• 한국병원경영학회지
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• 제5권1호
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• pp.24-39
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• 2000

This paper aims to analyze the effects that marketing mix variables have on the marketing performance of pharmaceutical manufacturers. It examines how product characteristics, price, marketing channel and promotion effort influence the sales and market share of anti-ulcer drugs in the markets for clinics and hospitals separately. Empirical results from 29 products of anti-ulcer drugs show that sales in hospitals are affected by the profit per prescription to the physician, brand name drugs relative to generics, and the age of ingredients since its introduction to the markets. Profit per prescription to the hospital, relative price, age of ingredients and promotion effort have positive effects on the market share.

• 한국의류학회지
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• 제19권3호
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• pp.434-447
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• 1995

This research was intended to identify variables influencing on risk perception and risk reduction behavior in clothing purchase situations. Responses from 631 female adults living in Seoul area were collected and analyzed. Towner for social occasions or working in office was used as clothing stimulus. The analysis included three product variables(price, style, type of clothing), 4 personality variables(generalized self-confidence, specific self-confidence, generalized informativeness, fashion informativeness), 2 clothing attitude variables(clothing importance, clothing interest), 4 demographic variables(age, educational level, occupation, income), and 3 situational variables(purchase planning, time pressure, effects of shopping company). Multiple regression revealed the fact that each type of clothing risk and each type of risk reduction behavior was influenced by the set of different variables. Generalized self- confidence and age and time pressure had more effects on clothing risk perception, while clothing risk reduction behavior was more influenced by clothing risk type, clothing interest, price of clothing and fashion informativeness. Implications for marketing strategies planning were also provided.

• KDI Journal of Economic Policy
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• 제39권1호
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• pp.83-102
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• 2017

Price control can restore efficiency in some cases, but an uncarefully designed policy fails to restore efficiency, yields side effects, or even exacerbates efficiency losses. This paper shows that the copyright royalty rule, which takes the greater of ad valorem royalties and perunit royalties, tends to fix the prices of final goods at a specific level. Such a rule weakens competition as it prevents prices from decreasing even when market conditions change, having negative effects on social welfare as well as consumer surplus. Counterfactual analyses using estimation results in the Korean online music service industry show that firms could have profitably reduced prices if the ad valorem rule had been applied instead, although they did not have an incentive to do so under the original combination rule.

• Journal of Information Technology Applications and Management
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• 제24권1호
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• pp.129-141
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• 2017

Cambodia retail industry starts to entry SNS market. The online market of Cambodia is very unique. Facebook users of Cambodia are purchasing products, without electronic payment and delivery system. Therefore, this study focused on the immature online environment, proved the influencing factors of purchase intention on SNS. And also this study proved that the influencing factors on purchase intention are different, depending on whether or not a purchase experience exists. As results of analyzing with full data, price reduction, convenience, and customer service had significant impacts on purchase intention. The experienced group has significant effects of price reduction and customer service on purchase intention, while the inexperienced group has significant effects of convenience and customer service on purchase intention. This study provides marketing and strategic implications for companies seeking to enter the online market of Cambodia.

• 대한전기학회:학술대회논문집
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• 대한전기학회 2001년도 하계학술대회 논문집 A
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• pp.524-526
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• 2001

The variations of real time electric price in competitive electricity markets have influence on electric power demands of the consumers. Residential, commercial, and industrial consumers, with different characteristics cause the different price elasticity of the demand due to changing the pattern of consumption. Therefore, this paper calculate the elasticity of each loads and analysis the effects of electric power demands and spot pricing as a function of elasticity in competitive electricity market.

• 대한예방한의학회지
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• 제8권1호
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• pp.163-186
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• 2004

The purpose of this parer is to identify the input-output structure of oriental medicine and its alternative medicine industries in an inter-industry context and to estimate its forward and backward effects on macroeconomic variables such as production, employment and price level. Input-output tables released by The Bank of Korea were used as data in this research and inter-industry analysis was adopted as research methodology. The industry takes less share of production, price and trade in a Korean economy, compared with other industry. However, the industry's capability of creating value added is estimated to be well above that of other industry and that of making new employments is as more than 4 times as other industries. This result gives us policy implications that the government should enhance its subsidy policy and economic (tax) incentives for oriental medicine and its related alternative medicine industries.

• Asia Marketing Journal
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• 제19권4호
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• pp.37-59
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• 2018

This study investigates the effects of the distribution channel structure on quality decisions under duopoly competition. I considers a set-up in which two retailers compete on product quality and retail price. In the set-up, the integrated retailer has the power to determine the quality of its exclusive product, while the decentralized retailer does not. For the decentralized retailer, the supplier determines product quality. I find that asymmetric pairs of a decentralized channel by one retailer and an integrated channel by the other retailer can be a Nash equilibrium in a simultaneous-channel-choice model. The two retailers select different levels of quality, and this quality competition benefits retailers by softening price competition. In a sequential-channel-choice model, I find that the leader can obtain a first-mover advantage. From the perspective of the supplier, which can decide the distribution channel structure and level of quality, both suppliers choose the decentralized channel in equilibrium.

