• 자원ㆍ환경경제연구
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• 제17권2호
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• pp.313-326
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• 2008

본 연구는 한국경제의 산업연관관계를 나타내는 산업연관표를 기반으로 하여 계산 가능한 일반균형모형을 이용하여 천연가스가격의 10% 상승이 개별 산업의 산출, 국내 판매, 수출 및 수입 등에 미치는 효과를 계산하였다. 천연가스의 수입가격이 10% 증가하면 국내총생산은 약 0.4% 감소하는 것으로 나타나며 국내물가는 약 0.08% 상승하고 소비자 후생 측면에서 국내총생산대비 동등변동은 약 0.27% 감소하는 것으로 계산된다. 천연가스가격 상승은 역시 도시가스부문에 가장 큰 영향을 주어 천연가스 수입 가격의 10% 상승은 도시가스 산출을 약 5.9% 감소시키는 것으로 계산된다. 또한 석유제품에도 약 2.75%의 산출 감소를 가져와 도시가스산업 다음으로 큰 산출 감소를 초래하고 화력부문 산출은 약 0.62% 감소시키고 국내판매도 0.56% 정도 감소시키는 것으로 나타난다. 천연가스가격 상승으로 인한 국내총생산의 변화율과 동일한 변화율을 초래하는 원유가격 상승률을 계산하고 이때의 거시적 효과와 개별 산업의 산출 등에 미치는 효과를 계산하였다. 이러한 비교에서 발견할 수 있는 특징은 국내총생산의 변화율을 동일하게 하는 경우 천연가스가격 상승이 원유가격 상승보다 국내물가를 더 상승시키고 동등변동으로 계산된 소비자 후생을 더 감소시킨다는 것이다.

• 한국의류학회지
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• 제32권8호
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• pp.1274-1285
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• 2008

The purpose of this study is to investigate influences of perceived price dimensions and store attributes on store choice behavior. Three major retail formats, department store, discount store, and internet shopping mall in retail industry were compared with respect to store attributes and intention to purchase fashion products. Data were obtained from 427 consumers aged 25-49 years old. The results were as follows. (1) Multidimensional aspects of the price construct were identified: price-quality schema, prestige sensitivity, price mavenism, value consciousness, price consciousness, and sales proneness. (2) Store attributes included product assortment, quality per price (Q/P), service, and symbolic image in general. However, store attribute factors of three retail formats consisted of slightly different items. Department stores presented the highest level of mean scores on product quality, customer service, and symbolic images, while internet mall exhibited highest on product variety, information comparison, and quality per price. (3) Respondents presented high level of intention to purchase fashion products at internet mall, department store, and discount store in that order. (4) Purchase intention at department store was predicted by Q/P, service, symbolic image, prestige sensitivity, product assortment, clothing consumption, and age in order. Purchase intention at discount store was influenced by assortment & Q/P, symbolic image, clothing consumption, and sales proneness, whereas internet mall was predicted by product assortment, Q/P, service, price mavenism, and price-quality schema.

• 한국의류학회지
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• 제22권3호
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• pp.417-427
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• 1998

Price, one of the marketing 4p's, is a key decision variable affecting market share and the profitability of individual products. For consumers, since price is almost always known to and can be compared, it is one of the most important criteria when they make a purchase decision making. With the consumers' increasing consciousness for price due to economic recession, and the saturation of domestic apparel market, it is expected that the effect of price on consumers' decision making would be greater than ever. This study, the first in two part series, focuses on testing the validity of dimensions of clothing price using Lichtenstein et. at. (1993)'s suggestion. In addition, the effect of demographic variables on the perception of each price dimension was investigated. The subjects were 264 college students living in Seoul, Korea. The data were collected by self -administered questionnaires and analyzed by t-test, ANOVA, regression analysis and Lisrel confirmatory factor analysis. The result supported Lichtenstein et. al. (1993)'s suggestion. That is, consumers' perception of clothing price is not mini-dimensional, but has six dimensions: sale proneness, price mavenism, value consciousness, price consciousness, price -quality schema and prestige sensitivity. Demographic variables partially effect on the consumers' perception of each clothing price dimension. The level of monthly pocket money, however, has influence on all price dimensions. Based on these results, marketing implications for apparel manufacturers were suggested.

