• Fashion & Textile Research Journal
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• v.6 no.3
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• pp.367-376
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• 2004

The purpose of this study is to analyze the image evaluation and the preference of tailored jacket focused on the collar's figure according to the body type and the degree of satisfaction with their body of middle-aged women. For this study, twenty seven different types of tailored jacket were designed with some variation of their silhouette, the length and the collar's figure on three hundred and twenty three middle-aged women ranging from 35 to 50 years old. There was a significant difference in the image evaluation and the preference of tailored jacket according to the body type of middleaged women. The women of the type 1 evaluated that portrait lapel collar were the most fascinating, elegant and active, tender and they preferred that style. The women of the type 2 evaluated that breast lapel collar were the most fascinating, elegant and active, tender and they preferred that style. The women of the type 3 evaluated that breast lapel collar were the most fascinating, elegant and active, tender and they preferred that style. The women of the type 4 evaluated that waist lapel collar were the most fascinating, elegant and active, tender and they preferred that style. There was a meaningful difference in the image evaluation and the preference of tailored jacket according to the degree of satisfaction with their bodies. As satisfied with their face size, they thought breast/portrait lapel collar were more attractive, graceful and active, soft and they preferred that style. As satisfied with weight they regarded portrait lapel collar as more attrative, graceful and active, soft and they preferred that style. In this study we found that the middle-aged women evaluated the tailored jacket which was looking esthetic and fitting their body types, as the most attrative, elegant, active, and tender clothing and they prefered that kind of tailored jacket.

• Journal of the Korea Fashion and Costume Design Association
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• v.12 no.4
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• pp.1-13
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• 2010

The purpose of this study is to examine the different preference as well as the factor for this preference between general internet shopping mall and feminine internet fashion shopping mall only which are subjected with women and know the satisfaction which follows hereupon. This research will help to establish the strategy to marketers who manage feminine internet fashion shopping mall. The results of this study as follows; 1. As the result of the analysis of preference factors for general internet shopping mall, it was classified with, convenient characteristic, economical efficiency, product and information characteristic, sales promotion, and customer service. Also differences among preference factors appear with following orders, economical efficiency, convenient characteristic, product and information characteristic, sales promotion, and customer service. 2. As the result of the analysis of preference factor for feminine internet fashion shopping mall, it was classified with, fashion information and style, purchase product, economical efficiency, product assortment, and customer service. Also differences among preference factors appear with following orders, fashion information style, product assortment, purchase product, economical efficiency, and customer service. 3. As the result of the analysis of preference factors, convenient characteristic and product information mostly effects to satisfy the customers who use general internet shopping mall. Also purchase product, product assortment, fashion information and style mostly effects to satisfy the customers who use feminine internet fashion shopping mall.

• Journal of the Korean housing association
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• v.11 no.1
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• pp.79-87
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• 2000

The objectives of this study are to identify life style of X-generations in seoul, and to examine housing preference of X-generations. Data was collected through self-administered questionnaires for this study and the cases of four hundred and sixty one were analyzed. The major findings are as follows:There were four major types of X-generations want to reside in 102-135㎡ (30-40pyung) housing size. They want the specific space for leisure, working, interest, computer, sports, dressing, etc. They prefer L-DK type, kitchen furniture of a island shaped work center. X-generations consider facilities of apartment very important. They want to have automatic and high quality facilities. Housing preference differed significantly according to the socio-demographic variables and the types of life style of X-generations.

