• 제목/요약/키워드: preference function

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호텔선택속성이 유비쿼터스 관광정보서비스만족도에 미치는 영향: 호텔 종사자를 대상으로 (Hotel Preference Attributes and Ubiquitous Tourism Information Systems)

  • 서창갑;박현지
    • 한국정보시스템학회지:정보시스템연구
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    • 제20권2호
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    • pp.37-55
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    • 2011
  • Ubiquitous tourism information systems are more and more required to provide cultural contents comprising material heritage, performing art, folk tradition, handicraft or customs of everyday life, along with traditional tourist information about hotel facilities and infrastructure. This study attempts to investigate the effect of tourists' hotel preference attributes in terms of their satisfaction with ubiquitous tourism service. In so doing, 145 questionnaires were used to analyze the satisfaction of u-tourism service and the hotel preference attributes through the field survey. The questionnaires were collected from hotel employees who had experienced the ubiquitous tourism service. It is found that some of hotel-preference attributes positively influence u-tourism satisfaction but not all of them did. Service and differentiation attributes had an impact to u-tour and u-hotel function. And beverage attributes, to u-tour function, and convenience attributes, to u-hotel function. These findings mean that the hotel built u-tourism infrastructure gain a competitive advantage than the otherwise hotel.

간판의 기능과 디자인 요소가 고객 선호도에 미치는 영향 (Impact of Function and Design Elements of Sign on Customer Preference)

  • 김현옥;박수용;이동형
    • 산업경영시스템학회지
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    • 제41권2호
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    • pp.167-173
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    • 2018
  • Each municipality is promoting signboard improvement projects, but the effectiveness is not great. The main reason for this is that when the signboard is manufactured the location of the shop is only dependent on the visual aspiration effect and it is not harmonized with the building by applying uniform design. The signboard are installed almost everywhere in the city, such as residential, natural and commercial environments. And the signboard provides various services such as traffic information and life safety to customers. Also, by applying design and functional elements, we can enhance the competitiveness of companies and improve the urban environment by enhancing the mutual connection effect of customers and space. The purpose of this study is to investigate the effect of design elements and functional elements of the signboard on customer preference. In other words, we conducted surveys and analyzes of 152 specialists and non-experts (customers, self-employed). As a result of the study, the following conclusions were drawn. First, the functions and design elements of signboards are important factors that have a positive effect on customer preference. Second, the function of the signboard has a positive(+) influence on the customer preference, and the information providing function and the corporate image side function directly affect the customer preference. Third, color elements have a positive(+) meaningful effect on customer preference. Especially, similar color sign affects customer preference positively. Fourth, the signboard design component has a positive(+) significant effect on customer preference. In particular, typefaces have a positive effect on customer preference.

쌍대비교에 기반한 승법적 효용함수의 결정 (Determination of Multiplicative Utility Function Based on the Pair-wise Comparisons)

  • 김경모
    • 품질경영학회지
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    • 제33권1호
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    • pp.64-72
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    • 2005
  • The ever increasing demand for enhanced competitiveness of engineered products requires "designing-in-quality" strategies that can effectively and efficiently incorporate concepts of uncertainty and quality into design. Multi-attribute utility function is commonly used to represent the decision-maker's preference on multiple design attributes under conditions of uncertainty and risk. One of the major issues in implementing this approach concerns the generation of appropriate utility function, especially in a complex engineering design environment. Typically, the decision maker's preference is revealed through lottery questions rather than being structured on the deductive reasoning to reflect the nonlinear tradeoffs among the attributes. The use of such intuitive procedures can lead to inexact preference information that may result in inaccuracy and rank reversal problems. This paper presents an alternative procedure based on the pair-wise comparisons between design alternatives towards a consistent preference presentation in assessing multiplicative utility function. The effectiveness of the overall procedures is tested with the aid of an injection-molding process design for a capacitor can and the results are discussed.

일차 반사음으로 구성된 음장에서의 최적지연시간과 주관 Preference의 판단 (Preferred Dealy Time and Subjective Preference Judgment for Sound Field with Single Reflection)

  • 강성훈
    • 한국음향학회지
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    • 제7권4호
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    • pp.5-12
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    • 1988
  • 일차 반사음의 최적지연시간과 음장의 Preference 판단에 있어서 다른 민족간의 피험자 사이에 차이가 있는지를 알기 위해, 무향실에서 일차 측방반사음을 시뮬레이션하여 지연시간을 가변하면서 주관 Preference 실험을 하였다. 그 결과 일차 반사음의 최적지연시간은 반사음의 레벨이 직접음의 레벨과 같을때 음원의 자기상관함수(ACF) 의 유효지속시간과 일치하며, 음악 모티브가 다르고, 판단 시리즈가 달라도 음장에 대한 Preference판단에 기본적인 차이가 없는 것을 알았다. 또 하나의 음악 모티프에서 다른 2개의 패세지를 사용하여 Preference실험한 결과, 음악 전체에 대한 ACF의 유효지속시간의 변동이 적음을 알았다. 따라서 일차반사음의 최적지연시간은 음원의 ACF와 반사음의 진폭으로부터 예측할 수 있다.

