Journal of the Korean Society of Food Culture (한국식생활문화학회지)

Korean Society of Food Culture (한국식생활문화학회)
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A Study on the Effects of K-Wave, K-Drama, K-Pop and K-Friend Preference on Korean Food Preference, Satisfaction and Repurchase Intention of International Students in Korea - Focusing on Busan Area -

한국거주 외국인유학생들의 K-Wave, K-Drama, K-Pop 및 K-Friend에 대한 선호도가 한식의 선호도, 만족도 및 재구매의도에 미치는 영향에 관한 연구 - 부산지역을 중심으로 -

  • Lee, Mi-Ock (Department of Korean Food and Culinary Arts, Youngsan University)
  • 이미옥 (영산대학교한국식품조리학과)
  • Received : 2018.10.01
  • Accepted : 2018.11.30
  • Published : 2018.12.31
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Abstract

Studies with various approaches are required for the globalization of Korean Food. The objectives of this study were i) how the preferences of foreign students residing in Korea on K-Wave, K-Drama, K-Pop and K-Friend affect their preference, satisfaction level and repurchase intention on Korean food, and ii) which of the factors have the strongest effects on their preference, satisfaction level and repurchase intention on Korean food. The results showed that the higher K-Wave, K-Drama, K-Pop and K-Friend preferences, the stronger effect on the preference, satisfaction level and repurchase intention on Korean food (p=0.0001). Among the factors for Korean food preference, the most critical one was K-Wave preference (p=0.0001), followed by K-Drama preference (p=0.0500). For the satisfaction level of Korean food, the most important factor among the four was K-Wave preference (p=0.0496), followed by K-Drama preference (p=0.0500). For the repurchase intention on Korean food, the most significant factor was the preference for K-Friend (p=0.0004), followed by K-Drama (p=0.0016) and K-Wave (p=0.0030). Based on these results, more efforts to invigorate the preferences for K-Wave and K-Drama, as well as various attempts to improve the preference for K-Friend are required for the globalization of Korean Food.

Keywords

General Characteristics of Subject

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Mean Values of Variables

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The Effect of K-Wave Preference on K-Food Preference

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The Effect of K-Drama Preference on K-Food Preference

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The Effect of K-Pop Preference on K-Food Preference

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The Effect of K-Friend Preference on K-Food Preference

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The Effect of K-Food Preference on K-Food Preference

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The Effect of K-Wave Preference on K-Food Satisfaction

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The Effect of K-Drama Preference on K-Food Satisfaction

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The Effect of K-Pop Preference on K-Food Satisfaction

SSMHB4_2018_v33n6_501_t0010.png 이미지

The Effect of K-Friend Preference on K-Food Satisfaction

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The Effect of K-Food Preference on K-Food Satisfaction

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The Effect of K-Wave Preference on K-Food Repurchase Intention

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The Effect of K-Drama Preference on K-Food Repurchase Intention

SSMHB4_2018_v33n6_501_t0014.png 이미지

The Effect of K-Pop Preference on K-Food Repurchase Intention

SSMHB4_2018_v33n6_501_t0015.png 이미지

The Effect of K-Friend Preference on K-Food Repurchase Intention

SSMHB4_2018_v33n6_501_t0016.png 이미지

The Effect of K-Food Preference on K-Food Repurchase Intention

SSMHB4_2018_v33n6_501_t0017.png 이미지

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