• Journal of the Korean Society of Costume
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• v.66 no.7
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• pp.50-68
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• 2016

The objectives of this study are to identify the self-image and preferred fashion styles that Korean career women seek in different daily situations, and to propose a positioning map in accords with the findings. The study conducted a survey and in-depth interviews. The study used twenty items of self-image adjectives extracted from existing studies, and eighteen fashion style stimuli collected by examining women's wear brands. The study surveyed 329 career women. Their daily situation was classified into five situations; external meeting and presentation, ordinary work, wedding and family gathering, blind date or date, and meeting with friends and acquaintances. The analysis results of this study showed that self-image and fashion style preferences are relevant to daily situation. The image most sought in external meetings and presentation was the 'Elegant' image, and the image most sought in meetings with friends and acquaintances was the 'active' image. Women on dates or blind dates sought the 'feminine' image the most, however they preferred to avoid this image during external meetings and presentations. Among fashion styles, the 'elegant/classic' style was most preferred, and the 'sexy/avant-garde' style had the lowest preference among all the styles. 'Mannish' was preferred in ordinary work and meeting with friends and acquaintances, however, it was shown as having the lowest preference level in blind dates or dates. The 'romantic/natural' style was highly preferred in meeting with friends and acquaintances, however it had a low level of preference for external meetings and presentations. This study has significance in providing practical information to utilize in fashion industry by identifying the relationship between self-image and preferred fashion style sought by career women according to daily situation, and using the results to propose a positioning map.

• Journal of the Korean Chemical Society
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• v.50 no.6
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• pp.477-485
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• 2006

study investigated the influences of the forms of verbal external representations and students' verbal learning style in learning chemical concepts with drawing as a method to assist students in connecting and integrating multiple external representations. Seventh graders (N=133) at a coed middle school were assigned to formal drawing (FD) and personalized drawing (PD) groups. Students in the PD group were provided words at personalized style as verbal external representations for drawing, while those in the FD group were provided words at formal style. All students were taught about Boyles Law and Charless Law for two class hours. Results revealed that the scores of a conception test for the PD group were significantly higher than those for the FD group. In a situational interest test, students with strong verbal learning style preference scored significantly higher than students with weak verbal learning style preference in the two groups. Most PD group students were found to prefer to read verbal external representations at personalized style for drawing rather than at formal style, and perceived their activities positively upon cognitive, affective and motivational aspects. Students with strong verbal learning style preference had more positive perceptions about their activities than students with weak verbal learning style preference especially upon affective and motivational aspects.

• Science of Emotion and Sensibility
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• v.11 no.4
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• pp.489-500
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• 2008

The purpose of this study was to determine the preference and purchasing intention on necktie pattern designs according to male consumers' fashion lift style. Written questionnaires were handed out to 300 male consumers of the 20-40 years old in Seoul and surroundings, who were accessed by a convenience sampling method. The questionnaires were to classify male consumer groups according to the fashion life style, to examine characteristics, needs and wants of each group. The stimuli of 8 kinds of necktie patterns in black & white, and the semantic differential scale were applied to evaluate the preference and purchasing intention on necktie pattern design. A total of 265 samples were analyzed by factor analysis, cluster analysis, ANOVA, crosstabs and $X^2$-test through SPSS package program. Six factors in their fashion life style were extracted as follows: those were 'fashion-oriented', 'traditional conservative', 'brand-flaunting', 'personality-oriented', 'practicality-oriented' and 'unconcerned' life style. With these life style sub-dimensions, male consumers were segmented into five groups: these groups were 'strong personal seekers', 'practical brand seekers', 'traditional personal seekers', 'active fashion seekers', 'unconcerned group'. Each of these groups of male consumers showed significant differences in the preference and purchasing Intension of necktie pattern designs according to their fashion life style.

• Fashion & Textile Research Journal
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• v.7 no.2
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• pp.211-217
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• 2005

The purpose of this study is to analyze the image evaluation and the preference of tailored jacket focused on the variation of the length according to the body type and the degree of satisfaction with the body of middle-aged women. For this study, twenty seven different types of tailored jacket were designed with some variation of their silhouette, the length and the collar's figure on three hundred and twenty three middle-aged women ranging from 35 to 50 years old. There was a significant difference in the image evaluation and the preference of tailored jacket according to the body type of middle-aged women. The women of the body type I evaluated that tailored jackets of the long length were more attractive, graceful, and active, soft and preferred the style, and the women of the body type II and III, them of the middle length. The women of the body type I evaluated that tailored jackets of the short length were more attractive, graceful, active, soft and preferred the style. Also there was a meaningful difference in the image evaluation and the preference of tailored jacket according to the degree of satisfaction with their bodies. As satisfied with their face size, they thought tailored jackets of the long length were more attractive, graceful and active, soft and they preferred the style. As satisfied with the girth of the hip, they evaluated the short/long tailored jackets were more attractive, graceful and active, soft and they preferred the style. As satisfied with their height they valued the long tailored jacket was more attractive, graceful and active, soft and they preferred the style.

