• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.8
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• pp.1274-1285
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• 2008

The purpose of this study is to investigate influences of perceived price dimensions and store attributes on store choice behavior. Three major retail formats, department store, discount store, and internet shopping mall in retail industry were compared with respect to store attributes and intention to purchase fashion products. Data were obtained from 427 consumers aged 25-49 years old. The results were as follows. (1) Multidimensional aspects of the price construct were identified: price-quality schema, prestige sensitivity, price mavenism, value consciousness, price consciousness, and sales proneness. (2) Store attributes included product assortment, quality per price (Q/P), service, and symbolic image in general. However, store attribute factors of three retail formats consisted of slightly different items. Department stores presented the highest level of mean scores on product quality, customer service, and symbolic images, while internet mall exhibited highest on product variety, information comparison, and quality per price. (3) Respondents presented high level of intention to purchase fashion products at internet mall, department store, and discount store in that order. (4) Purchase intention at department store was predicted by Q/P, service, symbolic image, prestige sensitivity, product assortment, clothing consumption, and age in order. Purchase intention at discount store was influenced by assortment & Q/P, symbolic image, clothing consumption, and sales proneness, whereas internet mall was predicted by product assortment, Q/P, service, price mavenism, and price-quality schema.

• KIPS Transactions on Software and Data Engineering
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• v.11 no.1
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• pp.19-28
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• 2022

Recently, cryptocurrency has attracted much attention, and price prediction studies of cryptocurrency have been actively conducted. Especially, efforts to improve the prediction performance by applying the deep learning model are continuing. LSTM (Long Short-Term Memory) model, which shows high performance in time series data among deep learning models, is applied in various views. However, it shows low performance in cryptocurrency price data with high volatility. Although, to solve this problem, new input features were found and study was conducted using them, there is a lack of study on input features that drop predictive performance. Thus, in this paper, we collect the recent trends of six cryptocurrencies including Bitcoin and Ethereum and analyze effects of input features on the cryptocurrency price predictive performance through statistics and deep learning. The results of the experiment showed that cryptocurrency price predictive performance the best when open price, high price, low price, volume and price were combined except for rate of closing price fluctuation.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.4
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• pp.2526-2531
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• 2014

This paper has analyzed the effects of CEO turnover and other fundamental variables on stock returns. Therefore, the major purpose of this study is to analyze CEO turnover having a systematical effect on the stock return. The paper uses panel data analysis. We find that the results of regressions say that CEO turnover, book-to-market ratio, earning-to-price ratio, cash flow-to-price ratio, and firm size can explain the differences in average returns across stocks.

• Korean Journal of Agricultural Science
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• v.45 no.1
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• pp.128-136
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• 2018

The Anti-corruption Law has been enforced since Sep. 28, 2016 to prevent public servants from colluding with people for political favors and financial gain by giving bribes to public servants. Generally, most people in Korea think that the law has had a positive effect on society. Under this law, people believe that our society has become more transparent. However, domestic producers think the law has had negative effects on the Korean livestock industry. Statistics from the domestic livestock industry show that the Hanwoo price has dropped after the law was enforced. This study attempts to show how livestock prices in the Korean livestock industry have changed after the enactment of the law. We chose three important livestock industries, Hanwoo, pork, and chicken, to determine and compare the effects of the law on them. For the analysis, we used a time-series model, VAR, to incorporate the interactions of the three industries. We selected the average wholesale prices of these industries. Daily prices during the last 5 years were used to estimate and forecast the impacts of the law. The results show that the price of Hanwoo decreased after the enforcement of the law; however, the other livestock prices did not decrease. Additionally, we clearly saw this negative effect on the Hanwoo industry during the high demand season and New Year's Day (solar and lunar together).

• Journal of Distribution Science
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• v.17 no.6
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• pp.25-32
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• 2019

Purpose - Pricing strategy is a very effective marketing activity and has a significant impact on consumer purchasing decisions. Numerous studies have investigated the effects of various pricing strategies. However, tensile price claims have received little attention in the literature. It is thus necessary to investigate how different forms of tensile price claims affect consumer response. This study uses the consumer self-confidence level as a moderator of consumer behavior. Research Research design, data, and methodology - This study investigates the effect of four different tensile price claims (i.e., maximum discount, minimum discount, average discount, and range discount advertisements) on consumers' perceived savings. A survey was conducted to collect data for testing hypotheses. Results - The results show that consumers with high levels of self-confidence perceive more savings for maximum discount advertisements than minimum discount advertisements, for range discount advertisements than average discount advertisements. On the other hand, consumers with low self-confidence feel more perceived savings for average discount advertisements than range discount advertisement. Conclusions - The results of this study provide a new insight into the effectiveness of tensile pricing based on consumer self-confidence levels, which may provide valuable theoretical and practical applications.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.3
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• pp.1035-1041
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• 2012

