• Title/Summary/Keyword: price sensitivity measurement

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A Study on the Scheme of the Pulp Price Discrimination from Certified forests and Non-certified forests for Sustainable Forest Management (지속가능한 산림관리를 위한 인증산림과 비인증산림에서 생산된 펄프재의 가격차별화 방안)

  • Choi, Sang Hyun;Lee, Jae Hwan;Woo, Jong-Choon
    • Journal of Korean Society of Forest Science
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    • v.103 no.4
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    • pp.696-702
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    • 2014
  • This study was conducted to provide resonable price of timber that come out from certified forests for sustainable forest management. To accomplish this study objectives, we analyzed compound interest method, willingness to pay (WTP) and price sensitivity measurement (PSM) when buying certified pulp. In case of compound interest method, we used prime cost by average price per ha of each area (Hongcheon, Inje, Shinnam) and unit price that add up the pulp price and investment costs. Interest rate reflects 2 to 6% and investment period apply to 5 years. WTP and PSM data were collected from questionnaire survey. As a result, if apply to interest rate of 2% and investment period of 3 years, result values are quite similar to WTP of 5% and optimal pricing point of PSM. That also showed similar pattern in each area.

A Measurement-Based Adaptive Control Mechanism for Pricing in Telecommunication Networks

  • Davoli, Franco;Marchese, Mario;Mongelli, Maurizio
    • Journal of Communications and Networks
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    • v.12 no.3
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    • pp.253-265
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    • 2010
  • The problem of pricing for a telecommunication network is investigated with respect to the users' sensitivity to the pricing structure. A functional optimization problem is formulated, in order to compute price reallocations as functions of data collected in real time during the network evolution. No a-priori knowledge about the users' utility functions and the traffic demands is required, since adaptive reactions to the network conditions are sought in real time. To this aim, a neural approximation technique is studied to exploit an optimal pricing control law, able to counteract traffic changes with a small on-line computational effort. Owing to the generality of the mathematical framework under investigation, our control methodology can be generalized for other decision variables and cost functionals.

Economic Benefits of Implementing National Health Insurance by Measurement of Changes in the Consumer's Surplus (전국민 의료보험 실시에 따른 사회전체 순편익 분석)

  • Kim, Han-Joong;Lee, Hae-Jong
    • Journal of Preventive Medicine and Public Health
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    • v.22 no.3 s.27
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    • pp.398-405
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    • 1989
  • A change in the consumer's surplus was measured in order to evaluate the social benefit to be derived from expanding health insurance to the entire population. The most refined and correct way to measure a project's net benefit to society is to determine a change in the consumer's surplus. Benefits from introducing the health insurance program to the uninsured people can be classified into two elements. The first is the pricing-down effect(E1) which results from applying the insurance price system, which is lower than the actual price, to the uninsured patients. The second effect(E2) is a decrease in actual payment because an insured patient pays only a portion of the total medical bill(copayment). We collected medical price information from the data banks of 93 hospitals, and obtained information of medical utilization by referring to the results of other research and from data published by the Korean Medical Insurance Societies. The total net benefit was estimated as \214 billion, comprising the first effect(E1) of \57 billion and the second effect(E2) of \157 billion. The price elasticity of physician visits is less than that of hospital admissions: however, benefits from the increase in physician visits are greater than those from hospital admissions because there are considerably more of physician visits than hospital admissions. The sensitivity analysis also shows the conclusion that expansion of the health insurance program to the entire population would result in a positive net benefit. Therfore, we conclude that the National Health Insurance Program is socially desirable.

