• 한국의상디자인학회지
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• 제10권3호
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• pp.27-36
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• 2008

This article aims to identify the current status of outsourced production of Dongdaemun brands and to discover the consumers' perception of those outsourced products, their degree of satisfaction, and preference in purchasing those products. Moreover, the strengths and weaknesses of the outsourced products, as perceived by the consmers, have been identified, and specific methods and directions for efficient overseas outsourcing of Dongdaemun brands are suggested. This study also contains experimental works, in which I have prepared questionnaires, and my advisor have collected data. This survey was conducted on corporation managers, who directly operated clothing stores in Dongdaemun Market in December 2007. The collected data have been analyzed using SPSS 12.0 with various techniques such as t-test, paired t-test, frequency analysis and $X^2$-test. The results are summarized as the following: a) Comparison of the current outsourcing status of Dongdaemun brands showed that only eight out of the total 42 investigated companies have actually been outsourcing the production of their clothes. The biggest advantage of outsourcing was the reduced unit production cost, while low quality of products, delayed production, difficulty of control and management were shown as its disadvantages; b) the reason for purchasing clothes in Dongdaemun Market was to buy various clothing products. Comparing these reasons among different groups showed that there was a significant discrepancy in terms of trend design and copy design, in which wholesale consumers had shown a higher degree than retail consumers; c) and the preference for outsourced products of Dongdaemun brands was negative in both wholesale consumers (71.05%) and retail consumers (83.54%), as they both prefer clothes manufactured in Korea. Both groups selected the expensive price as the biggest disadvantage of Korean products, and picked design as the biggest strength of the outsourced clothes. Furthennore, both wholesale consumers (63.16%) and retail consumers (74.68%) selected Italy as the most preferred country for outsourcing clothing production. in which their reason had been their expectation for good product quality. The least preferred country for both wholesale (47.37%) and retail (50.63%) consumers was China, a country which they expected poor product quality.

• 한국의류산업학회지
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• 제20권2호
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• pp.128-142
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• 2018

This study explores newborn clothing with regard to clothing type, construction, textiles, design, size, and label placement. Related consumer complaints are also analyzed. Analysis of 50 newborn clothing items revealed six types of newborn clothing: baenaet jeogori, baenaet gown, bodysuit, one-piece, shirt and pants set, and pants. The baenaet jeogori was the most common type, and the most commonly used fasteners were ties and snaps. The following characteristics were commonly observed: front opening, long raglan sleeves, mitten cuffs, cotton fabric, white/ivory color, animal print, contrast hem, $appliqu{\acute{e}}$, and size 60. In-depth interviews of 12 mothers with children under 24 months revealed that the baenaet jeogori was the most unsatisfactory type; the shirt and pants set and bodysuit were preferred. Interviewees were dissatisfied with types of openings, expressing a preference for snaps and complaining about ties, too many snaps, metal snaps, and shoulder openings. Overly wide or narrow sleeves resulted in improper fit, and long sleeves made it difficult to dress the baby. Interviewees required diverse sleeve length options. They were dissatisfied with heavy fabric for hot and warm seasons, and with labels attached inside clothing or outside near the neckline. Mothers with particularly small or big babies complained about limited sizes. To improve current newborn clothing, additional items such as shirt and pants sets or individual pants, front opening clothing with few snaps, proper sleeve fit with diverse length options, lightweight fabric for hot and warm seasons, label placement that avoids skin irritation, and size segmentation are recommended.

• 복식문화연구
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• 제23권3호
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• pp.353-367
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• 2015

This study analyzed consumers' awareness, preference levels, and effect expectations in relation to fashion art marketing according to the types of such marketing (collaboration between fashion and art in fashion products, called product collaboration; sponsorship for art foundation; artist sponsorship; collaboration for the design of a space/store/display; ad/promotional film collaboration). The study also investigated the influence of consumers' attitudes toward fashion art marketing with respect to purchase intention. The study was implemented through a descriptive survey method. The sample consisted of 342 men and women between the ages of 20 and 45. The data were analyzed by factor analysis, one-way ANOVA, and multiple regression analysis. The results revealed that there are significant differences in consumers' awareness and effect expectations in relation to fashion art marketing according to the types of fashion art marketing activities. While no differences were found in preference levels according to the type of fashion art marketing, all the types of art marketing showed overall high levels of preference. The collaboration between fashion and art in fashion products, which had the highest awareness, also showed the highest expected effect. In all the types of fashion art marketing, consumers' attitudes had a significant influence on purchase intention. In cases of sponsorship for an art foundation, artist sponsorship, collaboration for the design of a space/store/display, and ad/promotional films, consumers' effect expectations had the most significant influence on purchase intention, followed by preference and awareness level. These results could be used to provide appropriate proposals to fashion brands when they plan to set up an art marketing strategy.

