• Title/Summary/Keyword: printed media

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An Analysis of the Comparative Importance of Heuristic Attributes Affecting Users' Voluntary Payment in Online News Content (자발적 독자구독료에 영향을 미치는 온라인 뉴스 콘텐츠의 휴리스틱 속성 간 상대적 중요도 분석)

  • Lee, Hyoung-Joo;Chung, Nuree;Yang, Sung-Byung
    • Journal of Information Technology Services
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    • v.16 no.4
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    • pp.177-195
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    • 2017
  • Traditionally, news was consumed only through printed newspapers and broadcasting media, such as radio and television. However, the Internet has enabled people to consume news content online. Since most of online news content has been provided for free, it is not easy for news providers to charge the fixed subscription fee for online news content. Therefore, as an alternative strategy, some online news providers have tried to adopt the Pay-What-You-Want (PWYW) pricing model, which allows users (readers) to pay as much as they want after consuming news content. As this pricing model shows some possibility to grow and replace the unsuccessful monetization strategy of online news content, we therefore examined the comparative importance of seven heuristic attributes (i.e., article evaluation, article share, article comment, article information design, article length, writer SNS, and writer information) affecting readers' voluntary payment behavior through a conjoint analysis with 379 news articles collected from online news Website (i.e., Ohmynews.com) where the PWYW model has been working successfully. This study found that article share and article length are the most important factors which affect online news content users' voluntary payment. Finally, two major and eight minor propositions are suggested based on the findings of the study. This study would suggest guidelines for how to create online news content which induces much more voluntary payment.

Relationship between Fashion Design Form and Art Plastique - Focused on Pop Art in 1960's - (의상디자인의 형태와 조형예술자의 관계 -1960년대의 팝아트를 중심으로-)

  • 이인성
    • Journal of the Korean Society of Clothing and Textiles
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    • v.21 no.8
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    • pp.1427-1438
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    • 1997
  • The art plastique is the part from which designers draw their inspirations to create fashion design. Many designers look for their inspirations from Art Plastique. Since the early 20th century, lots of designers led by Paul Poiret drew their inspirations from Art and co-works with artists. The direct involvement of those artists helped to position Fashion to be an art. Also, these co-works brought the mass media's attention and commercial profit. The most prevalent relationship between the fashion design and art plastique is the reproduction of art such as the 1960s 'Pop Art printed on T-shirts, which can be seen easily todays. After World War ll, art was popularized in a new society where young generation played a major role. Pop Art having image of the freedom and the rejection of tradition was considered as the major trend of 1960s. This study considers reflection of anti-traditionalism, anti-elitism and popularity as the kitsch of Pop. That is the attraction which youth culture looked for from Pop Art and the reason that 60's avast-garde cloth could position itself into the masses. Therefore, this study examines the influence of the kitsch of Pop and the expression of parody upon the major changes in 1960s fashion from which are the mini-look and women's trousers wearing. This study examines Andra Courreges who led 1960s Mini look and Yves Saint Laurent who introduced Pop dress, Smoking look and transparent blouse to find the way which makes it possible for avant garde fashion to have a close relationship with the public and to position itself to be a art.

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A Study on Health Education Behavior of Parent for Preventive Health Care of Kindergarten Children (유치원 아동의 예방적 건강관리를 위한 부모의 보건교육 형태 연구)

  • 이수정;정영일;문덕환;강성홍
    • Korean Journal of Health Education and Promotion
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    • v.19 no.1
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    • pp.109-132
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    • 2002
  • The study surveyed 1,127 mothers whose children aged 3 to 5 went to 25 randomly selected kindergartens, which were located in Busan Metropolitan City and the adjacent Gimhae City, and analyzed the preventive health behaviors on their children and the condition of home health education on their children. As the compulsory kindergarten education will e to be implemented within 4 years, this study aimed to draw up the rudimentary material for health education at kindergartens. The study results are summed up as follows: 1. Mothers' awareness of health-related attitude and behavioral level for their children at kindergarten: 1) The general health condition of the children, which mothers are aware of, was that they were healthy on the whole. As their children becomes older, the income level of the parents is lower, and mothers have lower level of educational standard, the health condition of the children was found a little lower. 2) In terms of mothers' recognition of the practice level of preventive health behaviors, the items such as going to bed regularly, washing hands and feet well, and having meals regularly were high in the practice level, while exercise and tooth-brushing were not practiced well. 2. The condition of mothers' health education of their children: 1) It was found that washing hands and feet, restriction of overeating and preference for specific kinds of food, guidance on regular sleep and regular meal were practiced well among items of home health education targeting kindergarten children. 2) Mothers have obtained information on family health from printed matter such as newspaper or magazine rather than the visual media. 3) From the cross analysis of mothers' health education on children and children's health behaviors, as the standard of education of mothers was higher, so was the level of preventive health behaviors of children. 3. From the result of multi regression analysis of the factors influencing the preventive hygiene of kindergarten children, it was found that as the home health education level was higher, so was the health behavior of children. On the other hand, as the mothers were older, the health behavior of children became lower.

