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Retail Sale Advertising: Effects of Reference Price, Price Rationale and Price-Quality Inference on Evaluation of Apparel Attributes (비교가격 광고의 준거가격과 소매점의 가격할인취지 및 소비자의 가격 -품질 연상 심리 수준이 의류제품 속성 평가에 미치는 영향-)

  • Hyun, Ji-Eun;Hong, Hee-Sook
    • Journal of Global Scholars of Marketing Science
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    • v.9
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    • pp.47-75
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    • 2002
  • The purpose of this study is to identify the effects of reference price, price rationale and price-quality inference of consumer on the evaluation of apparel quality. The experimental materials developed for this study were a set of stimulus and response sheet. The stimuli were six print ads, which was manipulated by reference price and price rationale for a jacket of national brand. This study used a 2(reference price: offer and non offer)$\times$3(price rationale: non offer, stock disposal, sales promotion) $\times$2(price-quality inference of consumer: high and low level) between-subjects experiment. Subjects were 371 female university students. The data were analyzed by factor analysis, ANOVA and t-test. The results were as follows. First, three apparel attributes were identified: sewing/fabrics and label by factor analysis. Second, the significant interaction effects of reference price, price rationale and price-quality inference of consumer were found on evaluating quality of sewing/fabrics and label of apparel. So, reference price effect differed to depending on type of price rationale and levels of price-quality inference. Third, the significant main effect of price-quality inference of consumer existed on evaluating construction quality of apparel.

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Characteristics and Problems of First Edition Newspaper in Korea (한국 일간지 가판의 성격과 문제)

  • Cheong, Yeon-Goo
    • Korean journal of communication and information
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    • v.28
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    • pp.171-218
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    • 2005
  • There is a original routine on dealing the first edition newspaper in Korea. Korean national morning newspapers print about 0.5% of total circulation as the first edition and sale those only in Seoul where the newspapers is published. The dead line of first edition is even about 5 pm. According to this routine which couldn't be found in the advanced western nations, like UK, USA etc., there can be some original characteristics and problems on the contents of Korean national morning newspapers. The present study investigated what the characteristics and problems means on the quality of newspaper and the free flow of diverse informations and opinions. Content analysis comparing the first edition to the last edition of 8 national morning newspapers is used to reveal the original characteristics and problems. Major findings in the result of the content analysis are three. First, the quality of the newspapers is damaged by the early dead line. Second, Inter-media agenda setting, which minor papers follow major papers on not only contents but also tone & manner, is manifest. Third, the early time publishing of the first edition allow the reported group including government and business sorter to take time to do make some negotiations on the articles about them, in which procedure even about 40% of total observed articles are changed(eg. removed, replaced, modified).

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Recycling Industry of Urban Mines by Applying Non-Ferrous Metallurgical Processes in Japan (비철제련(非鐵製鍊) 프로세스를 이용한 일본(日本)의 도시광산(都市鑛山) 재자원화산업(再資源化産業))

  • Oh, Jae-Hyun;Kim, Joon-Soo;Moon, Suk-Min;Min, Ji-Won
    • Resources Recycling
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    • v.20 no.3
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    • pp.12-27
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    • 2011
  • DOWA group has been working on metal recycling applying the smelting and refining process of KOSAKA Smelter. DOWA has developed it's metal recycling technologies through the treatment of black ore(complex sulfide ores) that contain many kinds of non-ferrous metals. In addition to these special technologies, DOWA has strengthened its hydrometallurgical process of precious metals and ability to deal with low-grade materials such as used electrical appliances or vehicles. On the other hand, JX Nippon Mining & Metals Corporation(JX-NMMC) carries out its metal recycling and industrial waste treatment businesses employing advanced separation, extraction and refining technologies developed through its extensive experience in the smelting of non-ferrous metals. JX-NMMC collects approximately 100,000t/y of copper and precious metal scraps from waste sources such as electronic parts, mobile phones, catalytic converters, print circuit boards and gold plated parts. These items are recycled through the smelting and refining operations of Saganoseki smelter and Hitachi Metal-recycling complex(HMC). In this like, metal recycling industries combined with environmental business service in Japan have been developed through excellent technologies for mineral processing and non-ferrous smelting. Also, both group, Dowa and JX-NMMC, were contributed to establish Japan's recycling-oriented society as the typical leading company of non-ferrous smelting. Now. it is an important issue to set up the collection system for e-waste.

