• Korean Institute of Interior Design Journal
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• v.15 no.1 s.54
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• pp.175-182
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• 2006

The difference of sex has been an object of interest and argument in medical, psychological, social, and cognitive science fields. This study started from the question of to what extent does the difference of sex have effect on successful interior design. In strive of resolving this, an experimentation of preference in terms of cafe interior design was performed with methods of human sensibility ergonomics. As the result, the difference of sex in preference regarding calf interior design could be observed. Males have main interest in the intensity of luminance, i.e. the brightness, whereas females attach importance to both qualify of light and color. In addition, there is a tendency for males to see cafe as a public place while females recognize cafe as a place for entertainment. Taking the result of this study into consideration can lead to successful gender specific cafe interior design.

• Asia Marketing Journal
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• v.20 no.2
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• pp.29-40
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• 2018

Recent research reported that perception of future time is non-linearly scaled. That is, as objective time gets longer, subjective perception of the objective time does not grow proportionally. The non-linear time perception implies that the same future time feels shorter when it starts in the future than when it starts immediately. The authors call this as a future contraction effect. The current research tests two important implications of the effect regarding consumers' intertemporal preference for durable goods. First, consumers who contract future more will be more impatient for durable goods compared to those who contract less because the former would feel to use the same durable goods longer when it is purchased immediately. Second, consumers' impatience will be alleviated when their tendency to contract future is reduced. The authors find support for these predictions through two studies. Taken together, the current research demonstrates a property of time perception that has important ramifications for understanding consumers' intertemporal preference for durable goods.

• Journal of the Korean Home Economics Association
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• v.40 no.5
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• pp.159-177
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• 2002

The purpose of this exploratory study was to investigate how the information society affected the attitude about the family/kinship life of Netizen. For this goal, the data were collected from 305 Netizen who use the Internet. The major findings were as follows. Firstly, In Netizen, the support to familism and boy preference was low level. Secondly, in their altitude to the divorce and remarriage, there was a tendency which accepts a marriage with selection. Thirdly, they had a tendency to agree equal partnership in couple relationship. Fourthly, virtual community in cyber-space was found, but the loyalty of members was not enough strong. Fifthly, in the family/kin rites, it was showed non-traditional tendency. And in all aspects, some differences were found between men and women. The findings of the present study suggest that the couple relationship in the information society becomes more important, and there is a tend to increase acceptability to increase. In contrast, there is stiff another discrimination in cyber-space by focusing on traditional mother route.

• Journal of the Korean Home Economics Association
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• v.41 no.12
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• pp.257-272
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• 2003

The purpose of this study was to compare motives and tendency of purchasing jewelry between the forties and more than the fifties in middle-aged wives. The data was collected from 460 middle-aged wives living in Busan, from April 1 to May 31 in 2000. The results were as follows：Attitudes toward purchasing showed past-positive, thrifty attitude. Pursuit of beauty had the highest score among the various buying motives. Deficiency of stock and stock dissatisfaction ranked the second. Wives who are more than the fifties showed higher score in motives and preference of buying jewelry than wives in the forties.

• Culinary science and hospitality research
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• v.14 no.3
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• pp.178-195
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• 2008

This examination was conducted as follows; 189 copies were coated in total, and demonstratively analyzed by SPSS WIN 15.0 program. The methods used in data for this analysis are as follows; Sensitivity, Reliability, Frequency, Internal consistency, One way ANOVA(Scheffe's examination) Analysis, T-test, etc. The findings of this study are as follows; firstly, it was revealed that respondents who were regular customers of Italian restaurants regarded convenient transportation, property of space, property of pastoral, visibility, and accessibility as importance. This means that Italian restaurant marketers should consider some of factors of location for business with a good view, good parking lot, location at main street, smooth flow of traffic, luxury, atmosphere of freedom, clean area around restaurants, elegant interior of the building, comfortable, luxurious, and deluxe atmosphere, and so on. Secondly, it was revealed that respondents who were regular customers of buffet restaurant either considered the same factors as the Italian restaurants above or regarded those factors less important. This suggests that restaurants should be located on main streets, on trunk roads, and in large-scale residential districts of apartment complex. Thirdly, it was revealed that respondents who were regular customers of traditional restaurants did not consider the locational factors above. This shows that traditional restaurants should be located in nearby customers' houses or their working places, and that marketers should consider focusing on their restaurants' homelike atmosphere, cleanliness, food flavors, and so on.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.36 no.2
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• pp.74-80
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• 2013

In this study, a novel and flexible recommender system was developed, based on product taxonomy and usage patterns of users. The proposed system consists of the following four steps : (i) estimation of the product-preference matrix, (ii) construction of the product-preference matrix, (iii) estimation of the popularity and similarity levels for sought-after products, and (iv) recommendation of a products for the user. The product-preference matrix for each user is estimated through a linear combination of clicks, basket placements, and purchase statuses. Then the preference matrix of a particular genre is constructed by computing the ratios of the number of clicks, basket placements, and purchases of a product with respect to the total. The popularity and similarity levels of a user's clicked product are estimated with an entropy index. Based on this information, collaborative and content-based filtering is used to recommend a product to the user. To assess the effectiveness of the proposed approach, an empirical study was conducted by constructing an experimental e-commerce site. Our results clearly showed that the proposed hybrid method is superior to conventional methods.

