• 제목/요약/키워드: presentation strategy

검색결과 178건 처리시간 0.029초

A Critical Discourse Analysis of the New York Times' Ingroup and Outgroup Presentation in the Russia-Ukraine War Editorials

  • Bokyung Noh
    • International Journal of Advanced Culture Technology
    • /
    • 제11권3호
    • /
    • pp.59-64
    • /
    • 2023
  • The ongoing war between Russia and Ukraine increases concerns around the world. Russian President Vladimir Putin attacked Ukraine, with a clear aim to protect ethnic Russians from Ukraine, and further to keep Ukraine from joining NATO. However, as the war takes longer than expected, Russia is getting more isolated from the world. Given this, we analyzed editorials from the New York Times by paying attention to the newspaper's viewpoint or ideological stance to the war, under van Dijk (1998)'s ideological square within the framework of critical discourse analysis. The analysis results are as follows: first, Ukraine, the United States and the Europe were designated as the ingroup, whereas Putin was as its outgroup; second, the editorials used negative words for their outgroup presentation, highlighting the outgroup's bad properties, while the positive words for their ingroup presentations were rarely used, indicating that the editorials reinforce outgroup exclusion only; third, it was only Russian President Vladimir Putin who was in their outgroup, while Russians were depicted as scapegoats to satisfy the pleasures of the maniacal Putin. Thus, it can be concluded that with the strategy of negative exclusion, the editorials clearly show their negative ideology towards the war by using negative words for the outgroup almost six times as often as positive words for the ingroup.

프랑스 파리 쁘랭땅 백화점 패션윈도우 디스플레이 분석 - 2009년부터 2014년 기간을 중심으로 - (Analysis of Fashion Window Display at Printemps Department Store in Paris, France - Focused on the period from 2009 to 2014 -)

  • 허승연;김칠순;김선하
    • 한국의류산업학회지
    • /
    • 제17권4호
    • /
    • pp.501-512
    • /
    • 2015
  • This study was to consider and analyze of fashion window display design at Printemps department store in Paris, France which has tried continuously space presentations through the sensibility and differentiated strategy. The framework for analysis of this study was established by related precedent studies. Data collection was done by searching related specialty publications and website of Printemps department store, and the results of this study were drawn through qualitative analysis of experts' group. The results are as follows. Printemps department store set up presentation types of fashion window display design's themes that have been developed by the method of display presentation such as symbolic, ambience, surrealistic, realistic, and information. The most frequently used presentation development techniques applied in windows' VP of Printemps were the 'transferal of daily space', 'transferal of unexpected space', 'exaggeration of animal & plant', and 'descriptive narrative scene.' In addition, the display theme components such as the materials that can be easily accessible in everyday life, unique directing props, the memory or childhood, the image of animal or plant, and lighting etc. We found that the major colors of window display design at Printemps department store were purple, blue and black during the period from 2009 to 2014.

3차원 멀티미디어를 활용한 모바일 과제정보 제시가 치아카빙에 관한 지식, 수행 및 수업만족도에 미치는 효과 (Effects of Mobile Task Information Presentation using 3D Multimedia on Tooth Carving Knowledge, Performance and Class Satisfaction for Dentistry)

  • 박종태;김지효
    • 한국콘텐츠학회논문지
    • /
    • 제18권5호
    • /
    • pp.376-385
    • /
    • 2018
  • 본 연구는 3차원 멀티미디어를 활용한 모바일 과제정보 제시가 치아카빙지식, 수행 및 실습만족도에 미치는 효과를 검증하고자 하였다. 이러한 연구목적을 달성하기 위하여 치의학 전공 대학생 66명을 대상으로 3D 모델링 어플리케이션을 활용한 실험집단과 텍스트와 삽화로 구성된 2차원 수업자료를 활용한 통제집단에 각각 33명씩 배정하여 실험을 하였다. 연구결과 첫째, 2차원 수업자료를 활용한 과제정보 집단(통제집단)이 3차원 멀티미디어를 활용한 모바일 과제정보 집단보다 치아형태에 대한 이해가 높은 것으로 나타났다. 둘째, 3차원 멀티미디어를 활용한 수업이 학생들의 치아카빙 수행 능력 향상에서 유의미한 효과가 나타났다. 셋째, 3차원 멀티미디어를 활용한 모바일 과제정보 제시 집단의 수업만족도가 통제집단보다 더 높은 것으로 나타났다. 따라서 치아형태학 수업에서 3D 모델링을 제공하는 것은 수업만족도를 높여주며, 치아카빙 수행 향상을 돕는 교육콘텐츠로 활용이 가능할 것으로 보인다.