• Korean Institute of Interior Design Journal
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• no.40
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• pp.86-93
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• 2003

Korean traditionally prefer a house with a southern exposure to other styles. Moreover, pretty part of dwelling style in Korea is apartment building. But generally, there are much more north oriented rooms than opposite one in apartment. Generally, most Korean tends to consider the direction of the room as an important factor to decide the arrangement of their furniture. Also, the location of window, door, bed, and closet can affect on the decision-making process of furniture layout. So, the closet position should be determined by not only window direction and door position, but also the furniture arrangement preference of residents. After considering the window and door position, there are 16 alternatives in a room. (Multiplied 4 window directions by 4 door positions under the assumption that the window and the door cannot be on the same side of the wall.) Also, this study analyzed each room style ratio considering the symmetry of each plan by comparing the apartment building plan. This paper studied the bedroom style by analyzing the 180 apartment building plans and survey of furniture layout; the furniture in this study represents bed and desk those are mainly laid in Korean bedroom. Finally, this paper suggested the methodology to find optimal alternatives of furniture and closet layout for high-rise apartment residents, based on the door and window position, and the furniture layout preference of residents.

• Journal of the Korean Society of Food Culture
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• v.12 no.5
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• pp.519-529
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• 1997

The purpose of this study was to investigate the factors of food adaptation and the changes of food habit on Koreans residing in America. The subject was 89 Koreans residing in Knoxville, TN. The survey was undertaken from October to December of 1995. Demographic characteristics, food behavior, composite adaptation score(CAS), composition of Korean and American foods in 1 day, and frequence and preference changes of foods was determined. The results were summarized as fellows : The mean CAS for all subjects was 17.6 with individual scores ranging from 9 to 23. The CAS were significantly different in residing age, American friends, English speaking ability, eat with Koreans, American food experience before, American food experience now, breakfast type in weekday, breakfast type in weekday, and self-food habits change at p<0.05. No significant differences in CAS could be attributed to sex, marital status, children, and job. Food consumption patterns for breakfast was Korean style 58%, American style 39.3%. For lunch both style was almost same, and for supper Korean style was 78.2%. The intake of food most frequent was rice, and then Kimchee. The preference of Korean foods was increased, though the frequence was decreased. The preference and frequence of American foods were increased respectively.

• Fashion & Textile Research Journal
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• v.10 no.2
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• pp.147-154
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• 2008

This study was carried out to examine the actual using condition of Yogawear and consumer's preference of Yogawear with traditional pattern. Yogawear can be developed as a cultural fashion item, because Yoga is getting universal interest with "Wellbeing Trend". A survey with 34 questionnaires was made by 305 consumers who had ever experienced Yoga from July to August, 2006. The results are as follows: 1. Most of objects were female(94%). Those who are in their twenties accounted for 50%, and those who take Yoga practice time less than 1 year accounted 63%, and those who take Yoga practice time less than 1 hour in a week accounted 46%. 2. Respondents who have Yogawear accounted 32% and they bought it in a online-shopping mall(48%), department store(16%) and discount store(11%). 3. Only 31% of respondents were satisfied of their Yogawear but they weren't satisfied about Yogawear Design, fabric and color. 4. Most preferred Yogawear style was pastel colored 'shirt & Pants' style with long sleeve using cotton fabric. 5. They liked much more modern Yogawear having korean image than completely korean style Yogawear or modern style Yogawear. 6.The benefits of Yogawear were 3 dimension: appearance, easy management, physical properties.