Management as a result of the settlement than if the existing disaster management system for disaster response system more effective and efficient functioning in reducing human and material damage is expected to contribute are getting out.

• Journal of Distribution Research
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• v.14 no.2
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• pp.67-95
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• 2009

The purpose of this study is to empirically examine the transference of trust process, an important factor to consumer's purchase decision-making. Even though several researchers have discussed the trust transference process, there is no research related to this concept. Specifically we have focused on the transference of trust from the retailer to low involvement private label (PL) products. PL products were chosen as transference of trust occurs under ambiguity due to lack of information about the product and their manufacturer. PL products provide relatively less information than national brand (NB) products. In addition, retailers have been rapidly expanding their PL product categories. To identify the theoretical and empirical limitations of prior studies, we discuss several theories explaining the transference of trust: 'Balance theory' and 'availability heuristic' in transference of cognitive trust; 'affective transference' and 'affect as information' in transference of affective trust. An empirical test was performed. A self completion questionnaire was developed and administered to a convenience sample of PL users. 206 usable questionnaire were received. The results show that the transference of trust plays a mediating role linking the retailer to the manufacturer and to the product. Although our model, which included the transference process of trust as a mediating effect, did not improve the competitive model, the coefficients of the respective paths were found to be better. This study confirms the transference of cognitive trust from the retailer to both the manufacturer and the product, but not for affective trust. We offer the explanation that PL products may tend to have affective trust resulting from brand familiarity but not to their PL manufacturers.

• Asian Pacific Journal of Cancer Prevention
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• v.15 no.13
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• pp.5475-5482
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• 2014

Cervical cancer, the second most common malignancy all over the world, is associated with HPV infection. In a developing country like India, lack of early detection and treatment facilities is the main cause for its high burden. Therefore, through our study we e tried to present the current scenario of existing facilities for the detection and treatment of cervical cancer in hospitals and primary health centers (PHCs) of Delhi-NCR region. Data were collected from 312 healthcare facilities including public and private hospitals and PHCs of all nine districts from Delhi-NCR region. Healthcare providers including gynecologists, medical officers, women health care providers and paramedical staff were interviewed, using a questionnaire; the facilities for screening, diagnosing, and treating cervical cancer in each institution were recorded, using a previously designed checklist. Our study has shown that the basic facilities for the detection and treatment of cervical cancer are abhorrently lacking in Public hospitals and PHCs as compared to the Private hospitals in Delhi-NCR region. This study demonstrates that there is an urgent need for more investment in the diagnosis and treatment of cervical cancer facilities in public and rural healthcare facilities of Delhi-NCR region.