The Effect of Pelvic Traction and Muscle Energy Technique on Static Standing Balance in Hemiplegia Patients (골반견인과 근 에너지기법이 편마비 환자의 정적선자세에 미치는 영향)

  • Bae, Jun-Ho;Han, Jin-Tae;Bae, Sung-Soo
    • The Journal of Korean Physical Therapy
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    • v.17 no.4
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    • pp.537-557
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    • 2005
  • The purpose of this study was to investigate the effect of pelvic traction and muscle energy technique(MET) for hemiplegic patients on static standing balance. The scale for static standing balance is measured by using mean balance(%), frequence(Hz), sway area($mm^2$), sway path(mm), max sway velocity(mm/s), ant/post sway angle($^{\circ}$), lateral sway angle($^{\circ}$), sway number, change of pelvic height is measured in relation to the height of ASIS and PSIS. The subjects of this study were thirty hemiplegic patients: 15men and 15 women, with an average ages of 50.80 years. The thirty subjects were divided into 3 group of 10 at random ; ten subjects had pelvic traction after bobath therapy (the pelvic traction group), ten subjects had muscle energy technique after bobath therapy (the MET group), and ten subjects had only bobath therapy (the control group). Static standing balance was measured using BPM (balance performance monitor; data print software version 5.3), pelvic height was measured using height measuring with an adjustable horizontal arm. In order to assure the statistical significant of the result, an one-way ANOVA, the paired t-test, and a person's correlation were applied at the.05 level of significance. The results of this study were as follows: 1) The change in pelvic height were statistically significant between the pelvic traction group, the MET group and the control group on pre-treatment and post-treatment(p<.05). 2) The change in affected and non-affected on weight bearing were not statistically significant between the pelvic traction group, the MET group and the control group on pre-treatment and post-treatment(p>.05). 3) The change in frequency were statistically significant between the MET group, the control group and the pelvic traction group on pre-treatment and post-treatment(p<.05). 4) The change in sway area were statistically significant between the MET group, the control group and the pelvic traction group on pre-treatment and post-treatment(p<.05). 5) The change in sway pa1h were statistically significant between the pelvic traction group, the MET group and the control group on pre-treatment and post-treatment(p<.05). 6) The change in max sway velocity were statistically significant between the pelvic traction group, the MET group and the control group on pre-treatment and post-treatment(p<.05). 7) The change in ant/post sway angle were statistically significant between the pelvic traction group, the MET group and the control group on pre-treatment and post-treatment(p<.05). 8) The change in lateral sway angle were statistically significant between the pelvic traction group, the MET group and the control group on pre-treatment and post-treatment(p<.05). 9) The change in sway number were statistically significant between the pelvic traction group, the MET group and the control group on pre-treatment and post-treatment(p<.05). In conclusion, there was a difference between the experimental group and the control group. In the future, we have to study continuously about pelvic traction and muscle energy technique in hemiplegic patients.

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The Utilization of Electronic Journal Files in the Production of an Abstract Database: A case of KoreaMed System (초록 데이터베이스 구축에 있어서 학술지 전자출판 파일의 활용과 문제점: KoreaMed를 중심으로)

  • 이춘실
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.12 no.2
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    • pp.13-29
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    • 2001
  • The study examined the current status and the use of electronic publishing files to produce a bibliographic database. In particular . it examined the problems faced in the production of KoreaMed, an abstract database of Korean medical journals. The methodology of KoreaMed to utilize the computer files which was produced in the process of publication of a print journal is found to be very effective. It assures the accuracy of data, accelerates the input speeds, and reduces the input costs. However, such a project can not be accomplished to a satisfactory level without the cooperation of the publishers involved. It turns out that many small publishers and academic societies hardly have saved the electronic publishing files of previous issues. Besides, it is hard to maintain the right channel to receive the files continuously. The input and processing of special characters are very delicate problems. In addition, the diversity of layout and formats of journals, of the electronic publishing software used, and of the storage media, makes the utilization of the electronic publishing files a very complex process. In order to operate the KoreaMed system more efficiently by requiring the publishers to submit XML files which meets the standard of the KoreaMed, it is necessary to educate and train personnels of journal publishers for the management of electronic publishing files.

