• Journal of Distribution Science
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• v.17 no.5
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• pp.95-102
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• 2019

Purpose - The purpose of the research is to identify the demographic characteristics of the customers with high private label purchase intention. According to the previous research demographics such as gender, age, income, and residence type affect private label purchase intention indirectly through psychographics rather than directly. For instance, higher income group is time pressured, price-insensitive, quality-sensitive, less likely to enjoy shopping utilitarian products, and less likely to be variety-seeking. The main contribution of this research is to verify the results found in the previous empirical foreign research using scanner data and to investigate the differences of the characteristics of private label users between Korea and the foreign countries. Research design, data, and methodology - In order to empirically test the proposed hypotheses, scanner data of a Korean major super center was analyzed. Results - Empirical results show that private labels are more favored by old people over 50s, dwellers in individual house, lower income group, and frequent store visitors. Age of 30s, dwellers in the apartment of 30 pyung, higher income group, and consumers who purchased a large amount are less likely to purchase private labels. Gender turned out not to affect private label purchase. It should be noted that there is a significant multicollinearity among independent variables. Conclusions - The research findings provide managerial implication for retailers' private label strategy. In general, retailers heavily send private label coupons to the customers with high purchase volume. According to the research, however, store visit frequency is much more positively associated with private label purchase than purchase amount. The study has some limitations. The samples are only consumers with private label purchase experience. The data were drawn from one store and only 8 commodity products were used for the analysis. Also, if more demographics were available, a more complete description on the private brand users' profile could have been derived. We propose the following future research. Research using the data including consumers without private label experience, research investigating direction of causality between private label loyalty and store loyalty, and research using hedonic private label products such as TV and PC could be promising.

• Journal of Distribution Research
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• v.4 no.2
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• pp.59-74
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• 1999

Private brands play an important role in formulating the marketing strategies of fashion goods. Merchandisers of Korean department stores are now realizing that the effective marketing of private brands can increase customers store loyalty as well as store profitability. Thus, it is important to better understand customer's decision making processes underlying the purchase of private brand apparels. However, Little research had been undertaken to examine integrated factors influencing purchases of private brand apparel. Therefore, the objective of this study is to propose a model of purchasing intentions of private brand apparel. This study pays attention to (1) perceived value, (2) familarity, (3) store image, (4) differenciated needs, (5) perceived risk, and (6) perceived quality variation of private brand. The proposed model supports all hypotheses presented in the paper. Purchase intentions of private brand increased as perceived money, familiarity, positive store image of private brands, and satisfaction of individuals differentiated needs increase. Furthermore, perceive value of private brand increased as perceived risk and quality variation of private brand increased.

• Korean Journal of Health Education and Promotion
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• v.29 no.4
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• pp.39-56
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• 2012

Objectives: This paper aims to discuss the current situation of and future directions for health promotion practice(HPP) and research in private sectors in Korea. Methods: Publications and web-site information of public health organizations, WHO-Health Promoting Hospitals member institutes, health/medical academic societies, and professional unities were collected and reviewed. Activities of Korea Association of Health Promotion(KAHP) were described in detail considering its leading role in health examination and promotion field in Korea. Results: The most common HPPs in private sectors were health education and public health campaigns for the prevention and management of diseases. Tailored health promotion programs for lifestyle changes and longitudinal follow-ups were the routine process for managing high risk groups at KAHP. Health promotion research in private sectors have focused on identifying health problems and behavioral determinants, and planning, implementing and evaluating health promotion programs. The most serious issues in HPPs of the private sectors were limited budget and manpower along with a lack of public recognition and a system-level support. Conclusion: To promote HPPs and research in private sectors, a system for financial sustainability should be introduced. They also need scientific evidence from research. 'Borderline medicine', a discipline specialized in management of high risk borderline group, could lead HPPs to sustainable private practices.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2012.10a
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• pp.143-146
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• 2012

Enforcement of private information preservation law the infringement accident which is still caused by despite with private information outflow occurs. The private information outflow avoids finance and to become the fire tube. Analyzes the pattern of private information from search of private information and detection process and the research which it extracts and the research is necessary in about perfection elimination of the private information which is unnecessary. From the research which it sees it researched a pattern extraction research and a complete elimination method in about private information protection and it did the pattern extraction and a complete elimination experiment of private information.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2013.05a
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• pp.213-216
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• 2013

Big data, the use of privacy has been increasing to the development of wireless network infrastructure or technology development and wired Internet. By the way, Enforcement of private data preservation law the infringement accident which is still caused by despite with private data outflow occurs. The private data outflow avoids finance and to become the fire tube. Analyzes the pattern of private data from search of private data and detection process and the research which it extracts and the research is necessary in about perfection elimination of the private data which is unnecessary. From the research which it sees it researched a pattern extraction research and a complete elimination method in about private data protection and it did the pattern extraction and a complete elimination experiment of private data.

