• 제목/요약/키워드: price effects

검색결과 1,350건 처리시간 0.027초

온라인 쇼핑몰에서의 서비스품질과 구전, 명성이 쇼핑몰 신뢰도와 충성도에 미치는 영향 (The Effect of the Service Quality, WOM(aternote), and Ruputation of On-line Shopping-Mall on the Trust and Loyalty)

  • 서현석;허주희;나윤규
    • 한국의류산업학회지
    • /
    • 제10권5호
    • /
    • pp.607-617
    • /
    • 2008
  • This research investigated the factors that effect on the trust and loyalty in on-line shopping mall and analyzed a structural relationship of these variables. The variables are service quality, information quality of on-line WOM(afternote), reputation of on-line shopping mall. The Instrument dimensions of service quality are tangibles, responsiveness, assurance, diversity goods and price fairness. The Instrument dimensions of information quality of on-line WOM(afternote) are usefulness, abundance, accuracy and specialty. The Instrument dimensions of reputation of on-line shopping mall are cognizance and comment. The results by LISREL are as follows : There are 7 factors that effects on trust and loyalty. These are tangibles, responsiveness, assurance and price fairness of instrument dimensions of service quality, usefulness, specialty of instrument dimensions of information quality of on-line WOM, cognizance of the Instrument dimensions of reputation of on-line shopping mall. Specially, there are significant point that usefulness and specialty of afternote which can contact easily in on-line shopping mall effect on the trust and loyalty in on-line shopping mall.

The Design of an Optimal Demand Response Controller Under Real Time Electricity Pricing

  • Jin, Young Gyu;Choi, Tae-Seop;Park, Sung Chan;Yoon, Yong Tae
    • Journal of Electrical Engineering and Technology
    • /
    • 제8권3호
    • /
    • pp.436-445
    • /
    • 2013
  • The use of a demand response controller is necessary for electric devices to effectively respond to time varying price signals and to achieve the benefits of cost reduction. This paper describes a new formulation with the form of constrained optimization for designing an optimal demand response controller. It is demonstrated that constrained optimization is a better approach for the demand response controller, in terms of the ambiguity of device operation and the practicality of implementation of the optimal control law. This paper also proposes a design scheme to construct a demand response controller that is useful when a system controller is already adapted or optimized for the system. The design separates the demand response function from the original system control function while leaving the system control law unchanged. The proposed formulation is simulated and compared to the system with simple dynamics. The effects of the constraints, the system characteristics and the electricity price are examined further.

할인점의 제품차원과 서비스차원이 의류제품 재구매의도에 미치는 영향 (The Effects of Commodities Dimensions and Service Dimensions on Repurchase Intention of Discount Store Apparel)

  • 이주영;이선재
    • 복식
    • /
    • 제50권8호
    • /
    • pp.17-28
    • /
    • 2000
  • The purposes of this study were to determine dimension of apparel expectations, performances and service quality of discount store and thereby, to analyze effect of apparel commodities dimension (expectations, performances, disconfirmation and satisfaction) and service dimension(service quality and satisfaction ) on repurchase intention. The subject were 363 women in the age of twenty to sixty years old who live in Seoul and the suburban of Seoul. The results of this study could be summarized as follows : It was found that discount score consumers' expectation and performance with apparel commodities were classified 2 factors of the function and expression. On the other hand, the dimensions of service quality were found to have such 4 factors as reliability, VMD, convenience, and facilities. 2. It was found that consumers' intention of repurchase of discount store were affected by such variables as disconfirmation and service quality. While less frequent users were affected by expectations and disconfirmation with apparel commodities, more frequent users were affected by such variables as disconfirmation, service quality and service satisfaction. Meanwhile, discount store users were found to be affected by disconfirmation, and off-price store users were affected by disconfirmation: and service quality. 3. More frequent users of discount store scored more on average than less frequent users in terms of expectation, performance, disconfirmation, and satisfaction with apparel commodities and intention of repurchase. On the other hand, off-price store users scored more on average than discount users in terms of expectation and performance with apparel commodities and Intention of repurchase.

