• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.5
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• pp.501-511
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• 2012

This study examines the effect of structural properties of F/W wool knit fabrics for woman's knitwear on the preferences for textile designing through analyzing the relationship among the structural properties, mechanical properties, objective hand measurements, and preferences. The 'knit structure' was determined to be the most important parameter in rating preferences, apart from the 'preference for cardigans'. Consumers preferred washable wool to normal wool when comparing a normal wool knit with a washable wool knit on a 'knit structure' factor. Preferred structural properties showed a similar tendency 'preference for fabric' and the 'preference for cardigans', 'preference for sweaters' and 'preference for vests'. The 'sophisticated/feminine' factor showed a correlation with 'fabric preference' and the texture and sensible images had a similar effect on fabric preferences. In the relationship between objective hand measurements and fabric preferences, the KOSHI value had a negative coefficient and the THV value had a positive correlation with fabric preferences. In conclusion, we found a consumer preference for more flexible fabrics.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.8
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• pp.241-249
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• 2021

The aim of the research is to evaluate the impact of social media marketing (with special reference to Facebook) on the brand preference of customers with regard to smart mobile phones. Since Facebook has become very popular today and a trend has arisen to use social media as a marketing tool, the researcher intended to evaluate the impact of social media marketing on brand preference, as the findings would provide valuable insight for future businesses. Social media as measured social media visibility, social media engagement, and social media influencewas the independent variableand brand preference was the dependent variable. The convenience sampling method was used where the sample was taken from a group of people easy to contact or to reach. A sample of 186 young males and females was selected. Factor loading and factor analysis were used to analyze the data and find the most influencing factors on brand preference. Reliability analysis, validity analysis, and regression analysiswere performed to analyze the data. The R² value is 0.320 implying that 32.00% of the variance in brand preference is explained by social media influence, social media engagement, and social media visibility. The findings show thatsocial media visibility, social media engagement, and social media influencehave a positive impact on brand preference.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.29 no.4
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• pp.70-77
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• 2011

This study takes road landscape of traditional Chinese Kangnam gardens in Suzhou as the object. It compares the relations and differences between preferences of Korean and Chinese on road landscapes with different rockery ratios, and studies the differences between Korean and Chinese's adjective visual characteristics of road landscape of traditional gardens and impacts of visual characteristics on preference. The following is the research process: Firstly, the theoretical survey of road landscape of traditional Chinese Kangnam gardens is conducted, pictures of the road landscape of gardens in Suzhou are taken, and 15 pictures are selected based on rockery ratio. Secondly, in order to grasp the visual preference and landscape characteristics of road landscape of garden in Suzhou, 15 pictures and 21 pairs of adjectives are adopted for the questionnaire survey. Thirdly, in order to grasp the differences between preferences of Korean and Chinese on road landscape of traditional Chinese Kangnam gardens, thet-test analysis is conducted. In order to grasp the impacts of rockery ratio on preference, and after the classification of landscape pictures based on rockery occupancy, the average analysis, factor analysis of results of questionnaire survey for Korean and Chinese are conducted respectively. In order to grasp the differences of incentives of landscape preference, the incentive analysis of results of questionnaire survey for Korean and Chinese is carried out. In order to grasp the impacts of various factors on the preference, The results are as follows: The results of analysis of differences between Korean and Chinese's preference on road landscape of traditional Chinese Kangnam gardens show that the overall preference of Chinese is higher than that of Korean. The results of the landscape preference analysis show that the ranking order of average value of Korean and Chinese's preference on rockery ratio categories is: medium ratio, very small ratio, small ratio, large ratio, very large ratio. The results of analysis of relations between rockery ratio of traditional Chinese Kangnam gardens and preference show that the preference increases as the rockery ratio decreases, and the rockery ratio variation causes greater impacts on Korean. Results of the analysis of visual characteristics, factors of visual characteristics of Koreans are "aesthetic factor", "comfort factor", "neat(orderly) factor", and "fun factor". The visual characteristics of Chinese has three factors, namely "psychological factor", "comfort factor", and "neat factor".