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Analysis of University Student' Perception of Coffee Shop Prices through Price Sensitivity Measurements (가격민감성 측정 기법을 이용한 대학생의 커피전문점 가격에 대한 인식 분석)

  • Kim, Hyun-Ah
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.41 no.8
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    • pp.1182-1189
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    • 2012
  • The purpose of this study was to analyze university student' perception of the price of coffee shops using price sensitivity measurements. The questionnaires were distributed to 640 university students in Changwon, Korea from March 13 to April 8, 2011. A total 571 were used for the final analysis, which excluded improperly-completed questionnaires. The results of this study were as follows. Indifference prices (IDPs) were \2,200 for on-campus coffee shops and \2,850 for off-campus coffee shops. The optimum price points (OPP) were \2,300 for on-campus coffee shops and \2,850 for off-campus coffee shops. The price stress range (PSR) was \100 (\2,200~2,300) for on-campus coffee shops and \0 (\2,850~2,850) for off-campus coffee shops. The point of marginal cheapness (PMC) was \1,100 for on-campus coffee shops and \1,500 for off-campus coffee shops, whereas the point of marginal expensiveness (PME) was \3,600 for on-campus coffee shops and \4,100 for off-campus coffee shops. The ranges of acceptable prices (RAP) were \2,500 (\1,100~3,600) for on-campus coffee shops and \2,600 (\1,500~4,100) for off-campus coffee shops. On the basis of IDP percentage, university students were more sensitive to off-campus coffee shops than on-campus coffee shops. In contrast, on the basis of PSR and RAP, university students were more sensitive to on-campus coffee shops than off-campus coffee shops. Therefore, the price increase for an americano should be recommended to be from \1,100 to \3,600 for on-campus coffee shops and from \1,500 to \4,100 for off-campus coffee shops. The manager of on-campus coffee shops should be careful when increasing the prices, and the manager of off-campus coffee shops should make it possible for customers to perceive service quality.

Study of Frequency Response Characteristics in Microphone Used by Optical Sensor

  • Yeom, Keong-Tae;Kim, Kwan-Kyu;Kim, Yong-Kab
    • Transactions on Electrical and Electronic Materials
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    • v.9 no.3
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    • pp.128-133
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    • 2008
  • In this paper, in order to analyze property of frequency response in microphone using optical sensor, acousto-optic sensor system has been implemented. The capacitance microphone and fiber-optic transmission path type fiber-optic microphone (FOM) have weaknesses in directivity, size, weight, and price. However suggested optical microphone can be constituted by cheap devices, so it has many benefits like small size, light weight, high directivity, etc. Head part of optical microphone which is suggested in this paper is movable back and forth by sound pressure with the attached reflection plate. Operating point has also been determined by measuring the response characteristics. The choosing the point, which has maximum linearity and sensitivity has changing the distance between optical head and vibrating plate. We measured the output of the O/E transformed signal of the optical microphone while frequency of sound signal is changed using sound measurement /analysis program, "Smaart Live" and "USBPre", which are based on PC, and compared the result from an existing capacitance microphone. The measured optical microphone showed almost similar output characteristics as those of the compared condenser microphone, and its bandwidth performance was about 4 kHz at up to 3 dB.

Forecasting Short-Term KOSPI using Wavelet Transforms and Fuzzy Neural Network (웨이블릿 변환과 퍼지 신경망을 이용한 단기 KOSPI 예측)

  • Shin, Dong-Kun;Chung, Kyung-Yong
    • The Journal of the Korea Contents Association
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    • v.11 no.6
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    • pp.1-7
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    • 2011
  • The methodology of KOSPI forecast has been considered as one of the most difficult problem to develop accurately since short-term KOSPI is correlated with various factors including politics and economics. In this paper, we presents a methodology for forecasting short-term trends of stock price for five days using the feature selection method based on a neural network with weighted fuzzy membership functions (NEWFM). The distributed non-overlap area measurement method selects the minimized number of input features by removing the worst input features one by one. A technical indicator are selected for preprocessing KOSPI data in the first step. In the second step, thirty-nine numbers of input features are produced by wavelet transforms. Twelve numbers of input features are selected as the minimized numbers of input features from thirty-nine numbers of input features using the non-overlap area distribution measurement method. The proposed method shows that sensitivity, specificity, and accuracy rates are 72.79%, 74.76%, and 73.84%, respectively.

