• Title/Summary/Keyword: private shopping mall

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Repurchase Intention of Experienced Buyers in the Internet Shopping Mall by Using Customer Segmentation (고객세분화를 통한 인터넷 쇼핑몰 구매 경험자 재구매의도 영향 요인)

  • 이정환;최문기
    • Journal of Information Technology Applications and Management
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    • v.10 no.1
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    • pp.19-34
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    • 2003
  • Identifying customer repurchase intention is very Important for the Internet shopping mall to activate CRM (customer relationship management) in B2C (Business to Customer) eCommerce. In this paper, the experienced buyer's repurchase intention Is analyzed by using the approach of customer segmentation. Total of 979 samples, which had already experience of Internet shopping, are analyzed to demonstrate that the degree of repurchase Intentions differs from each segmented group. The benefit segmentation is performed by identifying private benefits for which consumers can seek among 14 services. The results show that the different group has a significant difference in the repurchase Intention. The results of repurchase intention can lead to practical recommendations for CRM in B2C eCommerce.

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Analysis on the Management Conditions of Web Sites Related to Hanbok Products by Types (한복제품 관련 사이트의 유형별 운영 실태 분석)

  • Jang, Eun-Young
    • Journal of the Korean Society of Fashion and Beauty
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    • v.4 no.3 s.9
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    • pp.50-57
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    • 2006
  • The purpose of this study is to scrutinize Internet sites which recently promote and sell Hanbok products online and to compare and analyze the formation and management conditions of those by types. One hundred thirty well-known Internet sites related to Hanbok products were studied on the formation and management conditions. The elements of Hanbok products, sales, promotion, and customer service were also discussed as details. In this study, those Internet sites were divided into six categories; private Hanbok designer sites, famous Hanbok brand sites, Hanbok specialized shopping mall sites, Hanbok rental sites, general and specialized Hanbok sites, and Hanbok information sites. The results of this study are as follows. First, the sites of private Hanbok designers and famous Hanbok brands are un for the purpose of promoting rather than selling its products. Second, the object of operating Hanbok specialized shopping mall sites is to sell its products via the Internet with practical Hanbok and kids Hanbok as the central items. These sites are fairly well organized. They show various items and provide information on descriptions, prices, and sizes of its products and offer customer service for sales. Third, custom-made Hanbok is also available alongside of Hanbok rentals on Hanbok rental sites. There are two kinds of rentals, door-to-door rental and online rental and customers normally rent traditional Hanbok for their needs. Fourth, products are sold in the order of kids Hanbok, practical Hanbok, Hanbok accessories, and traditional Hanbok on the general and specialized Hanbok sites. Finally, Hanbok information sites furnish various information on Hanbok and provide link services through making partnerships with other Hanbok cooperations.

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The Influence of Perceived Value and Perceived Risk on Consumer Purchasing Behavior for Imported Apparel in Internet Shopping Malls (지각된 가치와 위험이 인터넷 패션 쇼핑몰의 수입패션제품 구매행동에 미치는 영향 - 공식딜러와 비공식딜러의 비교분석을 중심으로 -)

  • Kim, Hyo-Jung;Hwang, Sun-Jin
    • Journal of the Korean Society of Costume
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    • v.61 no.4
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    • pp.63-75
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    • 2011
  • The purpose of this study were to investigate influences of perceived value and perceived risk on purchasing behavior for imported apparel from official dealer and unofficial dealer in internet shopping mall. A total of 363 female subjects with ages ranging between 20's and 30's completed the questionnaire. The results of this study were as follows. 1) Imported apparel through official dealer had no influence by impulse buying for convenience and efficiency value, information value, after-purchasing value. On the other hand, imported apparel through unofficial dealer had a negative influence by impulse buying for convenience and efficiency value. 2) Imported apparel through official dealer had a negative influence by impulse buying for function and service risk. But for imported apparel through unofficial dealer, not only function and service risk but also private information risk were influenced by impulse buying. 3) All of imported apparel through official dealer and unofficial dealer had no influence by flow for convenience and efficiency value, information value, after-purchasing value. 4) All of imported apparel through official dealer and unofficial dealer were influenced by flow for function and service risk. That is to say, when consumer find satisfaction about quality of products, whether real thing or not, guarantee of quality, consumer's purchasing behavior will be enhance.

