• Journal of Distribution Science
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• v.13 no.3
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• pp.79-91
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• 2015

Purpose - First, the study identifies and analyzes consumer preferences with regard to health foods and supplements. Second, it identifies and analyzes consumer preferences with regard to the properties of Vitamin C supplements. Third, in order to provide a basic data for the development of Vitamin C supplements and to measure how consumers value the properties of different Vitamin C products, a consumer survey was conducted through the choice-based conjoint model. Based on the results, the research estimates consumers' relative product-related priorities as well as price levels and willingness to pay (WTP) for different product types, and makes suggestions regarding consumer-oriented new product development and progressive directions for the successful launch of health foods and supplements. Research design, data, and methodology - This study aims to define the attributes of health foods and supplements based on several characteristics including their natural ingredients, product price, product originality, natural ingredient content, and additional functional ingredients, and makes suggestions regarding strategic market pricing and product development for health foods and supplements according to customer attitudes and characteristics. The research used choice-based conjoint analysis methodology based on the Multinomial Logic Model and collected 94 questionnaires filled out by users of Korean Vitamin C supplements. Results - Product price is the most influential factor among the five analyzed properties. When consumers buy Vitamin C products, the relative significance level of four of the examined properties is as follows: 40.9% for product price, 23.3% for product originality, 21.9% for natural ingredient content, and 13.9% for additional functional ingredients. Vitamin C content is excluded as it is not a statistically significant factor. It is interesting that supplement manufacturers and retailers consider Vitamin C content to be very important whereas consumers do not regard it as an important factor at the time of purchase. The results for the marginal willingness to pay (MWTP) for each property of Vitamin C supplements show that consumers are willing to pay an additional 11,146 Korean won for a 50% increase in the natural ingredient content. With regard to product originality, consumers are willing to pay an additional 11,301 Korean won for products manufactured in Europe than for products manufactured in China. Moreover, consumers show a greater preference for products manufactured in Korea than in Europe. However, consumers are not willing to pay more for additional Vitamin C or additional functional ingredients added to Vitamin C products. Conclusions - According to the results of consumer research on Vitamin C supplements, which represent a popular health food supplement in Korea, most Korean health food and supplement companies are not consumer- or market-oriented when developing new products. Companies gather information from either R&D specialists or sales managers and their opinions are highly reflected in new product development. The study's results will help companies recognize the importance of understanding consumers' unmet needs in advance to develop new products in the future.

• Journal of Energy Engineering
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• v.20 no.1
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• pp.63-76
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• 2011

This paper studies the impact of Korean introduction of the Generalized System of Preferences(GSP) to developing countries, which are continuously arguing to support research and development for reducing greenhouse gas(GHG) emission with developed countries in the Conference of the Parties(COP) of UNFCCC. This paper is focusing on the expecting effects of trade and GHG emission reduction when Korea provides GSP to Indonesia, Brazil, and Ethiopia, which are selected in the first session of Global Green Growth Institute(GGGI). This paper uses the methodology of the intra-industry trade index multiplied by Korean import-induced coefficients. To Indonesia, Korean probable GSP would benefit exports of Indonesian agriculture, forestry, fishery, and livestock farming industries, which would contribute to Indonesian reduction of GHG emission. To Brazil, the exports to Korea would increase in the GHG sensitive industries such as metal, fat, oils, food, and beverage industries. Ethiopia belongs to the least developed countries. So Korean GSP would support the exports and GHG reduction in Ethiopian agriculture, forestry, fisheries, textiles, and leather industries. Without conflicting most favored nation treatment(MFN) principle in WTO, the introduction of GSP would be a good compensation for GHG reduction to developing countries.

