• 한국염색가공학회지
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• 제19권4호
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• pp.1-9
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• 2007

In recent years, the application of digital textile printing has increased. The benefits of using this method include the ease of sampling and the production of printed textiles. However, the production process of digital textile printing differs from that of conventional printing. For successful digital textile printing by ink-jet technology, the pretreatment of fabrics is very important in order to overcome the following problems. Low viscosity ink can spread easily on the textile surface leading to poor resolution. As a result, the combination of ink and pretreatment chemicals is still impractical and consequently most fabrics used in digital textile printing will require a pre treated coating in order to prevent the ink colours from bleeding on the fabric. Research presented in this paper shows some preliminary attempts to establish the relationship between the pre treatment and the digital textile printing quality. Various cotton fabrics were treated with pre treatment agents including ingredients like thickener, alkali and humectant, and then ink spread effect and colour yield of printed fabrics by reactive ink were analysed by using an optical microscope and K/S value. The results show that digital textile printing quality on cotton fabrics can be optimized with appropriate pre treatments.

• 한국인쇄학회지
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• 제26권2호
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• pp.1-13
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• 2008

Printed mottle of coated paper is one of the most common phenomenon and the most difficult problem in offset printing. Offset printing is processed mainly processed by the attractive properties between water and oil, so all inks for off-printing must work with dampening solution(water). It may cause the emulsion on the printing nip from the printing pressure. This study aimed to investigate the effect of emulsified inks on print mottle from emulsified cyan ink by force with each different IP A contents. We measured the print mottle by densitometer and image analysis method. The emulsified inks also give effect to now properties of inks and it caused more ink transfer rate, however, it caused low density of inks. Moreover the emulsified inks were spreaded to around of dots and cause the thinning density on the non-printing area like print mottle. The results showed that the emulsified inks also cause scumming on the printing result with little mistake of adjusting dampening solution and mostly decreasing dot reproduction. So we could find out the obvious effect of emulsified inks to print mottle.

• 대중서사연구
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• 제27권1호
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• pp.99-130
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• 2021

영화관에서 발행한 주보와 전단 등 인쇄물에는 영화관의 프로그램과 상영·배급, 주요 행사 등의 정보가 담겨 있어 그 가치가 상당하다. 이를 통해 해당 영화관의 정체성과 선전 전략, 관객성 등 당시의 영화문화를 복원할 수 있는 구체적인 정보들을 파악할 수 있기 때문이다. 따라서 본 논문은 1926~1937년에 영화상설관 단성사에서 발행한 주보와 전단에 대해 소개하고, 영화관이 발행한 프로그램 인쇄물을 영화에 종속된 부가물로서 영화 역사의 단편으로 귀속시키는 것을 넘어, 문자문화와 영상문화, 관객과 영화가 교호하던 독립된 미디어로서 고찰하고자 한다. 1920~1930년대에 단성사는 조선극장, 우미관과 경쟁하는 과정에서 주보와 전단의 발행을 선전 전략의 핵심으로서 중요하게 인식하고 있었다. 이 시기 단성사는 수영사(秀英社)를 비롯한 경성 남촌의 여러 인쇄소를 통해 주보와 전단을 발행함으로써 당대의 선전전(宣傳戰)에서 우위를 점하며 영화문화를 주도하게 된다. 단성사에서 발행한 인쇄물이 큰 효과를 거둘 수 있었던 것은 미디어가 본질적으로 지니고 있는 '매개성'을 전략적으로 잘 활용하고 있었기 때문인데, 이는 크게 세 가지 차원과 관련되어있다. 첫째는, 주보와 전단이 지면을 통해 문자문화와 영상문화를 매개하는 방식이다. 단성사의 인쇄물은 '명멸하는 미디어'로서, 짧은 수명을 상쇄하기 위해 문자와 영상을 변증법적으로 매개하여 하나의 지면에 감각적이고 직관적으로 배치하는 전략을 취했다. 둘째는, 당대의 관객을 팬(fan)으로 호명하며 영화문화와 매개하는 방식이다. 단성사의 인쇄물은 끊임없이 관객을 팬으로 호명하고, 이들을 충성도 높은 집단으로 조직하면서 관객과 영화 사이를 매개하였다. 셋째는, 식민지 조선과, 영화로서의 '세계'를 매개하는 방식이다. 당시의 조선인들은 인쇄매체를 통해 조선과 세계의 '차이'를 감각하고 인식하였다. 본 논문은 이와 같이 1920~1930년대 경성의 문화지형에서 단성사의 인쇄매체가 '명멸하는 미디어'로서 독립된 문화영역을 구축하였음을 밝힐 것이다.