The Influence of Shoppers' Security Need Sufficiency and Customer Satisfaction on the Quality of Security Services in Large Shopping Centres (대형쇼핑몰 보안서비스품질이 고객안전욕구충족 및 고객이용만족에 미치는 영향)

  • Lee, Jong-Hwan;Kang, Kyoung-Soo
    • Korean Security Journal
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    • no.23
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    • pp.41-63
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    • 2010
  • This study aimed to asses the relationship between shoppers' security need sufficiency and customer satisfaction on the quality of security services in Shopping Mall. This study gathered data from 485 citizen in five shopping centres at KyungKi areas. Collected data was analysed by factor analysis, reliability analysis, path analysis and multiple regression analysis with SPSS WIN 16.0. The results of the study yielded the following four perspectives. First, secure equipment and the service quality of security officers in the shopping malls have a decisive effect on customers psychological stability and crime prevention. Second, they are a strong influence upon customer satisfaction and operational security. Especially, the professionalism of the staff has a marked effect. Third, the service quality of security officers and secure equipment in the malls have an effect on operational security services and efficiency of secure services. Finally, this dissertation showed that the quality of secure equipment services and officers' mild In summary, the conclusion of this study is that secure equipment service, officers' mild manner and professionalism of the security officers affect the customer satisfaction measurement directly. They also affect customer satisfaction through psychological stability and the prevention of crime indirectly. In other words, the good quality of security in the shopping centres affects the using of facilities definitely.

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Schematic Regeneration Strategy of Old Downtown, Myeongdong, in Cheonan (천안 구도심 명동지역 도시재생 전략수립 연구)

  • Sung, Min-Ho;Lee, Heewon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.5
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    • pp.3231-3239
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    • 2014
  • After 1970-80's rapid economic and urban development, nowadays the old downtown suffers from the deterioration of physical environment, outflow of its function and cavitation of population. And this phenomenon makes urban regeneration as a new paradigm in urban development. This is the case of Myeongdong area (Jungang-dong, Monsung-dong), old downtown of Cheonan around rail station, in the same way. City government has tried many regeneration/ redevelopment projects on this area but all failed due to lack of feasibility. This study intends to suggest new viable strategic regeneration scheme of this area through research and analysis of TOD development, existing condition and problems. As a result, the area needs to be considered as a node that links bus terminal complex and central market place with walkable street. For regeneration of this area, a strategic development scheme of this area is suggested deploying private capital invested rail station, underground shopping mall, transfer center, culture complex and nature park with Myeongdong street mall.

A Study on the Present & Future for the One man Media UCC (1인 미디어 UCC의 현재와 미래 - UCC의 전반적인 통계를 중심으로 -)

  • Seo, Jungwoo;Choe, Bokhee;Kim, Cheeyong
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2009.10a
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    • pp.643-646
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    • 2009
  • The reality is that forms and roles of media is changing as our society goes forward fast. There aren't any other noticeable media forms than one man media UCC(User Created Contents). Not only almost all of the house hold a camera at least one, but people can take a picture by using their mobile phone. Furthermore, people can produce a movie through taken pictures in this time. That is the beginning of UCC. It is possible to make use of private life, company, society, advertisement, shopping mall, and so on.

