• Journal of Digital Convergence
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• v.20 no.5
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• pp.477-488
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• 2022

The purpose of this study is to examine how factors that select Airbnb service affect service satisfaction and the moderating effect according to marital status. The subjects of this study are customers who who have used Airbnb services in the metropolitan area. The questionnaire survey was conducted with 150 people, and the results were analyzed and hypothesis testing was performed using Structural Equation Model(SEM). As a result of the study, it has been found that price, online review, and Unique Experience Expectation(UEE) among the factors that selected Airbnb have positive effects on service use satisfaction. In addition, marital status has been found to play a mediating role among price, UEE and customer satisfaction. For single customers, price is an important factor influencing service satisfaction, but for married customers, it is not. In this sense, it is important not only to conduct marketing and promotions considering only gender, but also to provide services according to whether they are single or married.

• Korean journal of food and cookery science
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• v.23 no.6
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• pp.930-939
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• 2007

The purpose of this study was to suggest ways for practical food coordination, by examining restaurant-visitor' expectation factors for food coordination in restaurants. Statistical analyses were carried out based on the statistical data collected via survey from the restaurant. visitors. For the data analysis, factor analysis, reliability analysis, frequency analysis, t-test, and ANOVA were applied, using the SAS 9.1(ver.) program. In the results for the general perception of food coordination, the degree of recognition by restaurant visitors for food coordination is not high. However, necessity for food coordination is highly recognized and a 70% of the respondents were positive in their response about an expropriation price. Fitty percent of the respondents indicated a positive response regarding the relationship between the visual effect of the food and a re-visit to the restaurant. Therefore, most restaurant visitors believe food coordination is necessary in restaurants, and expect to pay for it in price.

• Journal of Information Technology Applications and Management
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• v.19 no.4
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• pp.61-74
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• 2012

This studies aims to examine the factors that affect continuous usage reliability of social commerce users that has been really active recently based on using EDT (Expectation Disconfirmation Theory) and extended ECM (Expected confirmation Model). With a statistical analysis, this paper suggests a conceptual model, based on the empirical evidence from this study. The result reveal that perceived usage easiness has a positive effect on meeting the expected confirmation and satisfaction. As perceived quality, social influence and price appeared to reflect a positive effect on fulfilling expected confirmation. This implies that users consider perceived usage easiness, perceived quality, social influence and price important in using social commerce persistently and that as their expected confirmation fulfillment and satisfaction increase that leads to further rise in their future intended continuous usage.

• The Journal of Information Systems
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• v.21 no.4
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• pp.133-153
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• 2012

This study explores the factors influencing user satisfaction of mobile IPTV and their relationship. We formulate the research model based on characteristics of mobile device and IPTV. Responsiveness, contents satisfaction, price satisfaction, aesthetic simplicity, network quality are proposed as essential antecedents of mobile IPTV satisfaction. We also suggest network quality and gender as moderators. Our data analysis with 297 mobile IPTV users shows contents and price have significant positive effect on mobile IPTV satisfaction. Network quality shows positive moderation effect on the relationship between responsiveness and satisfaction.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.6 no.8
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• pp.73-79
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• 1983

Industrial management can be achieved in the improvement of productivities and goods qualities, only copy with international competition through technological renovation, This compels the renewal and augment of production equipments, for which more investment has to be projected. Equipment investment, However, has the possibility of assuring the expectation of profit, but the capricious reality of economical situation caused by inflation requires the precedent study of exmining, analyzing and assaying the effect of equipment investment for a long term. The resolution must depend on a technique of what is called engineering economy, which scrutinizes some samples of investment analysis under price fluctuations, which designates through a method of direct calculation that the only less scale of primal investment never bestows wider profit, and recognizes what contribution engineering economy has to the decision making of management.

• Management & Information Systems Review
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• v.37 no.1
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• pp.155-175
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• 2018

Lots of previous researches on determinants of apartment prices in Korea consider spatial dependence while few studies regard endogeneity of spatial lag by adding a spatial lag to an OLS regression. Thus, this study intends to include this spatial lag in its analysis of determinants of apartment price in Busan by using a two-stage quantile regression. The empirical results are : the coefficient of spatial lag variable is more than 0.5 and is statistically significant at 1% level. From this result we can confirm that the effect of the price of nearby apartment on that of another apartment is very big. We also find that apartment buyers prefer larger size, height in both the total floors and living floor, south-facing living room with a ocean view, and proximity to metros, high school and coast. Unlike our expectation, however, mountain view is less favored than building view, which we can guess is because apartments with mountain views are mostly located in the low-priced apartment area where some of their living rooms face north. Quantile regression also explains the effect of hedonic characteristics on apartment price better than OLS estimation. For instance, the effect of south facing living room variable on the price is twice larger in high-price apartments than in low-price counterparts. And the effect of vicinity to the coast or the ocean is ten times bigger in high priced apartments.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.40 no.3
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• pp.295-302
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• 2020