• Journal of the Korean Society of Food Culture
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• v.33 no.6
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• pp.501-511
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• 2018

Studies with various approaches are required for the globalization of Korean Food. The objectives of this study were i) how the preferences of foreign students residing in Korea on K-Wave, K-Drama, K-Pop and K-Friend affect their preference, satisfaction level and repurchase intention on Korean food, and ii) which of the factors have the strongest effects on their preference, satisfaction level and repurchase intention on Korean food. The results showed that the higher K-Wave, K-Drama, K-Pop and K-Friend preferences, the stronger effect on the preference, satisfaction level and repurchase intention on Korean food (p=0.0001). Among the factors for Korean food preference, the most critical one was K-Wave preference (p=0.0001), followed by K-Drama preference (p=0.0500). For the satisfaction level of Korean food, the most important factor among the four was K-Wave preference (p=0.0496), followed by K-Drama preference (p=0.0500). For the repurchase intention on Korean food, the most significant factor was the preference for K-Friend (p=0.0004), followed by K-Drama (p=0.0016) and K-Wave (p=0.0030). Based on these results, more efforts to invigorate the preferences for K-Wave and K-Drama, as well as various attempts to improve the preference for K-Friend are required for the globalization of Korean Food.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.7 s.144
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• pp.948-958
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• 2005

The purposes of this study were to segment adolescents into groups by family and school factors and to investigate the differences among the groups regarding body image and self-esteem. The study distributed the questionnaires to the adolescents who were middle and high school students in South Korea. The total respondents were 2240. The data were analyzed by factor analysis, cluster analysis, ANOVA, Duncan test, and $X^2-test$. Factor analysis showed that body image had four dimensions: appearance management, physical attractiveness, weight control, and the opposite sex fear. The cluster analysis showed that Korean adolescents were segmented into four groups (family preference/school preference group, family dissatisfaction/school dissatisfaction group, family average/peer competition group, family average/peer dissatisfaction group). The four groups were significantly different in regard to three dimensions of body image, self-esteem, and demographics. For example, the family preference/school preference group was most satisfied with their bodies, had a lowest opposite sex fear, and had a highest self·esteem. However, family dissatisfaction/teacher dissatisfaction group was most dissatisfied with their bodies, had a greatest interest in their appearance, and had a lowest self-esteem.

• Journal of the Korean Home Economics Association
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• v.41 no.9
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• pp.31-41
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• 2003

This research was designed to investigate the effect of hand and sensibility image on the preference to textiles for slacks. 85 subjects majored in fashion design were surveyed and 10 kinds of fabrics used as specimen at each season. Factor analysis, t-test, Pearson correlation, Regression were used for statistical analysis by SPSS Win 11.0. The results of this study were as follows: 1. In Spring ${\cdot}$ Fall season, 5 factors were extracted as hand factor and 3 factors as sensibility factor of textiles for slacks. 2. 5 factors were extracted as hand factor and 3 factors as sensibility in Summer. 3. 6 factors were extracted as hand factor and 3 factors as sensibility in Winter season. 4. There were significant differences according to sex between hand factor and sensibility image in Spring ${\cdot}$ Fall. 5. There were significant correlations between hand factor and sensibility image in Spring ${\cdot}$ Fall, Summer and Winter. 6. Hand and sensibility image effected on the preference to textiles for slacks in Spring ${\cdot}$ Fall, Summer and Winter.

• Journal of Korean Society of Rural Planning
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• v.5 no.1 s.9
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• pp.35-44
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• 1999