A Study on Drug Abuse and the Factors Affecting Drug Abuse Behaviors of Students Preparing College Entrance or Transfer Examinations (대입 재수생 및 편입준비생의 약물남용 실태와 이에 영향을 미치는 요인)

  • 조태현;남철현
    • Korean Journal of Health Education and Promotion
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    • v.17 no.2
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    • pp.57-73
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    • 2000
  • A study on drug abuse of young people who failed in college entrance examinations and preparing the next examination and those enrolled at colleges but trying to transfer to other colleges was conducted from February 3 to May 31, 1999 in order to determine current drug abuse status of them and factors affecting their behavior related to drug abuse. A total of 1,771 people were selected from college entrance preparation institutes in Seoul, Pusan, Taegu, Taejon and Kwangju and interviewed by using questionnaires. The results are summarized as follows; 1. 49.78% of them experienced drinking, 22.8% smoking, and 6.7% drug previously. More males smoked cigarettes than females. The young in the age group of 25 to 29 years old, and the young living in small towns, and subjects who finished junior colleges and those without religions drank more than those in other categories. The subjects in the age group of 20 to 24 years old and those with one parent, and those living in small towns used more drugs than those in other categories. 2. 60.1% of those with drug using experience used the drug in their or friends' homes. 53.6% of them used drugs with their friends, junior or senior classmates. 36.6% of them purchased drugs from drug stores. 76.0% of them spent their pocket money for buying drugs. 3. The drugs (excluding alcohol and tobacco) they used were bond and butane gas (29.6%), stimulants (20.6%), marijuana 02.0%) LSD (4.8%), cocaine, heroine and opium (4.2%), and others (28.8%). 4. 21.5% of those with drug using experience had detoxification treatment previously. The ajmor sufferings they experienced were distraction (42.6%), fear 01.7%), and others. 5. 51.0% of the subjects experienced drug related health education in schools, and 14.6% had that kind of education through social program. 6. 64.3% of the subjects got information about drug abuse through mass media, 16.4% through printed materials, and 11.4% through public health professionals. 7. The knowledge level of drug abuse was 16.48:1:2.76 points out of 24 (68.6 points out of 100).

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A Study on the Effectiveness of Book Trailers as an Element of Reading Motivation for Teenagers (청소년들의 독서동기 요인으로서 북트레일러의 효용성에 관한 연구)

  • Han, Yoon-Ok;Choi, Yong-hoon;Oh, Duk-Sung
    • Journal of the Korean Society for Library and Information Science
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    • v.50 no.1
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    • pp.5-23
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    • 2016
  • It has been shown that in the modern society, teenagers do not read a lot of books. As basic research in order to attract teenagers to reading activities, the effectiveness of booktrailers in affecting reading motivation of teenagers has been studied. As such, 121 middle school and high school students were surveyed with respect to their (1) basic awareness of reading and booktrailers, (2) awareness thereof after watching booktrailers, and (3) reader behaviour reaction applied to AIDMA & AISAS sub-elements. Results show booktrailers to be much more effective in reading motivation than printed media such as book reviews. The preferred booktrailer type is the storyline type. The preferred elements of booktrailers are the storyline, background music, video effects, with their preference in descending order. Also, in terms of the reader behaviour reaction of the teenagers, very positive responses appear across all areas including attention and interest in the book, memories of the book, desire to read the book, search for information, and production of booktrailers. These results indicate that booktrailers can be utilized very effectively in providing reading motivation and in reading expression activities.

A Study on Improving Usability of Webdewey for Learners (학습자를 위한 웹듀이의 사용성 증진 방안 연구)

  • Baek, Ji-won
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.33 no.2
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    • pp.75-95
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    • 2022
  • This study was carried out with the aim of analyzing the development and functional changes of Webdewey, which has become a basic tool of classification learning, analyzing it in terms of usability for learners, and suggesting specific ways to improve WebDewey's usability. In order to achieve this research objective, the concepts and principles of UI and usability were first laid out, and Webdewey's structure and key functions were analyzed. Since then, Webdewey's media changes and periodical feature changes have been analyzed. In addition, an opinion survey was conducted on the usability of WebDewey among learners who used WebDewey in the learning process, and proposed ways to improve WebDewey's usability based on the implications and direction of improvement derived from it. In terms of UI, proposals have been made to introduce display methods, visualization devices, the advantages of printed versions, and the development of Korean versions. In terms of the 'Create built number' function, suggestions have been made to improve usability in terms of basic number selection, composite route guidance and error message provision, new reference and route construction, screen and button design, and built-number component guidance.