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A Case of Evaluation of the G2B System by Analysing Operational DB Data (DB운영 데이터 분석을 통한 G2B 시스템 평가 사례)

  • Lim, Gyoo-Gun;Lee, Dae-Chul
    • Journal of Information Technology Services
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    • v.11 no.2
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    • pp.243-258
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    • 2012
  • The G2B system is one of the important information systems in the e-government implementation. It is difficult to measure the cost reduction effect of the system introduction because there are many participants in the complex procurement processes. Previous approaches of the performance evaluation of such processes have been based on conducting some surveys and interviews with statistical methods. Therefore there have been some limitations in the verification of feasibility. Therefore this study tries to suggest a case of performance evaluation about the cost reduction in using of the G2B system by analyzing operational DB data from the G2B system. This study analyzed the procurement processes of G2B system according to 'goods' and 'facilities/services' and classified the procurement processes into 12 sub-processes. By developing an evaluation model for the cost reduction of e-procurement, we derived the whole cost reduction effect was 8,000 billon Won for the use of Korea KONEPS G2B system in 2008. Specially the cost reduction in the private sector was 6,600 billion Won. It was mainly due to the decrease of the offline visits to the related organizations to participate a bidding process. Moreover, the cost reduction of using shopping mall was 1,000 billion Won among the total 1,400 billion Won in the whole public sector. The main contribution of this paper is to show the more objective evaluation result of the use of e-procurement, which verifies the necessity of G2B system.

Security Model Tracing User Activities using Private BlockChain in Cloud Environment (클라우드 환경에서 프라이빗 블록체인을 이용한 이상 행위 추적 보안 모델)

  • Kim, Young Soo;Kim, Young Chan;Lee, Byoung Yup
    • The Journal of the Korea Contents Association
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    • v.18 no.11
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    • pp.475-483
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    • 2018
  • Most of logistics system has difficulties in transportation logistics tracking due to problems in real world such as discordance between logistics information and logistics flow. For the solution to these problems, through case study about corporation, suppliers that transport order items in shopping mall, we retain traceability of order items through accordance between logistics and information flow and derive transportation logistics tracking model. Through literature review, we selected permissioned public block chain model as reference model which is suitable for transportation logistics tracking model. We compared, analyzed and evaluated using centralized model and block chain as application model for transportation logistics tracking model. In this paper we proposed transportation logistics tracking model which integrated with logistics system in real world. It can be utilized for tracking and detection model and also as a tool for marketing.

Seasonal Indoor-to-Outdoor Ratio (I/O Ratio) of Fine Particulate Matter and Ozone Concentrations in Various Microenvironments in South Korea (국내 다양한 미소환경에서의 계절별 초미세먼지 및 오존 실내·외 농도 비)

  • Ji Soo Kim;Sooyoung Guak;Kiyoung Lee
    • Journal of Environmental Health Sciences
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    • v.50 no.4
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    • pp.257-266
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    • 2024
  • Background: Exposure to fine particulate matter (PM2.5) and ozone (O3) poses potential health risks. The Indoor-to-Outdoor ratio (I/O ratio) is a valuable tool for understanding indoor air quality and identifying potential indoor sources. Objectives: The objective of this study was to determine I/O ratios of PM2.5 and O3 by different microenvironments and seasons in Korea. Methods: From December 2021 to November 2023, indoor concentrations of PM2.5 and O3 were monitored every hour in 13 microenvironments (residential indoor, office, school, restaurant, pub, café, study café, private educational institute, PC room, billiard room, screen golf center, supermarket, and shopping mall) in Korea. Hourly outdoor concentrations of PM2.5 and O3 were obtained from local air quality monitoring stations, provided by airkorea.or.kr. The hourly I/O ratio was calculated by the indoor and outdoor concentrations. Results: At the pub, billiard room, and PC room, the median PM2.5 I/O ratio exceeded 1 in all seasons, except in spring at the PC room (0.9), suggesting indoor smoking as a potential cause. The median PM2.5 I/O ratio at the restaurant exceeded 1 in winter, autumn, and summer, except for spring (0.9), indicating significant PM2.5 emission sources in the restaurant. The median O3 I/O ratio was below 0.5 in all seasons and microenvironments. Conclusions: This study provided useful data on relationships between indoor and outdoor pollution in various microenvironments by seasons. These I/O ratios could be applied for more accurate exposure assessment to protect health of human.

