• 한국의류학회지
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• 제32권8호
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• pp.1274-1285
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• 2008

The purpose of this study is to investigate influences of perceived price dimensions and store attributes on store choice behavior. Three major retail formats, department store, discount store, and internet shopping mall in retail industry were compared with respect to store attributes and intention to purchase fashion products. Data were obtained from 427 consumers aged 25-49 years old. The results were as follows. (1) Multidimensional aspects of the price construct were identified: price-quality schema, prestige sensitivity, price mavenism, value consciousness, price consciousness, and sales proneness. (2) Store attributes included product assortment, quality per price (Q/P), service, and symbolic image in general. However, store attribute factors of three retail formats consisted of slightly different items. Department stores presented the highest level of mean scores on product quality, customer service, and symbolic images, while internet mall exhibited highest on product variety, information comparison, and quality per price. (3) Respondents presented high level of intention to purchase fashion products at internet mall, department store, and discount store in that order. (4) Purchase intention at department store was predicted by Q/P, service, symbolic image, prestige sensitivity, product assortment, clothing consumption, and age in order. Purchase intention at discount store was influenced by assortment & Q/P, symbolic image, clothing consumption, and sales proneness, whereas internet mall was predicted by product assortment, Q/P, service, price mavenism, and price-quality schema.

• 정보처리학회논문지:소프트웨어 및 데이터공학
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• 제11권1호
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• pp.19-28
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• 2022

최근 암호화폐가 많은 주목을 받음에 따라 암호화폐의 종가 예측 연구들이 활발히 진행되고 있다. 특히 딥 러닝 모델을 적용시켜 예측 성능을 높이려는 연구들이 지속되고 있다. 딥 러닝 모델 중 시계열 데이터에서 높은 예측 성능을 보이는 LSTM (Long Short-Term Memory) 모델이 다각도로 응용되고 있으나 변동성이 큰 암호화폐 종가 데이터에서는 낮은 예측 성능을 보인다. 이를 해결하기 위해 새로운 입력 변수를 찾아내고, 이를 사용하는 종가 예측 연구가 수행되고 있다. 그러나 딥 러닝 기반의 암호화폐 종가 예측에 사용되는 데이터들의 각 입력 변수들이 예측 성능에 미치는 영향력이나 학습에 효율적인 입력 변수들의 조합에 관한 연구 사례가 부족한 실정이다. 따라서 본 논문에서는 Bitcoin과 Ethereum을 포함한 6가지 암호화폐의 최근 동향 자료를 수집하였고, 통계와 딥 러닝을 통해 입력 변수들이 암호화폐 종가 예측에 미치는 영향력을 분석한다. 실험 결과 모든 암호화폐의 종가 예측 성능 평가에서 종가 변동률을 제외한 개장가, 고가, 저가, 거래량, 종가를 조합했을 때 가장 우수한 성능을 보였다.

• 한국산학기술학회논문지
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• 제15권4호
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• pp.2526-2531
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• 2014

본 연구에서는 2001년부터 2012년까지 한국거래소에 상장된 382개 표본기업을 대상으로 최고경영자의 교체가 주가 수익률에 미치는 영향을 패널자료분석방법을 이용하여 분석하였다. 즉, 최고경영자의 교체가 주가수익률 상승으로 이어지는지를 실증분석하였다. 분석결과, 최고경영자교체는 주가수익률에 양(+)의 유의한 영향을, 장부가치/시장가치 비율, 순이익/주가 비율, 현금흐름/주가 비율, 기업규모 등은 음(-)의 유의한 영향을 미치는 것으로 확인되었다. 그러나 부채비율과 매출액 성장률은 경영자 교체와 유의한 관계를 가지지 못하는 것으로 나타났다.

• 농업과학연구
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• 제45권1호
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• pp.128-136
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• 2018

The Anti-corruption Law has been enforced since Sep. 28, 2016 to prevent public servants from colluding with people for political favors and financial gain by giving bribes to public servants. Generally, most people in Korea think that the law has had a positive effect on society. Under this law, people believe that our society has become more transparent. However, domestic producers think the law has had negative effects on the Korean livestock industry. Statistics from the domestic livestock industry show that the Hanwoo price has dropped after the law was enforced. This study attempts to show how livestock prices in the Korean livestock industry have changed after the enactment of the law. We chose three important livestock industries, Hanwoo, pork, and chicken, to determine and compare the effects of the law on them. For the analysis, we used a time-series model, VAR, to incorporate the interactions of the three industries. We selected the average wholesale prices of these industries. Daily prices during the last 5 years were used to estimate and forecast the impacts of the law. The results show that the price of Hanwoo decreased after the enforcement of the law; however, the other livestock prices did not decrease. Additionally, we clearly saw this negative effect on the Hanwoo industry during the high demand season and New Year's Day (solar and lunar together).

• 유통과학연구
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• 제17권6호
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• pp.25-32
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• 2019

Purpose - Pricing strategy is a very effective marketing activity and has a significant impact on consumer purchasing decisions. Numerous studies have investigated the effects of various pricing strategies. However, tensile price claims have received little attention in the literature. It is thus necessary to investigate how different forms of tensile price claims affect consumer response. This study uses the consumer self-confidence level as a moderator of consumer behavior. Research Research design, data, and methodology - This study investigates the effect of four different tensile price claims (i.e., maximum discount, minimum discount, average discount, and range discount advertisements) on consumers' perceived savings. A survey was conducted to collect data for testing hypotheses. Results - The results show that consumers with high levels of self-confidence perceive more savings for maximum discount advertisements than minimum discount advertisements, for range discount advertisements than average discount advertisements. On the other hand, consumers with low self-confidence feel more perceived savings for average discount advertisements than range discount advertisement. Conclusions - The results of this study provide a new insight into the effectiveness of tensile pricing based on consumer self-confidence levels, which may provide valuable theoretical and practical applications.

