• Journal of the Korean Society of Clothing and Textiles
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• v.13 no.4
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• pp.412-426
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• 1989

This study investigated the relationship of consumer type to perferred and purchased Styles by clothing, life style, demographic, and information variables. Four consumer types were identified in study 1 (Kim, 1988). There were the casual, mannish, elegant, and feminine types. The present study used 20 line drawings representing the styles of summer '87 Data were obtained from questionnaires completed by 624 consumers $15\~69$ years of age living in Seoul, and analyzed by multiple discriminant analysis, and CROSSTABS. Descriptive profiles of the four categories were developed differently by clothing, life style and demographic characteristics. Casual and elegant types were preferred by middle-aged and married women, while mannish and feminine types were preferred by unmarried and younger women. The preferred design types of these groups were related more to preferences for clothing styles than purchased styles. All variables except occupation contributed to discriminate purchased styles.

• Science of Emotion and Sensibility
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• v.4 no.1
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• pp.7-14
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• 2001

Based on the past research works on the relationship between face type and personality, personality and purchasing behavior, personality and preference for color, face type and preference for color, we assumed that there could be certain differences in preferred color tone in purchasing automobile according to face type. Objective of this paper is to analyze what differences there are preferred color tones of purchasing automobile by face type. The questionnaires on preferred color tone of automobile were investigated, and the tone of color were classified into light, dark, brilliant, plain tones, and the differences of preferred color tone of purchasing automobile were analyzed by the face types. The result showed the facts that compared with the other types, the rectangular face type preferred the light tone of color, whereas the other face types little showed a distinctive inclination for a particular color tone. Results of this research could be utilized for automobile sales policy for materials of research into color tones, provided some problems are fixed and the concrete researches into relationship between face type and personality, purchasing behavior, preference for color are carried out.

• The Research Journal of the Costume Culture
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• v.14 no.4
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• pp.635-646
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• 2006

The purpose of this study was to determine if personality types affect hair style and clothing image. Personality types was applied using Myers-Briggs Type Indicator(MBTI). Subjects were 101 students at Keimyung University in Daegu, Korea. Data analysis was performed using SPSS package, which included ANOVA, t-test and ${\chi}^2-test$. The results were summarized as follows. 1. There was only significant relationship between hair style and personality type. Sensing type preferred hair wave style than intuition type. 2. There were several significant differences between clothing image and personality type. Extroversion preferred avantgarde clothing image more than introversion type. Intuition type preferred exotic and avantgarde clothing image more than sensing type. Feeling type preferred active clothing image more than thinking type. Judging type preferred elegance clothing image more than perceiving type. 3. There was significant relationship between hair style and clothing image preference by personality types in college students. Intuition type preferred exotic and avantgarde clothing image and waveless hair style.

• Journal of the Korean Society of Costume
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• v.48
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• pp.25-36
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• 1999

The purpose of the present research was to analyse for a sample of female collge students by Korean and American the preferred style of clothing with body cathexis. The respondents were 242 Korean and 145 American female volunteers aged 18 to 27 who were enrolled at Kwangju and Cathlic University of korean and Cornell University in the Unites States. The questionnaire was composed of three sections: body size body cathexis and the preferred style of clothing. Sixteen items of twenty-six items of the preferred style of clothing showed a significant difference between Korean and American. Korean students didn't like a bulky fabric and a bright color than American do. American students like a effect of accessories and clothing to emphasize my bust line and care about sleeve shape skirt length skirt shape than Korean do. Korean students were more dissatisfied with their body than American female students. There was a negative relationship between body cathexis and preference of tight skirt both Korean and American female students. There was a positive relationship among body cathexis and preference of outfit and preference of garment of polished silhouette by Korean female students a positive relationship among preference of fitted waist and design to emphasize bust line.

• Journal of the Korean Society of Costume
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• v.52 no.5
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• pp.31-45
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• 2002

In this paper. the focus is laid on identifying preferred wedding dress image and its co-relationship with self image of female university students. the biggest potential customer group in the industry. As for the research method. it conducted both review of literature and empirical research method. Through the former approach, four main research questions were derived : 1) What is the preferred wedding dress image of female university students\ulcorner 2) What is the relationship between real self-image and preferred wedding dress image\ulcorner and 3) that between ideal self-image and preferred wedding dress image\ulcorner 4)What is the relationship between the consistency level of the two self-images and preferred wedding dress image\ulcorner In the empirical mode of research, 404 surveys were counted in the final analysis among 450 questionnaires completed by female undergraduate students in Seoul and Chun-an city. Collected data analyzed using factor analysis. frequency analysis. descriptive analysis. scheffe test. multiple-regression analysis and t-test. Results are as follows: first, the sophisticated image was most preferred among female students, followed by elegant splendor. lovable and chaste, feminine and decorative, and characteristic and sexy image. This result indicates how wedding dress trend has a keen sensibility to general fashion trend just like the trend of outfits for everyday life. Secondly, the research results indicated consistent level of co-relationship among the real and ideal self-image and the preference of wedding dress image. And the last the level of consistence between the ideal self-image and the real self-image directly related to the preference level of wedding dress image, showing almost no significance.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.4
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• pp.586-597
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• 2008