The purpose of this study is to find the bi-polar adjectives for rural stream landscape evaluation by the semantic differential scale and to suggest the major determinants of visual preference in rural stream landscapes. For this, the bi-polar adjectives for rural stream landscape evaluation was found by the method of the reliability test, and the spatial image was analyzed by the factor analysis. The level of visual preference was measured by slide simulation test, and these data were analyzed by the multiple regression. The major findings of this study can be summarized as follows : 1) Of the bi-polar adjectives expressing psychological and physical characteristics, the hi-polar adjectives which demonstrated reliability and consistency run as follows : Bi-polar adjectives expressing psychological characteristics : 'calm-bustling', 'unfamiliar-familiar', 'still-active','depressing-brisk', 'discomfortable-comfortable', 'suppressed-free', 'lifeless-living', 'quiet-noisy', 'unpleasant-pleasant'. Bi-polar adjectives expressing physical characteristics : 'artificial-natural', 'narrow-wide', 'rocky-not rocky', 'desolate-fertile', 'dirty-clean', 'enclosed-open', 'flat-steep', 'not gravelly-gravelly', 'thicketed-not thicketed', 'not weedy-weedy'. 2) Two factors, the harmony and the movement, were derived from the factor analysis for the psychological variables. Three factors, the naturalness, the rock, and the vegetation, were derived from the factor analysis for the physical variables. 3) Rural stream landscape types were classified into four types by the multi-dimensional scaling method. Type III, IV obtained higher rank of visual preference and type I, II obtained lower. 4) For all types, the factors determining the level of visual preference were found to be the harmony, the naturalness, and the vegetation. The visual preference determinants of rural stream landscape need to be considered in improving or restoring the rural stream landscapes.

• Journal of the Korea Fashion and Costume Design Association
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• v.9 no.3
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• pp.115-132
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• 2007

The purpose of this research is that to study of musical performer's purchasing behavior, satisfaction and design preference, and to give the information for better performance costume market based on that result. The target for the survey is limited only for above 4th grade female students and have experienced more than three times of performances. Total 364 questionnaires are used for this research. The SPSS was used for the analysis. The results were, first, in the survey of place of purchasing, specialty shop for musical performance shop was the most. The most group for the budget that they spent was under 100,000 Won. Rational price for costume would be 150,000-300,000 Won. Most people purchase costume before 2 weeks and compare 3-4 stores mostly. There were not many complaints about being comfort for costume itself. The preference for costume was different depends on not only scale of performance but also whether solo, duet or trio or more. Also harmony with other person costume was most consideration factor when they perform duet or more. For the choice of shop factor following were considered the most important; various selections, kindness of sales persons and possibility for trying various costumes. However, locations of shop or delivery service were not important relatively. For the choice of costume factor, design color, comfort and functionality were considered the most important but price, quality and decoration were not. For 'the satisfaction after purchase costume' factor, people's opinions, best appearance on the stage and meeting image with themselves were considered the most important. Second, on the subject for 'design preference of costume based on type of performance', people chose different color of dress depends on what types of performance. In case of solo, they prefer vivid primary color; in case of trio or more, they prefer black; in case of duet, they prefer pastel tone. As for preference of sleeve design, all of them prefer non-sleeve type.

• Journal of the Korea Convergence Society
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• v.12 no.2
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• pp.103-112
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• 2021

The purpose of this study was to identify motivation factors of marathon crew members using Q methodology. Four distinct factors were emerged throughout the analysis: the first factor is 'the major event participation preference' who is seeking mega or big marathon events to enjoy festival atmosphere. The second factor is 'special meaningful event participation preference' who prefers to participate marathon events to help disabled people or childeren. The third factor is 'the tourism type marathon event participation preference' who is seeking to participate marathon event with tourism. The last factor is 'the preference type for record breaking ' who is seeing the place is accessability, a good season and running course to break personal record.

• Journal of the Korea Fashion and Costume Design Association
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• v.18 no.3
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• pp.85-98
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• 2016

The purpose of this study was to investigate the adolescents' images and preference on cultural products based on Baekje traditional culture focused on adolescents. The subjects were 421 adolescents in Daejeon and Chungnam province. The measuring instruments was stimuli of cultural products and a questionnaire with semantic differential scales of image of cultural products, preference, product evaluation criteria, and subjects' demographics characteristics. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, t-test, ANOVA, Duncan's multiple range test, and regression analysis using SPSS program. The results were as follows. First, 3 factors(attractiveness, interest, gentleness) were emerged on images of cultural products based on Baekje tradition culture, however, the current products could not convey affectively the attractive and gentle image of baekje traditional culture. Second, the preference of the Baekje cultural products was evaluated low, and especially design and price was rated low in the evaluation criteria. Third, preference was related with the 3 image factors, and attractiveness factor was showed highly positive effects on preference of cultural products. The implication of this study was to provide the useful cultural product development plan for adolescents, and the research results suggested that modern and individual design, unique traditional pattern, resonable price, and practicality have to be considered to develop successful cultural products for adolescents.