• The Journal of the Korea Contents Association
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• v.13 no.6
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• pp.116-124
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• 2013

This study aims to develop colored gemstone products based on the analysis of color preference. Colored gem stones were classified by their colors using Munsell's ten basic colors and the color preference of women consumers in their twenties was analyzed, in consideration of trend analysis and design image description analysis, which led to the direction of product development. The analysis of color preference seems to suggest that consumers preferred blue quartz, cahnite, spessartite garnet, the colors of which are rather less known to ordinary consumers, to the other more common kinds of gem stones. Through the analysis of the trends and adjectives to describe preferable design images, the current study has made it possible to explore the designs for the future development of colored jewelry products, which would satisfy the consumption value and individual tastes of the consumers. It is expected that the current study may contribute to the jewelry industries and designers as a basic data for developing colored gem stone products.

• Journal of Fashion Business
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• v.12 no.5
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• pp.67-76
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• 2008

The study surveyed preference and Actual Condition of wedding fashion masterpiece brand by consumer's lifestyle group. First, it was found that the brand preference by wedding fashion masterpiece consumer was Bulgari in precious metal, Burberry in scarf, Louisvuitton in bag and Chanel in cosmetics. Second, as a study result of purchase status, wedding fashion masterpiece brand consumers, who enjoy shopping about 1 time a month, usually purchased the masterpiece in masterpiece hall of department store. Their total purchase amount for wedding was less than 5 million in most cases. Third, regarding purchase-experience brand by consumer's lifestyle group, in clothes, there was significant difference between 4 groups such as shopping unconcerned type, reasonable economic type, self-focused brand-oriented type and social achievement type. In bag, slight difference appeared in 4 groups. Fourth, as a study result of the brand preference by consumer's lifestyle group, there was somewhat significant difference between precious metal, clothes, scarf, bag and cosmetic variables. Fifth, as a study result of the difference of information source use by consumer's lifestyle group, it was found that social achievement type used most various sources such as commerce, store and personnel information. Sixth, as a study result of shopping trend by consumer's lifestyle group, social achievement group searched for pleasure, unique personality and ostentation. Shopping unconcerned type searched for necessary shopping with comfortable style without sparing time in shopping.

• Journal of Fashion Business
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• v.15 no.5
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• pp.161-177
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• 2011

The purpose of this research is to analyze the effect of the traditional color sentiment on the contemporary clothing color by researching the street fashion of 2010 Winter season of Dalian in China, in view of the clothing color of women in their 20-30 years of age, along with traditional Chinese color. This is the 2nd paper following the paper no. 1, focusing on 2010 Summer season, so the research method is same as the paper no. 1. As a result, Black and deep tone PB color most frequently appeared. The vivid and strong tone of R, YR, Y color showed high frequency of clothing colors. This results illustrate that the clothing color choices of Chinese women was affected by Chinese traditional color sentiment rather than the international color trend. Characteristically, in winter season, frequency of R and Y color categories were higher than in summer season, specially in the top and accessories color, those colors showed higher frequency than the other colors. These were the important points in dealing with winter color trend, so that the fashion company and brands should take it an important points when they are planning winter clothing colors. The achromatic colors show the high frequency in both seasons. The bottom color shows high incidence of Black and deep tone of PB color categories as in the previous researches. That means consistent color trend existed in Dalian city, however it does not seem to have its origin from traditional Chinese color preferences. This kinds of regional and seasonal research might contribute to finding the basic informations about the design and marketing strategies to launch into the Chinese fashion market.

• The Journal of Fisheries Business Administration
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• v.45 no.3
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• pp.85-98
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• 2014

This study aimed to segment Chinese fisheries consumer market by means of cluster analysis based on Shanghai region consumers. The survey is conducted to 350 shanghai people on March 17-21 in 2014 and investigate demographic characteristics and consumer's behaviors unique to each segmented market by preference, labelling, quality, price, safety. The result of cluster analysis identified four market segments such as Catering type market, Worth pursuing type market, Substance pursuing type market, Trend pursuing type market. Catering type market is a passive fisheries consumption market and is not high attractive for Korea fisheries export market. Value pursuing type market consider importance to labelling, origin, brand and require high-quality and differentiation strategies. This market's main target species are high price fisheries such as tuna, salmon, crocker. Substance pursuing type market consider fisheries's safety and quality and purchases more popular fisheries such as crocker, hairtail, promfret, mackerel, squid. Trend pursuing type market's consumers prefer to purchase brands and trendy seafood rather than taste.