Analysis of Z Generation's Collaborative Information Activities through Challenges: Focusing on Korean College Students (챌린지에 나타난 Z세대의 협업 정보 활동 - 국내 대학생을 중심으로 -)

  • Ji Hei Kang
    • Journal of Korean Library and Information Science Society
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    • v.55 no.1
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    • pp.173-192
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    • 2024
  • Through a survey of college students, this study explained the process and aspects of how Generation Z interacted with information while collaborating on a daily basis. Applying the Radical Change Theory, the study investigated the platforms through which university students engaged in challenges and their information behaviors. University students primarily participated in challenges using platforms such as Instagram and Naver Blog. In terms of changes in information seeking, which is the first type of information seeking in the theory, a wide and diverse range of information behaviors were observed, with the way of searching for information being quite different from when the digital age arrived 10 years ago. Information sources included not only digitalized ones but also traditional sources such as printed materials and personal contacts. The utilization of various media types was prominent, and collaborative efforts were voluntarily undertaken for challenges. In terms of changing perspectives, type 2 of information behavior, the main motivation for acquiring information and securing knowledge led to participation in the challenge. Participants exhibited a sense of community consciousness, including mutual influence awareness, social participation consciousness, and emotional connection.

Automated Approaches for Extracting Specialized Terminology in Building Semantic Networks for Classical Languages (고전언어에서의 어휘 의미망 구축을 위한 전문용어 추출 자동화 방안)

  • Young Yun Baek;Young Bom Park
    • Journal of Platform Technology
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    • v.12 no.1
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    • pp.85-90
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    • 2024
  • The trend of seeking knowledge or information has been increasingly shifting towards the digital implementation on the web rather than relying on analog printed media such as books or publications. This shift is driven by the perception that using digital resources, particularly digital dictionaries, is more effective and time-saving compared to traditional paper dictionaries. Consequently, the construction of a semantic network for vocabulary has emerged as a significant issue for linguists, computational linguists, and natural language processing specialists. To address this, linguists have conducted numerous studies to find methods for structuring and classifying the meanings and concepts of vocabulary. In these studies, specialized terminology for constructing vocabulary semantic networks is as crucial as common language. However, in the process of finding and accumulating specialized terminology, there is still a manual step where individuals directly verify and extract specialized terms from paper documents or vast digital datasets. In this paper, we propose an automated program to extract the specialized terms that users desire from digital materials, aiming to compensate for errors in human-operated tasks and streamline the process.

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Effects of Health Education with Printed Media for Smoking Cessation, Pap Smear and Breast Self-examination (금연, 자궁암 검진 및 유방암 자가검진에 대한 인쇄매체를 이용한 보건교육의 효과)

  • 김인숙;김석범;강복수
    • Korean Journal of Health Education and Promotion
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    • v.15 no.2
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    • pp.163-183
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    • 1998
  • To evaluate the impacts of the health education programs including smoking cessation, pap smear and breast self-examination(BSE), a community trial was conducted during one year from December 1996 to December 1997 in Kyongju City. Before health education, a base-line survey was implemented and the target population was allocated randomly to case and control groups. The case and control groups were divided into three categories which were smoking cessation, pap smear and BSE. The series of health education leaflets about anti-smoking, pap smear and BSE were mailed to case group and the evaluation survey was conducted at the end of this trial to compare the change of health related behaviours of case and control groups. Smoking prevalence of case group did not decline significantly after anti-smoking education but the cessation rates of the elderly and low educated were higher than others. The knowledge level of case group on the health risk associated with smoking was higher than that of control group and the willingness of case group to quit smoking was higher than the control group. The case group's compliance with pap smear for cervical cancer was more increased compared to control group after health education. Of the case group, the younger and lower educated women were screened at a higher rate than others. The knowledge level of case group on the risk factors of cervical cancer and how to prevent it was higher than that of control group. Nearly 60 percent of case group reported that the health education leaflet influenced them to have the pap smear. The unscreened cases were highly motivated to get the pap smear test in the future.

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a contrastive analysis study of the design strategy of corporate image in the advertise halls of SAMSUNG and LG Electronics Co., Ltd. (삼성, 엘지 가전사의 전시${\cdot}$홍보관에 나타난 기업이미지 디자인전략 비교분석연구)

  • 박성주;최인규
    • Archives of design research
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    • v.15 no.4
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    • pp.1-14
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    • 2002
  • In the past, companies concentrated their efforts on developing new technologies and producing new products. But new technologies in this information age do not make difference any more comparing to other companies. In this marketing environment, a company must appeal strongly their own image to the customers' brains to make better difference than other companies do. One of the best way to make their own image in the customer's brains might be outgrowing themselves of the one-way communication such as the printed-media or broadcast-media and preparing some space such as advertisement halls or pavilions where customers and companies meet each other and make mutual communications between both of them. Therefore, we need to study systematically on the design elements in the advertisement halls or pavilions. To begin with, we should lully understand the basic idea by looking up the reference literature. We case-studied on the basic of constructive elements of advertise halls of both SAMSUNG and LG Electronics Co. The purpose of this study is to realize that we can transfer effectively the company's image to the customers only if we fully understand company's business philosophy and vision in advance to start design the advertisement hails. We should also realize that it is also important to manage systematically the company's design strategic elements' to achieve its changing goals in more logical and scientifically way.

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