This paper examines the effects of fundamental variables on stock returns. Therefore, the major purpose of this study is to identify fundamental variables having a systematical effect on the stock return. The paper uses panel data analysis. We find that the results of regressions say that firm size, book-to-market ratio(B/M), earning-to-price ratio(E/P), cash flow-to-price ratio(C/P) can explain the differences in average returns across stocks.

• Journal of Agricultural Extension & Community Development
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• v.24 no.1
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• pp.9-19
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• 2017

This paper analyses the interrelationship among wholesale price, trading volumes, import volumes and demand for three agricultural products (cabbage, onions, and garlic) by using the consumer panel and the data from the Korea Rural Economic Institute and the Korea Customs Service with a VAR model. The results are summarized as below. (1) The prices of three agricultural products decrease when trading volumes increase while the price of cabbage and onions decreases when import volumes increase. But the prices of three agricultural products have little effects on trading volumes. (2) The demand of three agricultural products increases when trading volumes increase while the demand of cabbage and onions increases when import volumes increase. (3) when demand of garlic and cabbage increases by 10%, their price increases by 2.5% and 1.3% respectively. And the demand of garlic has positive effects on import volumes of garlic.

• The Korean Journal of Health Service Management
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• v.5 no.2
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• pp.23-33
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• 2011

The purpose of this study was to investigate the effects of a medical institution's brand equity on the users' trust and brand loyalty and further on price premium with trust and brand loyalty as the parameters. For that purpose, a survey was taken among 448 people that used service at university hospitals, general hospitals, and hospital in Busan. The results show that such brand equity components as the associated image of the brand and perceived quality had significant influences on relationships with trust with the latter having the greatest influences. Brand recognition, associated image of the brand, and perceived quality all had significant impacts on brand loyalty. The associated image of the brand had the biggest impacts, being followed by perceived quality and brand recognition in the order. Trust had positive impacts on brand loyalty according to the survey results about the quality of relationships with consumers, which suggests that medical institutions can increase their users' brand loyalty and intention for re-use by promoting their trust in them. While brand loyalty turned out to have statistical significance on the users' price premium, trust did not.

• Korean Journal of Organic Agriculture
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• v.30 no.2
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• pp.191-206
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• 2022

Rice has prevailed as a staple food in South Korea. Rice consumption has sharply shrunk nowadays. In the wake of COVID-19 Shock and the "untact" era, the instant rice market has significantly grown, and there is a possibility of solving the shrinking consumption of domestic rice. This study contributes to the development of rice consumption promotion strategies by examining the factors of purchasing instant rice based on the Hedonic Price Methodology. In particular, given the increase in online market, this study compares attribute values of product characteristics between online and offline markets. The empirical results show that calorie, brand, organic and functional products have positive effects on instant rice prices. The rate of carbohydrate, the PB and bundle attributes have negative effects on instant rice prices. The results also show that the magnitude of brand, bundle and PB attribute values are bigger in offline market while that of the number of multigrain attribute value is relatively bigger in online market. The organic attribute value is important regardless of marketing channels.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.5
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• pp.507-518
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• 2022

This study aimed to measure the monetary and non-monetary effects on brand awareness at hypermarkets in Riyadh. The independent variable consists of three sub-variables: price reductions, free samples, and purchasing vouchers. The research population has all Saudi and non-Saudi buyers in Riyadh. The figures show that the population size reached 3.87 million in 2019. The proportional stratification sampling technique and the recommended sample size were 387 buyers. The five-point Likert scale with the fully structured questionnaire was used. The study concldes the effect of free samples on brand awareness while there was no effect of monetary instruments. The results show that the three sales promotion incentives (price reduction, free samples, and purchasing vouchers) moderately affected brand awareness and a key role in explaining consumer behavior, so the significant impact was proved. In summary, this study showed that price reductions have the power of creating the perception of buyers at hypermarkets in Riyadh. Non-cash instruments were more effective than cash instruments in enhancing brand awareness at the hypermarkets in the Saudi market. So, the price reductions and purchasing vouchers have less power in conducting communication-based awareness. Building awareness and improving brand image through free samples were most visible in communication strategy.