• 한국의류산업학회지
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• 제7권2호
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• pp.218-224
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• 2005

The purpose of this study was to investigate the infiluence of positive and negative word-of-mouth informations on visiting intention of hairshop customers. Data were collected from 342 adult females and analyzed by using frequencies, factor analysis and regression utilizing SPSS/PC+. The results showed that positive word-of-mouth informations such as shop employees' skill/attitudes, physical benefit, comfortable facilities, time saving/consistent service, kindness and rational price had influence on the visiting intention of hairshop customers. The negative word-of-mouth informations that consumers had experienced using hairshop were categorized as untrustworthy face-to-face customer management, non-customer service oriented mind, and unskilled employees/inefficient hairshop environment. The negative word-of-mouth informations had no effect on the visiting intention.

• 한국신재생에너지학회:학술대회논문집
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• 한국신재생에너지학회 2008년도 춘계학술대회 논문집
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• pp.120-123
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• 2008

국제 원유 가격의 상승은 국내 주식시장에 어떠한 영향을 끼칠것인가에 대해서는 다양한 의견들이 있다. 에너지기업들에 한정해도 이는 마찬가지이다. 최근의 주식시장을 관찰해보면 급격한 원유가격의 상승에도 불구하고 다른 방향의 결과들을 나타나고 있다. 주가는 다양하고 불확실한 여러 요인들에 의해 영향을 받으며 유가는 그 중 한 요인에 불과하기 때문에, 유가가 주가에 미치는 영향을 분리해서 살펴볼 필요가 있다. 본 연구에서는 2000년 1월 4일부터 2007년 10월 16일까지의 일별 국제 원유 가격과 국내 주요 에너지기업들의 주가 자료를 이용해 시계열 분석을 시도해보았다.

• 품질경영학회지
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• 제36권2호
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• pp.20-27
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• 2008

Tolerance design has been identified as an important research area and a number of models have been proposed in the literature. This paper investigates the effect of limited capacity on tolerance design for products with nominal-the-best type (N-type) quality characteristics. The model is developed under the assumption that the reprocessed and nonreprocessed items are produced by the same manufacturing process and therefore their quality characteristics are identically and independently distributed. Profit models are constructed which involve four price/cost components; selling price, cost incurred by imperfect quality, reprocessing and quality inspection costs. Methods of finding the optimal tolerance limits are presented, and a numerical example is given. Sensitivity analyses are also performed to study the effect of a process standard deviation on this model.

• 재무관리연구
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• 제11권2호
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• pp.175-193
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• 1994

This paper relates the valuation consequences of common-stock, convertible-debt and straight-debt offering announcements to the issuing firms' stock price performance in periods before the announcements. Similar to previous studies on equity offerings, we find that the announcement effects of security offerings, regardless of offering types, are negatively correlated with the short-term pre-offering stock returns. We show that the informational impact of the preceding earnings and dividend(E/D) announcements account for the previous findings of the negative correlation. We further report that security issues following 'good-news' E/D announcements result in larger stock price declines than issues following 'bad-news' E/D announcements. The finding is consistent with the hypothesis that the E/D information affects the investors' assessments of the firm's cash flow expectations and of the probability of external financing.

• 한국경영과학회지
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• 제32권1호
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• pp.15-26
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• 2007

This study analyzes revenue-maximizing strategies of online auction sellers in terms of setting up starting bids and buy-it-now options. To this end, a series of field experiments is conducted where women's hair accessories of unique designs are listed in an established online auction site. The results of the experiments argue that high starting bids could increase sellers' revenue while buy-it-now options have no significant effects. Our findings suggest that online auction sellers listing items with uncertain demand - mainly individual sellers - should be cautious with auction tips which generally support low starting buds.