Analysis of Frequency Response Characteristics in Optical Microphone (광 마이크로폰의 주파수 응답특성 분석)

  • Yeom, Keong-Tae;Kim, Kwan-Kyu;Heh, Do-Geun;Kim, Yong-Kab
    • The Journal of the Korea Contents Association
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    • v.8 no.6
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    • pp.8-15
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    • 2008
  • In this paper, in order to analyze property of frequency response in optical microphone, system was implemented. The capacitance microphone and fiber-optic transmission path type fiber-optic microphone (FOM) have weaknesses in directivity, size, weight, and price. However suggested optical microphone can be constituted by cheap devices, so it has many benefits like small size, light weight, high directivity, etc. Head part of optical microphone which is suggested in this paper is movable back and forth by sound pressure with the attached reflection plate. Operating point is determined by measuring the respond characteristics and choosing the point on which has maximum linearity and sensitivity while changing the distance between optical head and vibrating plate. We measured the output of the O/E transformed signal of the optical microphone while frequency of sound signal is changed using sound measurement/analysis program, Smaart Live and USBPre, which are based on PC, and compared the result from an existing capacitance microphone. The measured Optical microphone showed almost similar output characteristics as those of the compared condenser microphone, and its bandwidth performance was about 300[Hz]-3[kHz] at up to 3 [dB].

Estimation of Optimal Fare for Cloud Transportation System (클라우드교통시스템의 최적 요금 산정)

  • Ryu, Seong Beom;Bae, Sang Hoon
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.33 no.5
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    • pp.1969-1980
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    • 2013
  • The Traffic congestion is caused by the increasing traffic demand. Thus, economic losses have been increasing every year. To solve these problems, car sharing and rental car systems that are equipped with IT technologies emerge. Car sharing has many advantages-the alleviation of the traffic congestion, the saving of maintenance cost for cars, the reduction of car possessiveness, the solution for the hassle of car ownership, for business and personal duty, and the improvement of connectivity between public transportations-. The goal of the car sharing is to achieve low-carbon and eco-friendly transportation. In this study, we review papers related to the car sharing system and the cost system of traffic systems. We estimate the optimal cost of the cloud traffic system that is one of the car sharing services. We suggest a methodology to estimate operational cost and use cost through the analysis of cost system between similar traffic means. The range of the maximum and minimum cost was determined through the comparison and analysis of similar traffic means. Expected demand and the cost that people are willing to pay were estimated through optimized value pricing. The minimum cost per hour that was compared to the cost of rental car was estimated at 5,333 won and the maximum cost per hour that was compared to taxi cost was estimated at 17,700 won. The cost for users was estimated at 6,930 won. The cost of 50% demands was estimated at 6,550won. Future studies should analyze service hours of users, weather, demand pattern and trend and consider them into the cost estimation.

VKOSPI Forecasting and Option Trading Application Using SVM (SVM을 이용한 VKOSPI 일 중 변화 예측과 실제 옵션 매매에의 적용)