• Journal of Internet Computing and Services
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• v.12 no.2
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• pp.85-101
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• 2011

The recommender system analyzes users' preference and predicts the users' preference to items in order to recommend various items such as book, movie and music for the users. The collaborative filtering method is used most widely in the recommender system. The method uses rating information of similar users when recommending items for the target users. Performance of the collaborative filtering-based recommendation is lowered when attacker maliciously manipulates the rating information on items. This kind of malicious act on a recommender system is called 'Recommendation Attack'. When the evaluation data that are in continuous change are analyzed in the perspective of data stream, it is possible to predict attack on the recommender system. In this paper, we will suggest the method to detect attack on the recommender system by using the stream trend of the item evaluation in the collaborative filtering-based recommender system. Since the information on item evaluation included in the evaluation data tends to change frequently according to passage of time, the measurement of changes in item evaluation in a fixed period of time can enable detection of attack on the recommender system. The method suggested in this paper is to compare the evaluation stream that is entered continuously with the normal stream trend in the test cycle for attack detection with a view to detecting the abnormal stream trend. The proposed method can enhance operability of the recommender system and re-usability of the evaluation data. The effectiveness of the method was verified in various experiments.

• Journal of the Korean Society of Costume
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• v.52 no.6
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• pp.165-179
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• 2002

This paper begins with the thesis that the so-called 'Be Slow' Movement has not only affected the contemporary life style but also the current fashion trend in the West as well as in Korea. The influence of the 'Be Slow' Movement on the everyday life of Western and Korean society can be documented by recent books, news reports, and many articles from various kinds of mass media and fashion magazines since the year 2000. The results of this study can be summarized as follows. First. the 'Be Slow' Movement is a new cultural phenomenon and very different from that of the past century. It has emerged very recently and it could affect the life style o( its followers for a long period of time. Second, the influence of 'Be Slow' Movement on everyday life can be witnessed in many behavioral choices. such as the preference of organic food and natural cooking for food and the preference of rural life and a green patch of land for housing. Some aspects of the way of rearing the children and long-term planning of one's life are also under the influence of 'Be Slow' Movement. In a way. the life style Proposed by the 'Be Slow' Movement is somewhat similar to that of 'Bobos'. Third, the influence of 'Be Slow' Movement on the current fashion trend can be observed in the appreciation of time-consuming labour and increased usage of D.I.Y. clothing. The higher value of fashion goods with handcrafted part or scarce luxury item are good examples of the influence by the 'Be Slow' Movement. One can say that the 'Be Slow' Movement is not retrogression, but a re-creation of time and space to be grateful for one's life. Thus, it is not anti-technology but a commercialism with technology in order to enhance the quality of life and to place people in the center of production and consumption. Consequently, one may say that the 'Be Slow' Movement is a appropriate and affluent way of living.

• Proceeding of Spring/Autumn Annual Conference of KHA
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• 2006.11a
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• pp.480-483
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• 2006

The purpose of this study was to examine the spatial composition and characteristics of model houses that have recently opened in Pangyone ara. Site visit and content analysis were adopted in this study. and the studied model houses developed by nine housing were of particular interest. The major findings indicated that convenience and safety through high tech-related features, environmentally friendly features in response to the growing attention of consumers to indoor air quality, aesthetic building facade and its various floor plan, and a wide range of consumers choice for interior finishes and materials. The new trends provides a flexible wall which makes it possible to manipulate the number of rooms according to the family preference.