Disaster Preventing Zone (DPZ) is one of the zoning for land use regulation. Though the purpose of the designating of DPZs is to improve the area be safer, people has the negative recognition on DPZs. They think DPZs are regulation to restrict the actions and finally causes decrease on the land price. In this context, the aim of this study is to investigate the correlation between the designation of the DPZs and the land price of the DPZs in Seoul Metropolitan City. We applied the Difference in different (DID) which is one of the research methods to verify the cause and effect of specific policy. As a result, it was found statistically significant that land price of parcels designated as DPZs was 420,000 won higher than those not designated. The same results were obtained when the land characteristics were added, and the robustness of the model was indirectly confirmed. Based on the results, the designating of the DPZs was contrary to the expectation. Although it is necessary to analyze the result of the study more microscopically, It will be necessary to change the perception that it will decline.

• Journal of the Korean Society for Railway
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• v.7 no.2
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• pp.155-162
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• 2004

In order to account for a price variation of apartment that places near a newly constructed subway station, a spatial hedonic model was developed to examine spacial characteristics that affect a purchasing price of an apartment using a White Estimator. In particular, the paper aims to examine various effects of subway 7 construction on an apartment price in Seoul Metropolitan Area. As explanatory variables, an apartment size, distance to a closest subway station, distance to the Central Business District (CBD) of Seoul, the number of years after building, and a lagged variable of the apartment purchasing price were used. The lagged variable plays a role of representing a spatial weighted average of previous prices of other apartments that locate within 3 km from the apartment. For a precise study, an entire sample was divided into two sets, southern area and southwestern area of Seoul, and two different spatial hedonic models were estimated. Not only before and after analysis, but also with and without analysis were conducted to compare with different effects of the spatial characteristics of two areas. The results show that before the construction of the subway 7, the prices of the apartments in the southern area were more sensitive to the apartment size, the distance to a closest subway station, the distance to the CBD, and the prices of the other apartments locating within 3km rather than those in the southwestern area. After the construction, on contrast, it is found that the apartment purchasing prices in the southwestern area are more sensitive than those in the southern area due to people's expectation regarding a new development around the subway station. In addition, the prices of the apartments locating closely with a transfer station are more likely to go up by increase in the apartment size, the distance to the station, and the prices of the other apartments within 3 km. Compared with the negative effects of the distance to the station on the prices in the other models, the positive effect of the distance to the transfer station might be caused by the characteristics of commercial area in which people are not likely to live.

• Culinary science and hospitality research
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• v.11 no.1
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• pp.30-49
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• 2005

This study was done to figure out what sort of service quality the visitors of a theme park think much of. The service quality of theme park is the most important factor for customer's satisfaction, and such satisfaction can lead them to have repurchase intention. Most of the customers revisit a theme park on the basis of their own past experience and information through their friends, which means that service quality plays an important role in the theme park. The intention of revisit is strongly influenced by the primary factor of service quality and price. The neat appearances of its clerks, guideboard, buildings, structures, facilities and so on are the most important part in the properties of service quality. By the above mentioned strategy, the customer's devotion and the long-term expectation of profits could be realized. In other words, high qualified service is the basis of the service marketing for the theme park, contributes to enhancing customer's trust, and promotes communications about the theme park with one another in a friendly way. Besides, it can increase the number of visitors and cause the customers to perceive highly the value of the theme park.

• Journal of the Korean Society of Costume
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• v.50 no.6
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• pp.59-72
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• 2000

The Purpose of this study is to determine the effect of new generation adolescents' clothing consumption values on their evaluation of clothing products. In the positive analysis, a questionnaire survey was conducted. Particularly, based on Sheth's (1991) theory, a focus group Interview was performed to develop the questionnaire on adolescents' clothing consumption values. The results of this study can be summarized as follows: First, young consumers have different values and clothing purchasing behavior from adults. To be specific, adolescents tended to appreciate fashionable and sensual values among clothing consumption values. Second, it was found that adolescents'personal values and their group-wise clothing consumption values affected their evaluation of clothing products. Such a finding may explain the relationship between value system and purchasing decisions. Namely, adolescents' evaluation of clothing products is affected by their value system. This finding supports the consumer value system suggested by the "expectation-value" theory. Thus, values and clothing products evaluation are neither separated from each other nor unrelated, but they affect each other in an abstract hierarchial structure. After all, through the route model, personal values affect clothing consumption values, which in turn affect clothing products evaluation. Besides, the clothing consumption values are affected by gender directly or indirectly. All in all, some specific indices regarding the abstract and hierarchial consumption values could be offered by analyzing the effects of adolescents' consumption values on their evaluation of clothing products in reference to the external clues of price and trademark manipulated, and thereby, the effects of consumption values on the positive clothing products evaluation could be determined in general.n general.