  • Ra, Yun Seon;Choi, Heung Sik;Kim, Sun Woong
    • Journal of Intelligence and Information Systems
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    • v.22 no.4
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    • pp.177-192
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    • 2016
  • Machine learning is a field of artificial intelligence. It refers to an area of computer science related to providing machines the ability to perform their own data analysis, decision making and forecasting. For example, one of the representative machine learning models is artificial neural network, which is a statistical learning algorithm inspired by the neural network structure of biology. In addition, there are other machine learning models such as decision tree model, naive bayes model and SVM(support vector machine) model. Among the machine learning models, we use SVM model in this study because it is mainly used for classification and regression analysis that fits well to our study. The core principle of SVM is to find a reasonable hyperplane that distinguishes different group in the data space. Given information about the data in any two groups, the SVM model judges to which group the new data belongs based on the hyperplane obtained from the given data set. Thus, the more the amount of meaningful data, the better the machine learning ability. In recent years, many financial experts have focused on machine learning, seeing the possibility of combining with machine learning and the financial field where vast amounts of financial data exist. Machine learning techniques have been proved to be powerful in describing the non-stationary and chaotic stock price dynamics. A lot of researches have been successfully conducted on forecasting of stock prices using machine learning algorithms. Recently, financial companies have begun to provide Robo-Advisor service, a compound word of Robot and Advisor, which can perform various financial tasks through advanced algorithms using rapidly changing huge amount of data. Robo-Adviser's main task is to advise the investors about the investor's personal investment propensity and to provide the service to manage the portfolio automatically. In this study, we propose a method of forecasting the Korean volatility index, VKOSPI, using the SVM model, which is one of the machine learning methods, and applying it to real option trading to increase the trading performance. VKOSPI is a measure of the future volatility of the KOSPI 200 index based on KOSPI 200 index option prices. VKOSPI is similar to the VIX index, which is based on S&P 500 option price in the United States. The Korea Exchange(KRX) calculates and announce the real-time VKOSPI index. VKOSPI is the same as the usual volatility and affects the option prices. The direction of VKOSPI and option prices show positive relation regardless of the option type (call and put options with various striking prices). If the volatility increases, all of the call and put option premium increases because the probability of the option's exercise possibility increases. The investor can know the rising value of the option price with respect to the volatility rising value in real time through Vega, a Black-Scholes's measurement index of an option's sensitivity to changes in the volatility. Therefore, accurate forecasting of VKOSPI movements is one of the important factors that can generate profit in option trading. In this study, we verified through real option data that the accurate forecast of VKOSPI is able to make a big profit in real option trading. To the best of our knowledge, there have been no studies on the idea of predicting the direction of VKOSPI based on machine learning and introducing the idea of applying it to actual option trading. In this study predicted daily VKOSPI changes through SVM model and then made intraday option strangle position, which gives profit as option prices reduce, only when VKOSPI is expected to decline during daytime. We analyzed the results and tested whether it is applicable to real option trading based on SVM's prediction. The results showed the prediction accuracy of VKOSPI was 57.83% on average, and the number of position entry times was 43.2 times, which is less than half of the benchmark (100 times). A small number of trading is an indicator of trading efficiency. In addition, the experiment proved that the trading performance was significantly higher than the benchmark.

Analysis of Consumer Consumption Status and Demand of Rice-wine (약주에 대한 소비자의 소비실태 및 요구도 분석)

  • Kim, Eun-Hae;Ahn, Byung-Hak;Lee, Min-A
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.42 no.3
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    • pp.478-486
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    • 2013
  • The purpose of this study was to analyze consumer consumption and product concept demands of Korean rice-wine. An online survey, conducted from April 28, 2010 to May 6 2010, targeted 200 consumers in Seoul and the Gyeonggi-do area. More than half of the respondents (51.3%) drank rice-wine because of the taste. The common reasons for dissatisfaction with rice-wine were hangovers (35.7%) and taste (16.9%). From analyzing rice-wine preferences, the most preferred ingredient was rice (57.8%), while the most preferred aroma and taste was derived from the fruit (48.7% and 58.4%, respectively). The most common methods consumers observed for promoting rice-wine consumption were the "development and management of rice-wine brands" (59.7%), and "continuous promotion" (44.8%). The most important attributes of a rice-wine product included its taste (4.60), followed by its quality (4.41) using 5-point Likert scale. An importance-performance analysis (IPA) was performed for the 17 attributes of rice-wine and identified targets for product management strategies, including the "usage of domestic ingredients", "ease of purchase", clarity of "product information", and "external image". Therefore, developing solid concepts in marketing strategy are required and may be achieved by understanding the consumer preferences and demands of rice-wine.