• Sleep Medicine and Psychophysiology
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• v.18 no.1
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• pp.35-39
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• 2011

Objective: Diurnal preference is an attribute reflecting whether people are alert and preferring to be active either early or late in the day. It also referred to as chronotype or morningness-eveningness trait. The PER3 genes have been known to influence diurnal preference. In this study, we have investigated the associations between the PER3 gene polymorphisms and diurnal preference in a healthy young population, controlling for the social and environmental confounding factors. Methods: The participants in this experiment included 299 unrelated medical college students (M=191, F=108), with a mean age of 22.9 years. Diurnal preference was measured by a single administration of the 13-item Composite Scale for Morningness (CSM). Genotyping of the PER3 VNTR (rs57875989) was performed using polymerase chain reaction. A two-tailed alpha of 0.05 was chosen. Results: The mean${\pm}$SD score on the CSM scale for all subjects was 31.90${\pm}$6.39. There was no significant difference in total CSM score between gender groups, although females showed a trend towards higher morningness score. Although PER3 5R/5R showed the tendency towards high CSM scores, there were no significant differences on CSM scores among genotypes and allele status of PER3 VNTR (rs57875989). Conclusions: We could not confirm that the PER3 VNTR is associated with diurnal preference in a Korean healthy young population. The future studies need to investigate the association between diurnal preference and other polymorphisms of PER3 gene in larger sample of Korean young healthy population.

• Journal of the Korean Society of Clothing and Textiles
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• v.11 no.3 s.25
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• pp.89-99
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• 1987

The purpose of this present study is not only to investigate mutal relationship between the preference of clothing design and the nature of Reflectiveness-Impulsiveness, but to offer clothing design for desirably developing of child, especially of preschool children. And the practical research was performed for 166 preschool children who are in kindergarten located in Seoul and are selected according to their sex and social class. This study used Kagan's MFFT and Personality Inventory of Hwang Eung-Yeon for the test of Reflectiveness-Impulsiveness, while for the preference of clothing design used the photo deck which is showed to children. The data analysis was based on frequency, percentage, mean, standard deviation, chi-square ($x^2$) test, t-test, F-test, and Duncan's Multiple Range Test. It can be concluded that girls rather than toys, high class children rather than middle or low class children were more reflective as a general trend. The relationship between the preference of clothing design and the nature of Reflectiveness and Impulsiveness is as follows : 1. In color, reflective boy liked blue series and reflective girl liked pastel coloring series, while they disgusted red series and non-coloring series. The group of impulsiveness liked red series, while they disgusted non-coloring series. 2. In color combination, group of reflectiveness liked similar color, while group of impulsiveness liked contrasting color. 3. In texture, group of reflectiveness liked soft and shiny texture, while they disgusted thick and rough texture. Also Group of impulsiveness liked soft texture. 4. In pattern, reflective boy liked lettering pattern and reflective girl liked flower pattern, while she disgusted lettering pattern. Impulsive boy liked stripe pattern and limpulsive girl liked flower pattern. 5. In pattern size, group of reflectivenss liked small size, while group of impulsiveness liked large one. 6. In style, group of reflectiveness liked formal style.

• Journal of Fashion Business
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• v.20 no.4
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• pp.110-127
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• 2016

The purpose of this study was to analyze the brand preference, the clothing pursuit benefits, and the purchasing behavior of Chinese women. A survey questionnaire was distributed to Chinese women in their 20s and 30s. The surveys period was from 9th January 9th to $21^{st}$ February 2016. The respondents were 343 Chinese women living in Henan. The collected data was analyzed by frequency analysis, factor analysis, t-test, one-way analysis of variance, and Duncan's multiple range of verification. The key results of this study are herein summarized. The brands examined, listed in order of preference, are Ochirly, Only, Zara, Uniqlo, La Chapelle, H&M, Peace bird, Vero Moda, JNBY, and The Basic House. The five most preferred brands were then selected and further analyzed. For purchasing, the design and price were considered to be important, while for product evaluation, importance was given to the style, price, quality, and color. Factors important in the clothing pursuit benefits were found to be price pursuit, trend pursuit, brand pursuit, individual pursuit, comfort pursuit, and quality pursuit. Also, clothing pursuit benefits depends on the average monthly income, monthly clothing purchasing cost, and the education level of the individual. Lastly, we observed that the sources and store selection made noticeable difference in clothing pursuit benefits.