The Impact of Perceived Risks Upon Consumer Trust and Purchase Intentions (인지된 위험의 유형이 소비자 신뢰 및 온라인 구매의도에 미치는 영향)

  • Hong, Il-Yoo B.;Kim, Woo-Sung;Lim, Byung-Ha
    • Asia pacific journal of information systems
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    • v.21 no.4
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    • pp.1-25
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    • 2011
  • Internet-based commerce has undergone an explosive growth over the past decade as consumers today find it more economical as well as more convenient to shop online. Nevertheless, the shift in the common mode of shopping from offline to online commerce has caused consumers to have worries over such issues as private information leakage, online fraud, discrepancy in product quality and grade, unsuccessful delivery, and so forth, Numerous studies have been undertaken to examine the role of perceived risk as a chief barrier to online purchases and to understand the theoretical relationships among perceived risk, trust and purchase intentions, However, most studies focus on empirically investigating the effects of trust on perceived risk, with little attention devoted to the effects of perceived risk on trust, While the influence trust has on perceived risk is worth studying, the influence in the opposite direction is equally important, enabling insights into the potential of perceived risk as a prohibitor of trust, According to Pavlou (2003), the primary source of the perceived risk is either the technological uncertainty of the Internet environment or the behavioral uncertainty of the transaction partner. Due to such types of uncertainty, an increase in the worries over the perceived risk may negatively affect trust, For example, if a consumer who sends sensitive transaction data over Internet is concerned that his or her private information may leak out because of the lack of security, trust may decrease (Olivero and Lunt, 2004), By the same token, if the consumer feels that the online merchant has the potential to profit by behaving in an opportunistic manner taking advantage of the remote, impersonal nature of online commerce, then it is unlikely that the merchant will be trusted, That is, the more the probable danger is likely to occur, the less trust and the greater need to control the transaction (Olivero and Lunt, 2004), In summary, a review of the related studies indicates that while some researchers looked at the influence of overall perceived risk on trust level, not much attention has been given to the effects of different types of perceived risk, In this context the present research aims at addressing the need to study how trust is affected by different types of perceived risk, We classified perceived risk into six different types based on the literature, and empirically analyzed the impact of each type of perceived risk upon consumer trust in an online merchant and further its impact upon purchase intentions. To meet our research objectives, we developed a conceptual model depicting the nomological structure of the relationships among our research variables, and also formulated a total of seven hypotheses. The model and hypotheses were tested using an empirical analysis based on a questionnaire survey of 206 college students. The reliability was evaluated via Cronbach's alphas, the minimum of which was found to be 0.73, and therefore the questionnaire items are all deemed reliable. In addition, the results of confirmatory factor analysis (CFA) designed to check the validity of the measurement model indicate that the convergent, discriminate, and nomological validities of the model are all acceptable. The structural equation modeling analysis to test the hypotheses yielded the following results. Of the first six hypotheses (H1-1 through H1-6) designed to examine the relationships between each risk type and trust, three hypotheses including H1-1 (performance risk ${\rightarrow}$ trust), H1-2 (psychological risk ${\rightarrow}$ trust) and H1-5 (online payment risk ${\rightarrow}$ trust) were supported with path coefficients of -0.30, -0.27 and -0.16 respectively. Finally, H2 (trust ${\rightarrow}$ purchase intentions) was supported with relatively high path coefficients of 0.73. Results of the empirical study offer the following findings and implications. First. it was found that it was performance risk, psychological risk and online payment risk that have a statistically significant influence upon consumer trust in an online merchant. It implies that a consumer may find an online merchant untrustworthy if either the product quality or the product grade does not match his or her expectations. For that reason, online merchants including digital storefronts and e-marketplaces are suggested to pursue a strategy focusing on identifying the target customers and offering products that they feel best meet performance and psychological needs of those customers. Thus, they should do their best to make it widely known that their products are of as good quality and grade as those purchased from offline department stores. In addition, it may be inferred that today's online consumers remain concerned about the security of the online commerce environment due to the repeated occurrences of hacking or private information leakage. Online merchants should take steps to remove potential vulnerabilities and provide online notices to emphasize that their website is secure. Second, consumer's overall trust was found to have a statistically significant influence on purchase intentions. This finding, which is consistent with the results of numerous prior studies, suggests that increased sales will become a reality only with enhanced consumer trust.