The purpose of this study is to find out the relationship between the personal color types and personality types and analyze the differences in color preference according to the personal color types and personality types. This study was conducted by using questionnaire method and drape diagnosis method in parallel. The results are as follows. First, in case of introversion (I), the summer type took the most and spring, fall, and winter type followed respectively. Also in the case of extroversion (E), the summer type took the most and spring, fall, and winter type followed respectively. Second, the spring type preferred yellow, the summer type, blue, the fall type, brown, and winter type, blue the most. For the preference of the tone of color, all 4 types preferred the pastel tones the most. For the lipstick colors, the spring and summer type preferred the pink color, the fall type, orange and winter type, red the most. For eye shadows, the spring type preferred orange, summer type, blue, fall type, orange and winter type, pink. For nail colors, all 4 types preferred pink the most. Third, the most preferred color for introversion (I) was red group. In contrast, the most preferred color for extroversion (E) was yellow group. In the tone of preferred colors, both introversion and extroversion preferred the pastel tones the most. In lipstick colors, eye shadow colors, and nail colors, both introversion and extroversion preferred the pink group colors the most.

• Fashion & Textile Research Journal
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• v.6 no.1
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• pp.51-60
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• 2004

The purpose of the study was to investigate the lifestyle and individualism/collectivism of adolescents nowadays and the relationship to preferred sensation. We collected 1386 middle and high school students' data which have the answers about lifestyle, individualism/collectivism, self-esteem, school location, family members and other socio-statistical variables. The results are followings; The types of adolescents' lifestyle composed of 5 clusters, which are Pursuit of hedonic (18.9%), Adventure materialism (19.9%), Depending and pursuit of entertainment (21.4%), Internet & study (22.5%), and Strong will - economic (17.3%). Distribution of individualism/collectivism is even, and Egoist (29.8%) which belong to vertical individualism is the biggest portion. Adolescent's lifestyle has relationship to the external factors, such as school location and family income, while individualism/collectivism does rather to adolescent's own nature, such as gender and grade. Their lifestyle than their individualism/ collectivism is connected with their preferred sensation more.

• Research in Community and Public Health Nursing
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• v.19 no.4
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• pp.554-563
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• 2008

Purpose: The purpose of this study was to investigate elders' experience in a mentoring program and preferred characteristics of the program. Methods: Two hundred and ten elders dwelling in Sungnam-si. Korea participated in the survey from April 1 to May 30, 2008. Using SPSS Win 10.0, descriptive statistics, Chi-square test, and t-test were performed. Result: About two thirds of the elders had experience as a mentee, and a large number of them reported that it was helpful. Compared to those without, the elders with the mentee experience were more likely to perceive that it is easier to build a mentor-mentee relationship. The most common reason for wanting a mentee experience was loneliness, whereas the most frequent reason for not wanting was feeling a burden when meeting a stranger. Preferred characteristics of a mentoring program differed between the elders who had the mentee experience and those who did not. Conclusion: This study concluded that a mentoring program is highly likely to provide psycho-social support to the elderly, Also, a large number of the elders who had never had a mentor-mentee relationship wanted to have it in the future. This study suggests that healthcare professionals include a mentoring program in healthcare services for the elderly, considering preferred characteristics of a mentor-mentee relationship.

• Journal of the Korean Society of Costume
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• v.63 no.4
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• pp.44-55
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• 2013

The main objectives of this study were to empirically examine the relationship between the preference of fashion styles of male college students and their individual taste in other areas including music styles and recreation types. Life style and values were also examined for their relationship with the fashion style preferences. Survey questionnaires were distributed to male college students in Seoul, Incheon and Gyeonggi-do during May and June of 2011, and a total of 256 responses were used in the final analysis. The results showed that there were three segments according to the fashion styles - 'modern-dandy', 'resistance style', 'no-individuality' groups - and there were significant differences between groups in terms of their preferred music styles and choice of recreational activities. Modern-dandy group preferred R&B, dance music and ballad, while resistance style group preferred hiphop, dance and reggae music. No-individuality group did not show any preference for a particular type of music. Both modern-dandy and resistance style groups liked sports, while resistance style group showed the lowest preference for hobby and culture. There were also significant differences in lifestyles and values according to the fashion styles of the three groups.

• Journal of the Ergonomics Society of Korea
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• v.10 no.2
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• pp.3-13
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• 1991

As the VDT work constrains work postures because of its work characteristics. VDT worksta- tions should be properly designed so as to be fitted to various types of physical conditions of op- erators. Therefore, in this study, the preferred settings of VDT wrokstation dimensions of operators. Therefore, in this study, the preferred settings of VDT workstation dimensions and work postures were studied in order to determine the appropriate dimensions and the work postures for VDT operators which will alleviate the musculoskeletal troubles or visual fatigue. The scpoe of the study is as follows. 1. Measurement and analysis of the preferred settings of the height of workstation, keyboard, seat, and screen among the experienced VDT operators. 2. Anaysis of the relationship between the preferred settings of workstation height and the seat height control among the experienced VDT operators. 3. Analysis of the work postures of the experienced VDT operators.