• 방송공학회논문지
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• 제23권1호
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• pp.126-137
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• 2018

TV에서 사용되는 영상자막은 인쇄매체와는 다른 영향을 수용자에게 미치게 된다. 따라서 본 논문에서는 홈쇼핑 영상자막을 분석하고, 홈쇼핑 영상자막을 통해 화면구성의 특징을 고찰하였다. 이를 바탕으로 본 연구에서는 영상자막 화면구성에 초점을 맞추어 영상자막 위치에 따라 시청자에게 원활한 커뮤니케이션이 가능토록 하는 가독성에 미치는 영향을 분석하였다. 분석결과 영상자막이 상단보다 하단에 위치할 경우 더 높은 가독성이 나타났으며, 좌, 우의 경우에는 가독성에서 유의미한 차이가 나지 않았다. L바와 역L바의 경우에는 L바가 가독성에서 상대적으로 더 높은 것으로 나타났다. 결국 TV홈쇼핑 영상자막 화면구성은 영상자막의 가독성에 영향을 미친다.

• 한국언론정보학보
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• 제68권
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• pp.34-64
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• 2014

이 연구는 소설이 허구의 세계이지만 당시의 사회상을 반영한다는 전제에서 9편의 신소설을 통하여 개화기 일반 백성들의 다양한 인간 커뮤니케이션 양태를 분석하였다. 분석 결과 개화기 인간 커뮤니케이션의 가장 큰 특징은 신문과 서적, 우편, 전보, 전화, 사진 등 새로운 매체의 출현으로 커뮤니케이션 환경이 다양화되었다는 점이다. 새로운 매체들이 출현하기는 했지만 아직도 구두 커뮤니케이션에 의존하는 전통적 방식이 중심이 된 것으로 볼 수 있겠다. 구두 커뮤니케이션에서 신분과 연령이 가장 큰 변수가 된 점은 조선 후기와 같았지만 격식과 예법은 많이 완화되었다. 또한 문자 문화의 기반이 대폭 확대되었다. 새로 등장한 매체들도 대부분 문자를 기반으로 하는 것들이며 여성이나 천민 계층에서 한글 사용이 늘어났다. 개항으로 외국과의 교류가 가능해짐으로써 그 시대 사람들의 생활 세계가 확대되며 문화 간 커뮤니케이션도 이루어져 필담이나 통역 등의 형태도 등장하게 되었다. 결론적으로 개화기의 인간 커뮤니케이션 양태는 여전히 구두 커뮤니케이션에 주로 의존하면서도 새로운 미디어에 대한 의존이 점차 높아지기 시작하여 원거리 커뮤니케이션도 신속하게 가능해졌으며 문호 개방에 따라 커뮤니케이션의 영역과 범위도 확대되며 그 방법도 다양해졌다고 평가할 수 있겠다.

• 한국실내디자인학회논문집
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• 제22권2호
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• pp.220-229
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• 2013

Recently, the volume of knowledge information in the form of electronic media is quickly increasing in the library field along with the advancement of electronic communication technology. Libraries have both printed data and electronic data and are faced with the issue of corresponding with the access and use of knowledge information in terms of the space. This study is for building the layout of a sustainable knowledge information space based on the view that the library is the official infrastructure of the knowledge information based society. It is intended to analyze the meaning of knowledge information in the modern society, characteristics in the spatial organization and the transmission of knowledge information. The goal of this study is to understand and forecast the spatial structure where users access knowledge information and exchange with one another and developing the direction and guidelines for the spatial plan that today's libraries prefer through this analysis. For this, this study firstly prepared the base for the research on library space which can be considered as the physical realization of such concepts, through the theoretical review about the knowledge information and social concepts as well as characteristics of modern society. Also, it seized the characteristics in the transmission of knowledge information by conducting a structural analysis of the information service such as knowledge information and space, space and information media, space and space through the cases of 10 public libraries. The analysis resulted in basic data including the system of organizing knowledge information, system of knowledge information transferring elements and structure, and layout pattern of each library. These results are deemed meaningful for the promotion of communication with the user through the exchange, creation, and experience of knowledge information, the social role of today's public library.

• 미술이론과 현장
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• 제4호
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• pp.105-121
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• 2006