• 한국유통학회지:유통연구
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• 제1권2호
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• pp.173-198
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• 1996

Distribution of farm produce in Korea is known to be inefficient due to the numerous stages that exist in the distribution channel. This has resulted in dissatisfaction for both farmer and consuers; farmers sell their produce at low prices to middlemen while consumers pay high prices for them because of price increases that occur in the distribution chain. We apply Spengler's theory of double marginalization to show that price increases are inevitable as the length of the farm distribution chain increases. We then show that the negative effects of double marginalization can be contained by setting up a physical distribution center. The physical distribution center effectively reduces the stages in the distribution from 5 or 6 stages to 3 or 4 stages. We also lay out the design and major characteristics of the distribution center, as well as the expected cost savings.

• 한국조리학회지
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• 제14권4호
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• pp.456-468
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• 2008

This paper analyzes how the service quality affects customer satisfaction and loyalty, focusing on a franchise restaurant company 'Wonhalmoney Bossam'. The result shows that store locations and food cost of the menu, as an additional quality formation factor, influence customer satisfaction and loyalty rather than the main quality formation factors. This study strongly suggests the marketing preparation of menu price and the choice of locations are most significant as an additional factor. Therefore, Korean food restaurants should develop their marketing strategies from the customer's point of view, and reasonable price setting and menu selection with appropriate location will create customer satisfaction and revisit.

• The International Journal of Costume Culture
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• 제9권1호
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• pp.15-26
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• 2006

The purposes of this study were 1) to identify the dimension of perceived service quality of fashion retail stores in the basis of expanded marketing mix, 2) to investigate the effect of each dimension on long-term orientation/customer satisfaction, trust, commitment and WOM/repurchase intention) on perceived service quality. The questionnaires were administered to 333 women shopped in a fashion retail store in Gwang-ju city. Data were analyzed by using exploratory and confirmatory factor analysis, Cronbach' ${\alpha}$, and multi-regression analysis. The results were as follows: 1) The dimension of perceived service quality based on expanded marketing mix were classified as follow: product, price, place, promotion, people, physical evidence, process services. Long-term orientation was categorized into four factors: customer satisfaction, trust, commitment, WOM/repurchase intention. 2) For the effect of the perceived service quality by dimension, product, people, physical evidence, process services have significant effect on long-term orientation, while price, place, promotion services have not significant.

• 대한가정학회지
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• 제35권5호
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• pp.177-194
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• 1997

This study attempts to explore urban married women's needs for consumer information contents. In addition, the causality of the needs for consummer information contents and related variables is investigated. Major findings are the following: (1) Respondents' need for information on“the product selection”and “the use and management”of the washing maching or hair dryer is high, while the in need for the information on“the existing brands”is very low. (2) Among several relevent characteristics, respondents' product involvement is strongly related to the needs for consumer information contents. (3) The results of the analysis of casual model from washing maching showed that respondents' age, purchasing experience, perception of the price dispersion and quality difference, self confidence in the product evaluation affect on the need for consumer information contents directly. While respondents' income and education level show a indirect effect. (4) The results of the analysis of causal model from hair dryer showed that respondents' perception of the price dispersion, quality difference and product complexity affect on the need for consumer information contents directly. While respondents' age, purchasing experience, self-confidence in the product evaluation show a indirect effects.

• 복식문화연구
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• 제13권1호
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• pp.174-187
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• 2005

Recently the issue of brand equity has emerged as one of the most critical areas for fashion marketing management. Despite strong interest in the subject, there is little evidence of how brand equity is created by marketing mix elements and what their effects are. This study explores the influences of marketing mix elements on the brand equity of apparel products. Based on a literature review, a conceptual model for the quality, design, price, advertisements, and brand leadership on consumer's view on brand equity through brand identification and brand values was formulated and tested. For comparative purposes, two basic casual brands are tested, one is Polo and the other is Giodano. The subjects were Korean .50 college women living in Seoul and Daejeon. Results showed that brand equity of casual brand is affected by quality, brand leadership, design, price, advertisements. Therefore marketers should develop the core element to position its brand strategy to create competitive advantages.