• Journal of Fashion Business
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• v.21 no.1
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• pp.124-133
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• 2017

This study analyzed consumers' online fashion shopping site usage by site type and analyzed how product information search and product purchase differ. In addition, by comparing and analyzing preference and selection factors of PC and mobile shopping, we tried to provide basic data of effective mobile commerce operation strategy according to expansion of mobile market in fashion industry. We surveyed the use of 6 types of online sites (portal site, open market, general shopping mall, social commerce shopping mall, brand shopping mall and non-brand shopping mall) to understand the usage of mobile shopping site for consumers' fashion products. Consumer survey subjects were 373 college students in their early 20s who had the most mobile shopping experiences. The questionnaire consisted of online fashion site usage items, internet and mobile fashion shopping preference (6 items), internet and mobile shopping choice behavior (10 items), and purchase intention (3 items) .Data were analyzed using SPSS 14.0 program. The high preference of portal sites, open market, social commerce, and non-brand shopping malls in shopping online fashion products is a result of the perceptual changes of major distribution channels and the trends of consumers' value consumption tendency. Therefore, it is necessary for fashion companies to actively cope with fashion product distribution competition with huge shopping sites of current online market by well understanding consumers' preference trends and factors of online sites.

• Korean Institute of Interior Design Journal
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• v.15 no.6 s.59
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• pp.221-228
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• 2006

The purpose of this research is to investigate the tendency of color preference for the elderly in housing. For this, a questionnaire survey was carried out with color chips and 9 photos of the living rooms which were chosen among apartment model houses in Pusan. Preference of color usage was measured by SD scale developed by advertising adjectives for the model houses. The result of this study are as follows: 1) The preferred color image was characterized as soft, warm and simple. The main factors of color image were identified and named as 'dignity factor' and 'personality factor'. 2) The elderly preferred G generally, but R for dominant color of the living room. They distinguished their attitudes about the color by the purpose of color usage. 3) For colors of architectural components of the living room, preferred colors were narrowed Y, YR and R for wall, art wall and floor. Beige was the most popular color in the living room for the elderly. This research can contribute to the basic data of color planning for the elderly housing.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.4
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• pp.733-745
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• 2016

This study investigated the effect of clothing interest on party preference and suggested four party unities according to party wear types. A hypothesized model based on consumer innovativeness, clothing interest, party benefit, party interest and party preference was tested to determine the effect of clothing interest on party preference. Party unities were constructed according to party wear types along with party place, party food, and party music. Data was collected through two online surveys. The population of the survey was female consumers in their twenties. Descriptive statistics, factor analysis, reliability, correlations, and regressions were applied to the data of 305 samples. As a result, positive tendency toward consumer innovativeness, clothing interest, party benefit, party interest and party preference was observed in young female consumers with significant relations among five variables. Party preference was well-explained from the hypothesized research model, but the direct path from clothing interest to party interest was identified as insignificant. The most preferred party elements of place, food, music and wear was garden, barbecue, house music and mini dress, respectively. Four party unities according to party wear types were constructed and suggested based on the correlation analysis results between party wear and other party elements. The concept of party unity is useful to establish marketing strategies such as advertising and experience marketing in the party wear industry.

• Journal of Korean society of Dental Hygiene
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• v.15 no.6
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• pp.973-981
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• 2015

Objectives: The purpose of the study is to investigate the correlation with subjective oral health status and food preference in elderly people. Methods: Data were extracted from the fifth Korea National Health and Nutrition Survey 2010-2012. The survey data included general characteristics of the subjects, food preference, and subjective oral health status. Food preference was analyzed by assigning score to 63 food categories. The subjective oral health status consisted of toothache within a month, self-perception of oral health, chewing difficulty, mastication difficulty, and speaking difficulty. Data were analyzed by frequency analysis, descriptive statistics, ${\chi}^2$ test, t-test, and ANOVA using SPSS 22.0 program. Results: Elderly men had a tendency to have a liking for all food categories except for fruit. Difficulty in chewing and mastication was shown in those who had older age, lower education, lower monthly income, and national basic livelihood security. Difficulty in speaking was found in those who had older age, lower education, and national basic livelihood security. Self perception of oral health status was closely related to food preference for pulses and potatoes, fish, vegetables and others(p<0.05). Difficulties in chewing and mastication had relation to all food categories excepting cereals, lipids and sugars(p<0.05). Speaking difficulty were significantly different in pulses, potatoes, meat, eggs, vegetables, fruits, milk, dairy products, and others(p<0.05). Conclusions: Poor subjective oral health status was closely related to food preference. It is necessary to educate that maintenance of good oral health is to ingest the balanced nutrition in the elderly people.