• The Korean Journal of Community Living Science
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• v.12 no.1
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• pp.1-13
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• 2001

The purpose of this study was to investigate of gender difference on dietary behavior and food preferences of elementary school children. This survey was carried out through questionnaire method for 274 male and 257 female of the 6th grade elementary school children in Anyang city. By calculating WLI(weight-length index), 26.9% of students were overweight, and 26.2% were under-weight. Average height of male was 147.9cm and that of female was 148.9cm, and their weight was 40.9 kg and 39.2kg respectively. The average BMI(body mass index) was 18.1 kg/㎡. The self-recognition of health status was different according to gender, male recognized better health status than female. There was no significant difference of parents´ education level and the occupation depending on gender. The 56.7% of students had regularly for breakfast, and 60% for lunch and 42.9% for dinner. The female students had irregular meal time more frequently than male did for dinner(p<0.01). They skipped more breakfast(7.0%) than other meals. Reasons of skipping meal were lack of time to eat(50%), boring side-dishes(17.0%) etc. For snacks, choice depends on taste (55.4%), and they bought at the shop nearby (36.5%) and convenience shop(29.9%). They had a meal outside once a month(42.9%), and selected Korean traditional food(52.5%). For almost all of foods male students´ preference showed higher than female except cucumber. Low score of preference was obtained in such as salted vegetables, soy pastes, and fish(shellfish) groups raw or fermented. The preference level was a little higher in such as vegetables & kimchi group and pot stews. The results assert the importance of nutrition education for the students in puberty. It is necessary breakfast should be taken regularly, and therefore we should carry out the education of importance of nutrition and health for children considering the dietary behavior and food preference for balanced diet.

• Journal of Computing Science and Engineering
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• v.5 no.4
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• pp.346-353
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• 2011

With the advent of ubiquitous computing, a massive amount of trajectory data has been published and shared in many websites. This type of computing also provides motivation for online mining of trajectory data, to fit user-specific preferences or context (e.g., time of the day). While many trajectory clustering algorithms have been proposed, they have typically focused on offline mining and do not consider the restrictions of the underlying road network and selection conditions representing user contexts. In clear contrast, we study an efficient clustering algorithm for Boolean + Clustering queries using a pre-materialized and summarized data structure. Our experimental results demonstrate the efficiency and effectiveness of our proposed method using real-life trajectory data.

• Journal of The Korean Association For Science Education
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• v.13 no.2
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• pp.163-171
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• 1993

The purpose of this study was to evaluation of science curriculum by the cognitive preference construct, the instrument of emotional domain. The effects of students' variables on the cognitive preference were also examined. Samples of 216 boys and 166 girls for this study were selected from the secondary school students. he data were analyzed by ANOVA, Pearson correlation, factor analysis, etc. The results of this study are as follows: (1) The students prefer the Principles of science than any other kind of cognitive preference. (2) Sex has influence on the tendency of students' cognitive preference among the studnets' variables. (3) It is not significantly different the tendency of student's cognitive preference according to IQ among the studnets' variables. (4) Most of the students avoid Critical Questions and Applications of cognitive preference in spite of the difference of sex, grade, and department of the students.

• KOREAN JOURNAL OF PACKAGING SCIENCE & TECHNOLOGY
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• v.23 no.1
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• pp.47-53
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• 2017

In this study we surveyed the preferences of consumer packaging for mini pot flower plants to improve the flower market application in Korea. The surveys were consisted of the consumers residing in Seoul metropolitan (221), Gyeonsang (70), Jeonla (29), Chungceong (19), Gangwon (7), other provinces (3). A total of 349 eligible respondents (male 173, female 176) were surveyed with a self-administered questionnaire asking on the general characteristics for residents, packaging material, packaging design, type of flower pot, degree of transparency, convenience, consumer's demand for packaging development, a significant point when purchasing the flower pot product. The collected date was analyzed using a chi-square (${\chi}^2$) statistical test in SPSS program. Most residents prefer for mini pot flower plants packed with packaging characteristics of plastic material (56.4%), packaging design of separated type (76.2%), angled type (62.5%), and transparency (48.6%). The other question results showed that major consumer's demand for mini pot flower plants is maintaining the freshness quality and stability structure for them. Transparency of packaging can also affect directly the preferences for purchasing the mini pot flower plants. The packaging structure with a proper shape design may protect the fresh mini pot flower plants from shock or any other damage during distribution. The results of this study help to provide consumer's demand for packaging development and to give the greatest advantages in terms of production and marketability of mini pot flower plants.