The term 'modern', in broader sense, refers to the concepts like modernity, modernization, modernism and the like, which came from Westernization impling the recognition of indigenous culture as being inferior to Western culture by comparison along with the expanded influences of the Empire of Japan. These concepts, however, rather than evolving from Western standards, came into being as a form of civilization led by Japan which had already tasted the fruits of modernization by 1920s. Since 1920s, the policy of, so-called, reconstructing Asian countries by Japan came to create eastern way of modernism, as a new East Asian trend mainly revealed in China which was against colonization after Japan's invasion and conquest of Manchuria. Therefore, Eastern' modern' unlike Western one could be understood in the widespread terminology, 'Modern(摩登)' in Shanghai, reflecting consciousness like 'Fashion' or 'Trend' in female images on a variety of visual media. By 1930s it was the most notable that 'modern' was accepted as something similar with 'Fashion', or 'Trend' in sociocultural contexts. These atmosphere had led commercial arts to enable to communicate with the public in a great deal of supports and success in Shanghai which was widely regarded as the citadel for the inflow of Western culture, among which transformations in female images were remarkable as a representative form of culture. It is also remarkable that 'historical modernity' transforming from the feudal age to modern society was considered a synchronic modernity, and nationalism was regarded as a sort of being modern, while involved in the newly-changed female images as a fashion mode. Changes in fashion including hair style in Shanghai by 1930s, as a way of expressions showing what was modern through commercial artistic productions, were easily noticed in visual media as an outlet of modern women's inner desire revealing their pursuit for new mode of life in metropolitan cities. As a characteristic of the time creating a new code of visual female images, it is notable that there existed another form of 'modern' satisfying socio-cultural needs of the general public seeking for being 'modern'.

• Asian Pacific Journal of Cancer Prevention
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• 제14권1호
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• pp.303-308
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• 2013

Background: Medical students' views may provide some direction for future policy considerations. Aim: The aim of this study was to assess gender differences in future doctors' receptiveness to currently implemented anti-smoking messages and the effectiveness of those messages. Materials and Methods: We administered a questionnaire to all students at a medical university in Malaysia, asking how frequently they noted anti-smoking policies, anti-smoking campaigns, and anti-smoking messages in schools. In addition, the questionnaire investigated most effective methods to convey these messages. Results: A total of 522 (59.7%) students responded. Students were least likely to approve of total bans on cigarettes and increasing the price of cigarettes, and most likely to approve of bans on use of cigarettes in public places and sales to individuals less than 16 years old. Approval of total bans on cigarettes was more common in female students than in males OR=0.39 (95%CI: 0.18-0.86). Furthermore, compared to the female students, the male students thought that printed media; OR=2.32 (95%CI: 1.31-4.10), radio; OR=1.93 (95%CI: 1.15-3.22) and the internet; OR=1.96 (95%CI: 1.15-3.33) were very effective at delivering anti-smoking messages. Conclusions: Gender differences existed in the future doctors' perception of the effectiveness of anti-smoking initiatives. Taking this gender difference into account may increase the receipt of anti-smoking messages in adolescents.

• 펄프종이기술
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• 제38권3호
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• pp.1-6
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• 2006

The increasing use of newsprints in the media and an advertisement have brought the needs to improve the printing quality of the advance full-color newspaper. The printability coefficients used in this research such as Ymax for the density and Tollenaar's density smoothness constant value $\ulcorner$m$\lrcorner$ were introduced early in Europe and have been in use to control printing quality. In order to improve printing quality of domestic full-color newsprints, those printability coefficients could be used to control printing quality. This study was carried out to measure the printability coefficients of domestic full-color newspapers. Four kinds of domestic newspapers and two kinds of newspaper printing inks were tested by IGT printability tester. The printed density smoothness coefficient $\ulcorner$m$\lrcorner$ value showed good results when the samples have low porosity and roughness. The printability coefficients obtained are expected to be useful to the korean newspaper printing industry.

• 가정과삶의질연구
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• 제34권1호
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• pp.13-32
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• 2016

The goal of this study was to determine the effect of social responsibility characteristics and consumer attitude on consumer purchasing intention. And we used survey result data from 400 adults (200 males and 200 females) aged between 20 and 50 years for our research sample. Also, this study aims to look at the purchasing intention based on Fishbein's attitude model, in order to predict consumer purchasing behaviors on the products made by corporations that have good social responsibility. By using consumer consciousness of social responsibility and Consumer assessment on corporations' social responsibility, this study also intends to examine the ultimate effects on the intention. The following is a summary of the main results and suggestions. First, less than 30 percent of all consumers have experienced education on social responsibility, which is significantly low. Consumers' education experience had no effects on consumer purchasing intention. Consumers' education experience on social responsibility is surely related to purchasing intention, but gives no meaningful relations from the actual proof analysis, which is because of the problems of current consumer education programs. Government and official institutions, corporations, consumer groups should provide more educational opportunities than broadcast media, internet, school, and printed media. Second, according to the analysis result on Consumer consciousness of social responsibility, the assessment scores on social contribution and environmental protection are relatively lower than on consumer protection and energy resource saving. They tend to focus more on social responsibility related to individual interest rather than broader social responsibility as a member of society. Third, consumers have a positive attitude about corporation and its products made by corporations that have good social responsibility. Fourth, the most contributing factor on consumer purchasing intention is corporate consumer attitude. The next is product consumer attitude, Consumer consciousness of social responsibility, and Consumer assessment on corporations' social responsibility.