  • PDF

실물옵션 모형을 이용한 RPS와 배출권거래제 연계의 신재생에너지 투자효과

  • 박호정
    • 자원ㆍ환경경제연구
    • /
    • 제21권2호
    • /
    • pp.301-319
    • /
    • 2012
  • 2012년부터 RPS 제도가 시행됨에 따라 신재생에너지 분야에서의 투자가 활발히 이루어질 것으로 예상된다. 신재생에너지를 통한 기업의 온실가스 감축투자는 장기적으로 기술진보와 국내 전력가격에도 영향을 미치는 중요한 요소이다. 한편, 국내에 온실가스 감축정책 수단으로 배출권거래제가 논의 중인 바, 유사한 성격의 두 제도가 기업의 환경투자 의사결정에 미치는 영향을 분석하도록 한다. 투자의 비가역성과 배출권 및 REC 가격의 불확실성을 고려하는 실물옵션 모형을 이용하여, 게이트웨이의 설정을 통한 배출권과 REC의 호환성이 보장될 때에 투자 인센티브를 분석하였다. 환경투자를 통해 온실가스 감축이 충분히 클 경우에는 투자에 대한 게이트웨이의 긍정적인 효과가 확인되는 것으로 나타났다. 신재생에너지 투자효과에 대한 보다 엄밀한 분석을 위하여 향후 발전사 데이터의 구축을 통해 실증분석이 추가로 이루어져야 할 것이다.

  • PDF

저농약인증 농가의 유기.무농약 전환의향 분석 (Research on Farming Practice Change of Low-pesticide Farmers)

  • 정학균;문동현
    • 한국유기농업학회지
    • /
    • 제21권2호
    • /
    • pp.139-155
    • /
    • 2013
  • The purpose of this study is to analyze the effects of abolishing the low-pesticide agricultural product certification on environmentally friendly farming. A survey was conducted to quantitatively analyze farming practices and factors that change farming practice. It was found that only 17.0% of low-pesticide fruit farmers said that they will change their farming practice into organic or pesticide-free farming. With regard to the factors of farming practice change, binomial logistic regression model was applied for the analysis. In the analysis, it was found that farmers who grow the low-pesticide agricultural product are more likely to change their farming practice into organic or pesticide-free farming, as their expected price of organic or pesticide-free products is high, their area size is small, price premium of low-pesticide agricultural product is low, the frequency of their training is high. It is necessary to enhance the direct payment system to enlarge organic and nonpesticide acreage, and pest management techniques for fruits should be developed for low-pesticide fruit farmers to change their practice into organic and nonpesticide practice. Dissemination of cultivation manual, introduction of insurance to farmers, improvement of certificate system, and advertising and marketing of environment-friendly agricultural products are useful to develop environment-friendly agriculture.

제약산업의 경영전략, 경영성과에 의약품관련정책이 미치는 영향에 관한 연구 (Study on Medicine Related Policies for Management Strategies and Performances of the Pharmaceutical Industry)

  • 정재훈;조덕영;최수형
    • 보건의료산업학회지
    • /
    • 제9권4호
    • /
    • pp.157-169
    • /
    • 2015
  • Objectives : The aim of this study was to investigate the effect of various Republic of Korea policies, including the medicine cost rationalization policy implemented By investigating the management strategy/performance changes of the industry caused by such policies. Methods : Pharmaceutical companies listed on the national stock exchange and the KOSDAQ were examined for 10 years from 2004 to 2013. Their financial statements were collected and market changes before and after drug price policy implementations were compared. Results : From the result of this research, among the medicine related policies, the drug price rationalization policy was found to have a significant effect on business management strategies in terms of safety, profitability and growth potential after its implementation. After the drug pricing transparency policy was implemented, management strategies were affected significantly in terms of safety and profitability. Conclusions : As a result, all of the medicine related policies were found to have regulatory effects. Based on these findings, implications, research limitations and future study plans are presented.

커피전문점 이용고객의 감정적-유용적 이용동기가 커피전문점 선택속성에 미치는 영향 (Effect of Emotional-Utilitarian Motivation on Coffee Shop Selection Attribution)

  • 오서경;윤효실;윤혜현
    • 한국식생활문화학회지
    • /
    • 제32권2호
    • /
    • pp.111-117
    • /
    • 2017
  • The purpose of this study was to investigate the effects of emotional-utilitarian motivation on coffee shop selection attribution. Based on a total of 276 samples obtained from empirical research, the results of the survey were analyzed by using SPSS 22.0. The results of this study were as follows. Firstly, the results of exploratory factor analysis of coffee shop selection attribution emphasized service, coffee quality, diversity of menu, atmosphere, convenience, and price. Secondly, the customers showed higher emotional motivation than utilitarian motivation. Thirdly, emotional motivation had a significant effect on perception of 'service', 'coffee quality', and 'atmosphere'. On the other hand, utilitarian motivation had a significant effect on 'service', 'diversity of menu', 'convenience', and 'price'.