비대면 환경에서의 비판적 사고와 토론교육 - 공대 신입생 대상 온라인 수업 사례를 중심으로 (Critical Thinking and Debate Education under Non-Face-to-Face Situation - Through Online classes for Freshmen at the Engineering College)

  • 신희선
    • 공학교육연구
    • /
    • 제24권1호
    • /
    • pp.34-45
    • /
    • 2021
  • This research is a case study about "Critical Thinking and Debate Education" class which was done for freshmen at the engineering college of "S" Women's University. Real time remote classes through LMS and ZOOM were the most effective tools under on-line circumstances, considering the fact that video lectures only cannot cultivate students' capabilities of critical thinking and communication. Throughout the analysis on students' self-reflection journals and lecture evaluations, this paper examined considerable future points and the pros and cons of "Critical Thinking and Debate Education" under online presentation and discussion situation. As research outputs, students told they could feel less nervousness and anxiety when they exercise and have a presentation because they could choose familiar space for them. In addition, students also told that they feel comfortable about both self-feedback and peer evaluation, repeatedly seeing the recorded video clip. However, on the contrary, sometimes students felt uncomfortable due to unstable internet connection through the online classes, and they also were regretful about the missing chances of interaction between a teacher and students and of intimate exchanges among students. They also told they had felt a kind of limit of enhancing their presentation skills just in front of the monitor. Considering these outcomes, this research paper points out that online education needs to be proceeded by strengthening multi layered feedback to students with the build-up of a non-face-to-face stable educational infrastructure, application of online instructional strategy, and utilization of YouTube platform and video contents. Through this research paper, I hope the new system of encompassing on/off line "Critical Thinking and Debate Education" and effective teaching and learning method can be developed soon by strengthening the strength of online education.

수학영재교육 프로그램의 설계 및 교수-학습전략 -함수중심으로- (Design of education program for mathematical-gifted student and Teaching-learning strategy - Focusing on functions -)

  • 이중권;이재현
    • 한국수학교육학회지시리즈E:수학교육논문집
    • /
    • 제20권1호
    • /
    • pp.61-73
    • /
    • 2006
  • 함수는 학교수학의 전반에 걸쳐 많은 부분을 차지한다. 학교수학에서의 함수영역은 통합적 사고를 향상 시키고 다양한 수학적 표현을 통해 학생들은 수학의 아름다움과 가치를 인식할 수 있는 중요한 단원이다. 함수에 대한 학습은 수학적 기호체계를 사용하여 복잡한 사회 현상을 논리적으로 이해하거나 서로 다른 현상을 이해시키기 위한 수학의 기초 단계의 학습이다. 또한, 실생활과 매우 밀접한 관련이 있고 다양한 학문 분야에 응용되고 있는 학교수학에서는 매우 중요한 영역이라고 볼 수 있다. 그러나 함수 영역을 통한 영재교육 프로그램 설계와 교수-학습 전략이 부족한 실정이다. 이에 본 연구는 수학 영재 학생들의 특성을 고려하여 함수영역을 중심으로 교수-학습전략을 세워 영재교육원 학생들을 대상으로 도입하여 적절한 프로그램을 설계하였다. 수학영재 학습자들의 실생활에서의 문제해결력향상을 위하여 실생활과 관련이 많은 문제를 도입하였고 교수-학습 전략은 일방적인 강의식 수업보다는 자기주도적 학습이 가능하도록 모둠별 학습이나 토론, 발표 수업을 위주로 설계하였다. 본 연구의 목적은 함수영역에서 실생활을 중심으로 하는 영재프로그램을 설계하고 교수-학습전략을 세움으로써 수학영재학습자들에게 다양한 실생활의 문제들을 설계하고 해결함으로서 수학영재학습자들의 수학적 문제해결력을 향상 시키고자 한다.

  • PDF

공업 입문 교과의 학습력 제고를 위한 용어 학습 전략 (A terms learning strategy for improving learned capabilities of the subject, industry introduction)

  • 이영민
    • 대한공업교육학회지
    • /
    • 제31권2호
    • /
    • pp.41-63
    • /
    • 2006
  • 이 연구는 목적은 학업 기초 능력, 학습 흥미와 동기가 저조한 공업 고등학교 학습자들에게 공업 고등학교의 필수 교과인 공업 입문 교과의 학습력 제고를 위한 용어 학습 전략을 수립하였고 적용하여 이 학습 전략이 용어 숙지 정도, 용어 숙지로 인한 단원의 주요 개념 이해 정도, 용어 학습 종료 후 교사 설명의 이해 정도, 용어 학습의 흥미도, 학습 동기 정도, 상호작용 정도에 어떻게 영향을 미치는지 파악하는 것이다. 가네의 수업 사태 9단계에 관한 문헌 연구에 기초하여 용어 학습 전략을 수립하였다. 연구 대상으로 K 공업고등학교 33학급 중 1학년 1개 반 35명을 무선으로 선정하였다. 자료는 시험과 설문 조사를 통하여 수집 및 분석하였다. 결론적으로 학습자들은 용어 학습 전략을 통하여 용어를 용이하게 숙지하였고, 단원의 개념, 교사 설명의 이해 정도, 학습 흥미도, 학습 동기 정도, 싱호작용 정도가 높아진 것으로 인식하고 있음을 확인하였다. 마지막으로 연구의 시사점과 제언을 제시하였다.