• Journal of the Korean Society of Food Culture
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• v.29 no.4
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• pp.342-347
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• 2014

This survey was conducted to investigate consumer preferences for branded and imported pork, including favorite cooking styles. Data were collected from a total of 252 consumers and analyzed. The results are summarized as follows. Consumers of branded pork showed a moderate preference "moderate" (54%). There was no significant difference in consumer preference for branded pork according to educational level or living area. However, there was a significant difference according to yearly income (p<0.05). Consumers in the high-income group preferred branded pork more than those in the low-income group. Most consumers did not like imported pork (64.6%). There was no significant difference in consumer preference for imported pork according to educational level or living area, whereas there was in the yearly income group (p<0.05). Whereas low-income consumers did not like imported pork, high-income consumers did. The royalty for purchasing of branded pork was shown "3.65" out of 5 points. Whereas there was no significant difference according to educational level, there was for living area and yearly income (p<0.05). Consumers living in large cities or having low income showed high royalty of purchase for branded pork. The royalty for purchase of imported pork was "2.08" out of 5 points. Significant differences for purchase royalty of imported pork were observed according to educational level, living area, and yearly income group (p<0.05). Consumers responded that they liked roasted pork (47.6%). Secondly, consumers liked stew (16.7%). There were no significant differences among various cooking styles in any of the groups.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 1998.10a
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• pp.56-59
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• 1998

The rapid diffusion of the Internet and the World Wide Web is facilitating greater interaction - and potential opportunities for customization - between vendors and customers. For instance, virtual reality and multimedia technologies allow consumers to envision their designed products. The increasing pace of the business environment highlights the need to deploy intelligent systems in all stages of product design and production planning. This paper deals with a system to generate an appropriate product design by adapting customer preferences and constraints using the case based reasoning methodology. Moreover, intelligent agents are integrated with virtual reality technology to provide a friendly user interface.

• Archives of design research
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• v.20 no.3 s.71
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• pp.141-150
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• 2007

This study began with the question: "what influence would the width of river surface have on visual preference, provided that the environment surrounding the river does not change?" to evaluate the visual preference factors of the river scenery which could vary according to the change of water level. To estimate the minimum flow needed for river sceneries, field survey of Youngsan river was carried out to collect the field data and evaluated the visual preference factors to obtain a most preferred W/B ratio. At Youngsan bridge location, the feeling of open space factors, physical characteristic factors and complexity factors appeared to have significant relations to visual preferences. At Imgok bridge location, complexity factors, aesthetic factors and physical characteristic factors have significance to visual preferences. As a result of multi regression modeling, it was found that physical factors affected visual preferences the most at urban river locations and complexity factors affected the most visual preferences at rural river locations. As a results of this study, the most preferred W/B ratio was estimated as which vary from 0.5 to 0.7 and this results can contribute to the field of river landscape design to maximize the users' satisfaction level.

• Archives of design research
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• v.18 no.1 s.59
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• pp.135-144
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• 2005

Consumers' awareness of product value, and their product preferences, are becoming increasingly influential in product development, particularly in corporations' efforts in manufacturing products with a competitive edge. Corporations conduct surveys on consumers' product satisfaction and preferences and conduct in-depth studies on consumer needs. They then manufacture products in accordance with the results of these surveys and studies. With the necessity and demand for digital door lock products recently growing, this research sought to explore product competitiveness reinforcement factors that could facilitate market penetration, and to formulate corresponding design strategies. In-depth consumer interviews were also conducted to identify consumer lifestyles and needs. Furthermore, consumer preference images, purchase and use-related patterns, and the status of door lock markets were studied. In the past, to design and manufacture consumer-oriented products, corporations primarily resorted to the improvement of the products' technological features. At present, the users' product preferences and the ways that they use these products are the factors that determine product design. Consumers today tend to adjust their lifestyles according to available products, and prefer products that have greater value in terms of lifestyle and culture. Strategic points for reinforcing competitiveness were presented in this study: first, offering different values that will enhance consumer satisfaction, second, positively developing bio-recognizable methods that will boost consumer preference, third, meeting the consumers' expectations that door lock products should not be mere 'entrance and exit control' systems, but network security systems and fourth, adopting convenient authentication methods backed by advanced technologies.