• 패션비즈니스
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• 제27권3호
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• pp.96-114
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• 2023

In modern society, there is a tendency to prioritize both fashion and comfort, with a preference for loose-fit clothing that enhances mobility. While darts may not be visibly present on the garment's exterior, their effects should be dispersed and incorporated into the design. However, there is a significant lack of systematic research on dartless patterns in the current state. Therefore, this study focuses on investigating dartless patterns used in loose-fit clothing tailored to the body measurements of women in their 20s. The objective of this research is to develop foundational dartless patterns that serve as a basis for diverse design possibilities in loose-fit clothing. To achieve this purpose, seven dartless patterns introduced in clothing construction references were selected for the production of experimental prototypes, which were then subjected to visual evaluations by a panel of experts. Based on the evaluation results, superior patterns were selected and they underwent modification and improvement to develop the research patterns. The developed research patterns were derived through the formulation of calculation formulas, and based on these formulas, garments were produced. Subsequently, a second round of visual evaluations was conducted by a panel of experts, and notable improvements were observed in most of the aspects assessed. However, it should be noted that this study was limited to women in their 20s it did not explore a wide range of fabrics. Therefore, further research is needed in the future.

• 한국의류학회지
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• 제30권5호
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• pp.684-698
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• 2006

This study consists of the stimuli of a female model in her twenties with twenty-two different facial make-up. The subjects of this study are one thousand low hundred ninety seven purposive sampled-male and female grown-ups throughout the country. The period of the research was the December of 2004, one month, and the materials were analyzed by factor analysis, T-examination, analysis of variance, Cronbach's a, Duncan's Multiple Range Test. Here follows the result of the research. Firstly, Familiarity, Intelligence, Fitness, Charm, Tradition and Youth were came out as the result of factor analysis of make-up color image perception. Secondly, in age/lip color perception of bright skin tone, there was difference of Intelligence and Charm. In age/image make-up perception of bright skin tone, there was difference of Familiarity, Charm especially on Cool image make-up. Thirdly in habitant/lip color perception of dark skin tone, there was difference of Intelligence and Charm. In habitant/image make-up perception of bright skin tone, there was difference of Familiarity, Charm and of bright skin tone, Intelligence, Charm, Tradition and Youth. Fourthly, there were the interaction effects on the gender of perceivers and lip color and image make-up of perceivers habitant. Lastly, in preference rate, lip color was more affected by age and image make-up were more affected by perceivers habitant.

• 한국의류학회지
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• 제32권4호
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• pp.586-597
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• 2008

The purpose of this study is to find out the relationship between the personal color types and personality types and analyze the differences in color preference according to the personal color types and personality types. This study was conducted by using questionnaire method and drape diagnosis method in parallel. The results are as follows. First, in case of introversion (I), the summer type took the most and spring, fall, and winter type followed respectively. Also in the case of extroversion (E), the summer type took the most and spring, fall, and winter type followed respectively. Second, the spring type preferred yellow, the summer type, blue, the fall type, brown, and winter type, blue the most. For the preference of the tone of color, all 4 types preferred the pastel tones the most. For the lipstick colors, the spring and summer type preferred the pink color, the fall type, orange and winter type, red the most. For eye shadows, the spring type preferred orange, summer type, blue, fall type, orange and winter type, pink. For nail colors, all 4 types preferred pink the most. Third, the most preferred color for introversion (I) was red group. In contrast, the most preferred color for extroversion (E) was yellow group. In the tone of preferred colors, both introversion and extroversion preferred the pastel tones the most. In lipstick colors, eye shadow colors, and nail colors, both introversion and extroversion preferred the pink group colors the most.