VMD에 따른 백화점 여성캐주얼 매장구성계획에 관한 사례연구 (A Study on Formation Plans of the Lady′s Casual shop in Department store by Applying VMD)

  • 윤갑근;이화숙;한세민
    • 한국실내디자인학회논문집
    • /
    • 제13권2호
    • /
    • pp.150-158
    • /
    • 2004
  • Customers demands seeking the variety and individualization in the rapidly changed consumption environment with these changes in the distribution market expect the environment in the shops providing the degage and abundant lives and environmental change in the environment of sale providing abundant values in the life other than simple sale of goods. More effective marketing strategies are desperately required for corresponding to these customers demands. VMD is the consolidated visual plans for the emotional communication with customers through CI which is the visual element influencing customers visual environment, SI, interior and exterior designs, presentation of goods, advertising and marketing. This is the marketing strategy providing customers with joyful shopping space and enabling customers to get the information and characteristics of goods more effectively by means of visual elements in the comfortable environment of the shop and the main factor allowing the competitiveness differentiated from the competing companies. To achieve these goals, we herewith suggest the effective VMD Strategy and alterative by applying VMD as the consolidated marketing communication to the Lady's casual shop in the Hyundai department located in Gwangju after complementing problems found In the course of studying and analyzing the VMD Cases.

상업공간의 브랜드 이미지와 표현경향(表現傾向)에 관한 연구 - 프라다 리테일 샵을 중심으로 - (A Study of brand image and expressive trends in commercial spaces - Focusing on the analysis of Prada Retail Shop -)

  • 강소연
    • 한국실내디자인학회논문집
    • /
    • 제16권2호
    • /
    • pp.201-208
    • /
    • 2007
  • The $21^{st}$ century is the age of sentiment and image. As industrial development pushes the demands of consumers for various goods, the marketing patterns of these goods have individualized. They are expressions embedded with various meanings. Retail shops, now going beyond the practical purpose of display and sales of goods, enhancing brand images and establishing a consumer-oriented strategy, play a key role in reacting to and creating overall cultural issues. This study will analyze and investigate the Prada retail shop, which has distinguished its brand image and effectively promoted its identity through a sustained management strategy. The Prada retail shop has established an image of a cultural icon through cultural marketing. It suggests individuality and creativity along with diversity It reflects the basic concepts of cultural marketing, freedom of expression combined with information and high technology. The Prada building symbolizes the brand itself. To foster these kinds of retail shops, data and information based on continuous studies must be provided and shared, and also the systematic reinterpretation and the effective presentation of expressive trends in interior design needs to be studied on an ongoing basis.

문화마케팅을 위한 주택문화관의 트렌드 변화에 관한 연구 (A study on the trend change of Housing Cultural Center for cultural marketing)

  • 양영근
    • 한국디지털건축인테리어학회논문집
    • /
    • 제9권1호
    • /
    • pp.11-18
    • /
    • 2009
  • Recently major construction companies are building Housing Cultural Center instead of existing model house or housing gallery for accomplishing new marketing strategy. This Housing Cultural Center are different with existing model house or housing gallery on scale, spacial composition and operating program. And Background of differentiation is caused by change of housing market's environment, consumer's awareness level, service and marketing strategy. Because existing model house or housing gallery can not supply various consumer's needs and change of awareness level. Therefore, recent Housing Cultural Center is focused on cultural marketing for rapidly adjusting to new customer's need, including new customer acquisition and old customer retention. In accordance with this situation, it is very important to analyze out type and trend of Housing Cultural Center as facility for enlargement of cultural service and companies's social role for consumer. Therefore, the purpose of this study is an analysis about the trend of Housing Cultural Center as cultural space and a presentation of concept, function and direction when other construction companies build Housing Cultural Center hereafter.

  • PDF

Conceptual Clothing Design Process Using Cooperative Learning Strategies: Senior Clothing Design Class

  • Sohn, MyungHee;Kim, Dong-Eun
    • Fashion, Industry and Education
    • /
    • 제14권1호
    • /
    • pp.59-68
    • /
    • 2016
  • This paper identified the source of inspiration to cooperatively design a fashion collection from US undergraduate clothing design students and addressed how to implement team-based learning strategy to conceptual clothing design in class. Data was collected from the total of 51 students in a senior clothing design course at a large 4-year university in the US. The assigned project for this class was to develop a group collection under a same theme. Each student worked with his/her team member(s) to create an outfit and the entire class worked as a group to create a cohesive collection. The study showed that the sources of inspiration for the themes/concepts came from 11categories: historic era/old Hollywood glamour, shape/line/structure/architectural, fairy tales movies, nature/abstract, circus/mysterious, occasion/place, object, designer/artist, futuristic, culture, and various movies. To implement cooperative learning strategies in the clothing design class, a total of five class presentation/discussion sessions were held for theme/concept decision, fabric decision, design decision, test garment evaluation and design modification, and final products. Throughout the design process, team-based learning strategy promoted students' engagement and participation and inspired their critical thinking skills for making decisions within a team.