패밀리 레스토랑에서의 브랜드 증거 형성 요인이 브랜드 만족과 고객 애호도에 미치는 영향 (Effects of Constructs of Brand Evidence on Brand Satisfaction and Customer Loyalty in the Family Restaurant)

  • 하동현;김시현
    • 동아시아식생활학회지
    • /
    • 제20권3호
    • /
    • pp.458-472
    • /
    • 2010
  • In the service industry brand was getting more importance in marketing and brand should be researched more. So the purpose of this study was to identify the causal relationships of 'constructs of brand evidence-brand satisfaction-feelings-brand satisfaction-customer loyalty'. In this research constructs of brand evidence were brand image, price (value for money), servicescapes, core service, employee service, and self-image congruence. This research used family restaurants settings using a sample of customers visiting and enjoying menus at family restaurant stores of Youngnam province. A total of 222 questionnaires were analyzed with SPSS/PC+12.0 and LISREL8.30. Empirical results were that firstly, price, core service and employee service affected brand satisfaction and secondly, employee service, core service, servicescape affected postive feelings and thirdly, brand evidence constructs except self-image congruence influenced negative feelings and lastly, brand satisfaction influenced customer loyalty. On the basis of these findings, family restaurant manager should pay much attention to constructs of brand evidence and use these variables to appeal to and understand target market.

마케팅관점에서 B2C EC 웹 사이트 기능특성과 활용성과 간의 관련성에 대한 전략유형의 조절효과 (The Moderating Effect of B2C EC Strategy on the Relationship between B2C EC Website Functionalities and Application Performance: Marketing Perspective)

  • 한홍수
    • 경영과정보연구
    • /
    • 제21권
    • /
    • pp.271-297
    • /
    • 2007
  • Since B2C EC websites not only become a valuable channel for selling goods to customers and for communicating with the potential clients, but also offer companies an important vehicle for attaining competitive advantages in the new digital economy, the design and content of website must reflect its business goals and customers' needs. However, as little empirical evidence on the effect of B2C EC website contribution of firm performance exist, the functionality of B2C EC website has been decided voluntarily from its business experience. Hence, there has been a call for a rigorous empirical studies to examine the function level of an B2C EC website application. The purpose of this study is to examine the relationship between the function level of B2C EC website and its performance considering the characteristics of B2C EC strategy as moderating variable. 125 questionnaires from internet shopping malls which sell physical goods direct to an individual end consumer were collected. The results showed that four factors(price, product recognition, reliability enhancement, and purchase confidence) affect positive effects on the performance of shopping mall, and the characteristics of B2C EC strategy can be considered as a significant moderating variable between price factor and the performance of shopping mall.

  • PDF

Fuel Cycle Cost Analysis of Go-ri Nuclear Power Plant Unit I

  • Chang Hyun Chung;Chang Hyo Kim
    • Nuclear Engineering and Technology
    • /
    • 제7권4호
    • /
    • pp.295-310
    • /
    • 1975
  • 고리원자로의 핵연로비 추정을 위한 가격 모델을 수립하고 이를 기초로 MITCOST-II 전자계산 code를 써서 고리 발전소의 전수명에 걸친 핵연료주기비를 계산하였다. 사용후 연료를 재처리 하지 않는다는 간단한 핵주기를 가정하였는데 평균 단위 핵연료비는 7.332 mills/Kwhe으로 추정되었으며 이중 우라늄 원광비와 농축비가 85% 이상을 차지하고 있음을 알아내었다. 또한 원광가격과 농축가격의 변동 및 발전소 가동율의 변화에 따른 영향을 계산했으며 그 결과 핵연료비가 원광가격 변동에 매우 민감하게 변화한다는 사실도 알아내었다. 따라서 경제적으로 전력을 생산하기 위해서는 적기에 염가로 우라늄을 확보할 수 있도록 노력을 기울여 야 한다고 제안하였다.

  • PDF