• 환경영향평가
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• 제22권3호
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• pp.231-240
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• 2013

The Purpose of this research was to propose positioning strategies of urban park (UP) based on the assessment of location characteristics at cheongju city. To do that, this research found out urban park service area (UPSA) using GIS network analysis and built socio-economic attribute database, UP map, and other public service thematic maps such as public transportation, education, child-care, and convenience services. And this research analyzed spatial and attribute data using Pearson's correlation analysis, multiple linear regression, and binary logistic regression methods. As a result of this analysis, 1) the nearer neighborhood park and children's park, the higher land price and assumption income level (AIL). 2) children's parks were closed to living convenience facilities such as bank, hospital, and convenience store. 3) land price, AIL, population, and other public services level (PSL) in UPSA were higher than that of non-UPSA. 4) The higher land price, AIL, population, and other PSL, the higher urban park service level. The results of this research may contribute to resolve the regional UP unbalance and to improve UP service level as public service.

• 한국유통학회지:유통연구
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• 제16권3호
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• pp.105-133
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• 2011

본 연구는 친환경농산물 구매에 있어서 소비자들이 생각하는 가격변수의 중요도를 살펴보고 가격수준에 대한 소비자의 의견에 영향을 미치는 요인들을 분석하는데 그 목적이 있다. 연구의 결과를 보면, 직접질문 결과 현재 친환경농산물 구매에 있어서 소비자들은 '제품에 대한 상세한 설명', '유통채널', '친환경식품 표기에 대한 신뢰' 등을 가격보다 더 중요하게 생각하고 있는 것으로 나타났다. 다음으로 서열로짓분석 결과가 제시하는 바는 '어린 자녀의 수'나 '가족 중 환자 유무' 등 상황적 요인이 친환경농산물의 가격수준에 대한 소비자들의 의견에 가장 큰 영향을 미치는 변수로 나타났다. 그리고 마지막으로 컨조인트분석 결과를 보면 '유통채널'이 가장 중요한 속성으로 나타났으며, 다음으로 '표기에 대한 신뢰' 그리고 가격 순으로 나타났다. 이는 첫 번째 직접질문방식의 결과가 제시하는 바와 비슷한 결과로 풀이된다. 즉 '친절한 설명'이라는 변수는 컨조인트분석에 포함하지 않았음을 감안할 때, 주어진 상품프로파일 상의 선택을 이용한 간접적인 분석 결과와 직접적으로 질문한 결과가 같은 의미를 제공하고 있음을 알 수 있다.

• 한국학교보건학회지
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• 제27권2호
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• pp.59-68
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• 2014

Purpose: The purpose of this study was to investigate the intention of smoking cessation according to the level of cigarette price increase among adolescent smokers and to suggest a reasonable cigarette price to effectively reduce smoking prevalence. Methods: In 2007, subjects were selected from middle and high school students except twelfth graders using a complex sampling design which employs a two-stage cluster sampling method. In total, 1,001 current smokers were included in the study. To investigate the intention of smoking cessation according to the level of cigarette price increase, cumulative percentages of smoking cessation of every smoking-related subgroup were presented under the assumption that cigarette prices increased to 3,000, 4,000, 5,000, 6,000 or 10,000 won. Non-parametric statistical methods were used to compare the prices at which the subjects intended to quit smoking among the subgroups. Results: More than 50 percent of current smokers intended to quit smoking under the assumption that cigarette prices were doubled to 5,000 won. However, the effect of cigarette prices on smoking cessation was less sensitive when the prices exceeded 5,000 won. In addition, the median of cigarette prices at which the subjects intended to quit smoking was 5,000 won, excluding the subjects who smoked less than a cigarette a day. Conclusion: This study suggests that 5,000 won for one pack of cigarettes is a reasonable price to effectively encourage smoking cessation, considering the price elasticity. Therefore, this finding may be helpful in establishing a new cigarette price policy for anti-smoking.

• 마케팅과학연구
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• 제15권2호
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• pp.183-201
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• 2005