• 한국의류학회지
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• 제35권12호
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• pp.1497-1506
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• 2011

This study identifies the effect of customer-to-customer interactions on the preference of fashion purchase environment. An empirical study surveyed male and female consumers 25 years of age and older in Daegu, Korea, in August 2011. A total of 338 responses were analyzed using descriptive statistics and chi-square analysis of SPSS 19.0. The results identified the effects of the number, gender, age, attractiveness, and taste of other customers in fashion retail settings. In addition, differences in the effect of customer-to-customer interactions according to consumer attributes were also verified. The sample of this study preferred a shopping condition of many shoppers in the store, the same gender shoppers in the store, the same aged shoppers in the store, an attractive shopper in the store, and a shopper having the same taste in the store. Female consumers showed a preference for a store environment with many shoppers and the same gender shoppers to a store of no shoppers and different gender shoppers compared to male consumers. Aged consumers and fashion-involved consumers liked to shop with more attractive persons than less attractive persons. Fashion-innovative consumers wanted to enter a store where the other customers have similar tastes.

• 대한건축학회논문집:계획계
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• 제35권1호
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• pp.99-106
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• 2019

This study aims to recommend the proper Color rendering index (CRI), the Correlated Color Temperature (CCT), and illuminance levels of Light-Emitting Diode (LED) lighting based on the analysis of the criteria of the current CRI, the CCT, and illuminance levels in merchandising spaces with LED lighting conditions. It would be a basic material to apply in line with user preference for LED merchandising lighting. To this end, it examines relevant literature review on the experiments designed to test whether lighting characteristics affect brightness perception, color appearance, and pleasantness. Highly saturated colors appear brighter than low saturated colors. Two lighting applications - grocery and clothing shop - were created in elaborating the effect of LED lighting characteristics of CRI on color appearance and the CCT and illuminance on pleasantness. The findings show that the criteria of CIE Ra<80 are appropriate to provide better color appearance of illuminated products in terms of LED lighting that can enhance color saturation, particularly for the red color. Furthermore, 2700 K and less than 500 lux for grocery, 4000 K and more than 500 lux for clothing shop are found to be the proper the CCT and illuminance levels respectively to bring better preference under LED lighting.

• 복식문화연구
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• 제16권3호
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• pp.518-532
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• 2008

The purposes of this study were to investigate the relationships between women's self-image and the preference and the wearing frequency of knit-wears, and to examine the characteristics of the design elements that influence the preferred knit-wear images. The subjects were 277 female college students and working women living in metropolitan area of Seoul. The data were analyzed by using descriptive analysis, factor analysis, Cronbach's $\alpha$-reliability coefficient, Pearson's correlation coefficient, and multiple regression analysis. Four dimensions of women's self-images were derived by factor analysis; elegance, conservativeness, individuality, and maturity. Women with conservative self-image preferred simple knit-wears and women with high rate for individuality preferred splendid and sporty knit-wears. Women with elegant self-image disliked sporty knit-wears. Women with conservative self-image preferred white, and those who rated their self-image to be individuality preferred various colors including yellow, blue, green, purple, pink, and sky-blue. Women with mature self-image preferred black and beige. Women with individuality as their self-image preferred jacquard pattern and abstract pattern. There was a higher wearing frequency for all four seasons for women with conservative self-image, and there was higher wearing frequency in the winter for those with elegant self-images. Women who preferred simple knit-wears showed preference for single color with no prints and low chroma color, and those who preferred sporty knit-wears showed preference for elastic materials. Women who preferred neat and elegant knit-wears showed preference for argyle check pattern.

• 한국의류산업학회지
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• 제19권3호
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• pp.302-311
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• 2017

The purpose of this study is to develop an aesthetic and functional bicycle wear for new senior women in their 50s and 60s. We developed bicycle wear that is friendly to bicycling posture and reflects the preference of new senior women. Both the expert group and the subject group evaluated the appearance, completeness of clothing and motion functionality. The results are as followed: First, in the evaluation result of the expert group regarding the appearance and completeness of clothing, high scores are given to design, materials, color scheme, the trends suitability as well as the appearance with regard to clothing fitness. Second, in the results of the evaluation of the appearance and movement functionality targeting the subject groups, movement functionality was rated higher than appearance. In the case of the appearance evaluation, adhesion of both jacket and pants was rated very highly, which is considered to come from the elasticity of the material. In the functionality evaluation, what were pointed out as inconvenient details in the prior studies were found to be all improved and the sleeves and armpit parts were rated highly. Therefore, the pattern design and the usage of the materials suggested in this study were found to be very suitable in the movement on the ride of bicycle.