• Journal of Koreanology Reviews
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• v.2 no.1
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• pp.17-25
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• 2023

This research aims to provide a comprehensive evaluation of the history of private education in Korea. By delving into the historical aspects of private education, this study aims to uncover key developments, trends, and transformations that have shaped the private education landscape in Korea. By understanding the historical trajectory of private education in Korea, educational practitioners can gain a deeper understanding of the challenges, opportunities, and potential areas for improvement within the private education industry. The literature analysis has shown that there are four significant historical events for developing private education industry in South Korea. First, Japanese colonial period and its Impact on private education in Korea background and context. Second, education reforms in the 1960s and the rise of hagwons in Korea background and context. Third, the role and impact of private education on the Korean education system. Fourth, Education reforms in the 21st Century and the regulation of private education background and context. In sum, this research provides a comprehensive evaluation of the history of private education in Korea, examining four key historical events and their impact on the private education landscape. The findings reveal important insights into private education's development, role, and impact in Korea.

• Knowledge Management Research
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• v.19 no.4
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• pp.119-131
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• 2018

In this paper, I research the issue of information security for medical information system of each parties. The outflow of the Personal medical information can lead to problems of medical systems and disadvantage to an individual. In this paper, we research the information security based on a blockchain. In addition, I have analyzed blockchain. I suggest a medical information system framework that can help to keep the privacy of patients by using a blockchain network. Also, In this paper try to explain using private blockchain for medical system. Blockchain can keep the integrity and transparency of the medical records. This research, shows how can build the private blockchain for medical records and how to get the integrity of Data from Private Blockchain and Distuributed Ledger Technology.

• Journal of the Korean housing association
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• v.15 no.4
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• pp.75-86
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• 2004

This research is about the Korean private residence as the actual housing published in Kuchie, 'Chosun and Architecture'. Research about the Korean private residence during the Japanese colonial period is important to find out the influence of foreign culture on Korean housing during that period. This research is necessary to reveal the tendency of modernization of Korean housing and how the foreign cultural relationship transformed and applied to the Korean housing. This research was carried out mainly on the 16 Korean private residences published in 'Chosun and Architecture'. The main subject of this research is to analyze the architectural floor plan, building material and heating facilities etc. Other important themes of the research are the practical side of actual housing plan, interior furnitures and fittings, electrical fittings and the classification of life style.

• Journal of Distribution Science
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• v.18 no.11
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• pp.15-22
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• 2020

Purpose: A marketing strategy for private institutions requires marketers to leverage consumer behaviors and educational psychologies when advertising and promoting product portfolios. Indeed, understanding consumers can make marketers more effective, and the purpose of this research is to tackle private institutions' education marketing by combining marketing theories and learning theories. Research design, data and methodology: The content analysis used in this study will be suitable because there exists numerous prior studies regarding marketing strategy and educational theories. Therefore, the current author could obtain and collect adequate textual facts from much of the literature review. Results: Marketing strategies that are mixed with educational theories increase consumer enrolment due to perceived usefulness, and this implies that an adequate marketing model could help improve sustainability and income as a result of enrollment in private educational institutions. The research also identified that marketing is connected to psychology and that marketers can exploit educational and psychological theories to increase successful enrolment in private educational institutions. Conclusions: Most importantly, the target market for private educational institutions is diverse, and institutions can use direct marketing to appeal to specific audiences. Also, the research implies that diversification strategies can increase enrolment if marketers exploit behavioral learning theories in the marketing process.

• Journal of Distribution Science
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• v.22 no.5
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• pp.59-66
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• 2024

Purpose of this study is to examine how human resources agility affects the distribution of performance lecturers and education staff at private universities in Indonesia. Sample and data in this research is 389 respondents from 265.000 lecturers and academic workers in 3115 Private universities in Indonesia. Methodology in this study used the Structural Equation Model to analyze how human factors agility such as creativity, focus, effectivity, and efficiency have an influence on agility and performance. Results show that agility plays a very important role in improving the performance of lecturers and staff at private universities in Indonesia. It was found that human factors agility, where indicators such as creativity, focus, effectivity, and efficiency have an influence on the agility and performance of lecturers and staff at private universities in Indonesia. Conclusion from this research agility factors is important to improve the distribution of performance Lecturers and Staff's on Private University in Indonesia. Hopefully, in further research to other researcher add some other important variables such as the working environment and spirit of leadership in influencing agility as well as the performance of teachers and staff at Private Universities in Indonesia.