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Estimation of Optimal Fare for Cloud Transportation System

클라우드교통시스템의 최적 요금 산정

  • 유성범 (부경대학교 공간정보시스템공학과) ;
  • 배상훈 (부경대학교 공간정보시스템공학과)
  • Received : 2012.02.29
  • Accepted : 2013.06.04
  • Published : 2013.09.30

Abstract

The Traffic congestion is caused by the increasing traffic demand. Thus, economic losses have been increasing every year. To solve these problems, car sharing and rental car systems that are equipped with IT technologies emerge. Car sharing has many advantages-the alleviation of the traffic congestion, the saving of maintenance cost for cars, the reduction of car possessiveness, the solution for the hassle of car ownership, for business and personal duty, and the improvement of connectivity between public transportations-. The goal of the car sharing is to achieve low-carbon and eco-friendly transportation. In this study, we review papers related to the car sharing system and the cost system of traffic systems. We estimate the optimal cost of the cloud traffic system that is one of the car sharing services. We suggest a methodology to estimate operational cost and use cost through the analysis of cost system between similar traffic means. The range of the maximum and minimum cost was determined through the comparison and analysis of similar traffic means. Expected demand and the cost that people are willing to pay were estimated through optimized value pricing. The minimum cost per hour that was compared to the cost of rental car was estimated at 5,333 won and the maximum cost per hour that was compared to taxi cost was estimated at 17,700 won. The cost for users was estimated at 6,930 won. The cost of 50% demands was estimated at 6,550won. Future studies should analyze service hours of users, weather, demand pattern and trend and consider them into the cost estimation.

우리나라 인구 10만 이상 대다수의 도시는 교통수요 증가로 인해 교통 혼잡이 발생하고 있으며 이로 인한 경제적 손실은 매년 증가하고 있다. 교통 혼잡으로 인한 경제적 손실을 감소시킬 수 있는 방법 중 개인차량의 운행 억제를 위해 카 쉐어링, 렌터카 등의 시스템이 첨단 IT 기술들과 접목되어 등장하고 있다. 이러한 차량 공유는 교통 혼잡을 완화하고 차량의 효율성을 증대시켜 차량유지비 절약, 자동차를 소유하려는 인간의 욕구 감소, 차량소유의 번거로움 완화, 비즈니스 및 개인용무 활용, 대중교통 수단과의 연계성을 향상시키며, 저탄소, 친환경 교통의 구현을 목적으로 하고 있다. 본 논문에서는 차량공유시스템에 대한 개념, 국내외 차량공유 시스템, 각종 교통 시스템의 요금 체계를 고찰하였다. 아울러 자동차 공유기반의 서비스 중 하나인 클라우드 교통 시스템에서 가장 중요한 요소인 최적의 이용 요금에 대해 추정하였다. 이를 위해 유사교통 수단 요금 체계 분석을 통해 운영원가와 이용원가가 포함된 요금을 산정하는 방법론을 제시하였다. 유사교통수단과의 요금 비교분석을 통해 최대, 최소요금 범위를 설정하였으며, 가치기준결정법을 이용해 실제 이용할 수요와 지불의사금액을 추정하였다. 시간당 최소요금은 렌터카 요금과 비교하여 5,333원으로 추정되었으며, 최대요금은 택시요금과 비교하여 17,700원, 이용자의 시간당 지불의사금액은 6,930원으로 추정되었으며, 50%수요시의 가격은 시간당 6,550원으로 추정되었다. 향후연구로 이용자들의 이용시간, 날씨, 수요패턴, 추세 등을 보다 세밀히 분석하여 이를 요금 산정에 반영하는 연구되어야 할 것이다.

Keywords

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