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Needs Analysis of Distance Education Students for Using e-Textbooks on Smartpads (원격대학 학습자의 연령 및 성별에 따른 스마트패드용 전자교재에 대한 인식의 차이)

  • Ryu, Jeeheon;Jung, Hyojung;Moon, Jewong
    • The Journal of the Korea Contents Association
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    • v.13 no.10
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    • pp.594-603
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    • 2013
  • In this study, we analyzed the needs of open university students for e-textbooks by conducting focus group interviews (FGIs) and surveys in order to develop an e-textbook that is suited to their needs. The FGIs revealed that readability and portability of e-textbooks were the most important features for students. The surveys showed that of the 276 respondents who participated in the study, only a small number owned smartpads; however, a sizeable number of students intended on purchasing the device in the future. In addition, students' smartpad utilization, time spent reading e-books, and time allotted for studying as opposed to leisure and commercial use of social network services on the smartpad were examined. Students attached importance to the portability, weight, and price of the e-textbook; moreover, they considered the device's ability to support interaction in a variety of ways and rich multimedia resources to be an advantage. Finally, students also felt that e-textbooks should be less expensive than print textbooks; however, they were willing to pay a higher price, depending on the quality of the content.

study on the Transfeal Phenomenon of Anti-fashion into Mother-fashion -In the Case of Hippie Look- (저항패션이 모패션으로 전이된 현상에 관한 연구 -히피풍을 중심으로-)

  • 박명희
    • Journal of the Korean Society of Costume
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    • v.28
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    • pp.239-253
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    • 1996
  • The purpose of this dissertation is to exam-ine the hippie look which is one of the most popular fashion trends in the early 90s, in re-lation to the hippie style in 60s and cultural restoration. in order to investigate the re-lationship this dissertation studies the trans-feral phenomenon of anti-fashion into mother fashion in the basis of social and clutural theories. hippie culture is the anti-culture which appeared in America in the late 60s, it tried to create a new culture by subverting the ruling class culture with their combative life style and peculiar appearance which are distinguished from mother culture. First of all to examine the inner symbolic meaning and outer shape of the hippie style I divided the characteristics of the hippies into ideology social value and attitude on sex. in the aspect of ideology the hippie show strong subjectivity while mother culture shows ob-jectivity. in social value the hippie has the resisting chaacteristics while mother culture has the conformative characteristics. In the aspect of sex the hippie tries to break the fixed idea of mother culture. Hippie culture as anti-culture is symbolically expressed in hippie style fashion which is dif-ferent from mother fashion in shape. There-fore the inner meaning and the outer shape of the hippie style shows strong characteristics of anti-fashion. Hippie style as anti-fashion has an effect on high fashion in the late 60s and the early 70s and on hippie look which is restored in 90s. however hippie-look in 90s is a mother-fashion in which all symbolic mean-ings of the hippie style are weakened and the only outer shape of hippie style is presented and suggested. It doesn't show any cultural backgrounds ideology social value and new attitude on sex of the hippies. The transferal phenomenon of anti-fashion into mother-fashion is summarized as follows. First in the process of tranference to highfashion in 60s and 70s and hippie-look in 90s the resistance of the hippie style is weakened and only suggested through the outer look. Second the hippie style which reappeared in the high fashion and mother fashion in 90s are layered look military uniform mode flower print grunge look romantic look peasant look ethnic look gypsy style handicraft ornaments working suit style handicraft ornaments working suit style and the use of the see-through cloth. Third the fact that the popular and high fashion were influenced by anti fashion in 60s proves filter-up theory in fashion adaption theory. As I examined before the ideology of the hippies are faded in high fashion in 60s-70s and hippie-look in 90s. The symbolic meaning of the hippie style is also weakened and only presented as a fashion trend.