최저가격보상제도는 자사에서 구입한 상품과 동일한 혹은 유사한 상품이 다른 곳에서 더 싸게 필리고 있다는 사실을 고객이 입증하면 그 상품을 구입한 고객에게 차액이상을 환불해 주는 가격정책이다. 대부분의 국내 주요 대형할인점은 최저가를 내세우면서 최저가격보상제도를 도입하고 있어 그 영향은 국내 유통산업에 전체에 확산되고 있으나 제도에 대한 국내 연구는 전무한 상황이다. 본 연구는 한국적 유통환경에서 독특하게 발전된 최저가격보상제도의 도입 효과에 대한 실증적 연구이다. 최저가격보상제도 도입 여부는 가설과 같이 직접적으로 점포 선호도에 영향을 줄 뿐만 아니라 선호도에 영향을 주는 '점포의 전반적인 가격수준' 그리고 '거주지부터 점포까지의 거리' 등의 변수들과 함께 상호작용의 효과를 미치는 것으로 확인되었다. 즉 소비자가 해당 점포의 가격수준이 통상적으로 기대할 수 있는 가격 수준보다 높은 경우와 매장의 위치가 통상적인 경우보다 먼 경우에는 점포 선호도에 미치는 최저가격보장제도의 도입 효과는 하락하는 것으로 나타났다, 과거 연구가 브랜드 단위의 가격정책에 주로 관심을 가지고 진행된 반면에 본 연구는 매장 단위의 가격정책인 최저가격보상제도의 효과를 파악하였다는 점, 그리고 컨조인트(conjoint) 실험설계를 활용하여 결과의 신뢰성을 확보했다는 점이 연구의 주요특징이다.

• 한국정보시스템학회지:정보시스템연구
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• 제22권4호
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• pp.85-115
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• 2013

Digital knowledge and information goods as experience goods have some unique characteristics such as close to zero reproduction and distribution cost, high price volatility, and low price acceptability. For the reasons, the pricing policies of digital knowledge goods are very difficult and complicate. Also, most consumers of digital goods have experienced cognitive dissonance after buying decision. The purpose of this paper is to investigate what factors affect the price acceptability level and cognitive dissonance of digital knowledge goods buyers. This paper suggest a structural model that was established by the cognitive dissonance theory and S-O-R(Stimulus-Organization-Response) model. The model is consisted of four exogenous variables and three endogenous variables. The empirical test and statistical analysis suggest following results and practical implications. The variables such as product involvement and perception of price fairness that have positive roles to price acceptability have strong influence on the all the three endogenous variables. But the variables such as sale proneness and price mavenism that have negative roles to price acceptability have little influence on the all the three endogenous variables. In the model, the payment intention was very important mediating variable between exogenous variables and two dependent variables, ie. price acceptability and cognitive dissonance. These results imply that the digital knowledge portals must have some differentiated pricing policies to the customers who have price consciousness and price mavenism. Also, they need some special promotions to whom have positive attitude to the value of digital goods.

• 한국의상디자인학회지
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• 제13권2호
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• pp.89-101
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• 2011

The economy blocking and price competitiveness caused by globalization has generated an on-going controversy of global sourcing among high-priced luxury brands. The consumers in the global market purchase luxury goods based on both craftsmanship and the reputation of luxury brands. Factors such as the origin, brand and pricing can affect the intention of consumers to buy luxury goods. This study analyzed the optimum brand combination using conjoint analysis. The analysis was based on the selection of origin, brand name and price as extrinsic factors among attributes of customer choice. These factors were subdivided into Italian and Chinese origins, Gucci, Prada, and Miu Miu in terms of brand names, and 450,000, 750,000, and 1,500,000 Won in terms of price levels. The result showed that origin was considered the most important factor followed by brand name and pricing. This tendency tells us that customers consider origin, brand name and price in that order when purchasing luxury brands. In regards to each factor, respondents preferred Italian to Chinese origins, the Gucci to Miu Miu brand name, and 750,000 to 450,000 won for price level. Generally, women in their 20s and 30s preferred products from advanced nations at a medium-level price.

• 한국경영과학회지
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• 제29권1호
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• pp.31-41
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• 2004

This study analyzes the structure of the variations In the domestic bank earnings and examines their dynamic features by estimating the short-run response and the long-run adjustment Process after the changes in financial market variables. A system of the equations for the bank stock price index and KOSPI is formulated to utilize the whole information in the market and simultaneously estimated to identify the relationships between the market variables and the bank earnings. Since the bank stock price is found to be responsive to changes in none of the market variables in the short run, while being relatively responsive to dollar exchange rate and business state, It implies that a good economic conditions and a stable foreign exchange rate should be maintained to Improve the level of the stock price In the long run. In addition, the dynamic structure of the responses of the bank stock price index and KOSPI to the initial changes in the market variable are compared and anlayzed. The response of the bank stock price appears to take much longer in adjusting to the long-run eouilibrium level than that of KOSPI. As a result, the cumulative response of the bank stock price index over time is found much bigger than that of HOSPI.