• 한국산학기술학회논문지
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• 제13권3호
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• pp.1035-1041
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• 2012

본 연구는 기업규모, 장부가치/시장가치 비율, 순이익/주가 비율, 현금흐름/주가 비율, 레버리지 등 기본적 변수를 사용하여 주식수익률에 유의적인 변수를 확인하고자 하였다. 이를 위해 본 연구에서는 횡단면 자료와 시계열 자료를 결합한 패널자료(panel data)를 이용하여 패널자료분석방법으로 연구모형을 실증적으로 분석하였다. 일반적으로 패널자료를 사용하면 Hsiao[13]가 지적한 바와 같이 표본의 크기를 확대시켜 자유도를 증가시키고 이론적으로 설명변수간 다중공선성(muti-collinearity) 문제를 완화할 수 있다. 실증분석결과에 의하면 기업규모(SIZ), 장부가치/시장가치 비율(B/M), 순이익/주가 비율(E/P), 현금흐름/주가 비율(C/P) 등이 주식수익률의 횡단면적 차이를 설명할 수 있는 유의적인 변수라 할 수 있다.

• 농촌지도와개발
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• 제24권1호
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• pp.9-19
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• 2017

This paper analyses the interrelationship among wholesale price, trading volumes, import volumes and demand for three agricultural products (cabbage, onions, and garlic) by using the consumer panel and the data from the Korea Rural Economic Institute and the Korea Customs Service with a VAR model. The results are summarized as below. (1) The prices of three agricultural products decrease when trading volumes increase while the price of cabbage and onions decreases when import volumes increase. But the prices of three agricultural products have little effects on trading volumes. (2) The demand of three agricultural products increases when trading volumes increase while the demand of cabbage and onions increases when import volumes increase. (3) when demand of garlic and cabbage increases by 10%, their price increases by 2.5% and 1.3% respectively. And the demand of garlic has positive effects on import volumes of garlic.

• 보건의료산업학회지
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• 제5권2호
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• pp.23-33
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• 2011

The purpose of this study was to investigate the effects of a medical institution's brand equity on the users' trust and brand loyalty and further on price premium with trust and brand loyalty as the parameters. For that purpose, a survey was taken among 448 people that used service at university hospitals, general hospitals, and hospital in Busan. The results show that such brand equity components as the associated image of the brand and perceived quality had significant influences on relationships with trust with the latter having the greatest influences. Brand recognition, associated image of the brand, and perceived quality all had significant impacts on brand loyalty. The associated image of the brand had the biggest impacts, being followed by perceived quality and brand recognition in the order. Trust had positive impacts on brand loyalty according to the survey results about the quality of relationships with consumers, which suggests that medical institutions can increase their users' brand loyalty and intention for re-use by promoting their trust in them. While brand loyalty turned out to have statistical significance on the users' price premium, trust did not.

• 한국유기농업학회지
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• 제30권2호
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• pp.191-206
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• 2022

Rice has prevailed as a staple food in South Korea. Rice consumption has sharply shrunk nowadays. In the wake of COVID-19 Shock and the "untact" era, the instant rice market has significantly grown, and there is a possibility of solving the shrinking consumption of domestic rice. This study contributes to the development of rice consumption promotion strategies by examining the factors of purchasing instant rice based on the Hedonic Price Methodology. In particular, given the increase in online market, this study compares attribute values of product characteristics between online and offline markets. The empirical results show that calorie, brand, organic and functional products have positive effects on instant rice prices. The rate of carbohydrate, the PB and bundle attributes have negative effects on instant rice prices. The results also show that the magnitude of brand, bundle and PB attribute values are bigger in offline market while that of the number of multigrain attribute value is relatively bigger in online market. The organic attribute value is important regardless of marketing channels.

• The Journal of Asian Finance, Economics and Business
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• 제9권5호
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• pp.507-518
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• 2022

This study aimed to measure the monetary and non-monetary effects on brand awareness at hypermarkets in Riyadh. The independent variable consists of three sub-variables: price reductions, free samples, and purchasing vouchers. The research population has all Saudi and non-Saudi buyers in Riyadh. The figures show that the population size reached 3.87 million in 2019. The proportional stratification sampling technique and the recommended sample size were 387 buyers. The five-point Likert scale with the fully structured questionnaire was used. The study concldes the effect of free samples on brand awareness while there was no effect of monetary instruments. The results show that the three sales promotion incentives (price reduction, free samples, and purchasing vouchers) moderately affected brand awareness and a key role in explaining consumer behavior, so the significant impact was proved. In summary, this study showed that price reductions have the power of creating the perception of buyers at hypermarkets in Riyadh. Non-cash instruments were more effective than cash instruments in enhancing brand awareness at the hypermarkets in the Saudi market. So, the price reductions and purchasing vouchers have less power in conducting communication-based awareness. Building awareness and improving brand image through free samples were most visible in communication strategy.