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A Study on User Service and Enhancement Strategy for Chungnam Representative Library (충남대표도서관 이용자 서비스 및 활성화 전략 연구)

  • Kwak, Seung-Jin;Noh, Younghee;Yu, So-Young;Kim, Jeong-Taek
    • Journal of the Korean Society for Library and Information Science
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    • v.50 no.4
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    • pp.283-310
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    • 2016
  • The present study aims to develop measures to enhance user service at Chungnam Representative Library by establishing Chungnam Representative Library Operation Master Plan. To this end, I conducted a literature review, analysis of services of other representative libraries, and a survey. The study results suggested six measures for user service enhancement. The first measure is space-specific programs, such as children's materials room, general materials room, electronic materials room, auditorium, multipurpose room, outdoor stage, exhibition room, and book café. The second measure is the services specific user types, such as children, adolescents, adults, the disabled, and multicultural families. The third measure is information service specific for information type, such as print material service and digital material service. The fourth measure is the service for the Information-Poor including the expansion of mobile library service, the service for information users in special environment, and the development of mobile library rules. Fifth measure is information service for Chungcheongnam-do residents, such as Baekje Studies specialized service that incorporates local characteristics, specialized information service for Chungcheong Studies and local materials, and information service for administrative and policy materials. The last measure is the measure to secure initial users and early stage service enhancement.

Needs Assessment of Nutrition Education for Older Adults

  • Kim, Kyungwon;Yun Ahn;Hyunjoo Kang;Kim, Kyung-A;Eunmi Shin;Kim, Hee-Seon;Song, Ok-Young
    • Journal of Community Nutrition
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    • v.3 no.2
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    • pp.110-119
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    • 2001
  • This study was designed to assess the needs for nutrition education and educational materials for older adults. Two cross-sectional surreys were conducted. The first survey, conducted by personal interviews, was part of the large-scale elderly nutrition study. Subjects were adults aged 50 and over, recruited from 6 large cities and 8 middle-sized cities(n = 1,850). The second survey, done by mail survey using open-ended questions, was conducted with dietitians working at public health centers or hospitals(n = 53). Adults aged 50 and over were interested in topics such as healthly eating(32.1%), hypertension/stroke and diet(22.1%), osteoporosis and diet(11.4%), and diabetes and diet(9.2%). Television and radio(58.2%), health professionals(12.2%) and friends(7.9%) were common sources of nutrition information. Preferred topics of nutrition education and sources of nutrition information were different by general characteristics of subjects, suggesting that nutrition education or educational materials be planned considering the characteristics of subjects. About 70% of subjects indicated that they sometimes use or do not use nutrition information in daily lives, suggesting the need to provide more practical information. Among 53 facilities responding to the second survey, 73.6% provided nutrition education for older adults. Common topics for nutrition education included diabetes(39.3%), hypertension and stroke(19.1%) and general nutritional management(11.2%). These were consistent to the topics preferred by older adults. As materials In elderly education, dietitians wanted primarily to use leaflets and slides. Boards, booklets and posters were other commonly cited materials. For contents of elderly educational materials, dietitians mentioned the nutritional management for age-related diseases(33.8%), general nutritional management for older adults(25.4%) and practically applicable information(19.7%). They also suggested that nutrition education materials for the elderly should use larger print and attractive pictures, and be easily understood, as well as presenting simple, specific and practical information. These results provide baseline information for developing nutrition education and educational materials for older adults.

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A study for varieties of image design-With the credits of cinema in 1990s- (영상 디자인의 다양성에 관한 연구-1990년대 국내외 영화 크레딧을 중심으로-)

  • 김인철
    • Archives of design research
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    • v.20
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    • pp.253-262
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    • 1997
  • The era of film has begun as a few media critics had anticipated already. The interestings of visual designers has asked to being with images in the processing and changing of varied image culture are different from the era of print media. It is reason to being with images that are generalizing of video culture. Now the film of images that made from popular advertisings and goods influenced by films has come. At first to being with image to visual designers need to understand films and to join making films. In films, visual designers make strengthen in part of credit titles. Credit titles are elements in films with the form of text to help understanding in the beginning and closing part of films. Credit title design has begun first by American visual designer Saul Bass as p pioneer position and have made to be varied film credit technics of computer. The advanced of technics have to think aspects of meaning of titles in the film of '007' movie series through 60s &70s. In 80s more technics have developed to being varied credits to films. And after all, in 90s there are films with almost varied titles. In Korean films ars less varied than that of Amenrican's and of French, in this study I hope to develope more varied Korean credit titles in near future.

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