• 자원ㆍ환경경제연구
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• 제15권5호
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• pp.961-974
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• 2006

본 연구는 공업용수 수요관리 정책의 효율성을 제고시키는 정책결정의 토대를 제공하기 위하여 제조업체를 대상으로 투입요소로서의 공업용수의 역할을 나타내는 산출에 대한 공업용수탄력성을 추정하고 공업용수 수요관리 정책 효과의 평가 수단으로 공업용수 수요량의 가격탄력성을 추정한다. 이러한 분석을 위하여 본 연구에서는 해외에서 진행된 산출의 공업용수탄력성 및 가격탄력성 추정 연구 사례에 대하여 살펴보고 생산함수를 이용하여 산출에 대한 공업용수 및 가격탄력성을 추정하였다. 분석결과에 의하면 공업용수탄력성은 노동 및 중간투입재와 같은 다른 투입요소에 비하여 상대적으로 작은 값으로 추정되었다. 그리고 이 공업용수탄력성을 이용하여 추정한 공업용수의 한계가치는 공업용수의 평균가격에 비하여 높은 것으로 추정되었다. 가격탄력성 추정에서는 용수의 평균가격을 이용하여 추정하는 방법의 한계를 극복하는 방안으로 Translog 생산함수를 이용하여 공업용수 수요량의 가격탄력성을 추정하였다. 이 추정치는 비탄력적이지만 음의 값을 가져 수요관리를 위한 공업용수가격 정책이 어느 정도 용수 사용량을 줄일 수 있음을 보여준다.

• 유통과학연구
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• 제18권1호
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• pp.95-105
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• 2020

Purpose: Will more expensive gifts be more pleasurable and appreciated? This is a general expectation of gift-givers. According to the previous study on Americans (Flynn and Adams 2009), recipients tend to appreciate gifts regardless of their price. It indicates that there is an interaction effect between position (giving / receiving) and gift price. This study expands the previous study and aims to answer the following two questions: "Are such an interaction effect observed in Korean, too?" and "What types of people prefer expensive gifts?" Research design, data, and methodology: Study 1 of the current research repeated the Study 3 of Flynn and Adams (2009), with an iPod (high-priced gift condition) and a music CD (low-priced gift condition). That is, a 2 (gift price: high / low) x 2 (position: giver / receiver) between-group design was used. Study 2 used gift certificates of 100,000 won (high-priced gift condition) and 5,000-won gift (low-priced gift condition). Unlike the previous study that measured only one dependent variable (gratitude), this study added five more dependent variables in an attempt to exclude alternative explanations, such as endowment effects or emotional conflicts. This study also measured individualism / collectivism, face sensitivity, and materialism to explore the types of people who prefer expensive gifts. Results: The interaction effect between gift price and position on the level of appreciation was not significant. Meanwhile the main effect of gift price and of position were significant. The gift-recipient was more appreciative than the gift-givers' expectation regardless of the price of gifts. To investigate individual differences, individualism/collectivism, face sensitivity, and materialism were examined, but none of these variables were significantly related to the preference for expensive gifts. Respondents who received gift certificates in Study 2 were less grateful than those who received iPods or music CDs in Study 1. Conclusions: This study found that Koreans tend to be more grateful if they receive expensive gifts, in contrast to the Flynn and Adams (2009)'s study with Americans. In addition, gift-recipients appreciated more than givers' expectation and were more grateful when they received tangible products rather than gift certificates.

• 자원ㆍ환경경제연구
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• 제23권1호
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• pp.43-65
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• 2014

본 논문에서는 국내 제조업 가운데 전력 사용량이 상대적으로 많은 화합물 및 화학제품 산업을 대상으로 암묵 (shadow) 비용함수를 사용하여 전력 등의 투입요소 간 효율적 배분 여부를 검증하고 전력의 적정수준 대비 과잉 투입 규모를 조사한다. 기업의 비용최소화 달성을 전제로 각 투입요소에 대한 수요의 가격탄력성을 추정하여 전력요금 인상에 대한 각 요소 수요의 파급효과를 모의실험을 통하여 분석한다. 또한 공급관계식을 비용함수의 방정식체계에 추가하여 동시 추정함으로써 전력요금 10% 인상 시 물가지수에 미치는 영향을 분석한다. 실증분석 결과, 1982-2006년 기간 동안 '투입요소 간 효율적 배분 달성'의 귀무가설은 기각되었으며, 전력은 적정수준 대비 평균적으로 매년 약 98% 과잉 사용되고 있는 것으로 나타났다. 다른 요인들이 불변하다면 전력요금이 10% 인상될 경우 전력 수요는 약 11.4% 감소하였으며, 공급가격은 평균적으로 0.08% 하락하는 것으로 나타났다.