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여대생의 의복행동과 MBTI 성격유형에 관한 연구 (A Study on the Relationship Between the Clothing Behavior and the MBTI Personality Type)

  • 전명숙;김용임
    • 한국생활과학회지
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    • 제10권1호
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    • pp.57-71
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    • 2001
  • The purpose of this study is to find the relationship between the clothing behavior and the MBTI personality type. I selected the college women of W college 96 grade as an object of this study for MBTI personality type test. It is analyzed to relation according to energy direction, perceiving function, behavior style, and function/temperament of psychology. This study presents the fashion, modesty, ostentation, extravagance, and aesthetic of clothing behavior in relation to MBTI personality type. The results of study is as follows : 1. There was the difference of significant level(P<0.05) between fashion and perceiving function on MBTI preference tendency of personality type. When person having a lot of fashion corrects a information, this person mostly uses the function of intuition among perceiving function. 2. There was the difference of significant level(P<0.05) between modesty and perceiving function on MBTI preference tendency of personality type. Modesty was deeply related to introversion of person having energy direction. 3. There was no difference of significant level between ostentation and energy direction, perceiving function, behavior style, decision function on MBTI reference tendency of personality type. 4. There was shown the difference of significant level(P<0.01) between extravagance and energy direction on MBTI preference tendency of personality type. Extravagance is deeply related to extraversion of person having external experience. 5. There was no difference between aesthetic and clothing behavior. 6. There was no difference between function / temperament of psychology and clothing behavior.

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퍼지선호관계 순서화 문제와 유전자 알고리즘 기반 해법 (A Sequencing Problem with Fuzzy Preference Relation and its Genetic Algorithm-based Solution)

  • 이건명;손봉기
    • 한국지능시스템학회논문지
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    • 제14권1호
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    • pp.69-74
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    • 2004
  • A sequencing problem is to find an ordered sequence of some entities which maximizes (or minimize) the domain specific objective function. As some typical examples of sequencing problems, there are traveling salesman problem, job shop scheduling, flow shop scheduling, and so on. This paper introduces a new type of sequencing problems, named a sequencing problem with fuzzy preference relation, where a fuzzy preference relation is provided for the evaluation of the quality of sequences. It presents how such a problem can be formulated in terms of objective function. It also proposes a genetic algorithm applicable to such a sequencing problem.

A NOTE ON THE MAXIMUM ENTROPY WEIGHTING FUNCTION PROBLEM

  • Hong, Dug-Hun;Kim, Kyung-Tae
    • Journal of applied mathematics & informatics
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    • 제23권1_2호
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    • pp.547-552
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    • 2007
  • In this note, we extends some of the results of Liu [Fuzzy Sets and systems 157 (2006) 869-878]. This extension consists of a simple proof involving weighted functions and their preference index. We also give an elementary simple proof of the maximum entropy weighting function problem with a given preference index value without using any advanced theory like variational principles or without using Lagrangian multiplier methods.

A Note on the Minimal Variability Weighting Function Problem

  • Hong, Dug-Hun;Kim, Kyung-Tae
    • Journal of the Korean Data and Information Science Society
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    • 제17권3호
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    • pp.991-997
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    • 2006
  • Recently, Liu (2005) proposed a special type of weighting function under a given preference index level with the minimal variability similar to the minimal variability OWA operator weights problem proposed by Fuller and Majlender (2003). He solved this problem using a result of classical optimal control theory. In this note, we give a direct elementary proof of this problem without using any known results.

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설계자 선호도를 고려한 동적 시스템의 강건설계법 (A preference­based design metric in dynamic robust design)

  • 김경모
    • 품질경영학회지
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    • 제31권4호
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    • pp.239-246
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    • 2003
  • Dynamic robust design has been regarded as the most powerful design methodology for improving product quality, Dynamic SN ratio adopted in dynamic robust design combines two major quality attributes, the variability around the linear function and the slope of the linear function, into a single design metric. The principal shortcoming associated with the dynamic SN ratio is that the metric is independent of designer's preferences for the quality attributes due to priori sets of attribute tradeoff values inherent in it. Therefore, a more rigorous preference­based design metric to accurately capture designer's intent and preference is needed. A new design metric that can be used in dynamic robust design is proposed. The effectiveness of the proposed design metric is examined with the aid of a demonstrative case study and the results are discussed.

쌍대비교에 기초한 다속성 효용함수의 결정 및 사출성형설계에 대한 응용 (Determination of a Multiattribute Utility Function Based on the Pairwise Comparison and the Application to Injection Molding Design)

  • 박종천;김경모
    • 소성∙가공
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    • 제12권5호
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    • pp.465-472
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    • 2003
  • Engineering design can be viewed as a decision making process, which involves the nonlinear tradeoffs task among the multiple conflicting attributes and considers the robustness of design. In order to obtain best engineering design, methodology for accurate assessment of his/her preference about the multiple attributes is required. Conventionally, intuitive procedures based on lottery questions are used to elicit the designer's preference structure: however, they can lead to inconsistent and inexact preference results due to the rank reversal problems derived from the designer's big cognitive burden. In this paper, alternatively, a design methodology based on multiattribute utility function through the pairwise comparison among alternatives is presented. The proposed procedure is applied to an actual injection mold design with the aid of the CAE simulation and the result is discussed.